Are you struggling to understand why your 🤩 beautiful 🤩 website isn't bringing in clients? 

In this episode, four guests join me to reveal the common website mistakes that are actively costing you business. From confusing navigation to poor calls-to-action, these seemingly small issues create major barriers between you and potential clients who are ready to work with you. You'll discover practical fixes for navigation nightmares, content confusion, and conversion killers. 

Whether you're a solopreneur with a DIY site or a growing business ready for a strategic overhaul, you'll walk away with actionable steps to transform your website from a pretty brochure into a client-generating machine.

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EPISODE 156.
Read the show notes and view the full transcript here: 

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Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

Book a Done-For-You Website Audit: https://erinollila.com/website-audit/

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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

Want to keep talking copy? Send me a text message!

Could your website secretly be sabotaging your business growth? 

You've got traffic but no conversions. You're attracting the wrong inquiries. And potential clients keep asking for information that's literally right there on your site. 

These aren't just annoyances—they're warning signs.

In this episode of Talk Copy to Me, I'll walk you through the five key areas where your website might be working AGAINST you instead of FOR you. You'll learn how to identify misaligned messaging, interpret user behavior red flags, spot the business impact signals, recognize brand evolution issues, and address strategic disconnects that could be costing you clients and revenue without you even realizing it.

Ready to future proof your site? Then let's start talking copy.
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EPISODE 155.
Read the show notes and view the full transcript here: https://erinollila.com/your-website-is-working-against-you/

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Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

Book a Done-For-You Website Audit: https://erinollila.com/website-audit/

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

Want to keep talking copy? Send me a text message!

Tired of investing in new marketing efforts that were supposed to transform your business, but somehow fell short of delivering real results? 

In this episode, I reveal the five strategy questions that any good strategist should be asking you—questions that cut through surface-level solutions and get to the heart of what your business actually needs. 

You'll learn what these essential strategy questions are, why they matter, and how the answers can completely transform your approach to business growth.

 
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EPISODE 154.
Read the show notes and view the full transcript here: https://erinollila.com/five-strategy-questions-episode/

______________________________________________

Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

Want to keep talking copy? Send me a text message!

Ever booked a strategy call and wondered if you just wasted your money? 

Or hesitated to book one because you weren't sure what would actually happen?

 In this episode, I'm sharing my exact process for strategy sessions - from the questions I ask to what you should walk away with. No more mystery, just a clear roadmap for getting real value from your strategy time.

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EPISODE 153.
Read the show notes and view the full transcript here: https://erinollila.com/what-happens-in-a-strategy-session/

______________________________________________

Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session right away
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

Want to keep talking copy? Send me a text message!

Ever notice how everyone talks about needing a strategy, but nobody explains how to actually get one? Time to change that. In this episode, I'm breaking down three different approaches to building your strategic foundation—because different businesses need different solutions. Find out which approach makes the most sense for where you are right now.

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EPISODE 152.
Read the show notes and view the full transcript here: https://erinollila.com/strategic-marketing-strategy-for-your-business/

______________________________________________

Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session right away
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

Want to keep talking copy? Send me a text message!

Think you're ready to plan your marketing strategy? Hold up a minute. There's a crucial step you might be missing—one that could save you from wasting time and money on changes you don't actually need. 

In this episode, I'm revealing why successful businesses always audit before they strategize (and how skipping this step might be costing you clients). It doesn't matter if you invest in a website audit, an email marketing audit, an SEO audit, or just a more general holistic marketing audit. Reviewing your efforts will greatly improve any future strategy you create.

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EPISODE 151.
Read the show notes and view the full transcript here:

https://erinollila.com/marketing-audits-website-audits-before-strategy/
______________________________________________

Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session right away
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

Want to keep talking copy? Send me a text message!

Tired of marketing tactics that don't deliver? Here's the truth: updating your website copy, creating more content, or "optimizing" for SEO won't fix anything if you don't have the right strategy behind it. 

In this episode, I'm breaking down why strategy needs to come first (and what that actually means for your business). Plus, I'm sharing real examples of how small strategic shifts can outperform years of tactical busy work.

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EPISODE 150.
Read the show notes and view the full transcript here:

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session right away
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

Want to keep talking copy? Send me a text message!

Following yesterday's honest look at 2024, it's time to talk about intentional growth in 2025. 

After spending a year adjusting to working traditional hours and learning about my true capacity, I'm ready to build systems that actually support my goals. In this episode, I'm sharing my strategic vision for the year ahead—from restructuring my services to finally completing those half-finished projects.

This isn't just about setting ambitious goals for myself and my business. It's about creating sustainable systems that work in real life. 

Whether you're planning your own content strategy, trying to increase revenue without burning out, or looking to build better business systems, you'll walk away with practical strategies you can implement in your own business planning.

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EPISODE 149.
Read the show notes and view the full transcript here: https://erinollila.com/2025-business-goals-systems-strategy-and-sustainable-growth/

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🥳 To celebrate the launch of the fourth season of Talk Copy to Me, we're doing FOUR short episodes this week 🥳

If you haven't listened in to the first three episodes, be sure to check it out after you listen in to this episode. On episodes 146 and 147, guest experts joined me on the show to talk about what marketing trends need to stay in 2024, as well as share their marketing predictions for 2025.

Episode 148 was an honest reflection back on my year in business in 2024. And today, I'll continue the conversation with my goals for 2025. Moving forward, Talk Copy to me will go back to weekly episodes on Tuesdays. See you next week, we're we'll keep talking copy.

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

Want to keep talking copy? Send me a text message!

Your social feeds are probably flooded with perfectly curated end-of-year highlight reels right now. But transparency has always been one of my core values, which is why I believe in sharing both the wins and the struggles in business. In this episode, I'm pulling back the curtain on my 2024 - from teaching at Yale to navigating client transitions, from my son heading to college to realizing my systems needed a refresh (and yes, somehow keeping my sourdough starter alive through it all).

You'll learn practical lessons about adjusting to major life transitions while running a business, the real impact of focusing on SEO content, and why sometimes a "maintaining" year is exactly what you need. Plus, I'm breaking down my exact year-end review process so you can apply it to your own business reflection.

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EPISODE 148.
Read the show notes and view the full transcript here: https://erinollila.com/what-actually-happened-in-my-business-in-2024/

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🥳 To celebrate the launch of the fourth season of Talk Copy to Me, we're doing FOUR short episodes this week 🥳

If you haven't listened in to the first two episodes, be sure to check it out after you listen in to this episode. Guest experts joined me on the show to talk about what marketing trends need to stay in 2024, as well as share their marketing predictions for 2025.

I'll be back tomorrow to continue this conversation (yay to more behind-the-scenes content!) Make sure to tune in if you want to hear me break down my goals for 2025.

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

Want to keep talking copy? Send me a text message!

Picture this: You're planning your marketing strategy for 2025, staring at your screen, wondering if what worked last year will keep working tomorrow. We've all been there and understand that nagging feeling that everything's shifting—even though we're not exactly sure how.

That's why I've brought together eight marketing experts who are seeing these changes firsthand, and their predictions might surprise you.

You'll discover why building authentic connections is more crucial than ever, how to adapt your marketing for today's  audiences, and practical ways to stand out in an increasingly noisy—and overwhelming—world. Whether you're refining your brand voice or rethinking your sales approach, these predictions will help you navigate marketing in 2025 with confidence.

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EPISODE 147.
Read the show notes and view the full transcript here: https://erinollila.com/2025-marketing-predictions-from-experts/

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🥳 To celebrate the launch of the fourth season of Talk Copy to Me, we're doing FOUR short episodes this week 🥳

If you haven't listened in to yesterday's episode about what marketing trends need to stay in 2024, be sure to check it out after you listen in to this episode.

I'll be back on tomorrow and Friday with behind-the-scenes content. You can listen in on my 2024 year in review, as well as hear me break down my goals for 2025.

Thank you to the guest experts who contributed to this episode:

• Courtney Fanning
• Ami Williamson
• Hannah Plourde
• Stacy Braga
• Becca Tracey
• Breanna Owen
• Samantha Burmeister
• Andrea Shah

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

Want to keep talking copy? Send me a text message!