In this return episode, business strategist and mindset coach Lani Jackson is back to tackle one of the biggest reasons your content isn’t converting: flat messaging. Lani breaks down why surface-level marketing isn't resonating—and how your audience might be unintentionally lying to you about what they really need. She walks through her signature 3D Messaging Framework that helps you infuse desire, depth, and distinction into every piece of content you create. If you're tired of blending in, struggling with AI-generated blandness, and ready to stand out with bold, story-driven content that attracts dream clients, this episode is your blueprint.

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TIMESTAMPS:

0:00 – Jordan Gill intro + welcome back to guest host Lani Jackson

1:35 – Why surface-level messaging doesn’t convert (and why your audience isn’t telling the whole truth)

4:58 – How AI content is blending everyone into the same voice—and how to avoid it

7:33 – The first “D” in the 3D Messaging Framework: Desire

10:45 – The second “D”: Depth—getting under the surface of what your audience really wants

14:56 – The third “D”: Distinction—how to stand out in a saturated market

19:52 – Real-life case study: How one fitness coach tripled her results with 3D messaging

25:40 – Using AI with your voice: how to teach AI to sound like you

28:47 – Reflective questions to identify where your content might be falling flat

31:05 – Invitation to explore Lani’s 3D Messaging Workshop for deeper support

In this straight, no-chaser episode, guest host and business strategist Lani Jackson challenges the traditional definition of success by redefining what it truly means to run a profitable business. Lani introduces her concept of the "for-profit business", one that pays you not just in dollars, but in time, energy, and fulfillment. Drawing from her experience as a mom of six and a multi-passionate entrepreneur, she shares personal stories and actionable insights to help you avoid burnout and build a business that supports your life, not consumes it. If you've been chasing income at the cost of your well-being, this episode is your permission slip to realign.

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TIMESTAMPS:

0:00 – Introduction by Jordan Gill and handoff to guest host Lani Jackson

1:30 – Lani’s background: from blogging to brick-and-mortar, and working with clients from $500 to 8-figures

3:42 – The misconception about profit: why money alone is not the whole picture

6:04 – Introduction to the “for-profit” business model: income, time, energy, and fulfillment

7:35 – Why profit in time is the most critical and often the most overlooked

11:58 – The role of energy in building a sustainable business (and the danger of burnout)

16:50 – How fulfillment brings purpose back into your business

21:32 – The truth about income: it becomes easier when the other three profits are aligned

26:00 – Invitation to reflect: are you in the red, yellow, or green with your time, energy, income, and fulfillment?

In this follow-up episode, Erin Austin—IP lawyer, AI ethicist, and founder of Think Beyond IP—returns to explore the ethical side of using AI in your business. Building on last episode’s legal foundations, Erin reveals four often-ignored ethical dangers that can quietly erode your credibility, from AI hallucinations to hidden biases. She discusses how to avoid plagiarism (even when AI writes it), why agentic AI can compromise your client trust, and how to keep your human expertise at the center of your systems. If you’re committed to scaling with integrity in an AI-powered world, this episode is your ethical checklist.

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TIMESTAMPS:

0:00 – Jordan introduces Part 2 with Erin Austin and the focus on ethical AI usage.

2:37 – The truth about AI hallucinations: confident-sounding answers that are completely wrong.

7:51 – Erin’s first experience with AI—and how it failed a basic legal test.

11:43 – Plagiarism vs. originality: when AI-generated content crosses an ethical line.

16:02 – The real impact of bias in AI tools—especially in hiring and data interpretation.

20:33 – Agentic AI explained: What happens when AI starts making decisions without you?

24:58 – Ethical use in professional services: how much delegation is too much?

27:10 – Final recap of the 4 hidden threats and Erin’s call to use AI as a tool, not a substitute.

In this essential episode of the Systems Saved Me podcast, Erin Austin—IP lawyer, AI ethicist, and founder of Think Beyond IP—takes over the mic to unpack the legal side of using AI in your business. With 30+ years of experience, Erin reveals how AI-generated content is not protected under U.S. copyright law, the risks hidden in terms of service agreements, and the real-world consequences of mishandling client data. She walks through her signature PROD framework to help service providers choose AI tools with intention, integrity, and legal clarity. If you're creating content, delivering services, or even brainstorming with AI—this episode is your wake-up call.

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TIMESTAMPS:

0:00 – Jordan introduces guest host Erin Austin and the focus on legal + ethical AI use.

2:14 – Erin shares why experts must proactively protect their ideas in an AI-driven world.

4:50 – The myth of ownership: Why AI-created content isn’t protected by copyright law.

9:01 – Erin explains how to make your AI-generated content copyright-eligible.

12:00 – The danger of ignoring terms of service—especially when using free AI tools.

16:18 – Confidentiality risks: How feeding client data into AI could breach contracts.

18:55 – Erin introduces the PROD framework (Problem, Risk, Ownership, Decision).

25:46 – Recap: How to scale with AI without compromising your ethics, IP, or reputation.

Back with another power-packed episode, business growth strategist Kerystyn Williams returns to the Systems Saved Me podcast to build on her game-changing framework around the four capacity levers. This time, she walks you through exactly how to install systems that expand your capacity without adding more to your plate. You’ll learn about white space economics, how to use your energy to drive profits, and three specific system upgrades that unlock sustainable growth.

If you’ve been feeling stretched thin, stuck in reactive mode, or unsure how to measure what’s really working in your business—this episode gives you the blueprint to get back in control.

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TIMESTAMPS:

0:00 – Introduction: What “white space economics” means and how it multiplies profits.

3:47 – How an overbooked calendar leads to low-quality decisions and hidden profit leaks.

6:38 – System Shift #1: Strategic Priority Filter

14:56 – System Shift #2: 30-Day Capacity Calendar

23:51 – The power of buffer days and energy protection protocols.

26:12 – System Shift #3: The Feedback Loop

33:09 – Fast action checklist to implement your chosen system shift this week.

35:45 – Take the Capacity Scorecard to get your personalized roadmap and next best move.

In this insightful episode, business growth strategist and Certified Director of Operations Kerystyn Williams takes over the mic to share why your obsession with open rates and social media followers might be costing you more than you think. Instead of tracking vanity metrics, she walks us through the 4 capacity levers—strategic, energetic, operational, and financial—that determine how scalable and sustainable your business really is. If you're feeling maxed out but stuck at a revenue plateau, Kerystyn delivers the framework you need to reclaim your time, plug the leaks in your systems, and finally scale without burning out.

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TIMESTAMPS:

0:00 – Jordan introduces guest host Kerystyn Williams and the concept of replacing vanity metrics with capacity metrics.

2:11 – What the “capacity wall” is and why most entrepreneurs hit it between $200K–$300K in revenue.

5:32 – The first lever: Strategic Capacity

11:28 – Frameworks and tools to avoid burnout from constant decision-making.

14:02 – The second lever: Energetic Capacity

19:23 – The third lever: Operational Capacity

25:44 – The fourth lever: Financial Capacity

31:26 – Take the Capacity Scorecard Quiz to identify your biggest bottleneck and get a personalized action plan.

In this follow-up takeover episode, fractional Director of Operations Ariana Tenine returns with her strategic partner, Devin Lee, to tackle one of the most common roadblocks to scaling your business: fear of tech and automation. Together, they reveal why resistance to tools isn’t really about technology—it’s about control—and how letting go can free up time, boost profits, and elevate every hire you make. Through real client stories and practical strategies, Ariana and Devon show you how to replace repetitive manual work with streamlined systems, delegate effectively to both humans and tech, and step more fully into your leadership role. If you’ve ever said “I’m just not a tech person,” this episode will change your perspective.

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TIMESTAMP:

0:00 – Jordan introduces Ariana Tenine and Devin Lee, and the topic: why fear of tech is really fear of losing control.

3:02 – Devin’s origin story: from manual burnout to automation breakthrough.

8:41 – The personalization myth: how automation can actually improve client experience.

15:10 – Client example: automating folder and template creation for a creative team.

22:48 – Why every repeated manual task is a candidate for automation.

28:31 – The “promotion” mindset: delegating to tech and people to move toward CEO-level work.

36:44 – Client example: automating a marketing waitlist process to save brain space.

48:05 – Final takeaways: lead with strategy, embrace tech, and let go of fear to scale sustainably.

In this insightful takeover episode, fractional Director of Operations Ariana Tenine teams up with her strategic partner, Devin Lee, to challenge the common belief that hiring a VA should be your first step in business growth. Drawing from real client experiences, they unpack why hiring without a strategy can waste time, money, and peace of mind. Ariana and Devin walk through the mindset shift from “I need help” to “I need results,” the power of building systems before adding support, and how strategic hires can elevate revenue and reduce overwhelm. Packed with actionable advice, this episode is a must-listen for business owners ready to build teams with intention and clarity.

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MORE ABOUT DEVIN :

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TIMESTAMP:

0:00 – Jordan introduces guest hosts Ariana Tenine and Devin Lee, and the myth-busting topic: why a VA may not be your first best hire.

2:51 – The leadership mindset shift: asking “what belongs on my plate?” before hiring.

6:40 – Storytime: the mastermind participant who paid her VA more than herself—and why it happened.

12:04 – Ariana’s first strategic hire story and how it led to a long-term partnership with Devon.

16:52 – Why hiring from overwhelm without systems leads to inefficiency and frustration.

21:40 – Client example: replacing a manual payroll process with a streamlined system.

33:18 – The power of strategic support: how systems set your hires up for success and reduce turnover.

44:10 – Final takeaway: you don’t need help doing more—you need help doing less, better.

In this insightful second episode, Latesha Lynch—founder of Her Marketing Coach and Revolutionary Society—returns to expand on why service providers need marketing systems, not more content pressure. She introduces her Leads Overflow philosophy and explores how passive marketing systems can generate consistent leads even when life gets busy.

From breaking the “just post more” cycle to building sustainable, strategic visibility, Latesha shares real client wins and actionable mindset shifts that help high-retention service providers create marketing that breathes. If you're tired of earning your visibility every day, this episode is the reset you didn’t know you needed.

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TIMESTAMPS:

0:00 – Jordan introduces Latesha Lynch and previews the Leads Overflow philosophy.

2:12 – Why service providers struggle with visibility (hint: it’s not about motivation).

5:56 – Reactive visibility vs. strategic ease: shifting from content chaos to systemized marketing.

9:20 – What “inception marketing” is and how it works for you when you’re offline.

13:50 – Client stories: how Courtney, Allie, and Jennifer built systems that scale.

19:46 – The difference between momentum and leverage—and why you need the latter.

22:35 – Addressing common doubts: "Am I too behind?" and "Do I need a bigger audience?"

25:31 – Latesha’s free private podcast and how to start building your sustainable lead engine.

In this empowering episode, marketing strategist and founder of Revolutionary Society, Latesha Lynch, takes over the Systems Saved Me™ podcast. Speaking directly to high-retention service providers, LaTisha unpacks why traditional marketing advice falls flat for those deep in client delivery—and what to do instead.

She introduces her “low capacity, high income” concept and walks through a three-tier traffic light model to help you create a marketing system that adapts to your energy and workload, not the other way around. If you’re ready to ditch hustle-heavy content demands and embrace a sustainable, capacity-led strategy, this episode is a must-listen.

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Latesha's Threads

TIMESTAMPS:

0:00 – Jordan introduces guest host Latesha Lynch and the mission behind her marketing philosophy.

1:56 – Why traditional marketing advice fails service providers who are deep in client delivery.

6:20 – Latesha’s personal breaking point: burnout from a lead flow that only worked when she did.

10:38 – The core shift: building a marketing system that matches your real life, not your ideal week.

14:17 – Archetypes of service providers and the unique challenges they face in marketing consistently.

18:50 – The “traffic light” model: red, yellow, and green capacity and how to market effectively in each.

26:15 – Real client examples showing sustainable strategies in action.

31:36 – Invitation to Latesha’s free private podcast and final reflections on creating marketing systems that flex with you.