Tired of staring at a blinking cursor every time you post on Instagram? You’re not alone. This week, we’re introducing a time-saving strategy that will change how you approach content creation: Wildcard Captions.

This isn’t about batching generic content. It’s about writing captions that you can pair with any image—so your marketing feels fresh, aligned, and actually sustainable.

Inside this episode, we’ll walk you through:
 

What wildcard captions are (and how they work)
 

Why they’re not about repeating the same thing over and over
 

Smart topics that work across any image (like wardrobe, locations, and experience)
 

3 prompts to give ChatGPT so it writes captions in your exact voice
 

How to drop it all into Plann and be done for the month

No more overthinking. No more posting just to stay visible.
Just aligned content that books.

Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working. 
https://www.theprofitableportraitsocietyeducation.com/get-motiv

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

You’ve refined your style. Your edits are on point. Your images? Gorgeous. So why aren’t the inquiries coming in?

In this episode, we’re diving into brand dissonance—when what you say and what people feel don’t match. It’s the invisible disconnect that quietly pushes dream clients away.

Inside you'll find:
What brand dissonance is (and how to spot it)
How to audit your website, Instagram, and editing style for consistency
Real examples of misalignment and how to fix them
Why strong work isn’t enough to convert without emotional clarity
3 steps to align your brand and start booking more

If your work is strong but your bookings are slow, this is the episode you’ve been waiting for.

Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working. 
https://www.theprofitableportraitsocietyeducation.com/get-motiv

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Indoor lighting doesn’t have to be intimidating. If you’re a natural light photographer who wants softer, more flattering images inside your client’s home or your own studio, this episode gives you five practical, clear tips that make a visible difference, without needing expensive gear.

This is what we do every day in our sessions.

Inside this episode:
• Why pulling subjects away from windows and walls improves light
• The difference between flat light vs. soft, directional light and how to get the good kind
• Why your histogram lies in backlit situations (and what to do instead)
• How to think about ISO like a pro, not a beginner
• Why underexposing gives you more flexibility in post

These are the exact lighting strategies we use to create clean, natural, high-end images indoors. If you’ve ever struggled to make indoor light work for you, this episode will shift everything.

Now streaming on Apple, Spotify, and everywhere you listen.

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

If SEO has felt like an overwhelming mystery, this episode is your roadmap. We're walking you through exactly what you need to do, step-by-step, to start getting photography inquiries from Google.

You don’t need to be techy. You just need a clear strategy that makes sense.

Inside this episode:
• What SEO actually is (in plain English)
• Why Google rankings matter and how to influence them
• How to choose the right keywords for your niche and location
• The essential SEO setup for your homepage, blog, and image files
• How to get Google to see and index your site

Whether you’re brand new to SEO or you’ve tried it before and gave up, this episode gives you real direction. No jargon, no gatekeeping, no upsells—just clear strategy you can start today.

Listen now on Apple, Spotify, or anywhere you get your podcasts.
Read our FREE SEO guide for photographers:https://www.theprofitableportraitsocietyeducation.com/blog/seo-for-photographers-a-simple-free-guide
Grab your free guide on writing SEO-friendly blog posts: https://theprofitableportraitsociety.myflodesk.com/free-blog-guide-seo

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Too many photographers wait to “feel ready” before raising their prices, but confidence doesn’t come first. In this episode, we walk through exactly what helps you build real pricing confidence, rooted in clarity, numbers, and the value you actually deliver.

You’ll learn how to audit your workload, calculate what you should be charging based on your goals, and start shifting the mindset blocks that are holding you back. This episode is packed with tangible steps for you to take in your photography business.

What’s inside:
• Why confidence comes after clarity, not before
• How to get honest about the time and energy you give each client
• The exact formula to calculate your minimum sustainable price
• Mindset traps that stop you from charging what you’re worth
• One weekly action step to move forward with your pricing

If your rates don’t reflect the real work you do, it’s time to change that. We’ll show you how.
Grab your free cost of doing business (CODB) calculator here: https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers

Now streaming on Apple, Spotify, and everywhere you listen.

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Before you drop another dollar on a course or mentor, hit play. We’re unpacking what actually matters when choosing education—and calling out the red flags most people ignore. Just because someone’s loud on Instagram doesn’t mean they should be teaching you. From shady contracts to profitless photographers turned educators, we’re saying the quiet parts out loud. If you want no nonsense ideas of what to look for in an educator? This one’s for you.
 

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Let’s rip off the pretty, fully-booked Band-Aid: just because you’re busy doesn’t mean you’re profitable. If your calendar is packed but your bank account feels like a joke, this episode is your reality check. We’re walking through a simple math audit (no shame, just clarity), sharing real numbers, and helping you figure out where your money’s leaking. 

You didn’t build a business to be exhausted and underpaid. Let’s fix it.

Grab our free cost of doing business calculator here: https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers
 

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Let’s be honest—your to-do list isn’t the problem. It’s the lack of clarity. In this episode, we’re sharing five ways to simplify your photography business so you can actually get more done, with less chaos. From our favorite daily method to the power of themed workdays, you’ll walk away with strategies that cut the noise and move the needle. These are the exact systems we use in our own businesses—and they’re all built into MOTIV, too.  

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Being the most talented photographer in town doesn’t matter if your brand is forgettable. In this episode, we’re walking through how to build a brand that makes people feel like you’re the only option. From website copy to visual voice, we’re giving you the exact gut checks and questions to ask if you want to build trust—and inquiries—on autopilot. 

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Let’s talk pricing structures—the kind that actually work. In this episode, we’re breaking down the three most common models photographers use: all-inclusive, collections, and à la carte. Each one has its perks and problems, and we’ve tried them all. Whether you’re just starting out or overdue for a restructure, this conversation will help you choose the model that supports your energy, your sales goals, and your client experience.

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography