The Work Between: The Business of Photography

Market Saturation Isn’t the Problem—Here’s What Is


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Feeling like your market is flooded? That there are too many photographers and not enough clients? This episode is your wake-up call.
In this episode of The Work Between, we’re breaking down the real reason your leads might be slowing down—and it has nothing to do with saturation and everything to do with strategy.
We’re covering:
 

  • What “saturation” actually looks like (and why it’s not the villain)
  • The real reason photographers stop getting inquiries (and how to fix it)
  • Why brand confusion, not competition, is what kills your momentum
  • What to focus on if your market feels crowded

This episode is a tough-love truth serum for anyone tempted to burn it all down and start a sticker shop on Etsy.


Grab our freebies:
CODB Calculator (Free): https://www.theprofitableportraitsocietyeducation.com/photography-marketing
CODB Calculator (spreadsheet): https://www.theprofitableportraitsocietyeducation.com/photography-design-templates/p/cost-of-doing-business-codb-calculator

Have any questions? Send us an email at [email protected]
 

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

 

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv


Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography


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The Work Between: The Business of PhotographyBy Allison Craig, Jenny Cruger

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