By Alison Bell, Melissa Arlena
5
1515 ratings
The podcast currently has 39 episodes available.
There’s do parts to this conversation - What we’re buying for our businesses and what we’re offering our clients to make that money! Melissa is a Black Friday aficionado so listen in to get her tips!
Get Alison’s list of Black Friday Buys here.
Melissa is offering 25% off for her Early Bird Black Friday Sale running 11/18-11/22. If you listen late though you can still grab 20% off Black Friday - Cyber Monday. Codes will be on a banner bar on the website so just grab them there! Plus you'll score a FREE GIFT with purchase of 1 month FREE in The Blogging Club when you make a purchase in the sale.
SEO Group Coaching IS included in this 25% off sale so go check it out now!!
Shop Melissa's SEO Sale here!
Links:
Leave a review in Apple or on Spotify
Download Move Your Business Checklist
Download Blog Post Topics Ideas
@keep.it.moving.podcast
@pictureperfectrankings
Keepitmovingpod.com
Used #keepitmovingpod on socials!
It's here! The final quarter of the year.
Our most popular series, each quarter Melissa & Alison share get real about their own businesses:
Listen in to get our nitty gritty:
Melissa’s subcontractor glory
Personal boundaries
Hawaii’s tourism drop off
Reverse engineering the quarter’s dates
Holiday surcharges
Alison’s Workcation
Tool Time: Pic-Time Gallery
This episode we share why we love Pic-Time so much. Get a month free with this code.
Its Pretty
Easy sales automations
Built in slideshow (REELS!) creator
Custom packages for volume work or collections
Mini session upgrade options with Simple Sales
Did we mention it’s pretty??
Links:
Leave a review in Apple or on Spotify
Download Move Your Business Checklist
Download Blog Post Topics Ideas
@keep.it.moving.podcast
@pictureperfectrankings
Keepitmovingpod.com
Used #keepitmovingpod on socials!
Pricing is never easy.
There’s physical costs to consider but also metaphysical considerations like time and profitability. But there’s also our own pre-conceived notions about money, our own values and limiting beliefs that we unknowingly bring to the equation.
On this episode we talk with Annemie Tonken all about pricing, how to get out of your own head and set up a system that works FOR you.
Melissa & Alison both use Annemie’s stratgies in our businesses - but very differently!
Annemie is a family photographer in North Carolina and founder of the Simple Sales Blueprint - a system that combines the strategy of in person sales with automation to give you more time.
Links:
Learn more about Simple Sales Blueprint.
Annemie’s Podcast, This Can’t Be That Hard
Leave a review in Apple or on Spotify
Move Your Business Checklist
Blog Post Topics
@keep.it.moving.podcast
@pictureperfectrankings
Keepitmovingpod.com
One of Alison’s FAVORITE Topics - How to Adapt.
This is a super interesting convo about how we’ve adapted our businesses over time as we’ve relocated, pivoted & raised our prices.
Every business changes over time. It may be because you pivot niches, rice your prices, change the business model, switch Industries altogether or move across the country. We have to adapt.
Alison & Melissa walk through the areas to adapt:
Prices & Offerings
Demographics
Target Clientele
Marketing
Business Model
Getting New Clients
If you have questions, don’t hesitate to reach out to us on IG!
NEW! Tool Time is a new segment where to we share our favorite tools of the trade. This week: email marketing with Flodesk.
Links:
Grab your free Move Your Business Checklist
Download your free Blog Post Topics Ideas
Leave a review in Apple Or Spotify
Find Alison on the Gram at @keep.it.moving.podcast
Find Melissa on the Gram at @pictureperfectrankings
Keepitmovingpod.com
Used #keepitmovingpod on socials!
Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner pivoting, relaunching or relocating her business. We’re walking them through the steps to keep it moving!
Susannah is a family and lifestyle newborn photographer moving from Minnesota to Knoxville, Tennessee this fall. We give her the nitty gritty on launching mid season with:
Target keywords
Blogging
Memberships
Model Calls
You can find Susannah at susannahrayephotography.com and on the Gram at @susannahrayephotography
Links:
Download your free Blog Post Topics Ideas
Find Alison on the Gram at @keep.it.moving.podcast
Find Melissa on the Gram at @pictureperfectrankings
Keepitmovingpod.com
Used #keepitmovingpod on socials!
What is the Pareto Principle and how can we make it work for us?
On this episode, Alison & Melissa share how they use the 80/20 rule to:
Problem Solve
Prioritize
Increase Profitability
Streamline Productivity
Links:
Tave is the CRM we both use
Google Analytics
Google Search Console
Leave a review in Apple
Download Move Your Business Checklist
Download Blog Post Topics
@keep.it.moving.podcast
@pictureperfectrankings
Keepitmovingpod.com
Used #keepitmovingpod on socials!
Do you have a marketing PLAN? With so many forms and outlets, it’s easy to get overwhelmed and do nothing.
On this episode we’re talking with Annemie & Dayna about what it means to have a marketing plan and why consistency matters.
How often you should email your waitlist
How to tag your waitlist when you move or pivot
The domino effect in marketing
Using Trello to recycle evergreen content
Using Google for reoccuring tasks
Annemie and Dayna are the co-conspirators behind The Consistency Club, a monthly marketing plan just for photographers. They provide templates for emails, IG reels, and social media posts for any platform.
Links:
Learn more about the Consistency Club
Annemie’s Podcast, This Can’t Be That Hard
Episode 10: The Benefits of a Scouting Trip
Leave a review in Apple
Move Your Business Checklist
Blog Post Topics
@keep.it.moving.podcast
@pictureperfectrankings
Keepitmovingpod.com
We’re sharing our highest performing blog posts, when and why we created them and how they’ve worked for our marketing, SEO strategies & clients.
This is all about set it and forget it.
We’re helping you generate your own evergreen content that will keep working FOR you.
Links:
Leave a review in Apple
Download Move Your Business Checklist
Download Blog Post Topics
@keep.it.moving.podcast
@pictureperfectrankings
Keepitmovingpod.com
Used #keepitmovingpod on socials!
Download your funnel worksheet! Walk through your own marketing plan with us!
This episode came from a listener. If you have questions about anything we’ve mentioned on the podcast, reach out to either of us and it could be a whole show!
Funnels - a marketing term used to describe how we get clients aware that we exist all the way down to happy, repeat clients!
How clients become aware we exist
Ways they move down the funnel
Tools to keep them interested
Links:
Leave a review in Apple
Marketing Funnel Worksheet
Blog Post Topics
@keep.it.moving.podcast
@pictureperfectrankings
Keepitmovingpod.com
Share this episode with just one friend & tag us on socials with #Keepitmovingpod
You’re probably thinking about blogging all wrong… as a last minute effort instead of the primary marketing strategy it should be.
In this episode we go over all the major places you need to be sharing your blog post links and several ways to rehash that article into multiple posts, carousels and reels.
Your blog posts should be the foundation of your marketing plan, not a "when you have a time" task.
You have questions, feel free to reach out to either of us! @keep.it.moving.podcast or Melissa at @pictureperfectrankings
Links:
Leave a review in Apple
Blog Post Topics
@keep.it.moving.podcast
@pictureperfectrankings
Keepitmovingpod.com
Used #keepitmovingpod on socials!
The podcast currently has 39 episodes available.
53 Listeners
453 Listeners
39 Listeners
50 Listeners
47 Listeners
11 Listeners
9 Listeners