Are you using your blog for more than your SEO efforts? In today's episode, Jessie Andrew of Inkpot Creative joins us to highlight the value that blogging can provide to your overall client experience. Listen in as we chat through maximizing client experience through blog posts, finding content inspiration from FAQs, optimizing content for SEO, and the power of detailed location guides for photographers.

Today’s episode is brought to you by my Content Organization Hub! If you are drowning in a sea of post its trying to keep track of all your content ideas or maybe you're struggling to remember what you posted on which platform and when, I totally get it.

That's why I created the content organization hub for air table for just 9. You can finally put an end to content chaos. Imagine having all your marketing content in one central location. Easily linked, perfectly organized, and ready to go whenever you are. Grab the Content Organization Hub and get 10% off with code PODCAST!

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Find it Quickly:

2:24 - The Importance of Blogging for Your Business

3:24 - Generating Blog Post Ideas from FAQs

5:58 - Expanding FAQs into SEO Optimized Blog Posts

8:24 - Linking and Cross-Promoting Blog Content

13:52 - Creating Location-Based Blog Posts for Photographers

20:22 - Essential Tips for Family Photos

20:46 - Maximizing Your Online Gallery Store

21:46 - Organizing Your Content with Airtable

22:37 - Effective Blogging Strategies for Photographers

25:59 - Enhancing Client Experience with Prints

28:24 - The Long-Term Value of Client Relationships

33:33 - SEO and Blogging Consistency

37:20 - Outsourcing Your Blogging Needs

Connect with Jessie

Website: inkpotcreative.com

Podcast: cultofpersonality.com/podcast

Substack: copsoapbox.substack.com

Instagram: instagram.com/inkpotcreative

TikTok: tiktok.com/@inkpotcreative

Your brand has a voice, you just may not have identified it or honed in on it yet. In today's episode, Samantha Pollack joins us to share the value of crafting a distinct brand voice, how copywriters can help find and match your voice, and why you should integrate that voice through your messaging.

Today’s episode is brought to you by my Love Your Leads private audio training! Are you providing an experience for your leads that sets an expectation on when they’ll hear from you, provides them with tools that will help them easily say yes and book you, while also making them feel seen and heard? In my private audio training, you’ll learn how to love your leads and get more booked clients through an automated booking process.

Listen Now >>

Find it Quickly:

00:25 - Meet Sam Pollock: Positioning Strategist and Copywriter

01:06 - Understanding Positioning Strategy

02:51 - Crafting Ethical and Empathy-Driven Copy

04:28 - Voice and Personality in Copywriting

05:43 - Challenges of Hiring a Copywriter

08:52 - Discovering Your Brand Voice

12:06 - The Role of AI in Copywriting

21:49 - The Stress of Writing and Overcoming It

26:42 - The Art of Revision and Publishing

27:38 - Building and Evolving Business Systems

28:34 - Crafting Client Experiences

29:19 - The Importance of Editorial Passes

33:17 - Word Count and Audience Considerations

41:02 - Frameworks vs. Processes in Copywriting

43:27 - Empathy-Driven Copywriting

Connect with Lindsay

Website: cultofpersonality.co

Podcast: cultofpersonality.com/podcast

Substack: copsoapbox.substack.com

Instagram: instagram.com/cultofpersonality.co

Do you dream of launching a podcast? Maybe even starting with a private podcast? You've likely seen others do it and wondered if it's the right move for your business. In today's episode, Lindsay Padilla, cofounder of Hello Audio, joins us to share the benefits and strategies behind a podcasting, how to determine if a private or public feed is right for you, and some of the latest trends in the podcast industry. Plus, she's even sharing how she cofounded Hello Audio and the hurdles she faced along the way.

Today’s episode is brought to you by my Love Your Leads private audio training! Are you providing an experience for your leads that sets an expectation on when they’ll hear from you, provides them with tools that will help them easily say yes and book you, while also making them feel seen and heard? In my private audio training, you’ll learn how to love your leads and get more booked clients through an automated booking process.

Listen Now >>

Find it Quickly

00:53 - Transitioning from Academia to Entrepreneurship

01:02 - Identity Shift and Challenges

04:07 - Leaving Academia Behind

06:15 - Starting a Podcast and New Ventures

07:26 - Creating Online Courses

14:59 - Building Hello Audio

22:36 - Challenges and Successes

27:37 - A Challenging Partnership

27:48 - Building Hello Audio from Scratch

28:28 - Reflecting on the Journey

28:56 - Current Market Dynamics

29:11 - The Power of Authenticity

32:51 - Lessons from Adversity

35:40 - The Evolution of Hello Audio

37:44 - The Role of Private Podcasts

41:59 - Public vs. Private Podcasts

45:51 - Discoverability and Future Trends

52:24 - The Impact of Listener Engagement

Mentioned in this Episode

Podcast Movement

134: Overcoming Money Mindsets to Generate Wealth as an Entrepreneur with Natalie Bullen

Episodes Mentioned from Success Stories with Lindsay

Diane Mayor's Dual Podcast Approach: Bridging Public and Private Podcasts

Natalie Bullen's Strategy for Infinite Leads: A Daily, Paid Podcast

How Jordan Gill Unlocked $48,733 with a Reel and a Private Podcast

How Mariah Coz Replaces Zoom Calls with Interactive Q&A Podcasts in her New Program

Connect with Lindsay

Website: helloaudio.fm

Success Stories Podcast: go.helloaudio.fm/success-stories

Launch Your Private Podcast: click.helloaudio.fm/linktolypp

Instagram: instagram.com/helloaudiofm

Facebook: facebook.com/groups/helloaudio

Most entrepreneurs know about the power of Search Engine Optimization (SEO) and Social Media Optimization (SMO), but are you considering the role that Social Search Optimization (SSO) plays in your overall visibility online? In today's episode, Erin Ollila joins us to explore the benefits of optimizing for search across all platforms, along with the critical role social media plays in search queries. Listen in as she provides practical insights into optimizing social media profiles for enhanced visibility and a competitive edge. 

Today’s episode is brought to you by my Content Organization Hub! If you are drowning in a sea of post its trying to keep track of all your content ideas or maybe you're struggling to remember what you posted on which platform and when, I totally get it.

That's why I created the content organization hub for air table for just 9. You can finally put an end to content chaos. Imagine having all your marketing content in one central location. Easily linked, perfectly organized, and ready to go whenever you are. Grab the Content Organization Hub and get 10% off with code PODCAST!

BUY NOW >>

Mentioned in this Episode:

Andrea Jones of Mindful Marketing Podcast

Episode 161: Maximize Your Business with AI: Top Tools & Tips with Dawn Richardson

Metricool

SEO Case Study Copywriting & Tracking Metrics w/Erin Ollila (The Basic B Podcast)

Listen to Erin in these Episodes:

Episode 74: That Time Erin Ollila Interviewed Me on My Own Podcast

Episode 79: Getting Started with SEO | Simple SEO Series with Erin Ollila (Part 1)

Connect with Erin

Website: erinollila.com

Podcast: erinollila.com/podcast

Instagram: instagram.com/erinollila

LinkedIn: linkedin.com/in/erinollila

Facebook: facebook.com/erinollilacreative

TikTok: tiktok.com/@erinollila_

Is your business prepared for bad days—even those worst case scenarios that we don't want to think about? In today's episode, Sandra Henderson joins us to share how she's set her business up for the worst days in business due to the role her chronic illness plays in her daily life. Listen in as she shares the tools, systems, and boundaries that she's set up to make sure her business can still run smoothly!

Today’s episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That’s why I built the Client Hub Template for Airtable, to take the guesswork out of building your own!

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Mentioned in this Episode:

Airtable

Dubsado

Calendly

Zapier

HoneyBook

Moody Monthly App

Asana

Connect with Sandra

Website: simplysandrayvonne.ca

Instagram: instagram.com/simplysandrayvonne

TikTok: https://www.tiktok.com/@simplysandrayvonne

Podcast: simplysandrayvonne.ca/keepingitcandid

Gone are the days where your photos is enough to market your photography business—even if you are an amazing photographer. In an oversaturated market, you have to do more and stand out. In today's episode, Sabrina Gabhardt joins us to share how photographers can create valuable, non-salesy content through their email marketing to better connect with their potential clients and book more sessions! Plus listen in as she gives advice on incorporating this approach holistically across all of your marketing channels.

Today’s episode is brought to you by my Content Organization Hub! If you are drowning in a sea of post its trying to keep track of all your content ideas or maybe you're struggling to remember what you posted on which platform and when, I totally get it.

That's why I created the content organization hub for air table for just 9. You can finally put an end to content chaos. Imagine having all your marketing content in one central location. Easily linked, perfectly organized, and ready to go whenever you are. Grab the Content Organization Hub and get 10% off with code PODCAST!

BUY NOW >>

Mentioned in this Episode:

Ashlyn Carter

Listen to Sabrina in these Episodes:

Episode 5: Avoiding Burnout

Episode 17: Working Weekend Wins

Episode 48: Investing in Outsourcing

Episode 100: You can change your mind and your offers

Episode 156: Celebrating 2 Years of Business-First Creatives

Connect with Sabrina

Website: sabrinagebhardt.com

Marketing that Attracts: sabrinagebhardt.com/marketing

Instagram: instagram.com/sabrinagebhardtphotography

Are you leveraging the power of AI in your business? In today's episode, Hattie Dunstan of Funstans Marketing discusses how you can integrate AI into your content creation process and advertising strategy! Listen in as Hattie shares how AI tools like ChatGPT, Meta AI, Gemini, and MidJourney, can streamline various business tasks from crafting marketing content to analyzing ad campaign data.

Today’s episode is brought to you by my Content Organization Hub! If you are drowning in a sea of post its trying to keep track of all your content ideas or maybe you're struggling to remember what you posted on which platform and when, I totally get it.

That's why I created the content organization hub for air table for just 9. You can finally put an end to content chaos. Imagine having all your marketing content in one central location. Easily linked, perfectly organized, and ready to go whenever you are. Grab the Content Organization Hub and get 10% off with code PODCAST!

BUY NOW >>

Mentioned in this Episode

ChatGPT

Meta AI

Gemini

Midjourney

Connect with Hattie

Website: funstans.kartra.com/page/links

Instagram: instagram.com/funstans

Threads: threads.net/@funstans

Are you looking for a unicorn to help you with your marketing tasks? In today's episode, Emily Reagan joins us to highlight importance of hiring the right marketing assistant to help grow a creative business so you don't have regrets. Listen in as we discuss the differences between general virtual assistants and specialized marketing assistants, exploring the need for business owners to clearly define their goals and expectations when hiring.

Today’s episode is brought to you by my Content Organization Hub! If you are drowning in a sea of post its trying to keep track of all your content ideas or maybe you're struggling to remember what you posted on which platform and when, I totally get it.

That's why I created the content organization hub for air table for just 9. You can finally put an end to content chaos. Imagine having all your marketing content in one central location. Easily linked, perfectly organized, and ready to go whenever you are. Grab the Content Organization Hub and get 10% off with code PODCAST!

BUY NOW >>

Mentioned in this Episode

Inkpot Creative

Expanding Your Business through Virtual Summits with KP & Jessie of Inkpot Creative

Successfully Delegating to Your Team (Building a Team Series) with Selina Johnson

Building a Team Series Part 1

Clockwork

Connect with Emily

Website: emilyreaganpr.com/

Website: hireaunicorn.com

Instagram: instagram.com/emilyreaganpr

Facebook: facebook.com/emilyreaganpr 

Facebook Group: facebook.com/groups/digitalmediava 

TikTok: tiktok.com/@emilyreaganpr 

Youtube: youtube.com/@emilyreaganpr 

Podcast: emilyreaganpr.com/podcast

Are you leaving content opportunities on the table because you're not repurposing the content you already have? In today's episode, Felly Day joins us to share the value of repurposing and why it's a crucial component to intentional marketing for business owners. Listen in as she not only shares common mistakes and practical strategies, but also walks us through her CPIA framework to effectively repurpose your content.

Today’s episode is brought to you by my Content Organization Hub! If you are drowning in a sea of post its trying to keep track of all your content ideas or maybe you're struggling to remember what you posted on which platform and when, I totally get it.

That's why I created the content organization hub for air table for just 9. You can finally put an end to content chaos. Imagine having all your marketing content in one central location. Easily linked, perfectly organized, and ready to go whenever you are. Grab the Content Organization Hub and get 10% off with code PODCAST!

Buy Now >>

Mentioned in this Episode

Turn 1 into Ten Private Podcast

Felly's Angles Episode on The Unprofessional Entrepreneur

Connect with Felly

Website: fellyday.com

Instagram: instagram.com/fellyday

Podcast: fellyday.com/podcast

When building out your intentional marketing plan, are you considering the power of in-person marketing? In today's episode, Angie McPherson joins us to highlight the benefits of networking through local events, retreats, and creating your own gatherings. Listen in as she shares how to plan before an event, engage meaningfully during, and follow up afterwards so that you get the best ROI. Plus, we even share how to track the success of your efforts for in-person events!

Today’s episode is brought to you by my Content Organization Hub! If you are drowning in a sea of post its trying to keep track of all your content ideas or maybe you're struggling to remember what you posted on which platform and when, I totally get it.

That's why I created the content organization hub for air table for just 9. You can finally put an end to content chaos. Imagine having all your marketing content in one central location. Easily linked, perfectly organized, and ready to go whenever you are. Grab the Content Organization Hub and get 10% off with code PODCAST!

Buy Now >>

Connect with Angie

Website: angiemcpherson.com

Instagram: instagram.com/angiejanine

Podcast: angiemcpherson.com/podcast