As entrepreneurs, we're constantly getting advice about psychology tactics and conversion strategies, but we're rarely taught how to tell the difference between persuasion and manipulation. If you've ever felt uncomfortable with a marketing tactic but weren't sure why, this episode will help you trust your gut and build a business that actually serves people.

Meet Today's Speakers

Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Sarah Heeter & Big Brave Business:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahkheeter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@sarahkheeter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/bigbravebusiness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@bigbravebusiness

Fope Nkwocha (aka Fopsy) is a Business Coach and Speaker who helps service providers attract more clients and increase sales by focusing on income-driving priorities. Her 1:1 coaching program, "Money-Making Priorities," is designed to help entrepreneurs simplify their sales process and sign high-ticket clients with confidence.

Ask about 1:1 Coaching: ⁠https://fopsy.ca/call⁠

Join her Weekly Series’ -  ⁠https://fopsy.ca/newsletter⁠ 

Instagram: ⁠https://www.instagram.com/fopsy.ca/⁠

LinkedIn: ⁠https://www.linkedin.com/in/fope-nkwocha/⁠ 

Samantha Fackler bridges the gap between Fortune 100 strategy and soulful entrepreneurship. With 13 years scaling brands like Apple, PayPal, and LinkedIn, plus four successful businesses of her own, she brings a rare blend of corporate expertise and intuitive leadership to women building remarkable companies.

https://www.samanthafackler.com/

Yuval Ackerman is an ethical email consultant who helps B2B and eCommerce good-doing brands like B corp and 1% for the Planet turn their subscribers into their biggest inbox F.A.N.s. She challenges the so-called "best practices" and gives actionable "better practices" that are deeply rooted in consent-based and human-centric marketing to improve email engagement and performance. In her spare time, Yuval is a songwriter/music producer, a full-time nomad on a mission to find a place to call home, and a devoted pasta lover.

https://www.linkedin.com/in/yuvalackerman/

http://ethicalemails.co/