Hey friends! In this episode of the Build Your Bakery podcast, I’m diving into a super important topic for anyone selling baked goods—bakery packaging. Whether you’re just starting your bakery or you're ready to upgrade your packaging game, I’m sharing everything I’ve learned about how the right packaging can protect your products, build your brand, and even increase your sales.

After nearly three decades in the baking industry, I know firsthand how something as “simple” as a box or bag can impact your customer experience. In this episode, I’ll walk you through:

The most common bakery packaging options (boxes, bags, containers, and more)

How to balance cost vs. quality when choosing packaging

The growing importance of eco-friendly packaging for small bakeries

Why custom packaging is a powerful branding tool—even if you're on a budget

How to create a look that matches your bakery’s vibe and builds trust

If you’ve ever wondered how to package your baked goods so they travel well, photograph beautifully, and make your brand unforgettable, this one’s for you.

If you loved this episode, please subscribe and leave a review. It helps other bakers like you find the show—and it truly means the world to me.

Until next time, happy baking!