What if offering artwork actually saved you time instead of taking it? Marie Elizabeth transformed her photography business from $99 sessions into a sustainable full-time career by working just 4-6 days a month with average sales of $3,000-$4,000. In this episode, she walks through the five critical pitfalls that keep photographers from profitable artwork sales and exactly how to avoid them.

Topics Covered

The Time Myth and Why Artwork Creates Freedom Discover why offering artwork with ordering appointments actually frees up your schedule, allowing you to work with fewer clients at higher price points while creating real margin in your life.

Not Integrating Artwork Into Every Touch Point Learn why artwork can't be an afterthought and how to weave it naturally into your website, discovery calls, planning appointments, and ordering sessions so clients expect it from the start.

Overwhelming Clients With Too Many Options Find out why Marie only offers three artwork options and how simplicity converts while lengthy product menus push clients toward digital files.

Not Sharing About Artwork Enough Understand the marketing strategy behind consistent artwork visibility, including sharing about products regularly on Instagram and featuring them throughout your website.

Leaving Clients to Make Decisions Alone See why busy luxury clients need guided ordering appointments to actually follow through on purchasing artwork instead of defaulting to digital files.

Not Believing in Your Offerings Explore the mindset work that helped Marie go from $99 sessions to confidently presenting $4,000 albums, including practical strategies like affirmations and focusing on value over price.

Marie's Marketing Strategy Learn the specific tactics Marie implemented—SEO, blogging, and consistent Instagram presence—that transformed her booking rate and attracted ideal clients ready to invest in artwork.

Referenced in This Episode

HoneyBook - Client management platform

Indie Print Co - Premium album supplier

Marie's Photography Resources - Courses and templates

Luxe & Legacy Podcast - Co-hosted by Marie Elizabeth and Amber Courtney

Guest Bio: Marie Elizabeth

Marie Elizabeth is a motherhood photographer, educator, and co-host of the Luxe & Legacy Podcast. After transitioning from teaching, she built a thriving photography business working 4-6 sessions per month with average sales of $3,000-$4,000, primarily in artwork. She specializes in helping photographers create luxury businesses rooted in artistry, exceptional client experience, and profitable workflows.

Connect with Marie:

Instagram: @marie.elizabeth.photo

Website & Courses: marie-elizabethphotography.com

Podcast: Luxe & Legacy (with Amber Courtney of Light Livin Photography)

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Brittany Barb went from charging $500 for shoot-and-burn sessions to making her first $4,000 sale by adding in-person viewing parties. Shannon Griffin offers advice on keeping this success going by talking about products earlier in the process and showing confidence when presenting options.

Key Topics Covered:

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https://www.shannongriffin.com,

Connect with Brittany:

https://www.brittanybarb.photography

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Family and newborn photographer Abby Park shares her journey of redirecting her successful photography business away from profitable weekend and evening shoots to prioritize family time. She discusses the challenge of recognizing when business momentum is taking you in a direction that no longer serves your values, and how she communicated these boundary changes to existing clients while maintaining her business relationships.

In this episode, we discuss:

Connect with Abby:

https://abbyparkphotography.com

https://www.instagram.com/abbyparkphotography/

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In part two, Elizabeth Messina dives deep into the behind-the-camera experience of her photography sessions and shares her thoughtful approach to post-shoot curation. She reveals how she creates an atmosphere where clients feel like guests first, subjects second, and explains her "immersive photography" philosophy where the entire experience becomes part of the session.

Key Takeaways:

Elizabeth Messina's sanctuary for creatives:

⁠https://theartedept.com⁠

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Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 

In the first part of this riveting 2-part interview, photographer Elizabeth Messina shares how she evolved from being too shy for photos to confidently teaching others about her craft. She believes successful photography businesses start with creating excellent work you're proud of, not just clever marketing.

Key Takeaways:

Join us next week for Part 2!

Elizabeth Messina's sanctuary for creatives:

https://theartedept.com

Connect with Kim:

Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 

In this episode, Katie Lamb returns to dive deep into the elements that create a true light and airy photography style. With 17 years of experience as a light and airy photographer, Katie breaks down the key components of this popular aesthetic and dispels common misconceptions.

Episode Highlights:

Use code TMA at checkout for exclusive podcast listener discounts on Katie's master level courses at katielamb.com.

Connect with Katie:

⁠https://www.katielamb.com/⁠

Master the Light and Airy Style Course:

https://www.katielamb.com/courses

(Don't forget the coupon code "TMA" - our exclusive discount stacks when she's running a special!)

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Site: ⁠https://kimbox.com ⁠

IG ⁠https://www.instagram.com/kimbox 

Welcome to the messy middle! In this new monthly segment, Ali from the TMA team is bringing us conversations about what the messy middle looks like when it comes to building a photography business you love. In this first episode of the messy middle, Ali is sharing a glimpse into her own personal messy middle of moving to a new area and playing the long game of building meaningful relationships that ultimately have helped her kickstart this new chapter of her business.

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In this episode, Dawn Richardson from Flodesk joins us to tackle the biggest pain points photographers face with e-mail marketing. Dawn shares how, before she joined the Flodesk team, she built a six-figure photography business with just 300 highly engaged e-mail subscribers. The team dives deep into practical strategies for improving open rates, the importance of regular list cleaning, and why sending from a custom domain email is non-negotiable for serious photographers.

Topics Covered:

Connect with Dawn:

Use our affiliate link for 50% off Flodesk: https://flodesk.com/c/N12FH6

Connect with Dawn on IG: https://www.instagram.com/itsdawnrichardson/

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IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 

Social media keeps changing its rules, but email marketing is something you actually own and control. Shannon Vondy shows how she saved her photography business in 2020 by learning email marketing the right way —making $13,000 in one year just from sending emails to her clients. If you're tired of depending on Instagram and Facebook alone to reach your clients, this episode will teach you how to build real relationships through email that lead to more bookings.

Key Themes:

Connect with Shannon:

https://www.theemailclub.co

https://www.instagram.com/mrs.vondy

Free Welcome Email Template:

https://www.theemailclub.co/free-email-template2025

Free eBox (1 month of what to say to your email list): https://www.theemailclub.co/ebox-tma-podcast

14 day free trial on TMA to Flodesk: http://themotherhoodanthology.com/flodesk

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Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 

We're trying something new today with our first-ever hot seat coaching session! I'm joined by TMA mentor Suzy Brown as we dive deep into helping Tifa Zhou, a Chicago lifestyle photographer who's transitioning from part-time to full-time work. This format gives you a front-row seat to real coaching in action, and I think you'll find so much value in hearing both the struggles and solutions that come up when you're scaling your photography business.

✨ Topics Covered

Suzy's program:

https://simplybysuzy.mykajabi.com/offers/a2bHbbMK/checkout,

Join TMA!

⁠⁠⁠Enrollment link ⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/

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IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox