Most photographers blog to share their work, but without an SEO strategy, those posts are only reaching people who already know you. In this episode, TMA mentor and SEO specialist Melissa Arlena breaks down exactly how to structure blog posts that attract future clients by showing up in Google search results.
How to choose blog post topics based on questions future clients are already searching for
Finding and placing keywords naturally — in your title, first paragraph, and throughout the post
Structuring posts with H2s and H3s to make them easier to read and easier for Google to understand
Optimizing photos with renamed files and descriptive alt text (plus a smart AI shortcut)
Writing meta descriptions that include your keyword and give searchers a reason to click
Keeping URLs clean, short, and keyword-focused
Linking intentionally to your portfolio pages, related blog posts, and contact page using buttons
Revisiting and updating old blog posts to improve rankings over timeWhether you're just getting started with blogging or have a backlog of posts that aren't getting traction, this episode gives you a clear, actionable framework to make your content work harder for your business.
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Melissa Arlena is a TMA mentor and SEO strategist who helps portrait photographers get found on Google. Through her business Picture Perfect Rankings, she offers SEO education and coaching designed specifically for photographers.
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