If you love case studies, this episode is for you. Digital ad strategist and numbers-loving CPA turned agency owner, Meredith Kallaher, shares how she helped a photography course creator turn a modest $5K ad budget into over $70K in course sales. Meredith walks us through her strategic funnel setup, sprint testing methodology, and how to warm up cold audiences for high-converting promotions. From building a pre-Black Friday nurture sequence to selecting the winning lead magnet, this episode is a goldmine for course creators and service providers wanting data-backed ad results—without blowing their budget.

MORE ABOUT MEREDITH:

Meredith's Website

Meredith's Freebie

Meredith's Facebook

Meredith's Instagram

Meredith's LinkedIn

Meredith's Threads

Meredith's YouTube

TIMESTAMPS:

0:00 – Introduction by Jordan and the episode’s premise: big results from a small ad spend

2:08 – Meredith introduces herself and shares how she pivoted from CPA to digital ads strategist

5:10 – Meet the client: a husband-and-wife photographer duo ready to scale beyond in-person workshops

8:47 – Why jumping straight into sales doesn't work for cold traffic and the funnel strategy that did

12:21 – Sprint testing: the low-cost method used to find the messaging that clicked

18:45 – The winning freebie and nurture sequence that prepped cold leads to buy

23:32 – Behind the scenes of a wildly profitable Black Friday launch

27:18 – Final results and major takeaways: 13x ROAS, 3K+ new leads, and sustainable scaling