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Today, we've got part two of Courtney Chaal, a master at transforming complex strategies into simple, actionable steps for creative entrepreneurs who want to sell services without burning out. Courtney’s superpower is cutting through the noise to help you focus on what actually works, so you can connect with dream clients and build real momentum in your business.

In this episode, Courtney is revealing:

✅ The underrated strategy that’s quietly booking out service providers for 2025

✅ How a free mini service call can turn “just browsing” followers into loyal, high-ticket clients

✅ Step-by-step guidance on positioning, packaging, promoting, and delivering a high-converting free offer—without feeling salesy or overwhelmed

✅ Why these calls bridge the “know, like, and trust” gap faster than traditional marketing ever could

If you’re ready to ditch complicated funnels and discover a practical, non-salesy approach to filling your client roster—plus get priceless market research along the way—Courtney delivers a refreshingly honest (and totally doable) blueprint you can put into action this week.

MORE ABOUT Courtney:

Courtney's Website

Courtney's Freebie

Courtney's Instagram

TIMESTAMPS:

00:01:00 – The Not-So-Sexy Strategy That Works

00:03:00 – Origins of the Free Mini Service

00:05:45 – Why Free Mini Service Calls Outperform Traditional Marketing

00:08:00 – Step 1: Identify the Problem and Desired Result

00:09:40 – Step 2: Outline Your Signature Framework

00:11:40 – Promotion Like You Mean It

00:13:30 – How to Run a High-Converting Mini Service Call

00:19:50 – The Best Times to Use This Strategy

Today, I’m bringing you a candid conversation with Courtney Chaal—business strategist and pragmatic thinker for service providers who want to sell with less burnout and a lot more clarity. Courtney’s mission is all about breaking down the complicated math and messy mindset traps behind pricing so you can finally hit your revenue goals, serve your clients well, and actually enjoy your business.

In this episode, Courtney is sharing:

✅ The three big mistakes service providers make when pricing and packaging their offers

✅ Why charging more isn’t just good for you, but essential for your clients’ success too

✅ The simple math equation every service provider needs to finally stop underpricing, overdelivering, and overbooking

MORE ABOUT Courtney:

Courtney's Website

Courtney's Freebie

Courtney's Instagram

TIMESTAMPS:

00:00 – Welcome and episode intro from Jordan

00:53 – Introducing Courtney Chaal and her mission to help service providers

02:18 – The three big mistakes: underpricing, overdelivering, and overbooking

04:10 – Rethinking money: Shifting from scarcity to abundance mindset

05:33 – Why charging appropriate prices genuinely serves your clients

09:47 – The four key pricing levers every service provider needs to know

15:54 – The 50% rule: Why you should only spend half your work time on client work

21:09 – Adjusting your pricing and next steps to stop burnout and hit your goals

In this helpful episode of the System Saved Me podcast, Keila Hill-Trawick, founder of Little Fish Accounting, shares her expert advice on managing small business finances with big firm expertise. Keila breaks down the importance of maintaining up-to-date bookkeeping, preparing for tax season, and making quarterly tax estimates. This episode is a must-listen for solo entrepreneurs and small service businesses aiming to navigate tax season without surprises and to maintain financial stability year-round.

MORE ABOUT KEILA:

Keila's Website

Keila's Freebie

Keila's Instagram

Keila's LinkedIn

Keila's YouTube

Keila's Threads

TIMESTAMPS:

0:00 - Introduction to the podcast and topic of managing business finances.

1:05 - Keila Hill-Trawick introduces herself and Little Fish Accounting's mission.

2:43 - Step 1: Importance of up-to-date bookkeeping for financial clarity.

6:08 - Step 2: Making and paying quarterly tax estimates.

8:02 - Tools and tips for accurate tax payment scheduling.

11:08 - Step 3: Scheduling regular financial check-ins to stay proactive.

12:03 - Key elements to review in financial check-ins.

16:56 - Recap of steps to avoid tax surprises and maintain financial stability.

17:34 - Conclusion and invitation to connect with Keila for more tips.

In this engaging episode, Keila Hill-Trawick, founder of Little Fish Accounting, dives into the challenges of scope creep and how it impacts both time and money for small teams doing big things. Keila shares her expertise in establishing clear boundaries to ensure a smooth client experience. Whether you’re dealing with projects growing beyond control or learning to manage client expectations, this episode provides real-life strategies and four key tips to avoid scope creep in your business.

MORE ABOUT KEILA:

Keila's Website

Keila's Freebie

Keila's Instagram

Keila's LinkedIn

Keila's YouTube

Keila's Threads

TIMESTAMPS:

0:00 - Introduction of Keila Hill-Trawick and the focus on small teams doing big things.

1:02 - Keila introduces Little Fish Accounting and the importance of financial clarity for businesses.

2:42 - The challenges of scope creep: impacting time and profitability.

3:28 - Key 1: Preparing in advance to avoid unclear expectations.

5:22 - Key 2: Establishing a repeatable process for consistent project management.

9:02 - Key 3: Scheduling regular check-ins to maintain project alignment.

11:55 - Key 4: Having a clear deliverable or close process to signify project completion.

14:56 - Recap of the 4 keys and their impact on handling scope creep.

17:39 - Final thoughts and how to connect with Keila Hill-Trawick.

In this special 2nd episode, business strategy expert Jessica Miller from Jessica Miller Coaching goes even deeper. She dove into powerful, ready-to-implement systems designed to drive profits without creating new offers. Jessica shares actionable insights on upsells, client reactivation, and referral systems—strategies that capitalize on existing efforts to boost business growth. Plus, she offers a "cash flow systems checklist" to help listeners get started right away.

MORE ABOUT JESSICA:

Jessica's Website

Jessica's Freebie

Jessica's Facebook

Jessica's Instagram

Jessica's LinkedIn

TIMESTAMPS:

0:00 - Jessica introduces the topic of profit-boosting systems.

2:30 - Discussion on upsells and add-ons, including examples of how they can increase order volume.

6:45 - Exploring the benefits and methods of reactivating dormant clients to regain interest.

11:00 - Overview of setting up a referral system to tap into your current client network.

14:30 - Communication strategies for implementing these systems effectively.

17:00 - Concludes with details on accessing Jessica's resources and staying in touch.

In this insightful episode, Jessica Miller, CEO of Jessica Miller Coaching, discusses how to craft "Hell Yes Offers" that naturally attract clients and boost profitability. Jessica shares her unique approach to simplifying business processes by focusing on existing resources rather than creating new ones. Discover how aligning your offer with your energy can lead to sustainable growth and connect authentically with your market. This episode is packed with practical advice on identifying specific client problems, pricing and positioning, and leveraging profit levers.

MORE ABOUT JESSICA:

Jessica's Website

Jessica's Freebie

Jessica's Facebook

Jessica's Instagram

Jessica's LinkedIn

TIMESTAMPS:

0:00 - Introduction of Jessica Miller.

2:15 - Jessica shares her background and how a life-changing event led her to emphasize time and efficiency in business.

5:40 - Discussion on the "Hell Yes Offer Foundation" and the significance of energetic alignment in creating compelling business offers.

10:30 - The importance of identifying specific client problems and crafting unique solutions that stand out.

15:10 - Insights into pricing and positioning strategies to attract high-value clients.

19:05 - Overview of profit levers and the Offer Optimization Scorecard available on Jessica’s website.

22:00 - Concludes with ways to connect with Jessica Miller for further resources and coaching services.

In this exciting second episode, Emmelie De La Cruz is taking over again! She's a marketing expert who helps business leaders get better at sharing their ideas. Emmelie shares cool tips on making sure more people notice and like what you share online. She explains the importance of understanding your audience and knowing if your strategies are working. It's like learning how to make the best lemonade stand ever by ensuring the right people know about your tasty lemonade!

MORE ABOUT EMMELIE:

Emmelie's Website

Emmelie's Freebie

Emmelie's Instagram

Emmelie's LinkedIn

Emmelie's Threads

TIMESTAMP:

0:00 - The episode kicks off with intros from Jordan and Emmelie, setting up what you'll learn.

2:10 - Emmelie discusses how to transition from being content creators to taking on a true CEO role.

7:15 - Discovering and fixing gaps in marketing systems to enhance lead generation and conversions.

13:40 - The significance of aligning marketing messages with the ideal audience.

18:55 - Emmelie talks about reaching new audiences and avoiding market saturation.

24:20 - The importance of optimizing existing marketing systems and leveraging a marketing toolkit for improvement.

29:15 - The episode concludes with closing remarks and how to connect with Jordan and Emmelie online.

In this episode, we meet Emmelie De La Cruz, founder of Villa, who's great at helping businesses get noticed without using social media. She talks about how businesses can stay successful by using special tricks like SEO (which helps people find things online) and making teams strong so they can focus on helping their customers. Emmelie even shares tips on using platforms like Pinterest and YouTube to make sure people find old stuff as useful as new stuff. There's also a part about her fun ideas like making businesses feel friendly using characters like in commercials! She shows us that we don’t always need social media to run a business.

MORE ABOUT EMMELIE:

Emmelie's Website

Emmelie's Freebie

Emmelie's Instagram

Emmelie's LinkedIn

Emmelie's Threads

TIMESTAMP:

0:00 - Jordan Gill introduces the podcast and Emmelie De La Cruz

2:00 - Emmelie talks about using Google and YouTube to help more people find your business.

8:30 - Discussion on how newsletters and emails keep customers interested and engaged.

15:00 - Emmelie shares the value of partnering with other businesses for mutual benefits.

22:00 - Explanation of why social media isn't necessary for business success.

30:00 - Emmelie emphasizes focusing on being great at solving problems to grow your business effectively.