What does it mean to build a luxury brand and business? In today’s episode, I’m welcoming Kelly Bullock back to the podcast to chat all about her experience with growing a luxury photography business. Kelly gives her advice for stepping into the luxury space and providing an above-and-beyond client experience. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

This episode is brought to you by Root To Rise, the coaching experience and mastermind built for female photographers who are looking to level up their business. Throughout this five-month experience, students have access to group support, one-on-one coaching, and training with guest experts. Students may join online only or upgrade their experience to include an incredible in-person retreat. Spots are limited; get on the waitlist now. 

Review the Show Notes: 

Meet Kelly (1:40)

How Kelly became a luxury photographer (2:33)

What it means to have be “luxury” (6:26)

Small but powerful touchpoints in the client experience (8:02)

Mindset shifts to reach the luxury level (10:20)

Making your business feel luxurious (13:15)

The role of automation in a luxury business (18:14)

Shifting into luxury marketing (19:54)

How a luxury business feels (21:51)

Our exciting announcement! (22:49)

Rapid-fire questions (25:34)

Mentioned In This Episode:

Root To Rise Mastermind: sabrinagebhardt.com/mastermind-waitlist

Episode 159 Real Women, Real Stories with Kelly Bullock: sabrinagebhardt.com/podcast/159-real-women-real-stories-with-kelly-bullock

Connect with Kelly:

Website: kellybullockphotography.com/mentoring

Instagram: instagram.com/kellybullockphotography

Connect with Sabrina:

Website: sabrinagebhardt.com

Instagram: instagram.com/sabrinagebhardtphotography

Hosted on Acast. See acast.com/privacy for more information.

It’s the quarterly business bestie chat! In this episode, Colie James and I recap quarter three and share how we are refining our offers going into the end of the year.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. 

This episode is brought to you by Root To Rise, the coaching experience and mastermind built for female photographers who are looking to level up their business. Throughout this five-month experience, students have access to group support, one-on-one coaching, and training with guest experts. Students may join online only or upgrade their experience to include an incredible in-person retreat. Spots are limited; get on the waitlist now. 

Review the Show Notes: 

How the Business Bestie Chat works (3:00)

Sabrina’s Q3 review (3:56)

Colie’s Q3 review (10:57)

What’s coming up for Sabrina in Q4 (27:50)

What’s coming up for Colie in Q4 (36:04)

Wrapping up the Q4 Business Bestie Chat (47:45)

Mentioned In This Episode:

Root To Rise Mastermind: sabrinagebhardt.com/mastermind-waitlist

Episode 152 Q3 Business Bestie Chat with Colie James: sabrinagebhardt.com/podcast/152-q3-business-bestie-chat-with-colie-james

Connect with Colie:

Website: coliejames.com

Systems In Session: coliejames.com/systems-in-session

Email Like You Mean It: coliejames.com/email-like-you-mean-it

Connect with Sabrina:

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Does your marketing drop off during busy season? In today’s episode, I’m sharing why it is so important to keep marketing your business even when your calendar is full. Plus, I have a handful of quick tips to make staying consistent simple and easy. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

This episode is brought to you by Root To Rise, the coaching experience and mastermind built for female photographers who are looking to level up their business. Throughout this five-month experience, students have access to group support, one-on-one coaching, and training with guest experts. Students may join online only or upgrade their experience to include an incredible in-person retreat. Spots are limited; get on the waitlist now. 

Review the Show Notes: 

Why you need to market even during busy season (2:39)

Suggestions for easy content creation (5:39)

What to market when your calendar is full (10:25)

Quick tips to make marketing easier (14:14)

Mentioned In This Episode:

Root To Rise Mastermind: sabrinagebhardt.com/mastermind-waitlist

Marketing That Attracts Course: sabrinagebhardt.com/marketing

Connect with Sabrina:

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Ready to design your brand world? In today’s episode, I’m chatting with brand and web designer Cassie Pannier about going above and beyond your typical brand visuals. She shares her tips for uncovering your brand world and why it is so effective in leveling up your marketing. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. 

This episode is brought to you by Root To Rise, the coaching experience and mastermind built for female photographers who are looking to level up their business. Throughout this five-month experience, students have access to group support, one-on-one coaching, and training with guest experts. Students may join online only or upgrade their experience to include an incredible in-person retreat. Spots are limited; get on the waitlist now. 

Review the Show Notes: 

Meet Cassie (2:29)

Cassie’s brand design client experience (4:17)

What makes a “brand world” (7:00)

Creating a brand world beyond first impression visuals (10:56)

The strategy behind your brand world (13:21)

Uncovering your brand world (20:08)

The benefits to a brand world over visuals (23:51)

Updating your brand slowly versus diving all in (25:32)

Working with a professional brand world designer (28:55)

Rapid-fire questions (30:55)

Connect with Cassie:

Website: gatheriecreative.com

Instagram: instagram.com/gatheriecreative

TikTok: tiktok.com/@gatheriecreative

Connect with Sabrina:

Root To Rise Mastermind: sabrinagebhardt.com/mastermind-waitlist

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Can human design impact your approach to marketing? In today’s episode, I’m diving into this question and more with email energetics expert, Breanna Owen. She’s sharing how the study of human design can inform your choices when it comes to marketing your business. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. 

This episode is brought to you by Root To Rise, the coaching experience and mastermind built for female photographers who are looking to level up their business. Throughout this five-month experience, students have access to group support, one-on-one coaching, and training with guest experts. Students may join online only or upgrade their experience to include an incredible in-person retreat. Spots are limited; get on the waitlist now. 

Review the Show Notes: 

Meet Breanna (2:32)

Energetics and human design for beginners (7:06)

How human design may play a role in your photography business (10:14)

How to tell if you’re out of alignment and in your Not-Self Theme (15:48)

Preparing to stay in alignment (21:57)

How marketing changes based on your energy type (27:23)

Where to start with learning about your human design (34:01)

Do we naturally end up in alignment? (39:40)

Rapid-fire questions (41:21)

Mentioned In This Episode:

Energetic Email Strategy for Connection & Conversion with Breanna Owen and Colie James on Business-First Creatives: podcasts.apple.com/au/podcast/energetic-email-strategy-for-connection-conversion

Connect with Breanna:

Website: owenyourmark.com/links

Connect with Sabrina:

Root To Rise Mastermind: sabrinagebhardt.com/mastermind-waitlist

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Want to take a behind the scenes look at our Root To Rise retreats? In today’s episode, I’m chatting with my retreat coordinator Cheyenne Morris, and sharing some of our most significant retreat stories. Take a peek behind the curtain at some of the moments gone wrong that still turned into meaningful memories. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

This episode is brought to you by Root To Rise, a mastermind and retreat for female photographers where personal development meets business growth. During the four-month experience, students have weekly calls focused on goals, boundaries, money, and marketing. The program also includes incredible guest teachers, a private Facebook community, and weekly Voxer hours with individualized guidance and mentorship. Sign up today to join the waitlist. Learn More >>

Review the Show Notes: 

Meet Cheyenne and hear our story of working together (2:01)

The dinner that topped all (7:32)

Headshots gone awry (12:10)

The alumni retreat and nowhere to dine (16:13)

The bad weather back-up plan (20:43)

The anxiety-inducing journey to get there (28:42)

A hard lesson learned (30:06)

The coolest Airbnb (35:02)

The one truly bad retreat experience (39:57)

Prep the day before the retreat (44:52)

The rental car key battery dying (47:59)

Rapid-fire questions (49:39)

Connect with Cheyenne:

Website: cheyennemorrisphotography.com

Instagram: instagram.com/cheyenne_morris_photography

Connect with Sabrina:

Root To Rise Mastermind: sabrinagebhardt.com/mastermind-waitlist

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Are you prepared to avoid burnout? In today’s episode, I’m sharing my personal experience with burnout from last year and how to avoid finding yourself in the same situation. Plus, steps to take if you find yourself currently stuck. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

This episode is brought to you by Root To Rise, the coaching experience and mastermind built for female photographers who are looking to level up their business. Throughout this five-month experience, students have access to group support, one-on-one coaching, and training with guest experts. Students may join online only or upgrade their experience to include an incredible in-person retreat. Spots are limited; get on the waitlist now. 

Review the Show Notes: 

Early warning signs of burnout (2:51)

Behaviors that most commonly lead to burnout (6:27)

Protection habits to avoid burnout (10:02)

Tools to help if you’re stuck in burnout (19:34)

Connect with Sabrina:

Root To Rise Mastermind: sabrinagebhardt.com/mastermind-waitlist

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Are you stuck in burnout, wondering if being an entrepreneur will ever feel easier? Today’s episode is part of the Real Women, Real Stories series, where I’m talking with women from my Root To Rise mastermind about their transformation through the program. In this episode, Kelly Bullock takes us through her incredible journey out of a business hiatus into newfound momentum and success. 

This episode is brought to you by Root To Rise, a mastermind and retreat for female photographers where personal development meets business growth. During the four-month experience, students have weekly calls focused on goals, boundaries, money, and marketing.  The program also includes incredible guest teachers, a private Facebook community, and weekly Voxer hours with individualized guidance and mentorship. Sign up today to join the waitlist.

Review the Show Notes: 

Meet Kelly (1:29)

What was going on with Kelly when she joined Root To Rise (2:47)

What surprised Kelly about the mastermind (6:16)

Understanding that you can’t do it all (9:47)

Kelly’s biggest lessons learned from Root To Rise (12:35)

Massive transformations come from small changes (16:22)

A major achievement due to Root To Rise (20:40)

New habits and boundaries that stuck (23:40)

If you’re on the fence about Root To Rise (25:05)

Kelly’s favorite retreat memory (28:24)

Connect with Kelly:

Instagram: instagram.com/kellybullockphotography

Website: kellybullockphotography.com

Connect with Sabrina:

Root To Rise Mastermind: sabrinagebhardt.com/mastermind-waitlist

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

How’s your Pinterest strategy? In today’s episode, I’m chatting with Pinterest and blogging expert Kara Duncan. Kara is giving us the breakdown into how exactly to get started, how quickly to expect results, and how to make Pinterest a successful marketing tool for your business. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

This episode is brought to you by Imagen, an AI tool that learns your editing style. This tool has cut my editing time down by 80% and generates a beautiful, cohesive gallery in just minutes. Plus, Imagen has just launched The Profile Shop, a resource to try out various professional editing styles until you find your new look. If you want to simplify your workflow and get hours of your time back, plus get 1,500 free edits, try Imagen. 

Try Imagen >>

Review the Show Notes: 

Meet Kara (1:44)

What makes Pinterest valuable to a business owner today (3:42)

How Pinterest can help with serving your local area (9:02)

Getting started with creating a Pinterest strategy (12:28)

How keywords differ on Pinterest (15:10)

Why your boards matter (16:17)

How much you need to be pinning (19:09)

Using Tailwind for Pinterest marketing (22:40)

How fast to expect results from Pinterest (23:54)

How to measure your success on Pinterest (25:17)

Do you need to be active on Pinterest as a consumer? (27:43)

Pinterest dos and don’ts (29:14)

Rapid-fire questions (31:34)

Connect with Kara:

Website: https://thekarareport.com/

Instagram: https://instagram.com/thekarareport

Podcast: https://thekarareport.com/podcast

Connect with Sabrina:

Get 1,500 free edits with Imagen: imagen-ai.com/?ref=sabrina

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Let’s be honest - business might be slow for you right now. In today’s episode, bookkeeper Kelly Marshall and I are diving into mindset tips and practical steps to take when business truly sucks. Plus, we’ll share how to look for evidence of growth and possibility, and how to get yourself out of the scarcity spiral. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

This episode is brought to you by Imagen, an AI tool that learns your editing style. This tool has cut my editing time down by 80% and generates a beautiful, cohesive gallery in just minutes. Plus, Imagen has just launched The Profile Shop, a resource to try out various professional editing styles until you find your new look. If you want to simplify your workflow and get hours of your time back, plus get 1,500 free edits, try Imagen. 

Review the Show Notes: 

Meet Kelly (2:11)

Acknowledging what’s happening and your feelings about it (6:43)

How uncertainty felt during the pandemic versus now (8:58)

What uncertain and slow times can teach you (13:56)

When negative money stories resurface (17:24)

Practical financial steps in a slower season (20:54)

Generating income without creating panic offers (29:41)

Thoughts for when you’re in the scarcity spiral (36:15)

Evidence of possibility (40:31)

Rapid-fire questions (43:32)

Connect with Kelly:

Website: terracarefinancial.com

Sacred Money Archetypes Assessment (Free): terracarefinancial.com/sma

Instagram: instagram.com/terracarefinancial

Connect with Sabrina:

Get 1,500 free edits with Imagen: imagen-ai.com/?ref=sabrina

Episode 113 Mindset Shifts for Money Makers with Kelly Marshall: sabrinagebhardt.com/podcast/113-mindset-shifts-for-money-makers-with-kelly-marshall

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.