Build Your Bakery Podcast with Jonica Thompson | Turn Your Baking Skills into a Profitable Business!

I’ve been there—spending hours baking and decorating only to realize I barely made anything… or worse, I paid someone to take that cake home. In this episode of the Build Your Bakery Podcast, I’m sharing what I wish I’d known earlier about pricing, profit, and why so many bakers stay stuck.

We’re talking about the emotional and financial cost of undercharging and how it slowly drains your energy, your brand, and your ability to grow. I also explain why copying other bakers' prices or trying to be the “nice girl” doesn’t serve your business—and what to do instead.

Here’s what I’ll walk you through:

Why undercharging is so common—and so damaging

What it’s actually costing you beyond money

How to confidently raise your prices

The steps to calculate what a product really costs you

How to build in profit from the beginning and price based on value

By the end of this episode, you’ll know how to run your numbers, adjust your pricing, and start making decisions that support a sustainable, profitable bakery business.

Want more support as you grow your bakery? Here's where you can find me:

Instagram: @howtostartabakerywith jonica

Facebook Group: How to Start a Bakery with Jonica

Join the Membership: Build Your Bakery – Get coaching, community, and resources to help you build a profitable, joyful baking business

Get Free Resources Here

Hey friends! In this episode of the Build Your Bakery podcast, I’m diving into a super important topic for anyone selling baked goods—bakery packaging. Whether you’re just starting your bakery or you're ready to upgrade your packaging game, I’m sharing everything I’ve learned about how the right packaging can protect your products, build your brand, and even increase your sales.

After nearly three decades in the baking industry, I know firsthand how something as “simple” as a box or bag can impact your customer experience. In this episode, I’ll walk you through:

The most common bakery packaging options (boxes, bags, containers, and more)

How to balance cost vs. quality when choosing packaging

The growing importance of eco-friendly packaging for small bakeries

Why custom packaging is a powerful branding tool—even if you're on a budget

How to create a look that matches your bakery’s vibe and builds trust

If you’ve ever wondered how to package your baked goods so they travel well, photograph beautifully, and make your brand unforgettable, this one’s for you.

If you loved this episode, please subscribe and leave a review. It helps other bakers like you find the show—and it truly means the world to me.

Until next time, happy baking!

This week's episode is all about team building. Building your team is the most important thing you'll do as a bakery business owner. I'm sharing my tips from job roles, hiring best practices, how to create a positive work environment, and so much more.

How to Start a Bakery Facebook Page:

https://www.facebook.com/howtostartabakerywithjonica

The Build Your Bakery website:

https://buildyourbakerywithjonica.com/

To Join the Build Your Bakery Membership:

https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc

We all have those moments in business that completely knock the winds out of our sails. If you haven't had a change to your business plan, or something that's knocked you off your feet a little bit or set you back, get ready for it: it's just part of life. It's part of business. So today, we are talking about pivoting in business.

How to Start a Bakery Facebook Page:

https://www.facebook.com/howtostartabakerywithjonica

The Build Your Bakery website:

https://buildyourbakerywithjonica.com/

To Join the Build Your Bakery Membership:

https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc

Your packaging plays a big role in your branding and your business success. In this episode, Jonica is sharing tips and considerations for your packaging from branding, materials and sustainability, labeling requirements, and more.

How to Start a Bakery Facebook Page:

https://www.facebook.com/howtostartabakerywithjonica

The Build Your Bakery website:

https://buildyourbakerywithjonica.com/

To Join the Build Your Bakery Membership:

https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc

In this episode, we are talking about the difference between building a wholesale or retail bakery business, from the advantages and disadvantages of each to the key components to consider when making this decision. Jonica has some pretty strong opinions about this - so grab a cup of coffee and a notebook and let's dig in!

How to Start a Bakery Facebook Page:

https://www.facebook.com/howtostartabakerywithjonica

The Build Your Bakery website:

https://buildyourbakerywithjonica.com/

To Join the Build Your Bakery Membership:

https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc

You may have heard the expression "The Riches are in the Niches" - and it's true! In this episode, Jonica is talking all about finding your niche for your bakery business. Running a bakery can be competitive, and it's important to stand out. Today, learn about common bakery niches, how to find niche markets for your business, the benefits and challenges of a niche focus, and so much more.

How to Start a Bakery Facebook Page:

https://www.facebook.com/howtostartabakerywithjonica

The Build Your Bakery website:

https://buildyourbakerywithjonica.com/

To Join the Build Your Bakery Membership:

https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc

Welcome back to Episode 2 of the Build Your Bakery Podcast, where Jonica is sharing the rest of the top 15 things you need to build your bakery business. Don't miss Part 1 in the previous episode and download the full checklist from https://buildyourbakerywithjonica.com/

How to Start a Bakery Facebook Page:

https://www.facebook.com/howtostartabakerywithjonica

The Build Your Bakery website:

https://buildyourbakerywithjonica.com/

To Join the Build Your Bakery Membership:

https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc

In the first-ever episode of the Build Your Bakery Podcast, Jonica is sharing 7 of the 15 things you need to start your bakery. From researching legal requirements in your state to developing your business plan, logo, brand kit, and name, and so much more. Tune in to Episode 2 for the rest of the top 15 things you need to start your bakery business and download the full checklist from https://buildyourbakerywithjonica.com/

How to Start a Bakery Facebook Page:

https://www.facebook.com/howtostartabakerywithjonica

The Build Your Bakery website:

https://buildyourbakerywithjonica.com/

To Join the Build Your Bakery Membership:

https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc