Big Brave Business: Revolutionary Leadership and Anti-Capitalist Entrepreneurship with Sarah Heeter

Internalized ableism drives many disabled and chronically ill people to overperform, avoid asking for accommodations, and question whether they are “disabled enough,” often because outside systems and narratives define who deserves support. These standards harm everyone, showing up in exclusionary event habits, pressure on new mothers, and the expectation that disability must be overcome rather than accepted and grieved. Entrepreneurship can offer a way out by letting founders build their businesses around their own needs, rest without guilt, and attract clients who respond to flexibility with understanding. Join me and some of my favorite returning guests for this week's small group conversation about internalized ableism.

Meet the Speakers

Sarah K. Heeter is the CEO of Podfox Media and host of the award-nominated Big Brave Business podcast. Her work sits at the intersection of ethical entrepreneurship, podcasting strategy, and inclusive leadership. She also teaches public policy at Arizona State University.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

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Connect with Sarah Heeter & Big Brave Business:

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Erin Perkins is a deafblind designer and CEO of Mabely Q, the company behind Successible, a plain-language accessibility checker for anyone who publishes online. After 20+ years in graphic design and eight years teaching accessibility to small business owners, she saw the same pattern: accessibility treated as a fix for later instead of part of building the brand. 

Successible catches issues like missing alt text and hard-to-read color before they go live. A 2026 Social Impact Award Honoree by The Power Table and a Rising Tide Society 20 On The Rise recipient, Erin shows business owners that being accessible doesn't mean giving up their brand. It means catching the small things before they ship.

ColorReady.Successible.co (try for 3 free brands) 
Successible.co  (lifetime access one time cost) 

⁠https://www.mabelyq.com/⁠

⁠https://www.linkedin.com/in/erineperkins⁠

Ali Cameron is a writer, speaker, and community builder based in Vancouver. She is the founder of Seated Perspectives, an advocacy space that disrupts narratives around disability and amplifies disabled voices, with a growing focus on disabled joy. She also leads the Disabled Joy Collective, a community grounded in the belief that disabled joy can live alongside every other experience of disability. The Collective hosts In the Sitting Room, a monthly conversation series with disabled guests. On her Substack, Ali writes about disabled joy, existence, and community, and what it means to build a life that makes room for all three.

⁠https://seatedperspectives.co⁠

⁠https://instagram.com/seated.perspectives

Dr. Catrina Mitchum is a recovering academic and adult learning specialist who helps small and solo  businesses create courses like they give a shit about clients getting real results. She uses learning science and instructional design theory to make it easy to create something you love and they get transformation from.

⁠⁠https://www.cmlearningdesign.com/⁠⁠

⁠⁠https://www.linkedin.com/in/catrina-mitchum-learning-design/

This week I'm joined by my dear friend, Dr. Laura Miner. She's an expert in all things self-leadership, and in this episode we are chatting all about PQ & EQ and the games our brains play on us. If you know what it means to feel like you're "spiraling," this episode is for you.

Meet the Speakers

Sarah K. Heeter is the CEO of Podfox Media and host of the award-nominated Big Brave Business podcast. Her work sits at the intersection of ethical entrepreneurship, podcasting strategy, and inclusive leadership. She also teaches public policy at Arizona State University.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

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Connect with Sarah Heeter & Big Brave Business:

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Dr. Laura W. Miner is a leader development coach who helps leaders strengthen the one thing they bring to every leadership moment: themselves. She’s the author of Strengthened: Developing the Leader Within and creator of The Self-Leadership Edge. Grounded in the belief that WHO you are is HOW you lead, Laura helps leaders intentionally develop who they are so they can lead with greater clarity, confidence, and impact.

Roundtables are back! And we are going all in with the first one of the season with this topic - manifestation for skeptics. Listen, I do have a certain amount of spirituality, but you all know I'm more of a tactical, tangible girlie than a "woo" girlie. So I brought on some of my best business friends who LOVE manifestation and pushed them to explain it for those of us who are skeptical. Whether you LIVE for talking about the universal laws or whether you are super skeptical ever since that book The Secret came out, this episode has something for everyone.

Meet the Speakers:

Sarah K. Heeter is the CEO of Podfox Media and host of the award-nominated Big Brave Business podcast. Her work sits at the intersection of ethical entrepreneurship, podcasting strategy, and inclusive leadership. She also teaches public policy at Arizona State University.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

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Connect with Sarah Heeter & Big Brave Business:

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Julianna Harry is a Registered Psychotherapist, entrepreneur, and founder of Grey Couch Counselling & Psychotherapy, a virtual psychotherapy practice focused on helping people build healthier, more connected relationships with themselves and their lives. Her work sits at the intersection of mental health, wellness, money psychology, and the real-life experiences that shape how we think, feel, and function.

Julianna is passionate about making conversations around mental health, self-worth, money, relationships, burnout, and personal growth more honest, practical, and accessible. Through her clinical work and business journey, she brings a thoughtful, relatable perspective to the complexities of building a fulfilling life while navigating ambition, identity, and everyday life.

Linkedin: www.linkedin.com/in/juliannaharry 
IG: @greycouchcounselling/@juliannasaskia 

AnnMarie Rose is the host of Friends With Businesses Podcast and a Life-Proof Business Strategist with 10+ years of experience helping seasoned coaches, consultants, and service providers break through the revenue and capacity ceilings that come when you're the one holding everything in motion. She specializes in two of the highest-leverage moves for service-based founders at this stage: designing offer suites that multiply income and impact without multiplying effort, and installing the lead gen and sales systems that make consistent revenue overflow the standard, rather than something that only happens when founders are operating at 100%. Her clients' results speak for themselves: a career coach generating $72K in new membership sales from a single paid workshop while reinventing herself after divorce, a second time founder growing her audience from 400 to 14K and hitting her first $50K cash week as a solo parent to three kids, a boutique service provider tripling her revenue while taking more time off than ever amidst a cancer diagnosis. In AnnMarie's world, results like these are the standard — because her work makes it possible for founders to achieve ambitious, impactful business visions while living rich, rewarding, present lives.Links (assuming you do IG/LinkedIn as a given?)
Friends With Businesses Podcast

Life-Proof Business Leader 

Website

https://www.instagram.com/askannmarierose/

Regyna Curtis is a business strategist, educator, and creator of the Charting Your Course® System, a framework for understanding your natural timing, strengthening self-trust, and making more meaningful decisions. Her work challenges the idea that there is one right way to build a business, lead, or define success. Through Charting Your Course® and her broader work in collaborative leadership, business strategy, and community building, Regyna is creating practices and ecosystems that support people in building businesses they actually enjoy and lives they want to live.
Learn more here: https://www.regynacurtis.com/

The number one most stressful (and often messiest) thing for entrepreneurs is often talking about managing their books. But your books provide information and that information builds trust, self confidence, and making better business decisions. That's what I'm chatting about with my guest today, return guest Misa Bacon.

Meet the Speakers:

Sarah K. Heeter is the CEO of Podfox Media and host of the award-nominated Big Brave Business podcast. Her work sits at the intersection of ethical entrepreneurship, podcasting strategy, and inclusive leadership. She also teaches public policy at Arizona State University.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

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Connect with Sarah Heeter & Big Brave Business:

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Misa Bacon is the CEO of Perfectly Kept Books®, a Black woman-owned virtual bookkeeping firm based in Dallas, Texas, and a QuickBooks ProAdvisor. She helps women entrepreneurs, service providers, and creatives across the U.S. get comfortable with their numbers and build a strong financial foundation so they can make informed, confident business decisions. Rejecting the idea that accounting has to be cold and dry, she brings a people-first, southern-hospitality approach to bookkeeping, prioritizing communication, clarity, and confidence so clients feel at peace looking at their finances.

Connect with Misa:

LinkedIn (linkedin.com/in/misabacon)

Instagram @perfectlykeptbooks

Perfectly Kept Books (perfectlykeptbooks.com)

This week I'm joined by return guest and long-time friend, Kirsten Zeigler, of KDZ HR Consulting. We are chatting about burnout from both the perspective of the leader of the team and the individual experiencing burnout personally. If you've been feeling burnt out - or you know someone on your team has been feeling it - this episode is for you.

Meet the Speakers

Sarah K. Heeter is the CEO of Podfox Media and host of the award-nominated Big Brave Business podcast. Her work sits at the intersection of ethical entrepreneurship, podcasting strategy, and inclusive leadership. She also teaches public policy at Arizona State University.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

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Connect with Sarah Heeter & Big Brave Business:

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Kirsten D Zeigler is the founder of KDZ HR Consulting and a CliftonStrengths certified coach. With over a decade of HR experience across the tech, healthcare, beauty, and art industries, she helps leaders and teams understand how they naturally operate, lean into their strengths, and build HR processes and functions that fit their people. She brings a personable, emotionally intelligent, and solution-oriented approach to solving the people challenges that companies of every size and industry face.

Connect with Kirsten:

LinkedIn (linkedin.com/in/kirsten-zeigler-humanresources)

Instagram @kdz_hrconsulting

KDZ HR Consulting (kdzhrconsulting.com)

If you liked last week's conversation about authenticity through performance and play, then you're going to love this week's take about authenticity as experimentation. My guest is LauraAura, and we are chatting about making gutsy moves in life and in business.

Meet the Speakers

Sarah K. Heeter is the CEO of Podfox Media and host of the award-nominated Big Brave Business podcast. Her work sits at the intersection of ethical entrepreneurship, podcasting strategy, and inclusive leadership. She also teaches public policy at Arizona State University.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Sarah Heeter & Big Brave Business:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahkheeter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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LauraAura is a dynamic Keynote Speaker, Personal Growth Coach, and host of The Gutsy Podcast, a Top 100 show helping people own their desires and take gutsy action. With over 18 years as a business owner and a decade of speaking experience, she’s helped countless individuals and teams break through hesitation and move boldly toward what they truly want.

https://lauraaura.com/

https://www.thegutsypodcast.com/

Listen to the Bricks and Butterflies episode Laura specifically shouted out during this convo:

https://www.buzzsprout.com/admin/231124/episodes/13404178-powerback-173-relearn-how-to-trust-yourself-and-your-intuition

I've talked briefly on the podcast (like two years ago) about the importance of 'play' in business, but a) it's been awhile, and b) this conversation takes the previous one to the next level. My guest is Kalyl from Words Hurt Copy and we are talking about imagination and fun and performance and authenticity. Believe me, you aren't going to want to miss this one.

Meet the Speakers

Sarah K. Heeter is the CEO of Podfox Media and host of the award-nominated Big Brave Business podcast. Her work sits at the intersection of ethical entrepreneurship, podcasting strategy, and inclusive leadership. She also teaches public policy at Arizona State University.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

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Connect with Sarah Heeter & Big Brave Business:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahkheeter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/bigbravebusiness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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A former theatre-maker turned creative director, Kalyl Kadri writes brands with bite, identities that feel alive under the skin, messaging with vertebrae, and stories that refuse to sit quietly in the corner. He has a decade and a half of experience directing performers onstage and nearly as long directing founders and creators on the page. He runs Words Hurt, where provokes businesses to put more FUN in their fundamentals, and get booked out while causing a scene.

https://www.words-hurt.com

My guest today, Sofia Souiri, is pushing back on the misconceptions about what resilience means, and we're exploring what this concept looks like in entrepreneurship. From adaptation, to unconscious coping patterns, tying our identities to our businesses, and more, this conversation is deep, personal, and exploratory.

Meet the Speakers

Sarah K. Heeter is the CEO of Podfox Media and host of the award-nominated Big Brave Business podcast. Her work sits at the intersection of ethical entrepreneurship, podcasting strategy, and inclusive leadership. She also teaches public policy at Arizona State University.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Sarah Heeter & Big Brave Business:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahkheeter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@sarahkheeter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Sofia Souiri is an award-winning mindset and transformation coach, bestselling author, and psychotherapist with a background in finance at global banks. Her work bridges practical, results-driven strategy with deep emotional and somatic insight, drawing on her own experience navigating significant health challenges to help high-performing entrepreneurs reclaim alignment, regulate their nervous systems, and build resilience that goes beyond pushing through. She has been featured in Authority Magazine and has appeared on leading podcasts including Stacey Chillemi's The Advisor and Dr. Michiyo's Questing Truth.

https://www.instagram.com/sofia_souiri

Check out Sofia's membership and upcoming masterclass:

http://www.sofiasouiri.com/

If you've been listening to the podcast this year, you've heard me actively exploring losing sight of myself, my vision, my stated mission, what's important, and the spiral that came along with it. But in losing myself, I've been forced to find myself again, and that has been so empowering that it feels like a ... dare I say it?... Quantum Leap. My friend and guest Courtney is joining me this week to talk about what she calls the "goo eras" of our lives and how that impacts our relationship with our businesses.

Meet the Speakers

Sarah K. Heeter is the CEO of Podfox Media and host of the award-nominated Big Brave Business podcast. Her work sits at the intersection of ethical entrepreneurship, podcasting strategy, and inclusive leadership. She also teaches public policy at Arizona State University.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Sarah Heeter & Big Brave Business:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahkheeter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Courtney Chaal is the founder of Yay for Clients, a business coaching company that helps service providers, coaches, designers, copywriters, and consultants build six-figure businesses with consistent clients. Over 15 years, she's helped hundreds of entrepreneurs stop the feast-or-famine cycle and start running businesses that actually work. Her philosophy? Your business should be a machine, not a job.

www.courtneychaal.com

What happens when you realize from the outside, everyone sees a success story, but inside, you're suffering? My guest today is Lillian Rafson, and her story is astounding. From a business start up that scaled so rapidly before and during COVID that her company was recognized as the #2 fastest growing business in Pittsburgh to a massive unraveling and excavation, Lillian is sharing it all. We are talking about growth at all costs and the shame attached to choosing something smaller or slower, other people's vision-casting for your business, and the idea that it's allowed to just be easy.

Meet the Speakers

Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Sarah Heeter & Big Brave Business:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahkheeter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Lillian Rafson is the founder + CEO of Pack Up + Go, a travel agency specializing in surprise vacations around the U.S. She launched the bootstrapped business at 23 years old, and the company has now sent 43,000+ travelers to 300+ destinations nationwide. The company spreads the economic benefits of tourism to thousands of small + minority-owned businesses around the country, while encouraging spontaneity, exploration, and adventure among American travelers. Pack Up + Go has partnered with brands like Ford, Cap’n Crunch, Heineken, and Chase, and has been featured on Good Morning America, NBC Nightly News, The New York Times and Vogue.

packupgo.com

lillianrafson.com