In this episode, I'm tackling a topic that so many photographers struggle with - how to attract dream clients who will happily pay your full price, without having to discount.

I know the temptation to offer constant sales and discounts is real, especially when you're just starting out. But the truth is, that's a surefire way to run an unprofitable business. 

That's why I'm sharing my best strategies for flipping the script. You'll learn:

• Why you need to stop writing off clients who say you're "too expensive" and the simple way to plant a different seed
• How to calculate your true cost of doing business and find your pricing for profit sweet spot (there's a free formula for this!)
• Mindset shifts to overcome any negative associations you have with money and sales
• Specific marketing tactics to attract your ideal clients (hint: it's not just posting on social media)
• Tips for positioning yourself as an expert and building trust, without sounding like you're bragging

If you're ready to stop the discounting cycle and start booking dream clients who value your work, you won't want to miss this episode. Grab a pen and paper - you're going to want to take notes!

Join the NEW Fully Booked Blueprint program!
Your roadmap to a profitable, fully booked photography business. A course + coaching with Brooke Jefferson.
Join the Blueprint!

Join the upcoming 3-day Fully Booked Bootcamp happening March 4th - 6th!

In this episode, I sit down with Nathan Chanski, a wedding photographer, business coach, and course creator. Nathan shares his journey into photography and entrepreneurship, and how he learned to balance his creative passion with the business side of running a successful photography business.

Nathan provides actionable advice for photographers struggling to get in front of more potential clients. He emphasizes the importance of leveraging your existing network, getting comfortable with discomfort, and finding creative ways to associate yourself with new communities of your ideal clients.

If you're a photographer looking to grow your client base and take your business to the next level, this episode is packed with practical tips and mindset shifts that will inspire you to step out of your comfort zone and start seeing real results. Don't miss it!

Connect with Nathan:
https://nathanchanski.co/
https://www.instagram.com/nathanchanski

Join the NEW Fully Booked Blueprint program!
Your roadmap to a profitable, fully booked photography business. A course + coaching with Brooke Jefferson.
Join the Blueprint!

A big thank you to our podcast sponsor, Flodesk! Save 50% off your first year of Flodesk with my link. Start your free 14-day trial today. 

Today's episode is a personal life & business update! 7 months ago, I started working a full time job in insurance and last week was my final day. Tune in to hear my journey, my reflections, and how you can do this for yourself too! 

Join the NEW Fully Booked Blueprint program!
Your roadmap to a profitable, fully booked photography business. A course + coaching with Brooke Jefferson.
Join the Blueprint!

Curious what it's like on the inside of the Fully Booked Blueprint program? Today, I'm sharing a snippet from a coaching call. I hope you enjoy!

Come join us inside of the Fully Booked Blueprint program! 

Join the NEW Fully Booked Blueprint program!
Your roadmap to a profitable, fully booked photography business. A course + coaching with Brooke Jefferson.
Join the Blueprint!

Today, we’re tackling a topic that’s been a game-changer in my own life: How to Stop Booking Sessions on Weekends. If you’ve ever felt torn between serving your clients and spending precious time with your family, or if weekends have started to feel more like an extension of your workweek than a chance to recharge, this episode is for you.

Join the NEW Fully Booked Blueprint program!
Your roadmap to a profitable, fully booked photography business. A course + coaching with Brooke Jefferson.
Join the Blueprint!

Today’s episode is for the photographers out there who feel like they’re blending in instead of standing out. You’re working hard, posting on social media, sending emails—but still not attracting those dream clients.

Here’s the thing: If you want your calendar fully booked in 2025, you need a brand that naturally draws in your ideal clients. And that’s exactly what we’re diving into today.

I’m sharing three simple strategies to help you build a brand that connects with the right people—and keeps them coming back.

In my free masterclass, “4 Steps to a Fully Booked Calendar in 2025,” we’ll dive even deeper into this.
You’ll learn:

• What booking mistakes you might still be making.
• How to stand out with a brand that attracts your dream clients.
• Marketing strategies to bring in more leads.
• And systems to save you time and make scaling easier.

It’s happening on January 17th at 11 am CST, and it’s completely free! So don’t wait—grab your seat at brookejefferson.com/booked 

Join the NEW Fully Booked Blueprint program!
Your roadmap to a profitable, fully booked photography business. A course + coaching with Brooke Jefferson.
Join the Blueprint!

Have you ever had a potential client inquire about your services, and then… crickets? No response. No booking. Just radio silence. It’s frustrating, right?

Well, today, I want to dive into why this happens and, more importantly, how to fix it. I’m giving you a sneak peek into one of the key steps I’ll be covering in my free masterclass, 4 Steps to a Fully Booked Calendar in 2025.

In my free masterclass, “4 Steps to a Fully Booked Calendar in 2025,” we’ll dive even deeper into this.
 You’ll learn:

• What booking mistakes you might still be making.
• How to stand out with a brand that attracts your dream clients.
• Marketing strategies to bring in more leads.
• And systems to save you time and make scaling easier.

It’s happening on January 17th at 11 am CST, and it’s completely free! So don’t wait—grab your seat at brookejefferson.com/booked 

Join the NEW Fully Booked Blueprint program!
Your roadmap to a profitable, fully booked photography business. A course + coaching with Brooke Jefferson.
Join the Blueprint!

Happy New Year!!

I thought I would kick off our 2025 year with a fun episode of 5 predictions I have for businesses and how you apply them to your photography business. I'm praying you have your most profitable year yet!!

Did you miss my free Most Profitable Year Yet workshop? Come plan your year with me and watch the replay. 

Join the NEW Fully Booked Blueprint program!
Your roadmap to a profitable, fully booked photography business. A course + coaching with Brooke Jefferson.
Join the Blueprint!

It's our final episode of 2024!! We are knocking it out with a Q&A episode of your top photography business.

You'll hear questions like:
-What is your opinion on mini sessions?
-What kind of gifts do you give your clients & when?
-My prices are higher than the other photographers that I've looked at. Do I lower my prices to match or stick to mine?
-and more

Want to check out Cloudspot for gallery delivery? You can save 50% off your first year!

Episode 319 : How to Grow Your Photography Business While Working a Full-Time Job (BTS: How I'm Doing It!)

Join the NEW Fully Booked Blueprint program!
Your roadmap to a profitable, fully booked photography business. A course + coaching with Brooke Jefferson.
Join the Blueprint!

Today's episode is a replay of a Client Experience Workshop. This is the perfect time to listen to this episode and map out or audit your current client journey. Grab a notebook and pen and let's dive in!!

NOTE: The From Broke to Booked Blueprint program is retired; however a brand new Blueprint program will be released in Jan 2025! Stay tuned. 

Join the NEW Fully Booked Blueprint program!
Your roadmap to a profitable, fully booked photography business. A course + coaching with Brooke Jefferson.
Join the Blueprint!