If your schedule is running you instead of the other way around, this one's for you. We're bringing back one of our favorite episodes because the advice is just as relevant now as it was the first time around, and honestly, summer is the perfect time to look at your calendar and ask: is this actually working for me?

In this episode, Melissa and Alison dig into how they structure their weeks to protect their time, their mental health, and their sanity as photographers and business owners. From blocking days off for meetings to batching content so you only have to do your hair once a week (yes, that's a real strategy and we are here for it), this conversation is full of the kind of small tweaks that make a big difference over time.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for a free 15 minute discovery call with Alison for the fall.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify

• 5 SEO Mistakes Killing Your Photography Business Webinar

• Download 39 FREE Ways to Get More Clients

• Get Melissa's Free Blog Post Topics

• Find Alison on IG @‌alisonbellphotog

• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

You know that feeling when you've thrown together a mini session announcement two weeks before the date and then spent the whole time stressed, underbooked, and hating life? Yeah, us too. This episode is the fix.

We're walking you through exactly how to build a marketing plan that actually works, one that has you starting your runway early, staying proactive instead of reactive, and never scrambling last minute again. Grab a notebook, open up your calendar, and get ready to do a little homework.

What You'll Learn:

• How to audit your year and decide what you're keeping, dropping, and adding to your offer lineup
• Why blocking off time for editing and rest is just as important as blocking shoot dates
• The concept of a "marketing runway" and exactly how far out you need to start promoting different types of sessions (it's longer than you think)
• How to work backward from your event date to build a marketing calendar that fills spots before the panic sets in
• Why your clients need lead time too, and how giving it to them actually gets you booked faster
• The case for a VIP waitlist and how embedding a Flodesk signup in your blog posts can get you leads year-round
• How to use evergreen blog content to drive traffic to seasonal sessions, even years after you've shot them
• Tools and systems for tracking your plan, from color-coded paper calendars to Google Calendar marketing tasks

• How to batch your content using a dedicated Monday workflow so nothing falls through the cracks

Resources Mentioned:

• Flodesk (for embedded waitlist forms): https://flodesk.com
• The Blogging Club (Melissa's membership for photographers): https://bloggingclub.com
• The Motherhood Anthology: https://membership.themotherhoodanthology.com
• Plum Paper planners: https://plumpaper.com
• Kat Schmoyer Calendar (mentioned by Melissa)
• Listen to the Marketing Monday batching episode for more on content batching

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for a free 15 minute discovery call with Alison for the fall.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌alisonbellphotog
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

Ever look at your to-do list and think, "I will never get to this unless something changes"? Same. That's exactly why we're re-airing this episode — because a workcation might be the thing that finally gets your biggest projects off the back burner and actually done.

We're talking about the kind of focused work session where you pack a bag, check into somewhere you actually want to be, and knock out the project that's been sitting in a Google Doc for six months. No school pickups, no dinner to cook, no one asking where their socks are. Just you, your laptop, and a hotel lobby with good wifi.

What You'll Learn:

• What a workcation actually is (and why it's not just "working from a different couch")
• Why big projects like website overhauls, email sequences, and content planning need uninterrupted time to get done right
• How to decide when to go, how long to stay, and what to actually work on
• What to look for in a hotel so you're set up to be productive, not stressed
• The logistics that will make or break your workcation (parking, food, lobby access, and a few lessons learned the hard way)
• How to make it work even if you can't get away overnight — and why sending your family off counts too
• Project ideas that are perfect for a workcation: website relaunches, blog backlogs, Santa mini editing, email flows, new offers, and even finishing that course you bought six months ago

3 Things To Do After This Episode:

1. Make your "parking lot" list. Write down every big project you keep pushing off because it needs focused time. That list is your workcation agenda.
2. Pick your dates. Look at your calendar and find a 24-48 hour window that works for your family — a Sunday/Monday combo, a family birthday weekend you can skip, or a school week where logistics line up.
3. Research one hotel. Look for somewhere with a comfortable lobby, parking, food nearby, and decent wifi. Bonus points if it's somewhere you'd actually enjoy being. Melissa has her eye on a Virginia Beach spot. Go find yours.

Timestamps:

• [00:00] — Welcome back + what exactly is a workcation?
• [01:30] — Why you can't do big projects in stolen 20-minute windows at home
• [03:00] — The kinds of projects that belong on a workcation list
• [04:00] — Sending the family away counts too
• [05:30] — When to go and how long to stay
• [06:00] — What to look for in a hotel (and what Alison learned the hard way in Hawaii)
• [09:30] — Using travel time you already have
• [12:00] — Project ideas: websites, email sequences, courses, content planning, and more
• [13:00] — Tag us in your workcation photos!

Resources & Links:

• Find us on Instagram: @keep.it.moving.pod

• Planning a Honolulu workcation? Alison may or may not be available to join you. Open invitation.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for a free 15 minute discovery call with Alison for the fall.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify

• 5 SEO Mistakes Killing Your Photography Business Webinar

• Download 39 FREE Ways to Get More Clients

• Get Melissa's Free Blog Post Topics

• Find Alison on IG @‌alisonbellphotog

• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

You don't have a marketing system. You have a presence. And Melissa is about to prove it.

This week it's just Melissa in your ears, and she's tackling the thing most photographers were never actually taught: what a marketing system is versus the random pile of tactics we've all been collecting. Post more. Blog consistently. Optimize your bio. Those aren't wrong, they're just ingredients with no recipe. So you end up throwing flour, sugar, and eggs in the bowl at the same time and wondering why the cake won't rise.

Melissa breaks the whole thing down into five parts that build on each other, from the keyword someone types into Google all the way to the email where you finally ask for the booking. By the end, you'll know exactly what order to do things in so a stranger can find you and book a session without you reinventing the wheel every week.

What You'll Learn:

• The difference between a marketing system and a marketing presence (and why the second one keeps you stuck)

• How to research keywords your ideal client is actually typing, including the "zero volume" and AI-search phrases most photographers ignore

• What belongs on a service/landing page so it answers every question before she even asks

• Why your blog is your trust-builder, not a place for session shares

• Where social media, Pinterest, and your Google Business Profile fit (hint: it's part three, not part one)

• How to grow an email list with a freebie instead of a sad "join my list" popup

• The five-word framework: get found, build trust, amplify, stay connected, close the loop

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify

• 5 SEO Mistakes Killing Your Photography Business Webinar

• Download 39 FREE Ways to Get More Clients

• Get Melissa's Free Blog Post Topics

• Find Alison on IG @‌getbookedpodcast

• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

We're calling out the sneaky, quiet thoughts that are quietly talking you out of building the business you actually want. In this episode, Alison goes solo to name the limiting beliefs she hears most from photographers (and has had to overcome herself), and gives you a direct, no-fluff reframe for each one.

On this episode:

• Why treating your photography income as "just fun money" is quietly keeping you stuck

• The truth about starting over after a PCS — and what actually comes with you

• Why waiting for word of mouth is not a strategy — and what to do instead

Want blog content that works as hard as you do? Melissa has put together 35 Blog Post Topics to help you create content that actually brings in the right clients.

Ready to get found on Google? The Blog to Book Workshop recording walks you through keyword research, a 12-month blog plan, and local lead magnets in 90 minutes. Grab it here: Blog to Book Workshop.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify

• 5 SEO Mistakes Killing Your Photography Business Webinar

• Download 39 FREE Ways to Get More Clients

• Get Melissa's Free Blog Post Topics

• Find Alison on IG @‌getbookedpodcast

• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

Turns out the secret to a fully booked calendar might be hiding inside the app you've been avoiding. We sat down with Facebook ads experts Matt and Heidi of GoBookYourself.club to break down exactly how photographers can use Meta ads to generate consistent inquiries — without needing a huge following, a fancy funnel, or a marketing degree.

On this episode:

• How to structure your first Facebook ad — even if you have zero followers and one portfolio shoot to work with
• The three-tier ad strategy that lets you match your budget and time to the right approach for your business
• Why boosting posts isn't the same as running ads — and what to do instead

Alison's workshop recordings are up! Dig deeper into your business so you can book more clients. Map Out Your Marketing & Blog to Book are available now

Ready to get your photography business in front of the right people? Melissa has compiled 35 Blog Post Topics to help your website work harder for you between ad campaigns.

Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's free 15-minute calls and mentoring when it returns in the fall.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌getbookedpodcast
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

Your homepage has one job: tell people where to go — and right now, a lot of photography websites are dropping the ball. We're walking through exactly what needs to be on your homepage for both Google and your dream client, so you stop losing bookings to a pretty-but-confusing website.

On this episode:

• Why your homepage structure is the backbone of your SEO — and what Google's actually reading
• The homepage sections that build trust, overcome objections, and direct visitors to book
• How to use clear calls to action in every section so no one leaves confused

Download Melissa's Homepage Framework she mentioned in the episode here: https://pictureperfectrankings.myflodesk.com/homepage-framework

Dig deeper into your business so you can book more clients with Alison's workshops. Map Out Your Marketing & Blog to Book are available now

Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌getbookedpodcast
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

Hot take: your CRM should be working harder than you are. If that's not currently the case — hi, welcome, you found the right episode. We're getting into the nitty-gritty of VSCO Workspace with Nicole Hoffman, a photographer-turned-CRM-evangelist who runs her entire business in about an hour a day — and she's here to show you exactly how.

On this episode:

• Why a CRM is non-negotiable for photographers who want to stay in business
• Automations that do the client-communication heavy lifting (so you don't have to)
• How to use VSCO Workspace reports to actually know your numbers

Alison's workshop recordings are up! Dig deeper into your business so you can book more clients. Map Out Your Marketing & Blog to Book are available now

Melissa has also pulled together 35 Blog Post Topics to help you create content that gets your photography business found online.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌getbookedpodcast
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

We hit 100 episodes of the Get Booked Podcast — and if you want a crash course in photography podcast top episodes worth bingeing, this is the one. We're pulling back the curtain on our five most-downloaded shows of all time, plus the episodes Alison and Melissa each personally think you need in your ears — even if the download numbers didn't reflect it yet.

On this episode:

• The top 5 most downloaded episodes — and why they hit so hard
• Alison and Melissa's personal favorites and the lessons that stuck
• A birthday ask: what you can do in the next 5 minutes to help the show keep growing

Melissa put together 35 Blog Post Topics to help you create content that actually works for your photography business SEO.

Alison's workshop recordings are available! Map Out Your Marketing & Blog to Book are available now

Loving the podcast? Leave a review on Apple Podcasts — it takes 2 minutes and helps more photographers find us.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Need to brain dump with someone about business? Get on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌getbookedpodcast
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

Your email list has dead weight — and it's costing you more than you think. We're talking about email list cleaning for photographers: what it actually means, why Gmail and Yahoo's new deliverability rules make it non-negotiable, and how a smaller, more engaged list will book you more sessions than a bloated one ever will.

• Why your open rates are the real metric — and what a healthy benchmark actually looks like
• How to find and segment cold subscribers without nuking your whole list
• The breakup email: what it is, why it works, and when to just let people go

Need content to actually fill that email list? Melissa has put together 35 Blog Post Topics to help you create content that works for your photography business SEO.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Get on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌alisonbellphotog
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!