When I say your client experience is a lever in your business—I mean it’s the thing that takes you from "pretty pictures" to premium price points and a booked-out calendar.

In this episode, I’m pulling back the curtain on the second lever behind my $200K Fall Challenge: the client experience. And not just the woo-woo version. I’m talking about the details, the systems, the delegation, and the ick-worthy moments that made me swear: never again.

Like that one time a client showed up to a shoot in literal gym shorts. (Yes, really.)

I also share:

If you’re serious about raising your rates, scaling with integrity, and getting OUT of the stylist-slash-CEO role, this one’s for you.

Timestamps:
00:00 Welcome to The Posers Podcast
00:35 Recap and Introduction to Today's Topic
02:11 Progress Report and Mastermind Reminder
06:28 The Client Experience: A Key Lever
06:42 A Horror Story from the Past
16:03 The Importance of Styling
17:45 Introducing Kenna: The Game-Changing Stylist
22:23 The Impact of Styled Clients
27:36 The Mountain is You: Overcoming Internal Struggles
32:20 Conclusion and Call to Action

🔗 Connect with Jodi:
📸 Website: https://www.j-annephotography.com
📷 Instagram: https://www.instagram.com/j.annephotography

Love this kind of coaching?
Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
Tits up, ears open—let’s go build something epic.

And because I always want to give you tools that actually move the needle:

Or if you want to chat first, book a call with me here → https://calendly.com/j_anne/mastermind-clarity-call

What do a sold-out Apple launch, a Dior capsule collection, and my fall photo calendar have in common?
They don’t wait for people to show up.

They train buyers to move fast—and they build real buzz before a single sale is made.
In this episode, I’m breaking down how I stopped casually “opening my calendar” and started launching it like a product drop. I’m giving you the mindset shifts and the psychology-backed structure that helped me book out my calendar year after year—often in under 18 hours.

I’m also telling the truth about that $200K Challenge update I flubbed (oops 😅), the real reason I don’t rely on SEO, and why “just blog more” is not the holy grail you’ve been sold.

👉 If you want your business to feel like a brand, not a scramble, this episode is your next move.

Inside this episode:
The 3 levers that make people move: Scarcity, Urgency, and FOMO
How I built a 27-email launch runway that does the selling before the cart opens
Why the structure of your launch matters more than a cute reel
What to do instead of waiting for SEO to magically deliver bookings
How my mastermind clients booked out fall in 2 weeks (without a giant audience)
And yes, the exact mindset that helped me go from wedding burnout to booked-out boss.
It’s not magic. It’s not luck. It’s structure. It’s psychology. It’s about becoming unignorable—on purpose.

Timestamps:
00:00 Welcome to the Posers Podcast
00:35 Celebrating 36 Weeks of Podcasting
01:08 Infatuation with Ed Geen
02:48 Rant on 'Love is Blind' and Relationships
06:25 Revisiting Last Week's Topics
07:00 Launching Your Photography Calendar
14:33 The Power of Scarcity, Urgency, and FOMO
15:15 Executing a Successful Launch
22:20 Conclusion and Invitation to Mastermind
24:31 Final Thoughts and Farewell

🔗 Connect with Jodi:
📸 Website: https://www.j-annephotography.com
📷 Instagram: https://www.instagram.com/j.annephotography

Love this kind of coaching?
Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
Tits up, ears open—let’s go build something epic.

And because I always want to give you tools that actually move the needle:
The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method
Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use https://success.passgallery.com/jodianne-platinum-referral to save $250 when you set yours up.
The Mastermind → Right now, you can get the early early bird discount and lock in your spot for $1,000 off. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD

Or if you want to chat first, book a call with me here → https://calendly.com/j_anne/mastermind-clarity-call

If you've ever wanted to see how a wild income goal actually takes shape behind the scenes, this one's for you.

In this episode, I’m sharing the unfiltered truth about my $200,000 fall challenge—how I came up with that number, how I’m reverse engineering every piece of my business to hit it, and why the real block isn’t strategy... it’s belief.

Oh, and also… we talk about a serial killer. 😬

This one’s part financial strategy, part mindset reframe, part horror story—and all heart.

Inside this episode:

I’m also calling out the mindset BS that’s keeping photographers undercharging and over-delivering—and showing you exactly how to shift it.

Whether your big goal is $40K or $400K, the number doesn’t matter. What matters is declaring it—and then becoming the woman who makes it happen.

Timestamps:
00:00 Welcome to The Posers Podcast
00:44 Housekeeping and Passive Income Tips
05:50 Serial Killer Stories and Personal Anecdotes
12:12 Setting and Achieving Big Financial Goals
23:01 Mindset and Marketing Strategies
32:41 Mastermind Program Invitation
36:10 Closing Remarks and Call to Action

🔗 Connect with Jodi:
📸 Website: https://www.j-annephotography.com
📷 Instagram: https://www.instagram.com/j.annephotography

Love this kind of coaching?
Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
Tits up, ears open—let’s go build something epic.

And because I always want to give you tools that actually move the needle:
The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use https://success.passgallery.com/jodianne-platinum-referral to save $250 when you set yours up.

The Mastermind → Right now, you can get the early early bird discount and lock in your spot for $1,000 off. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD

Or if you want to chat first, book a call with me here → https://calendly.com/j_anne/mastermind-clarity-call

This isn’t a strategy breakdown or a sales lesson.

This is a love letter—from one photographer’s soft heart to another.

I recorded this episode from bed, wrapped in sweats and sand after one of those magical shoots where everything aligns. The light, the energy, the connection... it was one of those rare moments that reminded me why I do what I do. And why how we make people feel is everything.

There’s no outline here. No notes. Just me and my iPhone mic talking about the kind of night that makes you pause mid-shower, drop into gratitude, and grab your phone before the magic fades.

Inside this episode:
The trifecta of a perfect session (and why it’s rarely just about the photos)
Why posing is never just about angles—it’s about psychology and trust
The moment a mom looked at me with tears in her eyes and said, “You’re the only person who’s ever gotten them to do that.”
What it means to build a business that actually feels good to run
The heart behind The Posing Method and why it’s about so much more than looking pretty

So if you’re feeling a little tired or wondering if this work really matters—this one’s for you. It does. You do.

Timestamps:
00:00 Welcome to the Posers Podcast
00:41 A Love Letter to Fellow Photographers
02:30 A Perfect Shoot Experience
05:58 The Importance of Connection in Photography
09:05 Gratitude and Reflection
11:25 Closing Thoughts and Farewell

🔗 Connect with Jodi:
📸 Website
📷 Instagram

Love this kind of coaching?
Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
Tits up, ears open—let’s go build something epic.

And because I always want to give you tools that actually move the needle:
The Posing Method → My signature course that teaches you how to pose the brain instead of the body—so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries.
Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use THIS LINK to save $250 when you set yours up.
The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist here so you don’t miss the next round.

Let’s talk about how three families flew me across the country—and what actually made it worth it.

Spoiler: it wasn’t ads, SEO, or some flashy funnel. It was authority.

In this episode, I’m breaking down exactly how I booked, planned, and executed multiple travel sessions on the East Coast. I'm pulling back the curtain on the strategy, the scouting, the real financials (yes, I give you the numbers), and what it takes to create a client experience that’s so good, they’ll fly you in.

Inside this episode:
How I built demand outside my city without ever blogging or running ads
The actual planning process I use to shoot in unfamiliar cities (hint: it’s not sexy)
What made me anxious—and how I handled it when the weather turned on me
The real cost of the trip, how much I made, and why it still made sense
A reminder that authority isn’t luck—it’s built brick by brick

If you're a photographer wondering how to expand beyond your local market or just need a dose of behind-the-scenes realness—you’re gonna want to hit play on this one.

Timestamps:
00:00 Welcome to the Posers Podcast
00:35 Recording from New Jersey
02:08 Booking Cross-Country Photography Sessions
03:18 Building Authority and Client Relationships
07:02 Planning Shoots in Unfamiliar Cities
16:16 Executing the Perfect Shoot Day
20:48 Financials and Client Investment
26:00 Final Thoughts and Listener Engagement
30:27 Wrap-Up and Farewell

🔗 Connect with Jodi:
📸 Website
📷 Instagram

Love this kind of coaching?
Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
Tits up, ears open—let’s go build something epic.

And because I always want to give you tools that actually move the needle:
The Posing Method → My signature course that teaches you how to pose the brain instead of the body—so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries.
Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use THIS LINK to save $250 when you set yours up.
The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist [here] so you don’t miss the next round.

⚠️ Warning: this one might sting—but it might also be the thing that finally pushes you to build what you've been dreaming of building.

Every photographer dreams about the fully booked calendar, the luxury brand, the $6k sales, and the freedom that comes with running a business on your own terms. But here’s the truth nobody wants to admit: every single dream you’re chasing comes with a price tag. And it’s not the pretty part. It’s the part that tastes bitter, feels relentless, and never makes it onto anyone’s Instagram feed.

In this episode, I’m sharing the side of business that separates the ones who make it from the ones who burn out—the Sh*t Sandwich. You’ll hear why frustration isn’t an interruption to your business—it IS your business. And you’ll hear exactly how to know if the dream you’re chasing is worth what it actually costs.

Inside this episode:
The mastermind student who went from “cutesy mommy hobby” to a multi–six-figure luxury brand dripping with intention and edge.
The fantasy every photographer builds in their head—and the brutal reality check of what it takes to live it.
The real cost of $6k sales (and why most photographers quit before they ever get there).
Why your images aren’t the thing holding you back—it’s your refusal to eat the sandwich that actually builds a brand.
The simple, gut-check question I ask myself whenever I feel like quitting—and why the answer keeps me going.

This episode will rearrange the way you see your business. Because success isn’t about how much you want the dream. It’s about whether you’re willing to eat the sandwich that comes with it.

Timestamps:
00:00 Welcome to The Posers Podcast
00:50 The Shit Sandwich: A Business Reality
01:34 Mastermind Success Story: Elizabeth Dugan
07:14 The Dream Life and Its Challenges
10:41 The Reality of Entrepreneurship
22:11 Choosing Your Hard: The Entrepreneur's Dilemma
28:03 The Mastermind: Your Path to Success
33:38 Final Thoughts and Call to Action

🔗 Connect with Jodi:
📸 Website
📷 Instagram

Love this kind of coaching?
Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
Tits up, ears open—let’s go build something epic.

And because I always want to give you tools that actually move the needle:
The Posing Method → My signature course that teaches you how to pose the brain instead of the body—so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries.

Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use THIS LINK to save $250 when you set yours up.

The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist [here] so you don’t miss the next round.

After six powerhouse weeks of interviews, it’s just you and me again today—and ohhh, I’ve missed our 1:1 time.

And I’m not holding back.

Here’s the deal: I’ve been fed more than my fair share of vague, fluffy advice in this industry, and in this episode we're pulling back the curtain on one of the worst offenders.
In this episode, I’m pulling apart the myth of the almighty WHY and showing you what actually gets clients to say yes.

Here’s what you’ll hear inside this episode:

If your why lights you up, that’s amazing. But if you want a booked calendar and a thriving business? Your positioning and your marketing are what get you there.

Timestamps:
00:00 Welcome to the Posers Podcast
01:30 Personal Update: Long-Distance Marriage
07:31 The Impact of Personal Life on Business
10:41 Debunking the 'Find Your Why' Myth
21:14 Effective Marketing Strategies
30:42 Conclusion and Personal Sign-Off

🔗 Connect with Jodi:
📸 Website
📷 Instagram

Love this kind of coaching?
Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
Tits up, ears open—let’s go build something epic.

And because I always want to give you tools that actually move the needle:

Part 2 with D’Arcy is here, and honestly… it’s even better than Part 1.

We moved from editing and trends into the bigger picture: what it really means to build your artistry, find your signature style, and step into the identity shifts that come with building a business as a woman. It’s raw. It’s real. It’s everything I needed to hear back when I was just starting.

In this half, we talk about:

This conversation is equal parts education, inspiration, and a little bit of holy-sh*t pinch-me.

Timestamps:
00:35 Recap and Introduction to Part Two
00:55 The Artistry of Finding Your Voice
03:05 Trends vs. Timelessness in Photography
09:18 The Importance of Artistic Study and Inspiration
20:51 Developing Your Signature Style
24:57 Developing a Signature Photography Style
26:01 The Importance of Posing and Angles
27:20 Challenging Traditional Portrait Photography
29:21 Empowering Women in Business
34:04 Planning Creative Workshops in Italy
40:45 Concluding Thoughts and Future Plans

🔗 Connect with D’Arcy Benincosa:
📸 Website
📷 Instagram
📷 Portfolio Course
📷 Editing Course

And if you loved this convo, be sure to hop on my newsletter so you never miss the good stuff

🔗 Connect with Jodi:
📸 Website
📷 Instagram

Love this kind of coaching?
Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
Tits up, ears open—let’s go build something epic.

Want to go deeper with me?
Check out The Posing Method or get on the Mastermind Waitlist which opens again in January.

Show Sponsor: PASS
PASS is the modern gallery system for photographers who want to look like a luxury brand and sell like one, too.
From digital delivery to premium print products, PASS makes it easy to automate passive income with curated packages and pre-built marketing flows—all inside a beautifully designed gallery system.
Save $250 with Jodi’s link: Click here to get started with PASS

Okay, Posers… today is a big one. I’ve got the Queen of Queens herself, D’Arcy Benincosa, on the podcast.

If you don’t already know D’Arcy, she’s the definition of an industry icon. Courses everyone talks about. Editing that’s chef’s kiss. A brain that can take your jumbled ideas and spit out pure gold. And for me?

She’s personal. Because years ago I sat in her living room as a brand-new single mom… and The Posing Method was born right there.

In Part 1 we dive into:

This one had me rethinking my own work mid-conversation.

Timestamps:
00:35 Introducing Darcy Benincosa
01:13 Darcy's Impact on My Life
01:51 Diving into Business and Artistry
03:14 The Journey of Building a Photography Business
06:17 The Importance of Branding and Niching
07:46 Mastering Editing Skills
16:50 Darcy's Editing Suite and Presets
20:51 The Debate on Editing Trends
35:22 The Importance of Cohesive Branding
37:30 Wrapping Up and What's Next

🔗 Connect with D’Arcy Benincosa:
📸 Website
📷 Instagram
📷 Portfolio Course
📷 Editing Course

And if you loved this convo, be sure to hop on my newsletter so you never miss the good stuff

🔗 Connect with Jodi:
📸 Website
📷 Instagram

Love this kind of coaching?
Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.

Tits up, ears open—let’s go build something epic.

Want to go deeper with me?
Check out The Posing Method or get on the Mastermind Waitlist which opens again in January.

Show Sponsor: PASS
PASS is the modern gallery system for photographers who want to look like a luxury brand and sell like one, too.
From digital delivery to premium print products, PASS makes it easy to automate passive income with curated packages and pre-built marketing flows—all inside a beautifully designed gallery system.
Save $250 with Jodi’s link: Click here to get started with PASS

We are back for Part 2 and I promise you… it just keeps getting better.

In this episode, Lindley and I dive deeper into what photographers should actually be posting—especially if you’re a photographer trying to scale your studio, raise your rates, or start booking with less hustle.

We’re talking:
– What type of content builds authority and trust
– Why your feed should feel like an extension of your studio experience
– How to post with intention (not just for aesthetics)
– And how to stop overthinking your strategy and just start leading

If you’re feeling burnt out by social or unsure how to show up without selling your soul—this episode will shift everything.

Timestamps:
00:00 Welcome to the Posers Podcast
00:41 Recap of Part One
01:39 Fixing Your Social Media Strategy
03:12 Biggest Mistakes Photographers Make
05:07 Understanding Client Feedback
08:31 The Importance of Authenticity
16:27 Marketing and Self-Reflection
21:16 Running a Personal Brand Like a Business
21:57 The Challenges of Maintaining Authenticity
22:46 Balancing Personal Life and Online Presence
25:18 Creating Engaging Content
31:14 The Importance of Authenticity
35:19 Final Thoughts and Farewell

🔗 Connect with Lindley and Cultivé:
📸 Website
📷 Contact

And if you loved this convo, be sure to hop on my newsletter so you never miss the good stuff

🔗 Connect with Jodi:
📸 Website
📷 Instagram

Love this kind of coaching?
Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
Tits up, ears open—let’s go build something epic.

Want to go deeper with me?
Check out The Posing Method or get on the Mastermind Waitlist which opens again in January.

💡Show Sponsor: PASS
PASS is the modern gallery system for photographers who want to look like a luxury brand and sell like one, too.
From digital delivery to premium print products, PASS makes it easy to automate passive income with curated packages and pre-built marketing flows—all inside a beautifully designed gallery system.
Save $250 with Jodi’s link: Click here to get started with PASS