In this insightful second episode, Latesha Lynch—founder of Her Marketing Coach and Revolutionary Society—returns to expand on why service providers need marketing systems, not more content pressure. She introduces her Leads Overflow philosophy and explores how passive marketing systems can generate consistent leads even when life gets busy.

From breaking the “just post more” cycle to building sustainable, strategic visibility, Latesha shares real client wins and actionable mindset shifts that help high-retention service providers create marketing that breathes. If you're tired of earning your visibility every day, this episode is the reset you didn’t know you needed.

MORE ABOUT LATESHA LYNCH:

Latesha's Website

Latesha's Freebie

Latesha's Facebook

Latesha's Instagram

Latesha's LinkedIn

Latesha's YouTube

Latesha's Threads

TIMESTAMPS:

0:00 – Jordan introduces Latesha Lynch and previews the Leads Overflow philosophy.

2:12 – Why service providers struggle with visibility (hint: it’s not about motivation).

5:56 – Reactive visibility vs. strategic ease: shifting from content chaos to systemized marketing.

9:20 – What “inception marketing” is and how it works for you when you’re offline.

13:50 – Client stories: how Courtney, Allie, and Jennifer built systems that scale.

19:46 – The difference between momentum and leverage—and why you need the latter.

22:35 – Addressing common doubts: "Am I too behind?" and "Do I need a bigger audience?"

25:31 – Latesha’s free private podcast and how to start building your sustainable lead engine.