The Work Between: The Business of Photography

Stop Copying and Start Building Something Real


Listen Later

The fastest way to stall your growth? Spend all your time copying everyone else.


In this episode, we’re getting spicy. Because while imitation might feel like a shortcut, it’s actually keeping you from building something sustainable.
We’re talking about the not-so-subtle habits that photographers fall into when they feel stuck, like:
 

  • Using someone else’s images for marketing (yes, even “for inspo”)
  • Copying website copy, taglines, or even brand tone
  • Posing as a fake client to get someone’s pricing
  • Rebranding over and over again instead of building actual systems

This isn’t about being better than anyone. It’s about getting honest:

If your business is built on someone else’s strategy, you’ll never feel confident running it.


This episode will help you spot the behavior, call it what it is, and refocus on building your business—your way.


Grab our free pricing quiz: https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers
Grab our freebies: https://www.theprofitableportraitsocietyeducation.com/photography-marketing
 


 

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

 

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv


Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography


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The Work Between: The Business of PhotographyBy Allison Craig, Jenny Cruger

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