Send Me A Message or Question About This Episode

Still rocking a What to Wear guide as your lead magnet? Friend, it’s time for an upgrade.

In this episode of the Girl Means Business Podcast, I’m breaking down the biggest mistakes photographers are making with their lead magnets — and why those freebies aren’t getting you the clients you want. Then, I’ll share creative lead magnet ideas that will actually convert, from location guides to family traditions checklists, so you can start building an email list full of dream clients.

If you’re ready to grow your audience, book more sessions, and finally put your email marketing to work, this episode is packed with fresh ideas you can implement today.

Try FLODESK (my favorite email platform) for 50% off - https://flodesk.com/c/GIRL50

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

Taylor Swift isn’t just breaking music records — she’s rewriting the marketing playbook. From sold-out tours to her jaw-dropping New Heights podcast debut, Taylor knows how to build connection, create hype, and keep fans coming back for more. And guess what? Those same strategies can help you grow your photography business.

In this episode of the Girl Means Business Podcast, we’re breaking down Taylor’s smartest marketing moves and how you can apply them as a photographer — without needing a stadium tour or millions of followers.

You’ll learn:

✨ How to create a loyal client “fan base” that keeps coming back year after year.

✨ The art of storytelling and anticipation (and why it works just as well for mini sessions as it does for album drops).

✨ Why exclusivity and personal connection are the ultimate marketing tools.

✨ Creative ways to borrow Taylor’s playbook to stand out in your local market.

If you’ve ever wished marketing felt more fun (and less like a chore), this episode will inspire you to think outside the box and channel your inner Taylor. 🎤✨

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

Want to get found by your dream clients without spending all day posting on social media? This week, I’m joined by SEO expert Sara Dunn of SaraDoesSEO to talk all things search engine optimization for photographers — and trust me, she makes it simple, doable, and way less intimidating than it sounds.

In this episode, we’re covering:

✔️ Why SEO is one of the most powerful tools for booking more photography clients.

✔️ How to make Google fall in love with your website (and actually send you clients).

✔️ The biggest SEO mistakes photographers are making right now.

✔️ Quick, beginner-friendly steps you can take today to start ranking higher.

Whether you’re brand new to SEO or ready to finally get serious about it, this episode will give you the roadmap to start showing up in search results, attract more of the right clients, and get consistent bookings — all without relying on the social media hustle.

Your Wedding SEO Bootcamp

A special limited-time offer just for GMB listeners! Save 20% https://saradoesseo.thrivecart.com/wedding-seo-bootcamp/?coupon=GMB20

Learn more about Sara and her services:

Website: https://saradoesseo.com/

Instagram: https://www.instagram.com/saradoesseo/

TikTok: https://www.tiktok.com/@saradoesseo

Free monthly SEO Lunch & Learn: https://saradoesseo.com/learn/

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

This week while I am sharing a replay of one of my most downloaded episodes of all time. I am sharing 5 things I would do if I were starting a new business in 2025. 

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

Want to know one of the easiest ways I consistently book more clients—without ads, constant posting, or awkward pitches?

It’s an email.

Yep, just one simple, intentional email to my past clients that gently reminds them about my referral program… and it works like magic.

In this episode, I’m sharing:

• The exact email I send (and how often I send it)
• Why this little reminder creates BIG results for my bookings
• What to include in your referral email to make it easy and effective
• How to create a referral program that clients actually use

If you’ve been sleeping on your past clients or don’t have a referral system in place—this episode is your sign to change that. This email takes 10 minutes to write and could fill your calendar for the next few months. 👏

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

We talk about “success” a lot in business… but have you ever stopped to ask:

Whose definition of success am I chasing?

In this week’s episode, we’re getting real about what success actually means—and how to define it in a way that feels aligned, not overwhelming.

Here’s what we’re diving into:

• The moment I realized I was chasing someone else’s version of success
• Why traditional markers like income, followers, and bookings don’t tell the whole story
• How to create your own definition of success (and let it evolve!)
• A few journal prompts + mindset shifts to help you get clear on what your version of success looks like

If you’ve ever felt like you’re doing all the things but still wondering “is this it?”—this episode is your reminder to pause, reflect, and give yourself permission to do success your way.

🎧 Hit play and let’s redefine what thriving really looks like.

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

Fall is coming, and you know what that means—busy season chaos, a million sessions, and zero time to figure out what to post.

This week on the podcast, I’m sharing how you can batch your content now so your marketing doesn’t get left behind once the bookings start rolling in. No more rollercoaster visibility. No more ghosting your audience for weeks at a time.

Inside this episode:

• Why batching your content now is a game-changer for fall
• My simple system for planning and batching weeks of content in a few hours
• What types of content to prioritize for fall (and what you can skip)
• Real-life examples of how batching saved my sanity during busy seasons

If you’re ready to feel ahead, organized, and actually visible this fall—grab your coffee, hit play, and let’s get to batching, friend.

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

You are in for a treat this week as I have my FIRST guest on the podcast since relaunching back in January. 

This week, I’m sitting down with my good friend and wildly talented photographer, April Pinto of April Pinto Photography, for a heart-to-heart on what it really looks like to grow a photography business in today’s fast-paced, trend-heavy marketing world.

We’re diving into:

• 📲 The highs and lows of social media marketing (and how April keeps it authentic)
• 🤖 Her take on AI trends in photography and business
• 🎨 How she stays true to her unique style—even when it feels like everyone else is chasing trends

Whether you’re struggling to stand out online or feeling pressure to hop on every new app or AI tool, this episode is your permission slip to slow down, get intentional, and do it your way.

Hit play and get ready for some serious inspiration—and maybe a few laughs along the way!

Learn more about April Pinto:

Website: https://www.aprilpintophotography.com/

Instagram: https://www.instagram.com/aprilpintophotography/

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

Are you unknowingly standing in the way of your own success?

In this episode, we’re diving into one of the most overlooked business killers: a negative mindset.

After working with coaching clients who are stuck in cycles of self-doubt, comparison, and “this won’t work for me” energy, I realized how often our thoughts quietly sabotage our success—before we even give ourselves a chance to try.

Inside this episode, I’m sharing:

• Real stories from photographers struggling to grow because of mindset blocks
• Why being coachable is essential (and what happens when you’re not)
• How your mindset impacts your marketing, bookings, and energy
• Simple ways to reset your perspective and stop spiraling
• The mindset shift I personally had to make to grow my own business

If you’ve ever felt stuck, discouraged, or like you’re doing everything but still not seeing results—this episode is for you.

💡Spoiler: It’s not always about your strategy. Sometimes, it’s about your beliefs.

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Send Me A Message or Question About This Episode

We’re halfway through the year—can you believe it?!

Before you dive into fall promos, holiday minis, or your next Instagram Reel… it’s time for a little business self-care.

In this episode, I’m guiding you through a simple but powerful mid-year check-in for your photography business using my Keep, Tweak, Ditch method. Whether you’re feeling on fire or totally frazzled, this quick audit will help you reflect on what’s working, what’s not, and what needs a glow-up.

Here’s what you’ll do with me inside the episode:

• Look at what’s bringing in clients and joy → KEEP it
•  Identify what needs a little tune-up → TWEAK it
• Say goodbye to what’s draining you → DITCH it

Plus, I’ll walk you through a mindset realignment exercise to help you reconnect with your big picture goals — so you can head into the second half of the year with clarity and confidence.

This is your permission slip to pause, reflect, and rework the parts of your biz that aren’t serving you.

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

https://www.facebook.com/share/g/1Bt71yqEg4/

_______________________________________

✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

_______________________________________

🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

______________________________________
Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness