In this week's episode, I'm thrilled to welcome Caroline Eidson for our mini mentoring series where we help photography entrepreneurs navigate business transitions. Caroline's journey from wedding photographer to mom of four to relaunching her photography business specifically for families and newborns offers valuable insights for photographers at any stage of business restructuring.

1. SEO Strategy for Photography Websites: Focus your SEO efforts on creating dedicated landing pages for each service, not portfolio pages. Landing pages should combine portfolio images, details, investment information, and FAQs all in one scrollable page for better user experience and stronger search ranking.

2. Target Smaller Markets First: When relaunching in a competitive area, consider targeting smaller suburban markets with dedicated landing pages to build domain authority faster while your main city keywords gain traction.

3. Content Marketing That Serves: Create local-focused blog content that helps your ideal clients (like best baby boutiques or family-friendly restaurants) and repurpose these into lead magnets and social media content to maximize your marketing efforts.

If you're struggling with SEO, keyword research, or creating effective content for your photography business, Melissa offers customized marketing services to help you attract your ideal clients. Her expertise in keyword research and SEO strategy can help you get found online and book more clients. Learn more at Melissa's website.

Want to be featured on a mini mentoring episode like Caroline? DM Alison at @keep.it.moving.podcast on Instagram to apply for your own session!

Ready to discuss your photography business challenges? Book a free 15 minute discovery call with Alison to explore how mentoring can help you create a business that fits your life.

Links:

• Leave a review in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Download Blog Post Topics
• @‌keep.it.moving.podcast
• @‌pictureperfectrankings
• Keepitmovingpod.com

Used #keepitmovingpod on socials!

In this episode, we dive into a business strategy that has saved our sanity as photographer entrepreneurs: batching! We explore how focusing on similar tasks for extended timeframes can help you feel more accomplished and less scattered, especially during business relocations or restructuring.

1. Start small - Begin with just one repetitive task you can batch for an hour to knock out a couple weeks' worth of work at once.

2. Establish boundaries - Setting specific days and times for certain tasks (like client calls, emails, or ordering) creates structure and helps manage client expectations.

3. Pair with Marketing Mondays - Consider creating a monthly cycle where each Monday focuses on a different marketing task (emails, social media, blog posts) to maintain consistency while avoiding overwhelm. Check out episdoe 51 for more on that!

Struggling with profitability? Alison has relocated her photography business seven times as a military spouse and knows what it takes to adapt and thrive. Book a free 15 minute discovery call with Alison to learn how you can break through roadblocks and finally see the profits you've been longing for.

Feeling overwhelmed by SEO? Melissa has spent fifteen years in photography and ten years in IT cracking the SEO code. Whether you want to learn or have someone handle it for you, visit pictureperfectrankings.com to boost your website visibility and attract your ideal clients.

Links:

• Leave a review in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Blog Post Topics
• @‌keep.it.moving.podcast
• @‌pictureperfectrankings
• Keepitmovingpod.com

Used #keepitmovingpod on socials!

In this quarterly update, we reflect on our business goals from Q1 2025 and share our plans for Q2. We discuss strategies for balancing work with personal life, revenue insights, and upcoming initiatives to grow our photography businesses. Our quarterly goal-setting process has been transformative for maintaining focus and measuring progress. By reviewing achievements every three months, we're able to adjust strategies quickly and celebrate wins while learning from challenges.

Educational collaborations and featured teaching opportunities, growing membership in The Blogging Club, podcast appearances, price adjustments for print products, streamlined client ordering processes, new lead magnets, and balancing business with family commitments.

New marketing roles and partnerships formed, strategic systems refinements, website updates, revenue fluctuations with a strong final month, successful lead magnet launches, improved sales averages and SEO rankings, and managing business during periods of solo parenting.

Integrating AI tools to enhance the blogging club, scheduling podcast appearances, developing annual marketing calendars, updating the Keywords Research Course, hiring associate photographers, executing mini sessions with targeted email campaigns, refining inquiry automation systems, and hosting industry networking events.

• The Blogging Club
• Keywords Research Course
• Alison's Discovery Call
• Our Marketing Monday episode

• Leave a review in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Download Blog Post Topics
• @‌keep.it.moving.podcast
• @‌pictureperfectrankings
• Keepitmovingpod.com

Used #keepitmovingpod on socials!

Colie James is an systems superstar! (I hope visions of Molly Shannon are fluttering in your subconscious!) Family documentary photographer and systems guru, Colie James is giving us the simple on ramp to a 5 minute booking process.

In this episode we get:

• Colie’s preferred CRMs and why
• What emails to send every inquiry
• What to put in EVERY. SINGLE. EMAIL. (Alison & Colie may have shared a moment about this one)
• How to get her FREE video training to book more clients

Colie James is a Disney-loving Systems Strategist and the host of the Business-First Creatives podcast. Her heart pumps in helping photographers automate their processes, reclaim their time, and get back to living!

Links:

• 4 Photography Workflows You Need to Automate Your Client Experience
• Systems & Client Experience Strategist | Dubsado, Honeybook, Airtable
• Colie on Instagram
• Tell us what you really think in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Blog Post Topics
• @‌keep.it.moving.podcast
• @‌pictureperfectrankings
• Keepitmovingpod.com

Used #keepitmovingpod on socials!

You’re probably doing this and don’t even know it!

Do you have a system for inquiries and leads? Are you anticipating their questions? Are you making it EASY for new inquiries?

This week’s episode is all about that crucial first step during inquiries into clients with a system!

Links:

• Leave a review in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Get Melissa’s Free Blog Post Topics
• Find Alison on IG @‌keep.it.moving.podcast
• Find Melissa on IG @‌pictureperfectrankings
• Keepitmovingpod.com

Used #keepitmovingpod on socials!

Are you using video in your business? And not just for social media?

Showing your face will connect with your clients from the get go. We’re talking about how we use video on the back end of our businesses for inquiries, clients, and email communication.

Links:

• Leave a review in Apple or on Spotify

• Download 39 FREE Ways to Get More Clients

• Get Melissa’s Free Blog Post Topics

• Find Alison on IG @‌keep.it.moving.podcast

• Find Melissa on IG @‌pictureperfectrankings

• Keepitmovingpod.com

Used #keepitmovingpod on socials!

This episode is all about streamlining. What are those repetitive tasks that we can eliminate and save time? There are several tools and tasks that we use to automate!

It can be scary at first when you forget what you’ve emails or tasks you’ve automated, or when they don’t fire correctly. For the love, slow roll into this! Don’t try to do it all at once.

Tool Time:

• Use Zapier to connect apps that don’t otherwise work together.

Links:

• Tave - get 60 days free with this link

• Tell us what you really think in Apple or on Spotify

• Download 39 FREE Ways to Get More Clients

• Blog Post Topics

• Photographers : ShootQ Client Access & Correspondence (Melissa's old CRM)

• @‌keep.it.moving.podcast

• @‌pictureperfectrankings

• Keepitmovingpod.com

• Use #keepitmovingpod on socials!

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of some support! If you're interested in being on the show, DM us on Instagram!

Kayla is moving again for the 5th time in 3 years! And no, she’s not military affiliated! She is a family, maternity and motherhood photographer moving from Michigan to Dallas this spring. You can find Kayla at kaylamariphoto.com.

In this episode we’re nailing down:

• In person networking
• Promotional events while her SEO bakes
• How to become a local expert
• Lead magnet and email marketing

Links:

• Leave a review in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Download Blog Post Topics
• @‌keep.it.moving.podcast
• @‌pictureperfectrankings
• Keepitmovingpod.com

Used #keepitmovingpod on socials!

Face it. You have to look and talk about your finances.

Similar to Marketing Monday, pick a day every month or every week to dig into your money. We're listing out some of our regularly batched financial tasks like taxes, owner's compensation, and bookkeeping. 

If you're putting off logging expenses for you annual taxes.. listen to this episode! 

Links:

• Leave a review in Apple or on Spotify

• Download 39 FREE Ways to Get More Clients

• Download Blog Post Topics

• @‌keep.it.moving.podcast

• @‌pictureperfectrankings

• Keepitmovingpod.com

Used #keepitmovingpod on socials!

How do you make sure you’re consistently marketing your business?

How do you avoid the feast/famine cycle?

We’re talking all about your minimum required effort that needs to happen regularly! That can be weekly, monthly, or even a mix. You don’t need to do everything, but you do need to be consistent.

Links:

• Leave a review in Apple or on Spotify
• Move Your Business Checklist
• Blog Post Topics
• @‌keep.it.moving.podcast
• @‌pictureperfectrankings
• Keepitmovingpod.com

Used #keepitmovingpod on socials!