In this insightful episode, business growth strategist and Certified Director of Operations Kerystyn Williams takes over the mic to share why your obsession with open rates and social media followers might be costing you more than you think. Instead of tracking vanity metrics, she walks us through the 4 capacity levers—strategic, energetic, operational, and financial—that determine how scalable and sustainable your business really is. If you're feeling maxed out but stuck at a revenue plateau, Kerystyn delivers the framework you need to reclaim your time, plug the leaks in your systems, and finally scale without burning out.

MORE ABOUT KERYSTYN:

Kerystyn's Website

Kerystyn's Quiz

Kerystyn's Facebook

Kerystyn's Instagram

Kerystyn's LinkedIn

TIMESTAMPS:

0:00 – Jordan introduces guest host Kerystyn Williams and the concept of replacing vanity metrics with capacity metrics.

2:11 – What the “capacity wall” is and why most entrepreneurs hit it between $200K–$300K in revenue.

5:32 – The first lever: Strategic Capacity

11:28 – Frameworks and tools to avoid burnout from constant decision-making.

14:02 – The second lever: Energetic Capacity

19:23 – The third lever: Operational Capacity

25:44 – The fourth lever: Financial Capacity

31:26 – Take the Capacity Scorecard Quiz to identify your biggest bottleneck and get a personalized action plan.