Family Photographer Marketing Podcast

It's rough out there - let's chat about it.


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Helpful Links:

Website Course
Milky Way Course
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In today's episode, we pull back the curtain on six  marketing traps that could be holding you back from booking session. From the indecision loop that leaves us questioning every move to the struggle of keeping our artistic integrity while chasing financial stability,  join me as I stress the importance of embracing our dual roles as artists and entrepreneurs.

Have you ever felt like you're shouting into the void on Instagram, only to echo back to the same faces? We tackle that head-on by dissecting the 'visibility loop' – the cycle of nurturing the same audience without ever expanding reach.   As I gear up for a brief interlude from the podcast after the next episode to dive into my busy season, I make sure you're equipped with the tools to thrive. If you need somewhere to put your marketing energy, check out my game-changing website course that's ready to revolutionize your online presence.

Helpful Links
Website Course
My Instagram

Let's start with the firsthand about the highs and lows of my studio's journey into a new market.

This week's conversation also dives into the mental side of marketing—how to shift your mindset and adopt habits that squash stress before it squashes you. I also share how the AI search with google is confusing business owners and possibility punishing them and a simple way to rise above the changes.

Helpful Links:
Marketing Mastermind: Starts May 7th!

Need a website boost? Take the course.

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Yay for the 50th Episode!

In this episode, we will dispel the myths surrounding logos and overcomplicated branding, and discover why a streamlined website, combined with clear and genuine communication, is paramount in building trust and rapport with potential clients.

Helpful Links

Website Course- On Sale for a Limited Time!

My Instagram 

This episode peels back the layers on why hyper-creativity might not be the golden ticket to success and how a reliance on referrals is akin to building your business on quicksand. With a blend of personal experiences and professional insights, I chart a course through the often-misunderstood terrain of branding, creativity, and business acumen.

Tune in!

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Creating a Spring Marketing plan is easier than you think IF you set yourself up for success from the beginning.

As I look over Spring Marketing content from family photographers all over the country, there are a few pitfalls I am seeing making it harder for clients to build trust than it could be for them. These changes won't take you much time but will be well worth it!

Grab the Spring Marketing Canva Template

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Client acquisition, even during the quietest seasons, is possible!

This week's episode offers a candid look into the diverse avenues from which my most recent bookings emerged. From a win in a Facebook group to the strategic avoidance of over-reliance on referrals, I share how creating a bookable website and a high-trust experience can bring people in despite the slow season.

Marketing mastermind has two spots left!
Mastermind Link
Instagram - Broadcast Channel is there for additional help <3

In today's episode, I'm drawing on the wisdom of a Harvard Business Review article and my own phone case purchasing saga to show how a hassle-free journey from curiosity to client can leave a lasting impression of delight.

What a delightful client experience and a delightful marketing experience might surprise you!

IF you've been waiting for the perfect moment to elevate your marketing game, take note: our marketing Mastermind is about to kick off on March 12th, and only a select few seats remain. Whether it's crafting a visual brand that echoes with your dream clients or perfecting a portfolio that speaks volumes more than any social media metric, this Mastermind could very well be your ticket to a transformational journey in the family photography marketplace.

Helpful Links:
Mastermind- Starts March 12th!
My Instagram
Harvard Study

In this episode, we chat about four marketing questions you all submitted on IG!

1. Marketing in a tourist town
2. Marketing more than one niche
3. Taking emotion out of marketing
4. Having time for it all

We'll navigate the challenges of engaging a community in tourist-heavy locales, exploring how to morph into a local tour guide and weave collaborative packages with neighboring businesses for a winning referral network and SEO boost.

Emotions and marketing are intertwined like the complex fibers of a well-woven tapestry- I'm dissecting the role feelings play in our promotional endeavors and why we have to be ok with the suck.. Armed with data-driven strategies and a resilience born from stepping outside our comfort zones, we'll tackle how to manage the rollercoaster of the fear of judgement. Middle school bully watching your stories? How to not let that stop you.

Lastly,  we will unpack the benefits joining a mastermind group, mine has become a haven of personalized focus with limited spots for dedicated go-getters. Two places are already snapped up, so if you're ready to embrace this journey with fellow passionate creators, it's time to claim your spot and let's start scripting your marketing success story together.

Join the Mastermind

Discover the keys to distinguishing yourself as a true connoisseur of family photography marketing. With my own journey as a backdrop, I reveal how to harness your individual prowess and shatter the chains of imposter syndrome. This episode is steeped in personal narratives and hard-won insights that serve to empower photographers at every level. You'll learn the importance of injecting your own creative vision and personality into your business, and how confidently guiding your clients through your artistic approach can elevate your brand. Say goodbye to the pitfalls of negative marketing and celebrate the diversity of clientele preferences, embracing the positive impact it has on your business.

Adapt or be left behind in the swiftly changing currents of family photography marketing—a theme I tackle head-on in this episode. 

By the end of our time together, you'll be ready to stand tall as the captain of your own ship, radiating confidence and communicating the unparalleled value you bring to the table as a family photography expert of your own brand.

My Instagram: www.instagram.com/fionamargo