Luxe & Legacy Podcast

Luxe & Legacy Podcast

By Marie Elizabeth and Amber CourtneyBusiness
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Luxe & Legacy Podcast episodes

  • How I'd Book 5 More Clients in the Next 30 Days

    Marie's out this week spending time with family, so Amber's flying solo. If your fall calendar has more open spots than you'd like, here's exactly what she'd do to book five more clients in the next 30 days. No discounting, no desperate energy, just smart short-term moves that work.

    In This Episode We Cover

    • Reconnecting with past clients who loved their photos (plus the exact text Amber sends)
    • Starting an email list with a freebie your ideal client actually wants
    • Using Claude or ChatGPT to write a re-engagement sequence for your ideal client avatar
    • Creating one showstopper seasonal highlight reel with a trending audio and a scroll-stopping cover
    • Instagram SEO now that hashtags aren't king, and tagging blogs like The Kindred Path
    • Auditing the "prime real estate" at the top of your homepage and investment page
    • Amber's gentle posing cue for avoiding double chins when parents lift their kids
    • Why your investment page should lead with the experience, not the price
    • Following up with quiet inquiries (assume it went to spam!)
    • What Amber covers on consult calls, and why 98% of them turn into bookings
    • Keeping a sense of scarcity, and why discounting is never the answer
    • A Few Things We Mentioned

      • The Kindred Path / GATHER Workshop: Https://thekindredpath.com/gather-2026 
      • Claude and ChatGPT for nurture email sequences
      • CapCut and Edits for syncing reels to music
      • Our Actual Numbers: Exactly What We Charge and Why: https://luxeandlegacypodcast.podbean.com/e/our-actual-numbers-exactly-what-we-charge-and-why/
      • Your Assignment This Week

        Text or email 10 to 15 past clients you loved working with and let them know your fall dates are filling up. Then send one friendly follow-up to any inquiries that went quiet.

        Takeaway

        We're not just filling calendars. We're building sustainable businesses that let us create beautiful work and have a life outside of it. Skip the discounts, show up with your best work, and make it easy for the people who love it to say yes.

        Connect With Us

        Marie: @marie.elizabeth.photo | https://marie-elizabethphotography.com

        Amber: @light_livin_photography | https://lightlivinphotography.com/education-page

        Loved this one? A quick review helps other photographers find the show. See you next week! 💛

        28 min
      • Our Actual Numbers: Exactly What We Charge and Why

        In This Episode We Cover

        • Our actual session fees and what they do (and don't) include, plus Marie's luxury membership that bundles a client's whole first year
        • Why we both went a la carte, and how one $9,500 sale can equal 43 shoot-and-burn sessions
        • How we price albums, wall art, and digital files, with our real per-image and markup numbers
        • The threshold trick: pricing digitals so clients are rewarded for investing in tangible artwork instead of a hard drive
        • Incentivizing vs. discounting, and small moves (like a same-day artwork credit) that get clients to actually decide on the call
        • The pricing psychology piece: why a $2,000 digital gallery makes a $2,000 album feel like a steal
        • Why artwork can never be a last-minute upsell, and how cost of goods should shape every number you set
        • What to do with the thought "my clients would never pay that"
        • A Few Things We Mentioned

          • Musea, wall art and framing
          • The Photographers Framer, framing
          • Our deeper dives on the a la carte transition and the breadcrumb method (linked in earlier episodes)
          • Your Assignment This Week

            Don't touch a single price yet. First answer the why. What does it actually cost you to serve one client in time, energy, and expenses? What do you most want clients walking away with? How many sessions do you realistically want to shoot in a year? Then look at whether your current structure supports those answers. That clarity comes before any number.

            Takeaway

            There's no one right way to price. Amber and Marie's structures aren't even the same. What matters is understanding the strategy behind your numbers so you're serving your clients, not just selling to them. Sometimes growing your business isn't about booking more people. It's about giving the clients you already have more ways to invest in the art you made for them.

            Connect With Us

            Marie: @marie.elizabeth.photo | https://marie-elizabethphotography.com 
            Amber: @light_livin_photography | https://lightlivinphotography.com 

            Loved this one? A quick review helps other photographers find the show. See you next week! 💛

            31 min
          • Vibes Don't Lie: How Your Energy Shapes Your Bookings, Sales, and Sessions

            In this episode:

            Ever get on a call with someone and just know they're confident in what they offer? That's energy, and this week we're getting into how it shows up in your business whether you realize it or not. Clients can feel when you're desperate for a booking or uncomfortable with your prices, and they can feel when you're grounded and genuinely there to serve them. We're talking scarcity versus abundance, how your own money beliefs shape your sales, and why the way you make people feel is just as much a part of your client experience as the service itself.

            In This Episode We Cover:

            • Why trying too hard to book someone can actually repel them, and how detachment shifts your energy
            • Serving over selling, and letting go of your attachment to a specific number at ordering appointments
            • How your own money beliefs get projected onto clients (and why you never really know what someone values)
            • Why your nervous system sets the emotional temperature of every session
            • Practical ways to reset before a consult, session, or ordering appointment
            • Your Assignment This Week:

              Before your next consult or session, pause and ask: "What energy do I want this person to feel from me?" Then do one small thing to get there, whether that's a few slow breaths, dropping your shoulders, or Amber's go-to of popping in headphones and listening to a calming frequency on Spotify. Notice what shifts.

              Takeaway:

              You can only control yourself, but that's a huge part of the client experience. People aren't just experiencing your photographs, they're experiencing you. That energy becomes part of the experience, and ultimately, part of the art.

              Connect With Us:

              Marie: marie-elizabethphotography.com | @marie.elizabeth.photo

              Amber: lightlivinphotography.com | @light_livin_photography

              If this episode spoke to you, we'd love a review. It helps other photographers find the show. We'll see you next week ✨

              29 min
            • The Art of Baby-Led Newborn Posing with Danielle Hobbs

              Newborn Sessions Behind the Scenes with Danielle Hobbs

              This week we're joined by Danielle Hobbs, a DC and Northern Virginia newborn photographer known for her natural, timeless, baby-led posing. It looks effortless, but there's serious intention behind every frame. Danielle walks us through her whole newborn workflow, from inquiry to posing to knowing when to call it.

              In This Episode We Cover

              • Why she keeps pricing on a hidden page and how it filters for qualified leads
              • Which leads actually book, and why she stopped answering her phone
              • Booking the due date as a flexible placeholder to hit that 2 to 3 week window
              • Her go-with-the-flow philosophy and why she never promises specific poses
              • Managing 300+ dresses and embracing the baby you actually get that day
              • Her session flow: family and siblings first, then each parent, then baby solo
              • The no sugar or snacks rule, and the one snack that's camera-safe
              • Posing for connection with the photography triangle, keeping baby in the middle
              • The back-of-the-head trick for nervous new parents
              • Sibling prompts that work, plus the Cheerio trick
              • Calming a fussy newborn and catching those quiet pauses
              • Shooting for the album, not one perfect wall portrait
              • A Few Things We Mentioned

                • Danielle's one-day newborn workshop at her Virginia studio in January
                • Her Dallas workshop next April with Elizabeth Dugan (stylized editorial maternity)
                • Your Assignment This Week

                  Pick one thing in your newborn workflow you're overcomplicating and simplify it. Then next session, when the baby won't settle or a sibling goes rogue, practice leaning into it instead of fighting it.

                  Takeaway

                  The magic of newborn work isn't forcing the perfect pose, it's letting the session be what it is. When you chase connection instead of perfect, the images take care of themselves.

                  Connect With Danielle

                  @daniellehobbsphotography | https://daniellehobbsphotography.com

                  Connect With Us

                  Marie: @marie.elizabeth.photo | https://marie-elizabethphotography.com
                  Amber: @light_livin_photography | https://lightlivinphotography.com

                  Loved this one? A quick review helps other photographers find the show. See you next week! 💛

                  45 min
                • You’re Never Done Learning (Even When You’re the One Teaching)

                  In This Episode We Cover

                  Why workshops and retreats are so good for us as creatives, especially when we spend most of our day-to-day working alone in our own little void

                  The connection and community piece, and how being around other photographers reminds you that you're not the only one wrestling with the same wins and struggles

                  Marie's recap of the Kindred Path workshop, from the two horse sessions running at once to the very real Virginia summer humidity that the out-of-state folks were not ready for

                  Watching another photographer work and stealing that one tiny thing they do differently (like the relaxed way Marie's friend Tiffany would adjust dresses)

                  What you can learn from photographers whose work looks nothing like yours, because different light, posing, colors, and genres all hold ideas you can make your own

                  Amber's goal to get messier and less linear with posing, moving away from everyone smiling at the camera toward natural, unposed moments that still have that geometric design underneath

                  The mindset shift that being really good at what you do and still having tons to learn are allowed to be true at the same time

                  Adapting vs. learning, and the AI tools Marie has folded into her business and editing workflow

                  Why the business changes felt scarier than the creative ones when this is your primary income, and doing them anyway because the market and your clients (who keep getting younger) are always shifting

                  Playing with trends like high f-stop, Dutch angles, and direct sun without letting them take over, so you stay relevant but still anchored in your romantic, whimsical, dreamy brand

                  Being less judgmental of your own work, and letting yourself post the beautiful session that happened to be in cloudy or harsh light even when it isn't your signature look

                  A Few Things We Mentioned

                  The Kindred Path / GATHER Workshop: thekindredpath.com/gather-2026

                  AI tools Marie uses in her business and editing: Claude, ChatGPT, Imagen, and Evoto

                  Your Assignment This Week

                  At your next session, get all your safe shots first (the must-haves, the combos, the ones you know your client is expecting), and then give yourself full permission to try one thing that scares you a little. A weird angle, a trendy technique, an unposed prompt, whatever. If it flops, that's not a sign to quit. Take what you learned, tweak it, and try it again next time. That little experiment is where the real growth lives, and the pressure is low because the essentials are already in the bag.

                  Takeaway

                  There's no shame in still learning. If anything, wanting to get better is exactly what makes you a good photographer, a good artist, and a good businesswoman. Keep experimenting, keep watching how other people work, and be a whole lot kinder to yourself while you do it. You can be proud of your work and still leave room to grow.

                  Connect With Us

                  Marie: @marie.elizabeth.photo | marie-elizabethphotography.com
                  Amber: @light_livin_photography | lightlivinphotography.com

                  Enjoyed this episode? We'd love a review, it helps other photographers find the show and join this community. And if this one hit home, DM us the last new thing you tried in a session. We'd love to cheer you on. See you next week! 💛

                  24 min
                • Beating Creative Burnout: Where We Actually Find Inspiration

                  In This Episode We Cover

                  • Why the opposite of inspiration is burnout, and how undercharging and over-shooting quietly drain your creativity
                  • Making margin: why you need both the time and the mental space for ideas to grow (same reason boredom is so good for kids!)
                  • The two ways inspiration hits. Sometimes you've got the vision first and go hunting for the pieces, and sometimes one piece like a location or a dress finds you and the whole shoot forms around it
                  • Inspiration vs. imitation, and how to pull the thread out of another photographer's work instead of copying the image
                  • Art museums, little boutique galleries, and using a hidden Pinterest board to collect what you love and spot your common threads
                  • Fashion magazines and ads for editorial posing, that effortless, powerful, "something behind her eyes" energy
                  • Goddess and divine feminine imagery as a feeling to chase, not an aesthetic to recreate
                  • Nature as a bottomless source: the golden ratio, natural color palettes, and echoing shapes (a tree branch, dahlia layers) in your posing and wardrobe
                  • Collaborating with florists, and how to give direction and creative freedom so everyone wins
                  • Movies and cinematography: screenshotting scenes as your own self-paced course (and yep, inspiration outings can be tax-deductible, so ask your accountant!)
                  • Architecture: arches, lines, and texture that lead the eye right to your subject
                  • Travel and just breaking your routine to reset your brain and raise your vibration. Big trips or little ones like a garden picnic or a Resort Pass day
                  • A Few Things We Mentioned

                    • Pinterest for building inspiration boards (art, jewelry, editorial, whatever lights you up)
                    • Movies for cinematography: Pride & Prejudice (2005), Atonement, and anything by Wes Anderson
                    • Resort Pass for day passes to fancy hotels when you need an easy reset
                    • Lowe's / Home Depot because it's dahlia season, so go grab a few for a shoot 🌸
                    • The Kindred Path / GATHER Workshop, where we've done this exercise with real magazines: thekindredpath.com/gather-2026
                    • Your Assignment This Week

                      Make a Pinterest board that has nothing to do with what you think you're supposed to photograph. Only rule: you have to love, love, love everything you save. A painting, a dress, a weird editorial layout, some architecture, a ring, whatever. Don't overthink it. Then step back and find the thread running through it all. The colors, the textures, the emotions, the movement, the environments. You'll probably learn way more about your artistic voice from that board than from scrolling 100 photographers on Instagram.

                      Takeaway

                      Inspiration lives everywhere, but you've gotta create enough space in your life and your business to actually notice it. It's less about hunting it down and more about learning how to see it. So give yourself permission to go to the museum, take the trip, watch the movie, buy the magazine. It's not a distraction from your work. It is the work.

                      Connect With Us

                      Marie: @marie.elizabeth.photo | marie-elizabethphotography.com
                      Amber: @light_livin_photography | lightlivinphotography.com

                      Enjoyed this episode? We'd love a review, it helps other photographers find the show and join this community. And if this one sparked something for you, DM us where you find your inspiration. We'd love to reshare it. See you next week! 💛

                      37 min
                    • Albums & Wall Art: The Simple Way to Sell More

                      We bring it up basically every other episode, so it's finally getting its own deep dive: artwork. Albums, wall art, the tangible pieces that turn a digital-only business into a profitable one. If you've ever wondered how photographers are actually making real money on artwork sales — or you've been too nervous to try — this is your episode.

                      We break it into three parts:

                      1. Introducing artwork into your workflow (start small!)

                      The key is keeping it simple so you're not overwhelmed and — more importantly — your clients aren't either. We talk through our minimal starting lineups (one album size, a few frame sizes in small/medium/large/XL), why a one-page pricing guide beats a giant product catalog, and the labs we personally love and trust for quality that sells itself.

                      2. The breadcrumb method (aka the part so many photographers miss)

                      Artwork should never be a surprise at the ordering appointment. Think Hansel and Gretel — you're leaving a trail of breadcrumbs at every single touchpoint: your website (every page, not just one buried "artwork" tab), Instagram, the inquiry stage, welcome and planning guides, the questionnaire, the session itself. We also walk through sped-up mock ordering appointments for both wall art and albums so you can hear the actual words that come out of our mouths.

                      3. Mindset (the hardest part)

                      You can't sell what you don't believe in. We get into the money mindset shift: your clients already spend freely on sofas, vacations, and things they value — the money is there. Your job isn't to convince anyone; it's to convey the emotional value and the legacy. Because a hard drive (or a wedding CD you can't even open anymore 👀) is not a legacy.

                      Your action step this week: Pick one album size, three frame options, check that your digitals are priced level with your artwork, and add one new breadcrumb to your workflow.

                      Labs & tools mentioned:

                      • Indie Print Co — albums (Marie)
                      • Red Tree Albums — albums (Amber)
                      • Musea — wall art & framing
                      • The Photographers Framer — framing (Amber)
                      • Swift Galleries & Pro Select — wall gallery design/mock-ups
                      • Fundy — album design
                      • Loom — album design walkthroughs
                      • Pic-Time — proofing & album comments
                      • Connect With Us

                        Marie: @marie.elizabeth.photo | marie-elizabethphotography.com
                        Amber: @light_livin_photography | lightlivinphotography.com

                        Enjoyed this episode? We'd love a review — it helps other photographers find the show and join this community. See you next week! 💛

                        43 min
                      • Why Summer is the Best Time to Raise Prices (Even in This Economy)

                        In This Episode We Cover:

                        • Why January isn't actually the "correct" time to raise your prices, and what happens when you raise them during a natural slow season instead
                        • Why summer sits in the perfect spot right before your busy fall season, so a price increase doesn't hit you nearly as hard
                        • The "missed the boat" client effect: why families who skipped spring photos due to the economy are about to come looking for fall sessions instead
                        • Why that wave of catch-up clients means more demand hitting your calendar in fall, not less, making it a smart moment to test higher pricing
                        • What typically happens after your fall rush, and why that upcoming slow season isn't something to fear if you've planned for it
                        • How raising your prices in summer sets you up to reinvest fall revenue into marketing and education during your next quiet stretch
                        • Why this creates its own runway: busy season proves the pricing works, slow season funds the next level of growth
                        • Takeaway You don't have to wait for January to raise your prices, and you don't have to be scared of raising them during a season that feels quieter. Summer gives you a cushion on both sides, so if you've been sitting on a price increase, this might be your sign to go for it.

                           

                          Resources:

                          GATHER 2026 Workshop: https://www.thekindredpath.com/gather-2026 

                           

                          Connect With Us

                          • Marie: @marie.elizabeth.photo | marie-elizabethphotography.com
                          • Amber: @light_livin_photography | lightlivinphotography.com
                          • Enjoyed this episode? We'd love a review. It helps other photographers find the show and join this community. See you next week!

                            8 min
                          • Staying Grounded as a Creative in Overwhelming Times with D’Arcy Benincosa
                            Episode Summary

                            This one is close to our hearts. We sat down with D'Arcy Benincosa, world renowned photographer, educator, mentor, and host of the Play It Brave podcast, for a conversation that goes way beyond business strategy. D'Arcy has spent years teaching creatives how to build businesses rooted in intuition, mindset, and nervous system regulation, and in this episode she helps us process something a lot of us are quietly carrying: how to stay creative, grounded, and open hearted when the world feels heavy.

                            We talk about setting boundaries around news consumption, how emotions actually move through the body, the difference between masculine and feminine energy, and why "story, style, structure, and sales" are the four pillars every creative business needs to stay aligned. If you've felt creatively frozen lately, this episode is your permission slip to come back to yourself.

                            In This Episode, We Cover
                            • How to stay informed and compassionate without becoming emotionally paralyzed
                            • Why creativity can't blossom where there's too much consumption
                            • David Hawkins' Map of Consciousness and how emotional frequency affects everything, including abundance
                            • Moving through shame and guilt without getting stuck in a shame spiral
                            • What divine feminine and masculine energy actually mean, and how to live in both
                            • D'Arcy's four business pillars: story, style, structure, and sales
                            • Why the "best photographer" doesn't always win the booking, and what does
                            • Practical tips for photographers navigating a shifting industry and fewer inquiries
                            • D'Arcy's approach to NLP, timeline therapy, and quarterly emotional "maintenance"
                            • Meet Our Guest

                              D'Arcy Benincosa is a world renowned photographer, educator, and mentor who helps creatives build businesses rooted in strategy, intuition, wealth, and personal expansion. She's the host of the Play It Brave podcast and is master certified in NLP (neuro-linguistic programming). Darcy leads group coaching programs, timeline therapy sessions, and in-person creative workshops around the world.

                              Quotable Moments
                              • "Creativity cannot blossom where there is consumption."
                              • "Emotions stay in your body for about 90 seconds if you truly feel them. Then they can cycle out."
                              • "You could be the best photographer but the worst salesperson, and you could be making hardly any money."
                              • "We still need the flowers. We need the beauty. We need to create the art."
                              • Resources & Links Mentioned
                                • D'Arcy Benincosa: darcybenincosa.com
                                • Play It Brave podcast, hosted by D'Arcy Benincosa
                                • The Map of Consciousness by Dr. David R. Hawkins
                                • D'Arcy's upcoming group coaching program (story, style, structure, sales)
                                • D'Arcy's in-person creative workshop in England (limited spots)
                                • Connect With Us
                                  • Marie: @marie.elizabeth.photo | marie-elizabethphotography.com
                                  • Amber: @light_livin_photography | lightlivinphotography.com
                                  • 49 min
                                  • Balancing Business & Family in Summer

                                    In This Episode We Cover

                                    • Why "balance" in summer doesn't mean every week looks the same, and why that's actually okay
                                    • Amber's seasonal burst method: condensing sessions around blooms like lavender and dahlias, taking intentional time off in between, and building family trips into the schedule without the guilt
                                    • Why Marie's husband being home all summer (as a teacher) actually makes running a business trickier, and how she works around it
                                    • The summer fun checklist strategy and planning one activity a day so the season feels intentional instead of chaotic
                                    • Working on your laptop in the car on the way to family activities so the rest of the day is completely free
                                    • Why Marie only works in her business in summer, not on it, and what that distinction actually means
                                    • How Marie batches blog posts in winter and spring so her SEO keeps running on autopilot all summer without touching it
                                    • How Marie hired a social media intern through her local university's business school for a fraction of what an agency would cost
                                    • Tools Amber uses to speed up and outsource editing when she travels: Imagen AI, Evoto, and outsourcing the tedious Photoshop background-removal work
                                    • Amber's tip for swapping childcare with a neighbor so everyone gets a couple of focused hours to get things done
                                    • The case for hiring a VA for even just five hours a week to keep content and admin moving
                                    • Outsourcing grocery shopping with Instacart to buy back time during busy summer weeks
                                    • What to focus on if you didn't plan ahead and you're currently just treading water
                                    • Why going quiet on Instagram can hurt your reach, and the low-lift way to stay consistent all summer
                                    • Mentioned in This Episode

                                      • Imagen AI — editing tool to get colors close before minor Lightroom tweaks
                                      • Evoto — quick skin retouching and beautification tool
                                      • Instacart — grocery delivery to save time
                                      • VA/virtual assistant services
                                      • University and college internship programs as a resource for small business owners
                                      • Takeaway

                                        The work will always be there. Your kids won't always be this little. Build a business that supports your life, not the other way around, and give yourself some grace this summer.

                                         

                                        Connect With Us

                                        • Marie: @marie.elizabeth.photo | marie-elizabethphotography.com
                                        • Amber: @light_livin_photography | lightlivinphotography.com
                                        • Enjoyed this episode? We'd love a review. It helps other photographers find the show and join this community. See you next week!

                                          27 min

                                        About Luxe & Legacy Podcast

                                        From the publisher's feed

                                        The podcast for photographers ready to rise into the luxury market—without the gatekeeping. Hosted by Amber Courtney, a leading photography educator, and Marie Elizabeth, a…

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