This episode highlights essential marketing predictions for photographers in 2025. We emphasize the importance of a solid website, diversified marketing approaches, and the power of storytelling while encouraging listeners to take bold + diversifed action.

• Building a trust-building website as a foundational step
• Diversification is key to surviving platform shifts
• Leveraging SEO and email marketing for better visibility
• The importance of storytelling in connecting with clients
• Taking action to translate ideas into measurable results
• Adapting to new marketing channels and strategies
• Encouragement to embrace a mindset of early adoption

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This episode explores essential marketing strategies for photographers, focusing on website optimization and effective client engagement techniques to boost bookings. The discussion highlights the importance of understanding client needs and educating them about unique session offerings, such as bedtime photography, to foster trust and increase visibility.

• Review of Bloom Light Photography and suggested website improvements
• Importance of an engaging About Me page emphasizing the artistic process
• Benefits of having a detailed FAQ section for potential clients
• Encouraging the use of online booking systems to streamline the client experience
• Discussion on enhancing Instagram with effective pin posts and reels
• Review of Claire Mayo Photography with a focus on in-home sessions
• Need for client education regarding unique offerings like bedtime sessions
• Strategies to position oneself as an expert in niche photography markets

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Family photographers often feel pressure to achieve six-figure incomes, but many fall short of these ambitious benchmarks. This episode examines income realities, the importance of mindset, and practical strategies for building a successful family photography business. Also, learn how looking at the actual data can help you refine your 2025 goals.

• Discussing common misconceptions about six-figure incomes
• The impact of mindset and comparison on income goals
• Strategies for effective seasonal marketing
• Analyzing income contributions from various session types
• Importance of boosting print sales
• Practical tips for increasing income sustainably

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

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Marketing Reviews Part 2!

We start with a talented photographer based in Victoria, BC trying to specialize in outdoor adventures day in the life and relaxed at-home sessions. A few tweaks will give these two sessions types more prominence on the homepage and creating ease of booking will also help build trust.

We unpack the essentials of a compelling "About Me" section on a photographer's website, emphasizing its power to build trust and engage potential clients. Explore how behind-the-scenes videos and day-in-the-life storytelling on social media platforms can showcase a photographer's unique offerings, helping clients understand the distinctive experiences available. We also stress the importance of creating a seamless customer journey that builds engagement and fosters long-term relationships.

Next we take a look at a talented photographer who has oodles of talent but perhaps a bit of overwhelm. From addressing mobile user experience issues to leveraging platforms like Pinterest for reaching potential clients, we cover it all. Gain valuable tips on simplifying session processes and crafting a cohesive brand experience that resonates with clients.

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Marketing Reviews are back! This time we are discussing a Spokane family photographer who wants more snuggle in-home sessions and a Texas photographer juggling seniors with families in her marketing.

Need a 2024 write off? Work one-on-one with me as your marketing mentor for 2025!

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Have you ever wondered how to turn an unexpectedly challenging year into a success story? We’re unpacking the secrets to navigating a tough year in photography, particularly for those grappling with outdated marketing techniques and a shaky economy.

By establishing clear expectations and systems, you can protect your dream of what this business could be while building a trustworthy and sustainable brand.

We'll also discuss the return of marketing reviews for family photographers, offering a chance to gain constructive feedback and uncover new opportunities. Reach out to me on Instagram for a review, and listen to previous episodes to get a feel for my approach. Let's create outstanding customer experiences and realize the potential for success in the family photography market together.

Also, One-On-One Marketing Mentoring is open for 2025! 8 weeks together to make 2025 your best year yet! $50 off with code BF24

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For family photographers and creative minds alike, we'll explore the art of taking brave steps and realizing that true confidence isn't the absence of fear—it's taking action despite it. Let's make 2025 your year for courageous achievements and trusting in your unique vision.


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Ever wondered how a photographer can transform their passion into a thriving business amidst the chaos of life's demands? Join me on this episode as I recount my journey through the busiest stretch of my career, learning valuable marketing strategies that could reshape your approach to business. You'll gain insight into why self-reflection is crucial, especially during hectic seasons, to sidestep potential obstacles and ensure long-term success. As a parent navigating the complexities of raising teenagers, I'll also share my personal triumphs and trials, including my quest to foster more family time despite the evening challenges that come with the territory.

Inspired by a powerful poem, I am embracing the reality that we are the architects of our own lives, a perspective that fuels my dedication to expanding my business and making a meaningful community impact. Embark on this journey with me and discover how you can harness your potential to create positive change.

(yes, I am keeping this AI description because why not- pls help me robot)

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

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It's rough out there - let's chat about it.


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Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

Local to the Seattle Area? Come to a class!
Local Classes

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Helpful Links:

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In today's episode, we pull back the curtain on six  marketing traps that could be holding you back from booking session. From the indecision loop that leaves us questioning every move to the struggle of keeping our artistic integrity while chasing financial stability,  join me as I stress the importance of embracing our dual roles as artists and entrepreneurs.

Have you ever felt like you're shouting into the void on Instagram, only to echo back to the same faces? We tackle that head-on by dissecting the 'visibility loop' – the cycle of nurturing the same audience without ever expanding reach.   As I gear up for a brief interlude from the podcast after the next episode to dive into my busy season, I make sure you're equipped with the tools to thrive. If you need somewhere to put your marketing energy, check out my game-changing website course that's ready to revolutionize your online presence.

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