Premium Members, click here to access this interview in the premium area

Heather Lahtinin of www.flourishacademy.com first appeared on my radar when Wisconsin Dog Photographer and Premium Member Jan Bezzo recommended her.

Jan emailed to tell me that she'd been coached by Heather in the past and would do so again, hopefully soon. Heather is no-nonsense and realistic but always treats people with integrity and kindness.

Jan added…

Heather just doesn't accept that “nothing is working” and helps you look at challenges from different perspectives, then works with you to troubleshoot.

And Heather will give you tough love if needed.

That was enough for me. Following that, Heather first appeared on the podcast in the coaches' predictions episode at the start of the year.

I looked forward to discussing business, marketing, and mindset with this motivated and passionate coach behind The Flourish Academy and her Elevate program.

In this interview, Heather shares why your photography business isn’t growing (And How to Fix It).

Here's some more of what we covered in the interview:

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

I don't tolerate excuses or reasons or circumstances or like the sky is falling or the weather or the economy or anything like that. That's never going to fly with me. – Heather Lahtinin

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

I am a compassionate Navy SEAL. It's like someone who's like in your face yelling at you get up. Oh, but you know, I understand where you're coming from. It's hard to get up, and I've got you, but it's time to go, because we're done messing around. – Heather Lahtinin

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

Following this interview, I’d love to know if you're taking anything from what Heather shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

Essentially, I want to create what Malcolm Gladwell calls sneezers. Sneezers are people who are infected with your business and they love you so much they're telling everyone. – Heather Lahtinin

If you have any questions I missed, a specific question you’d like to ask Heather, or a way to thank you for coming on the show, feel free to add them in the comments area below.

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

When I get inquiries and they don't book right after I raise my prices, here's what I'm going to choose to think, because your brain's going to go haywire, and it's going to say, What have I done? I've ruined my business. I better drop the prices. – Heather Lahtinin

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

I have been in business for over 22 years. That means five presidential administrations, a major housing market crash, a couple of recessions in COVID, and I've never had a problem. And I don't think that's because I'm like, different or special at all. I think it's just because I don't allow circumstance to dictate my results, like there is no circumstance that could happen in the world or to me that could prevent me from moving none. – Heather Lahtinin

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

151 Ways to Get Clients in Your Photography Business Free PDF

Elevate Your Photography Business Website

Flourish Academy Coaching

Flourish Academy on iTunes

Flourish Academy on Spotify

Flourish Academy on Instagram

If you make your clients happy, if they are your number one priority, you can almost run… a lot of your referrals in your business can be run from that, and then you're killing two birds with one stone. – Heather Lahtinin

Thanks for tuning in! Massive thanks to Heather for cutting through the fluff and getting real about what actually moves the needle. Success in photography isn’t just about taking great photos—it’s about backing yourself, owning your pricing, and making smart, strategic moves. Heather laid it all out, from ditching excuses to doubling your rates with confidence. If you’re ready to stop playing small, charge what you’re worth, and build a business that works for you, this episode is the perfect fit,

My thoughts are, if you are not where you want to be in business, revenue, growth, whatever, it has to be one of two problems… it is either a math problem, like my pricing or number of clients, right? It's a math problem or it's a thought problem. And all problems are thought problems, okay? – Heather Lahtinin

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon

The post 607: Heather Lahtinin – Why Your Photography Business Isn’t Growing (And How to Fix It) appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Caitlin McColl of www.ragamuffinpetphotography.com.au and www.tailsoftheworld.com is one of Australia's best pet photographers! Her work first caught my eye over ten years ago, and we followed up with episode number 24 of the podcast, where she shared the details of working with pet shelters — I listened back to part of that recording this morning, and oh my god, we both sound so young!

We later followed up by recording episode 282 where we dived deep into her photography books as a marketing and sales tool.

I've asked her back today, following a recent email where she wrote…

G'day Andrew,

I'm just sitting here editing and listening to the podcast and decided I really need to send you a thank you.

I'm coming out the other side of a four year postpartum depression haze and having spent those years just doing bare minimum to keep my business afloat and family fed, I was feeling lost and uninspired in business.

But I knew EXACTLY where I needed to go to reinvigorate myself and as always Photobizx didn't disappoint. I've spent the last few weeks binge listening, and for the first time in a long time, I feel enthused about work again.

I asked if she'd feel up to talking about her experiences.

Caitlin said yes, and in this interview, she shares her experience of postpartum depression to rebuilding a thriving photography business.

Here's some more of what we covered in the interview:

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

I'm coming out the other side of a four-year postpartum depression haze, and having spent those years just doing the bare minimum to keep my business afloat and my family fed, I was feeling lost and uninspired in business, but I knew exactly where I needed to go to reinvigorate myself. – Caitlin McColl

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

Rather than saying, Hey, can I talk to you about pet photography? My line is, Oh, would you like to win a pet photo shoot? Would you like to win a photo shoot with your dog? And nine out of 10 people are gonna say ‘no'. – Caitlin McColl

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

Following this interview, I’d love to know if you're taking anything from what Caitlin shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

I feel like I'm really excited about my business, and I'm really excited for changes, and I want to work on it, rather than just doing the shoots and whatever I need to do to get by. So yeah, I can feel my like myself again, not like my old self. You never go back to your old self once you had kids, as you know, but I can feel my spirit back. It's really nice. – Caitlin McColl

If you have any questions I missed, a specific question you’d like to ask Caitlin, or a way to thank you for coming on the show, feel free to add them in the comments area below.

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

I've always been so geeky and passionate about automation and efficiency and productivity all that kind of stuff. But through the last four years, the importance of also being able to outsource became really, really apparent. – Caitlin McColl

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Every other year I have done this. I sell a loss leader discounted session voucher, and sell maybe 40 sessions. The sales of those cover the stall fee. – Caitlin McColl

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Tails of the World

Ragamuffin Pet Photography Website

Ragamuffin Pet Photography on Facebook

Ragamuffin Pet Photography on Instagram

Ragamuffin Melbourne Pet Photography on YouTube

Focused on Time Podcast

Online Jobs PH

Episode 24: Caitlin McColl – The Business of Pet Photography Success

Episode 282: Caitlin McColl – How to run profitable book projects for portrait and pet photographers

Episode 559: Karinda Kinsler – Why you need to treat every photography client like a $20,000 client

Thanks for tuning in! Huge thanks to Caitlin for sharing her journey and game-changing insights. Her story proves success isn’t just about great photos—it’s about mindset, smart moves, and taking action. If you’re serious about growing a sustainable photography business, this is the stuff that matters.

One of the big things that I've learnt through this is the importance of all my eggs not being in my own basket. – Caitlin McColl

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon

The post 606: Caitlin McColl – From Postpartum Depression to Rebuilding a Thriving Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Jeff Brown of www.thephotographersmentor.com needs no introduction if you've been listening for any time!

He's appeared on the podcast multiple times, focusing mainly on LinkedIn and utilising that platform to attract and book clients.

He also has a couple of courses on PhotoBizx—one on LinkedIn with a very recent update and another on building a high-converting and very simple website, recently mentioned by Richard Grenfell in his Advertise Like a MoFo course.

His primary focus is Photography Business Mentoring, Accountability, and support, where he works with photographers worldwide.

In addition to all that, he has published multiple books for photographers, which you can find on Amazon, including:

The Photographer's Gratitude & Mindset Journal, Develop a Positive Routine for Happiness and Improved Self Belief: Your 100-Day Daily Self Help Diary—the perfect stepping-off point to kick-start your year.

In this interview, Jeff shares the business failure that changed everything—and what you can learn from it to grow your photography business.

Here's some more of what we covered in the interview:

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

There's no such thing as a goal that is too big, because the process of achieving a big goal is exactly the same processes of achieving a small goal. It's just the time span is different. – Jeff Brown

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

Realize that…not everything is bad as it initially seems….remember that there's so many people in the world who you influence and rely on you and love you and care about you…speak to somebody, take professional advice. – Jeff Brown

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

Following this interview, I’d love to know if you're taking anything from what Jeff shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

I had a breakdown 10 years ago, and had a pub venture that went completely wrong…and that actually led me to running away…because I felt like a complete failure. And from that point, I had to reset my life. – Jeff Brown

If you have any questions I missed, a specific question you’d like to ask Jeff or want to say thank you for coming on the show, feel free to add them in the comments area below.

Last year was a shocker. The last 4yrs even!

Let’s not sugarcoat the fact that it has been challenging and that there has been a lot of uncertainty in the market.

So why have some businesses struggled and some thrived?

It all comes down to mindset, habit and our distorted view of reality (Johl will explain more in the training).

In the training. Johl will share:

When: Thursday, February 27th @ 7AM AEDT – your local time is here

Cost: FREE

Recording? Yes, if you are registered, I'll have a recording available after the live training with free access. If you're not registered for the live training, the cost will be USD$47.

REGISTER HERE: https://learn.photobizx.com/unblock-your-business-registration/

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

Now, 10 years later, I look back and realise that that was the best failure I ever had in my life, because it's changed my direction. – Jeff Brown

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

I'm making sure that I'm directing my product and myself as a brand towards pet lovers… I'm not just a pet photographer, I'm a pet expert in a way. – Jeff Richards

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

I've always said that if you listen to the podcast without implementing anything you hear, it's purely entertainment and not the business resource it should and could be. 

★★★★★  Four reviews with one simple idea!

Late last week, I received an email from a premium member and Las Vegas corporate event, convention and conference photographer Adrienne Angelo.

She listened to the recent interview with Noel Marcantel, who talked about using a QR code that people scan at his business.

I will try this tomorrow at a headshot station for a business with about 14 people who need new headshots.

Fast forward a couple of days later, and Adrienne messaged me to say… “4 reviews at my 1st business today ”

Jeff Brown The Photographer's Mentor Website

The Photographer's Mentor on Facebook

Jeff Brown on LinkedIn

Jeff Brown on Amazon

The Ambitious Photographer's Journal – Overcome Procrastination and Grow Your Photography Business Faster, 52 Week Photography Business Success by Jeff Brown

The Photographer's Gratitude & Mindset Journal, Develop a Positive Routine for Happiness and Improved Self Belief: Your 100 Day Daily Self Help Diary by Jeff Brown

The Photographer's Gratitude & Mindset Journal, Develop a Positive Routine for Happiness and Improved Self Belief: Your 100 Day Daily Self Help Diary by Jeff Brown

Episode 397: Richard Grenfell – The Coaching Diaries with Steve Saporito

Episode 549: Richard Grenfell – The successful and profitable move from family to boudoir photography 

025 Premium Only Episode: Johl Dunn – Facebook Ad tactics with competitions and third party alliances

Episode 330: Johl Dunn – How to create a money making portrait photography business

Episode 526: Johl Dunn – Modern day marketing and success for portrait photographers

Episode 556: Johl Dunn – Unlock Your Photography Business Potential and Stop 

Unblock Your Photography Business – FREE TRAINING

Thanks for tuning in! A huge thank you to Jeff for sharing his invaluable insights and personal stories on building a successful photography business. His journey proves that success isn’t just about taking great photos—it’s about mindset, strategy, and consistent action. Whether mastering your niche, attracting high-value clients, or staying resilient through setbacks, Jeff’s advice is a game/life-changer for any photographer looking to grow their business successfully.

Life is a massive roller coaster, and it's all about having more ups than downs, because you're going to have downs anyway, right? But you're going to get back up there. – Jeff Brown

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon

The post 605: Jeff Brown – The Business Failure That Changed Everything—And What You Can Learn From It appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Belinda Richards of www.belindarichards.com popped up on my radar following a beautiful email from PhotoBizX premium member and German-based photographer Birgit Zimmerman.

I jumped over to check out today's guest's website, and OMG… SO GOOD!

Her website is filled with humour in the form of copy, images, and a video on the home page—which is fantastic.

In addition to all that, her photography is first-class. And you'd expect nothing less when you see the number of awards she has earned, including the 2022, 2023, and 2024 Australian Pet Photographer of the Year!

All her photography is done in studio.

She started her working life as a dog groomer. Later, she completed her diploma in photography, which led to a Bachelor of Fine Arts.

And today, she is the proud owner of what looks to be an incredible business: Frog Dog Studios.

In this interview, among other things, Belinda shares her game changing strategies for attracting the right photography clients to her business.

Here's some more of what we covered in the interview:

Awards build trust & boost SEO – Win credibility, attract premium clients, and get free publicity.

Niching is your secret weapon – Specialising (like pet photography) makes you stand out and scale faster.

Stop getting ghosted – Clear pricing and pre-shoot consults turn inquiries into bookings.

Gear won’t grow your business – Business coaching and financial skills will.

Profit and creativity can coexist – Charge what you’re worth with smart business decisions.

Awards aren’t just for bragging – They open doors to media coverage and premium clients.

Want better SEO? Get featured – Media coverage (like Forbes) boosts rankings and leads.

Make journalists notice you – Build relationships and get easy media coverage.

Press releases falling flat? – Write them in a way that actually gets picked up.

More gear ≠ more success – Coaching grew revenue to $205K—without a new camera.

Earn more, work less – Scaling down to $130K meant more balance and fulfilment.

Attract your dream clients – An exclusive model lets you work less and earn more.

Love photographing dogs? – A dog-only studio turned into a thriving business.

Admin killing your time? – The right CRM, accounting tools, and automation fix that.

Hate phone calls? – Email and text make bookings way easier.

Want a fully booked calendar? – Two key promotions locked in a year of bookings.

No clients yet? – Portfolio-building promotions get you booked fast.

Viral success isn’t luck – One “Footy Dog” shoot led to massive exposure.

High-end pricing, big results – “Grow Sessions” turned puppies into $5,200 bookings.

Learn from the best – Get insights from top industry mentors and workshops.

A welcome video changes everything – A government grant made it happen—here’s how.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

I initially started entering awards because… I leveraged free publicity… of bringing trust, and then people start to know you as the expert in your field. – Belinda Richards

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

One of the things that I did know, because I had previously owned businesses, is that I needed to pay for help, not buy a new camera. – Belinda Richards

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

Following this interview, I’d love to know if you're taking anything from what Belinda shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

I never get on the phone to my clients. Everything is done by email and text message. They book online. They're, you know, get they pay online, apart from when they, you know, they come in here for the ordering appointment.- Belinda Richards

If you have any questions I missed, a specific question you’d like to ask Belinda or want to say thank you for coming on the show, feel free to add them in the comments area below.

Last year was a shocker. The last 4yrs even!

Let’s not sugarcoat the fact that it has been challenging and that there has been a lot of uncertainty in the market.

So why have some businesses struggled and some thrived?

It all comes down to mindset, habit and our distorted view of reality (Johl will explain more in the training).

In the training. Johl will share:

When: Thursday, February 27th @ 7AM AEDT – your local time is here

Cost: FREE

Recording? Yes, if you are registered, I'll have a recording available after the live training with free access. If you're not registered for the live training, the cost will be USD$47.

REGISTER HERE: https://learn.photobizx.com/unblock-your-business-registration/

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

It is more about refining your voice, like I really enjoy art and art history and things like that. And I think that education in the fine art degree that I did at RMIT has really helped me in creating the artworks that I do… – Belinda Richards

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

I'm making sure that I'm directing my product and myself as a brand towards pet lovers… I'm not just a pet photographer, I'm a pet expert in a way. – Belinda Richards

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Here are the latest reviews…

★★★★★ Incredibly Useful!

Via Apple Podcasts by London-based documentary photographer Gary Williams, in the United Kingdom on February 8th, 2025.

I’ve enjoyed Andrew’s podcast for a long time (and finally had the honour of being a guest last year).

I just love how super practical and useful Andrew makes each interview.

He asks the questions that we photographers really want answered.

Thank you, Andrew!

★★★★★ I’m always learning from your guests

Via Apple Podcasts by Western Australian rural photographer Caro Telfer, in Australia on February 11th, 2025.

The latest instalment sounds like an episode I need to listen to! But what I find is that even the podcasts I think don’t relate to me at all—boudoir, pet photography, etc.—always have something valuable to teach me, whether it’s about customer service, CRM, or marketing strategies.

Thanks, Andrew, as always, for the best photography business podcast available!

Caro was also featured on the podcast: 529: Caro Telfer – How to Generate an Income with Stock Photography

Belinda Richards Website

Frog Dog Studios Website

Frog Dog Studios on Facebook

Frog Dog Studios on Instagram

No one gets to have a session with me unless they're prepared to come to full consultation first… And then they come back to actually do an IPS design and ordering appointment… they actually hit my studio four times before they actually take their artwork home and and hang it on the wall. – Belinda Richards

Unblock Your Photography Business – FREE TRAINING

Thanks for listening! A massive thank you to Belinda for sharing her invaluable insights on growing a profitable photography business. From nailing your niche to booking high-paying clients, she’s proof that success isn’t just about taking great photos—it’s about making smart, strategic moves that actually grow your business.

I'm immersing myself in the pet industry, not the photography industry. – Belinda Richards

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon

The post 604: Belinda Richards – Game Changing Strategies to Attract the Right Photography Clients appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Vanessa German of www.vannfineart.com and her photography business was a bit of an enigma to me. I was excited to dive in and learn more about what I believe is an incredibly successful business… but I just wasn't sure.

Here's some background…

The photography on her website is exquisite.

It's studio-based and classic in how her subjects have been lit, posed, and framed.

Her clients all look happy, mostly looking down the lens and smiling. I'd also describe them as looking wealthy, like they can afford to invest in a luxury experience.

Her Instagram and Facebook accounts appear to take a back seat with few posts, the last one on Facebook being over four months ago and Instagram a month ago.

I can't see any current ads running.

I know she's had sales over the $10,000 mark. Whenever I read her comments or posts in the PhotoBizX Members Facebook Group, they scream business savvy, intelligent and realistic business operator to me.

In this interview, Vanessa shares how living in a small town doesn't exclude you from big profits and how to build a thriving photography business, no matter where you're based.

Here's some more of what we covered in the interview:

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

My focus is on being a six figure salary studio, not a six figure revenue studio. – Vanessa German

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

I would rather be one woman show and outsource as much as I can and run really lean and efficient because that's just so much less stress for me. – Vanessa German

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

Following this interview, I’d love to know if you're taking anything from what Vanessa shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

I do find that the auction system, I call it, or the Golden Circle of giving. I do find that to be one of my most successful marketing plans, because it is one way that I can bring people to my studio that don't live near me. So I can bring them from a farther distance to me. – Vanessa German

If you have any questions I missed, a specific question you’d like to ask Vanessa or want to say thank you for coming on the show, feel free to add them in the comments area below.

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

I found as my children grew and my personal life changed, my focus shifted also, what I felt was more important changed over that time. – Vanessa German

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

My client avatar is someone who values what I do. So that can look like a lot of different things. – Vanessa German

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Vanessa German Website

Vanessa German Fine Art on Instagram

Vanessa German Fine Art on Facebook

Episode 476: Arica Dorff – How to have your own photography supported road tripping adventure

Projector People

Episode 595: Claire Thomas – Chasing stories and an income as a documentary and fine art photographer

Free Download from Vanessa — The Auction Program Essentials Checklist

Thanks for listening! Huge thanks to Vanessa for sharing her game-changing insights on building a profitable photography business. From attracting the right clients to running a smarter, more efficient studio, she’s proof that success isn’t just about talent—it’s about making smart business moves.

To be successful no matter where you are, at some point you have to transition from being the artist to being a business person. If you don't make that transition, you'll just continue to chase your art. – Vanessa German.

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon

The post 603: Vanessa German – How to build a small town thriving photography business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Noel Marcantel of www.noelmarcantel.com first appeared in the recent Studio Special episode of the podcast, where we explored the benefits and pitfalls for photographers looking to work from a studio space.

He is a prominent headshot, branding, and editorial photographer based in New Orleans.

His work has been featured in huge publications, including Forbes, Fortune, Entrepreneur, and The Wall Street Journal.

He says that his point of difference in the world of headshot and branding photography is that he uses expression coaching with his clients to get the images they need.

And I love how he describes a headshot as a digital handshake with a potential client.

His studio space is a street-front studio that looks like an incredible workplace — complete with a full-sized and newly rebuilt cyc wall.

In this in-depth interview, Noel shares his headshot pricing and business strategy that earns $3,000+ per session!

Here's some more of what we covered in the interview:

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

What's your excuse? So what do you love? And then make your career your excuse to do that thing. – Noel Marcantel

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

I was leaving so much money on the table. – Noel Marcantel

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

Following this interview, I’d love to know if you're taking anything from what Noel shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

The best time, best time to raise your rates is whenever you're overbooked. – Noel Marcantel

If you have any questions I missed, a specific question you’d like to ask Noel or want to say thank you for coming on the show, feel free to add them in the comments area below.

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

They don't know what you have to offer until you show it to them. – Noel Marcantel

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

I'm huge on Google Reviews. I'm the second, second most reviewed photographer in Louisiana, commercial photographer in Louisiana, I've got a post it note with a goal on my desk to ask for more reviews so that I can become the most reviewed commercial photographer in Louisiana. – Noel Marcantel

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Here is the latest review…

★★★★★ Incredible and beautiful new clients

Via email by business and litigation lawyer, podcaster and legal expert for small business owners, Tracey Mylecharane, in Australia on February 3rd, 2025.

Hi Andrew,

I hope you are really well and have enjoyed a terrific start to the year.

I’m just reaching out to say hi, and to let you know that since appearing on your podcast I have met some incredible and beautiful new clients who are listeners/followers of yours. You have attracted some fabulous business owners, Andrew, who speak so highly of you and who truly value all that you do.

I really am very grateful to have been part of your podcast, and to have met so many great people from your community.

Wishing you a stellar year ahead!

Kindest

NOTE: To hear Tracey's interview on PhotoBizX, click here: 539: Tracey Mylecharane – Legal advice for photography business owners

Noel Marcantel Website

Noel Marcantel Photography 3D Space

Noel Marcantel on Instagram

Noel Marcantel on Facebook

Noel Marcantel Photography on LinkedIn

Noel Marcantel on LinkedIn

Episode 589: Photography Studio Special 2 – Buying and leasing advice for photographers looking at studio ownership

Episode 292: Michael Schacht – Advanced Facebook Ads for Headshot Photographers

Episode 145: Peter Hurley – How To Survive and Thrive as a Headshot Photographer

Episode 158: Chris Gillett – From Successful Lawyer to Full Time Headshot Photographer

Thanks for tuning in! A huge shoutout to Noel for sharing his insights on building a thriving headshot and branding photography business. From mastering expression coaching to refining his pricing strategy and creating a high-end client experience, Noel proves that success comes from both skill and smart business decisions.

It's not about the light, it's about directing somebody to get their personality out. – Noel Marcantel

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon

The post 602: Noel Marcantel – The Headshot Pricing & Business Strategy That Earns $3,000+ Per Session appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Jane Thompson of www.janethomsonphotography.com is a Canadian-based dog and portrait photographer who came from the commercial television world before discovering and studying photography.

Take one look at her photography, and you'll be drawn in by her classic and dramatic style, shot against simple canvas backdrops without the distraction of props. Her work truly is fantastic!

It was long-time premium member and pet photographer Jo Lyons who made me aware of Jane in her email where she said:

I had a coaching call this morning with Canadian photographer Jane Thomson. I’ve admired her work on Instagram and recently learned she was available for coaching.

Jane recently completed an incredible calendar project for a children’s hospital, which is nothing like I’ve ever seen.

I asked Jane for this interview, and she warned me by saying…

I have a small and simple portrait business…nothing luxurious. I work out of my home, strictly on my own (no assistants or staff).

I do pretty well and have pretty much no overhead other than all my subscriptions.

That was enough for me, and I'm rapt to say Jane agreed to record.

In this interview, Jane shares her secrets to organic growth, a different approach to photography business success, with takeaways for every photographer.

Here's some more of what we covered in the interview:

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

I was looking for something between my projects…I thought, I have no hobbies. I just keep going out for lunch with friends. You know, I need to do something more productive, learn something. So I thought I'm going to get a camera. – Jane Thomson

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

I will never shoot without being tethered. It's the most productive, and it's the most productive thing I do. – Jane Thomson

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

Following this interview, I’d love to know if you're taking anything from what Jane shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

Nobody sees your style. They don't know what they're going to get. When they come in to have a shoot with you, they do not know what they're going to get. Whereas each client that comes in with me, they know, because. If you look at my feed, it has a style… – Jane Thomson

If you have any questions I missed, a specific question you’d like to ask Jane or want to say thank you for coming on the show, feel free to add them in the comments area below.

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

I love being busy, not not just busy. I like to wake up in the morning and have a plan. – Jane Thomson

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

I love getting that painterly, beautiful, soulful portrait of a dog looking right down the barrel of the lens over its shoulder at you. It's just fantastic. You know? It's very human. – Jane Thomson

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Jane Thomson Website

Jane Thomson Photography on Instagram

Jane Thomson Photography on Facebook

Portraits of Dogs on Instagram

Thank you so much for tuning in! A huge thanks to Jane for sharing her journey and insights into running a successful dog and portrait photography business. From mastering dramatic lighting to building trust with clients and growing organically, Jane’s approach proves that passion and simplicity can lead to incredible success. If you’re looking for ways to refine your style, connect deeply with clients, and grow your business on your terms… you'd do well to emulate Jane and her approach. I’d love to hear your thoughts—let me know your biggest takeaway!

I think it's because it's a style, and they can see, they can imagine their dog or their them and their dog in that style, and it works for them. And so it consistently brings people in. – Jane Thomson

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon

The post 601: Jane Thomson – Secrets to Organic Growth. A different approach to photography business success appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Welcome to a very special milestone episode of PhotoBizX—our 600th!

This week, we’re not just reflecting on the journey so far, but celebrating you, the incredible Premium Members who have made this podcast what it is today. Your engagement, insights, and stories inspire not just me but the entire PhotoBizX community.

We’ve also just hit another significant milestone: 2.5 million downloads!

This achievement is a testament to the power of community, the value of shared knowledge, and the collective drive we all have to grow, learn, and succeed in the photography business world. Thank you for being such a big part of this journey!

In this episode, you’ll hear directly from Premium Members sharing their big wins, valuable lessons from 2024, and their exciting goals for 2025.

Plus, there’s no shortage of inspiration—from Abi’s journey of building an authentic brand to Ina’s first five-figure sale to Ryan’s success with a bold new advertising strategy. These stories prove what’s possible with focus, determination, and the proper support.

This is also your chance to join the celebration.

As we look back on 600 episodes and 2.5 million downloads, I can’t wait to see what we achieve together in the next chapter. Thank you for being here, for sharing your journey, and for making PhotoBizX the vibrant, supportive, and inspiring community it is. Here's to making 2025 our most successful year yet—together!

Let’s celebrate this incredible milestone and all we’ve achieved as a community—dive into the stories below, share your takeaways in the comments, and keep the conversation going.​

Abi B Website

Abi B Photography on Instagram

I need to be a bit more discerning and trust my own values and instincts as to what is right for me and my business…Rather than trying a little bit from here and a little bit from there, I’ve realised the importance of creating something cohesive that truly reflects me. – Abi B

Jeany Aerdts Dog Photography Website

The worst thing that could happen was that my the door got bruised or that people said no to my face. Well, they did a lot. And I'm still here with clients who value my work and love the art I create for them. – Jeany Aerdts

You never know what you're going to get, but you need to get in there and talk to people. – Damien Blacklock

Damien Blacklock Website

The one thing I've learned this year is stop doing the things that are taking over time and that you don't make money on. Um and the answer to that then is stick at the things that you're doing well. – Tom Ryan Casey

Paul Elby Website

Paul Elby on Instagram

Episode 556: Johl Dunn – Unlock Your Photography Business Potential and Stop Failing

I think that's probably the biggest thing and that's something I would say everyone should do is get a business coach, especially someone especially with mindset. – Paul Elby

Ryan Erickson Website

Ryan Erickson on Instagram

Episode 587: Ryan Erickson – Fetch Photo Truck – A Mobile Pet Photography Business Wagging its Way to Success

Thanks Andrew!

You helped me get started with the ad campaign, and then I got connected with someone in my local dog network who is starting his own marketing business. He helped me launch new ads over the last week, and I’m seeing great success! It’s hard getting used to spending that money every day, but I’m betting on it balancing out in the long run. I’m getting better at those phone calls. I’ve made about 100 calls by now and feel like I’m dialling things in. Thanks again for inspiring me to get started with all that!

I’m on track to have 215k in revenue this year, which is 15 more than last year. Moving forward, I have to get used to taking on a much bigger ad budget. Can you believe in 2023, I only spent 5k in advertising? That includes market event fees and such. Now, it seems that realistically, I need to spend 3-4 that much to get the kind of results I’m after.

Keep doing great things!

Thanks for everything that you do after being on your podcast. It really helped open up my eyes on how little I've been spending on advertising. So, uh you really helped open up some doors and get some campaigns on social media launch that is just really uh starting to to prove super helpful. – Ryan Erickson

Crystal Gail Photography

Every investment I've made in myself this year has helped me to grow. – Crystal Gail

Mike Glatzer Website

Episode 518: Mike Glatzer – A solution for photographers not ready for a subscription-based CRM

And one of the big things or big wins I had this year was I had probably my fewest shoots in a number of years. I think I did maybe like 20 something shoots. In previous years I had done like 40, 50, whatnot, and I still did the same revenue. I saw the same, you know, numbers coming in, which was tremendous because as a result of you know listening to the podcast. – Mike Glatzer

Tracey Halladay Photography

Tracey Halladay on Facebook

Tracey Halladay on Instagram

One thing that I did this year that transformed my photography business is I spoke at a nature photography conference in front of approximately 300 of my peers telling my story and what inspired me to become a photographer and why I do what I do. It was a very emotional talk and also I hope inspiring to others not to give up on your dreams and to realize that sometimes you need to just open your eyes and take a look at what's around you. – Tracey Halladay

Alexis Heisa Website

Alexis Heisa on Instagram

Alexis Heisa on Facebook

Episode 314: Luci Dumas – How to make larger wall portrait sales in your photography business

She truly helped me transform my brand-new business, teaching me about profitability and in-person sales, especially with wall art. – Alexis Heisa

Ina Jalil Website

Episode 475: Ina Jalil – How to easily increase your portrait photography sales consistently

My big win this year is that I made my first five figure sale, $11,250, which is amazing. – Ina Jalil

Matthew Kauffmann Website

St. Louis Boudoir Photography

Matthew Kauffmann on Instagram

It doesn't seem to matter what I'm looking for to learn on the business end of things. There are at least three episodes that pertain to it and the interviews are always probing and insightful and relevant. – Matthew Kauffmann

Su Kaye UK Portrait Photographer on Instagram

Su Kaye Hertfordshire Dog Photographer on Instagram

Su Kaye Photography on Facebook

Tony Knight Family videographer

Animals Down Under

Episode 242: Tony Knight – How to Create a Photography Business with No Competition

I can sincerely say that a lot of the things that we've learned or I've learned and then passed on to my wife Shelli has been through listening to the podcast. – Tony Knight

Jo Lyons Photography

Jo Lyons on Instagram

Jo Lyons on Facebook

Took them through my experience in the studio, talked them through everything and they booked and we had an amazing day and resulting in a beautiful box of 25 family portraits and they were over the moon. The sale was $35,000. So I was pretty happy with that plus the session fee. That was my lesson learned that we need to respond and check our junk folders too. – Jo Lyons

Tammy Miles Website

East Adelaide Photography on Instagram

East Adelaide Photography on Facebook

I've learned so many things from the podcast over the years, but I want to share a valuable lesson that I learned in 2024. It's not actually a business lesson, but a life lesson. So, one thing that really resonated with me recently is when you said something along the lines of, “Kids are only little once, time goes too quickly. So, make sure we build our business around our family and take time off to spend with our kids. – Tammy Miles

Chris Miller Website

Chris Miller on Instagram

Never fear to raise your prices. People will still buy. – Chris Miller

Alan Moyle Website

Alan Moyle on Facebook

Alan Moyle on Instagram

Episode 058: Alan Moyle – How to Network with Photographers and Having Your First Photography Exhibition

Episode 200: Alan Moyle – Goal Setting, Weight Loss and a New Year

This 2024 is the second year I've done the ‘happy exhibition,' which is just a quick headshot shoot with little kids making them laugh and finding out what makes them happy. – Alan Moyle

Elle Payne Website

Elle Payne on Instagram

Elle Payne on Facebook

Episode 429: Elle Payne – When business and service become the motivator over great photography

If you're feeling overwhelmed, I think you just need to work out exactly what you want and work out a plan to get there. And if you're not not sure how to do it, then my number one advice to anybody who has a photography business is to get a coach. – Elle Payne

Katie Phillips Photography Website

Katie Phillips on Instagram

Episode 514: Katie Phillips – Photography exhibitions as a marketing strategy and much more

Episode 574: Katie Phillips – Photography exhibitions as a lead generator and sales machine for photographers

Episode 324: Shireen Hammond – How to be the best photographer in your area and earn more

Episode 112: Katie Kolenberg & Jeremy Byrnes – Putting Your Heart and Hard Work into a Great Portrait Photography Business

Episode 545: Katie and Jez – How to elevate your photography business

I learned marketing. I learned about CRM. I learned client relationships, IPS, I learned about website automation, anything and everything that was related to my business I found at PhotobizX. – Katie Phillips

Ben Shakespeare Website

Ben Shakespeare on Facebook

My biggest business lesson for this year has been all about focusing on the genres that I really like to do and also the ones that are most useful for me business-wise. – Ben Shakespeare

Anne Thomas Photography Website

Anne Thomas Photography on Instagram

The Conversion Story

Episode 519: Anne Thomas – Utilising LinkedIn and storytelling to grow a personal brand photography business

It's just those extra opportunities that come your way when you put yourself out of your comfort zone and kind of take that plunge. – Anne Thomas

Michael Dion Thompson Website

It's hard for me to do the admin and all this stuff, but that is my big goal for 2025 is to be constantly and continually marketing using my using Facebook and continually having a campaign running for um the different genres that I shoot. – Michael Dion Thompson

Marcel Van der Horst Website

I've shot 60 weddings this calendar year and I said the year before I was going to shoot less, but it resulted in shooting more. – Marcel Van der Horst

Alan Wright Website

Episode 538: John Glaser – Facebook Ads and what you need to be aware of when running yours

Episode 503: John Glaser – Photography lead generation and qualifying tactics from a pro

Episode 453: John Glaser – From photographer with a business to serious business owner

Episode 433: John Glaser – You can have a super successful portrait photography business. Just do what I do.

Episode 549: Richard Grenfell – The successful and profitable move from family to boudoir photography

Episode 397: Richard Grenfell – The Coaching Diaries with Steve Saporito

How to Advertise Like a Mofo – the training course by Richard Grenfell

The more ads you run, the more you'll see which ones resonate and work with your ideal client. – Alan Wright

If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every coach.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week and get access to a fantastic back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus, you have access to a members-only Secret Facebook Group where you can connect with other members and interview guests to help, support and motivate you to take what you hear in each episode and put it into action. You will not find more friendly, more motivated and caring photographers online.

Following this interview, I’d love to know if you're taking anything away from what the PhotoBizX Premium Members shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that!

If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you have any missed questions or a specific question you’d like to ask me, feel free to add them to the comments area below.

Thanks again for listening, and thanks to Abi, Jeany, Damien, Tom Ryan, Paul, Ryan, Crystal, Mike, Tracey, Alexis, Ina, Matthew, Tony, Jo, Tammy, Chris, Alan, Elle, Katie, Ben, Anne, Michael, Marcel and Alan for coming on and sharing their thoughts, ideas and strategies for a successful 2025 in business as a working photographer.

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks, and speak soon

Andrew

The post 600: PBX Premium Member Recordings – Lessons, Takeaways and Goals appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Carolyne and Alisdair of www.carriesoutherton.co.uk first appeared on the podcast for episode 312, and the title was “How to build a hugely successful dog photography business.”

At the time, she was running Scotland's ONLY dedicated dog Photography Studio with SEVEN Acres of Studio Grounds, which incorporated a massive indoor studio and large showroom.

This was also home to the fantastic CATCHATHON events and images that capture those fun images of dogs you've undoubtedly seen, where they are catching a piece of cheese or food.

Since recording that interview, she and her husband Alisdair built an incredible exhibition stand and mobile studio on a large trailer. Throughout the year, they attend many dog shows and dog events with the setup to attract and book clients to their home-based outdoor acreage studio.

In this interview, Carolyne and Alisdair share all the details of their incredible workflow, shooting and sales strategy, which is unique and incredibly successful. I was shocked and delighted to hear they sell first and shoot later, which is a winning photography sales strategy that any photographer could emulate.

And yes, I'm saying they sell wall art and albums to their dog owner clients before taking a single photo!

Here's some more of what we covered in the interview:

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

We've never been ones to sit on our back end, open the doors and expect people just to come in, because that never works. You've got to get out there, see the whites of their eyes, and talk to them. — Carolyne

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

You always look at your process. If you get the sale, figure out why. If you don’t get the sale, figure out what you could have done differently. Analyse every time. — Carolyne

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

Following this interview, I’d love to know if you're taking anything from what Carolyne & Alasdair shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

The way we work financially is that clients pay 50% on the day before the photo shoot. We do the photo shoot, and then they pay the balance, so 50% when they come back to view the final images to put onto their products. — Carolyne

If you have any questions I missed, a specific question you’d like to ask Carolyne & Alasdair or want to say thank you for coming on the show, feel free to add them in the comments area below.

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you give too much choice to the client, you'll lose them because they get confused. Break it down to the bare minimum. Keep it simple. — Carolyne

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

When people come up here, they come up for the experience. So when they first arrive, I mean, the place is looking immaculate. I make sure of that. So when they come up, they go, ‘Wow, this is nice here.' So they're already impressed just with what they're looking at. — Alasdair

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Here is the latest review, not for the podcast, but for the recent course by Richard Grenfell…

★★★★★ The best course you have offered!!

Via an email from Adelaide pet photographer Tanya Simmonds, in Australia on January 10th, 2025.

Thank you so much for sending the recent course with Richard – How To Advertise Like A MoFo!!

I just wanted to let you know I have only now finished watching/listening to it, and I have to say it is probably the best course you have offered!!

I can completely relate to Richard and his style. Some true gems in this course that I am implementing this minute!!

— Tanya Simmonds

★★★★★ The best photography business podcast.

Via a google review from Greenslopes Brisbane family portrait photographer Stewart Ross, in Australia on January 4th, 2025.

Thanks for your hard work and interviews over the years, Andrew.

You have created a great community and easily the best photography business podcast.

— Stewart Ross

Carrie Southerton Dog Photography Website

Carrie Southerton Dog Photography on Facebook

Episode 312: Carolyne Cowan – How to build a hugely successful dog photography business

I look at the client journey as going down a corridor with a load of open doors. You're closing one door at a time until there's only one open, and that’s the one where they sign on the dotted line. — Carolyne

Thanks so much for tuning in, and a massive shoutout to Carolyne and Alasdair for sharing their unique strategies and insights for running a super successful dog photography business. Their approach to pre-selling wall art, building trust with clients, and balancing creativity with smart business practices is inspiring. If you’ve been looking for ways to refine your sales process, connect with clients on a deeper level, and grow your business without losing your passion, this episode is for you. I can’t wait to hear what you think!

People buy from people like themselves, but if you're just doing it on the internet, they don’t get to know you personally, and you can’t show your knowledge of the subject you’re working with. — Carolyne

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon

The post 599: Carolyne & Alasdair – Sell First, Shoot Later: A winning photography sales strategy appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Happy New Year, and welcome to a special podcast episode to kick off 2025. For this episode, I asked some of my favourite and new-to-me photography business coaches to contribute and share their thoughts on how this year will shape photographers running their businesses following what many thought was a tough 2024 and the potentially big impact of Ai on both the creative and business side of photography.

Here's exactly what I asked each of them… Your 2025 Predictions Wanted for the PhotoBizX Podcast!

Andrew here from PhotoBizX, hope you’re well!

I’m putting together a podcast episode for a New Year release of PhotoBizX and would love to feature you and your thoughts on how you see photography businesses shaping up for 2025.

I’ll need a 5-10 minute (strictly no more than 10 minutes) audio recording to take part.

Here’s what to include:

1. Start the recording with an intro saying:

— Who you are

— The name of your business

— Briefly, what you do

2. Then, share your thoughts and predictions for photography businesses in 2025.

— You can focus on marketing and advertising trends, sales strategies, branding, social media, shifting markets, shooting multiple genres vs. specialising, or anything else photographers need to do to succeed. Take this wherever you like!

— Alternatively, share what you would do if you gave advice to a photographer moving to a new city across the country who wanted to get business up and running fast with new bookings.

3. Finish your recording by sharing where listeners can go to learn more about you.

— Choose one place—Instagram, your website, a special landing page—whatever works best for you.

You'll see a list of contributing photography business coaches below, where you can learn more about them and what they do.

I hope you enjoy and get something from this part one of a two-part 2025 New Year episode. Let's get into it!

Baby Art Studio

Baby Art Studios on Facebook

Brendan Taylor on Facebook

Brendan Taylor on LinkedIn

The Tog Pod

502: Brendan Taylor – Facebook lives as a killer lead generator and some hard truths about business

557: Brendan Taylor – Photography business success all comes down to the follow up

580: Brendan Taylor – The TogPod CRM Revolution… The Future of Photography Business

So many people still in the photography industry are relying on word mouth and organic social, putting some posts out on Facebook and just hoping for the best. And that is another example of wheel of doom. You're going to keep doing it and keep getting the same results. — Brendan Taylor

Renee Bowen Website 

Renee Bowen Website

How to Attract & Book Clients

Renee Bowen on Instagram

Renee Bowen on Tiktok

The marketing landscape is evolving rapidly and while AI continues to dominate, I think the real standout in the next wave will be true organic high-end content. — Renee Bowen

Tomato Photo Website

Tomato Photo on Facebook

Tomato Photo on Instagram

Hart Tan on Instagram

252: Hart Tan – Advanced Photography Business Marketing for Big Success

What is life beyond photography? What if the things that you have done suddenly don't work anymore? What could you have done to prepare for the days you think will never come? — Hart Tan

Jeff Brown – The Photographer's Mentor

Help!! My Photography Website Needs MORE Customers: Create a photography website to capture customers, using the proven Scroll to a Sale method by Jeff Brown on Amazon

Episode 261: Jeff Brown – How To Positively Influence Photography Buying Decisions with Your Social Media

Episode 313: Jeff Brown – Leveraging LinkedIn to proactively generate more photography clients

Episode 425: Jeff Brown – How to use LinkedIn for photography lead generation

How can you make a passive income from photography? Could you write a book? Could you create some online courses? Could you be selling presets and prints? Could you do workshops and online workshops? Could you have a private mentoring group that people pay to join, giving you a monthly income? — Jeff Brown

Katie Kolenberg Website

Katie Kolenberg on Facebook

Episode 112: Katie Kolenberg & Jeremy Byrnes – Putting Your Heart and Hard Work into a Great Portrait Photography Business

Episode 402: Katie Kolenberg – Take control and thrive with your photography business during the pandemic

Episode 470: Katie Kolenberg – Profitable photography book projects Q&A

Special: Katie Kolenberg – Profitable photography book projects

Shooting only what you love is the best path to success, but make sure you have the business structures around you to support that. Try to have fun with your business because your potential clients will feel that energy and want a piece of it. — Katie K

Following this interview, I’d love to know if you're taking anything away from what the photography business coaches shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that!

If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.

If you have any questions we missed or a specific question you’d like to ask me, feel free to add them to the comments area below.

Thanks again for listening, and thanks to Brendan, Renee, Hart, Jeff, and Katie for coming on and sharing their thoughts, ideas and strategies for your successful 2025 in business as a working photographer.

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon

Andrew

The post 2025 New Year Special – Photography Business Predictions by the Coaches – Part 2 appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.