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“We love your work, but…”
Ugh. You already know what’s coming next.
A soft no that turns into self-doubt, panic pricing, or worse—discounts that eat your profit alive. But here’s what we want you to remember:
You’re not too expensive.
You’re just not for everyone’s budget. And that’s okay.
This episode will help you stop internalizing pricing objections and start owning your worth—without apology.
We’re walking through:
CODB Calculator (Free): https://www.theprofitableportraitsocietyeducation.com/photography-marketing
CODB Calculator (spreadsheet): https://www.theprofitableportraitsocietyeducation.com/photography-design-templates/p/cost-of-doing-business-codb-calculator
Have any questions? Send us an email at [email protected]
We each built 300k photography businesses, and now we’re sharing exactly how we did it.
If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv
Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
By Allison Craig, Jenny Cruger5
77 ratings
“We love your work, but…”
Ugh. You already know what’s coming next.
A soft no that turns into self-doubt, panic pricing, or worse—discounts that eat your profit alive. But here’s what we want you to remember:
You’re not too expensive.
You’re just not for everyone’s budget. And that’s okay.
This episode will help you stop internalizing pricing objections and start owning your worth—without apology.
We’re walking through:
CODB Calculator (Free): https://www.theprofitableportraitsocietyeducation.com/photography-marketing
CODB Calculator (spreadsheet): https://www.theprofitableportraitsocietyeducation.com/photography-design-templates/p/cost-of-doing-business-codb-calculator
Have any questions? Send us an email at [email protected]
We each built 300k photography businesses, and now we’re sharing exactly how we did it.
If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv
Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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