The Work Between: The Business of Photography

Your Website Isn’t Enough—Why You Need a Google Business Profile


Listen Later

If you’re putting energy into SEO and your website but ignoring your Google Business Profile… it’s time to fix that.

In this episode, we’re talking about one of the most underused and misunderstood tools photographers have access to: your Google Business Profile (GBP).
We’ll break down:
 

  • Why showing up in the Map Pack matters more than you think
  • How your GBP helps you rank even if your website isn’t perfect
  • The most common mistakes photographers make when setting it up
  • What to post, how often, and how to get reviews that actually work

And yes, we’ll share exactly what we do inside our own business to stay visible without spending a dime on ads.

Whether you’re brand new to GBP or just haven’t touched it in months, this episode is a must-listen if you want more local inquiries without more hustle.

Grab our free pricing quiz: https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers
Grab our freebies: https://www.theprofitableportraitsocietyeducation.com/photography-marketing

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

 

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv


Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography


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The Work Between: The Business of PhotographyBy Allison Craig, Jenny Cruger

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