Are you still a bit skeptical about TikTok? In today’s episode, I’m chatting with my content strategist, Jaiden Hamilton and diving into my personal experience on the platform. We’re diving into how the algorithm differs from other platforms, how to use TikTok to benefit your business, plus your first steps for getting started. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

This episode is brought to you by More Money, Less Burnout, a 14-day business reset. Each day includes short audios plus one tiny action step to help you create more income, better boundaries, and some breathing room in your business. Grab the free reset today! 

Review the Show Notes:

Meet Jaiden (2:20)

My initial feelings and journey on TikTok (2:44)

How the TikTok algorithm differs from other platforms (6:19)

The most surprising things about TikTok (11:49)

The community on TikTok (14:46)

There’s room for all types of creators (18:41)

Do you need a niche? (20:39)

Marketing a local-based business on TikTok (27:23)

The difference in content creation across platforms (28:50)

The right age for TikTok (34:23)

You just downloaded TikTok: now what? (35:24)

Advice for beginners (41:59)

Embrace being boring (or decide you’re not) (44:29)

If you’re still intimidated by TikTok (48:37)

Mentioned In This Episode: 

More Money, Less Burnout: sabrinagebhardt.com/business-reset

Connect with Jaiden: 

Website: theravesocial.com

Instagram: instagram.com/theravesocial

Connect with Sabrina:

Website: sabrinagebhardt.com

Instagram: instagram.com/xo.sabrinagebhardt

TikTok: tiktok.com/@xo.sabrinagebhardt

Hosted on Acast. See acast.com/privacy for more information.

Does your business feel heavy lately? Maybe it’s starting to feel more draining than fulfilling. In today’s episode, I’m talking about why your business might be feeling that way, plus steps you can take to fix it. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

This episode is brought to you by Root To Rise, a mastermind and retreat for female photographers where personal development meets business growth. During the four-month experience, students have weekly calls focused on goals, boundaries, money, and marketing.  The program also includes incredible guest teachers, a private Facebook community, and weekly Voxer hours with individualized guidance and mentorship. Sign up today to join the waitlist.

Review the Show Notes: 

What I mean by your business feeling “heavy” (2:03)

You are carrying too much alone (3:08)

You found success with no structure (6:24)

You are constantly making decisions (9:36)

You are consuming more than implementing (11:58)

Your business outgrew the version of you who built it (14:36)

Connect with Sabrina:

Root To Rise Mastermind: sabrinagebhardt.com/mastermind-waitlist

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

You’ve been asking for it… and it’s officially here! In today’s episode, I’m announcing Root To Rise Summer Camp: the in-person retreat for all types of female entrepreneurs, not just photographers. Listen in for a peek behind the scenes of how the retreat came to be and what you can expect from this brand new experience. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

An idea set in motion at the Root To Rise Retreat (1:00)

Why I needed to talk this idea over with my husband (5:04)

Announcing the Root To Rise Summer Camp (9:47)

Mentioned In This Episode: 

Root To Rise Summer Camp: sabrina-gebhardt.myflodesk.com/summercamp

The First Class Lounge: sabrinagebhardt.com/membership

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Are you in a rush to achieve your goals? In today’s episode, I’m sharing an honest truth: the key to success is often slow, steady momentum. I’m diving into a few stories from my own experiences of coaching women to prove that this can be true. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. 

Review the Show Notes:

Follow your intuition and do the work (1:41)

Progress is slow (4:25)

Steady momentum is the shortcut (9:13)

Mentioned In This Episode: 

Root To Rise Mastermind: sabrinagebhardt.com/mastermind-waitlist

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

What happens when you lose the momentum in your business? In today’s episode, I’m sharing the reality of building up your confidence as a business owner again after a slower period. Plus, what I’ve done personally to get my mojo back. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

The mindset struggles with slowing down (3:27)

My own experience with losing momentum (7:39)

How I got my confidence back (11:03)

Mentioned In This Episode: 

More Money, Less Burnout: sabrinagebhardt.com/business-reset

The First Class Lounge: sabrinagebhardt.com/membership

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

How will you elevate your business in 2026? In today’s episode, I’m introducing the First Class Lounge, my brand new membership created for women who want consistent coaching and community. I dive into the story of how First Class came to be, and how it was created from all I’ve learned through five years of community-driven growth and support. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

How I knew The Round Table needed to change (1:16)

Gaining clarity through a massive rebrand (5:07)

A space for all female business owners (6:14)

Refining the group’s container (8:18)

Offering support without pressure (11:37)

Who The First Class Lounge is for and who it’s not (12:28)

Mentioned In This Episode: 

The First Class Lounge: sabrinagebhardt.com/membership

More Money, Less Burnout: sabrinagebhardt.com/business-reset

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

How will you define success this year? In today’s episode, I’m reflecting on what success meant to me in 2025, plus how the students in my Root To Rise mastermind defined their success over the last year. I hope this episode serves as a reminder that success is unique to each person, and how important it is to know what truly matters to you. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

This episode is brought to you by More Money, Less Burnout, a 14-day business reset. Each day includes short audios plus one tiny action step to help you create more income, better boundaries, and some breathing room in your business. Grab the free reset today! 

Start Today: sabrinagebhardt.com/business-reset

Review the Show Notes:

Reflection on the Root To Rise Alumni Retreat (0:29)

Sharing wins of 2025 (3:49)

What success can be (6:31)

My own success in 2025 (8:11)

Know what matters to you (9:47)

Mentioned In This Episode: 

More Money, Less Burnout: sabrinagebhardt.com/business-reset

Root To Rise: sabrinagebhardt.krtra.com

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

It’s the quarterly business bestie chat! In this episode, Colie James and I recap the end of 2025 and talk about our plans for Q1 of 2026. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. 

Review the Show Notes:

Catching up with Sabrina and Colie (1:16)

How the business bestie chats work (2:29)

Sabrina’s major rebrand 3:38)

The end of Colie’s CRM Blueprint (9:19)

The shift in Colie’s offers (13:25) 

Sabrina’s Root To Rise launch (18:04)

Playing the long game (24:15)

Sabrina and Colie’s ad experiments (30:56)

Plans for the rest of Q1 (38:12)

Mentioned in this Episode:

Showit: showit.com

Tonic: tonicsiteshop.com

Email Like You Mean It: /coliejames.com/email-like-you-mean-it

Episode 268: Personalizing the Client Communication Experience with Geneviève Masioni: coliejames.com/personalizing-the-client-communication-experience-with-genevieve-masioni

The First Class Lounge: sabrinagebhardt.com/membership

Episode 264: How Human Design Is Influencing The Way We Do Business with Sabrina Gebhardt: coliejames.com/how-human-design-is-influencing-the-way-we-do-business-with-sabrina-gebhardt

Episode 005: Avoiding Burnout with Sabrina Gebhardt: coliejames.com/005

Episode 165: Q4 Business Bestie Chat with Colie James: sabrinagebhardt.com/podcast/165-q4-2025-business-bestie-chat-with-colie-james

Connect with Colie:

Instagram: instagram.com/coliejames

Website: coliejames.com

Podcast: coliejames.com/podcast

Connect with Sabrina:

TikTok: tiktok.com/@xo.sabrinagebhardt

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Ever wonder why brand evolution feels emotional, messy, and transformative, yet totally worth it? In this episode, I sit down with my content strategist and trusted social collaborator of nearly two years, Jaiden Hamilton, to unpack the strategy behind my rebrand, the evolution of my messaging, and the deep content alignment that’s fueled growth and clarity in my business.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. 

Review the Show Notes:

01:12 - Meet Jaiden Hamilton

02:08 - The Evolution of Content Strategy

03:23 - First Impressions and Brand Identity

05:36 - Refining the Target Audience

08:24 - Authenticity and Bold Messaging

15:38 - The Emotional Journey of Rebranding

21:21 - Embracing Leadership in Creative Coaching

23:11 - The Evolution of Online Presence

27:11 - Content Alignment vs. Quantity

31:26 - The Importance of Messaging and Branding

36:40 - Authenticity Over Perfection

Connect with Jaiden:

Website: theravesocial.com

Instagram: instagram.com/theravesocial

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Ever wondered what really goes into a full rebrand? In this episode, I’m taking you behind the scenes of my own rebrand with my designer and friend Cassie Pannier from Gatherie Creative. We dive deep into the emotional and strategic layers of brand evolution—from the initial messy consultation call to finding clarity through chaos.

Cassie doesn’t just do “pretty.” She leads with identity, messaging, and a deep understanding of what makes a brand aligned. You’ll hear us unpack what needed to change, what we preserved, and how this rebrand has completely shifted the energy and clarity in my business.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. 

Review the Show Notes:

01:04 - Meet Cassie: The Mastermind Behind the Rebrand

03:40 - The Emotional Journey of Rebranding

08:00 - Crafting the Brand Guide: Core Identity and Messaging

17:17 - Visual Transformation: From Soft to Bold

23:04 - Website Overhaul: Streamlining User Experience

27:51 - Final Thoughts and Reflections

29:18 - When to Consider a Rebrand

Connect with Cassie:

Website: gatheriecreative.com

Instagram: instagram.com/gatheriecreative

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.