I’ve been there—spending hours baking and decorating only to realize I barely made anything… or worse, I paid someone to take that cake home. In this episode of the Build Your Bakery Podcast, I’m sharing what I wish I’d known earlier about pricing, profit, and why so many bakers stay stuck.

We’re talking about the emotional and financial cost of undercharging and how it slowly drains your energy, your brand, and your ability to grow. I also explain why copying other bakers' prices or trying to be the “nice girl” doesn’t serve your business—and what to do instead.

Here’s what I’ll walk you through:

Why undercharging is so common—and so damaging

What it’s actually costing you beyond money

How to confidently raise your prices

The steps to calculate what a product really costs you

How to build in profit from the beginning and price based on value

By the end of this episode, you’ll know how to run your numbers, adjust your pricing, and start making decisions that support a sustainable, profitable bakery business.

Want more support as you grow your bakery? Here's where you can find me:

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Facebook Group: How to Start a Bakery with Jonica

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