In this fun 2nd episode of the Systems Saved Me® podcast with Blessing Richardson, she talks about how people can make really cool mini-tools with technology. Blessing explains that these mini-tools, called "micro tools," can be made quickly to help businesses do things like write emails or keep track of tasks. She shares how using their special skills can help create helpful products that lots of people will love. Plus, if you have a neat idea, you can start testing it with a small group to see if it works before making it bigger!

MORE ABOUT BLESSING RICHARDSON:

Blessing empowers consultants to turn their expertise into microtools and apps that work for them. With AI and automation, she enables leaders to launch digital products that help their clients, grow revenue, and create transformative customer experiences—driving mighty impact at every step.

Blessing's Website

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Blessing's Freebie

TIMESTAMPS:

02:00: Blessing explains what micro tools are and why they're helpful.

0:05:30: Discussion about how micro tools save time and help businesses.

0:11:45: Blessing talks about using special tools like GPTs for writing and organizing work.

0:14:20: Ideas on how to share these tools with other businesses.

0:20:00: Steps to make and test a new idea with a small group.

0:25:00: How workbooks can be smart and do more than just hold info.

0:30:00: Advice on starting small and growing your product’s reach.

In this Systems Saved Me® episode, Blessing Richardson talks about how businesses can use small helpful tools to make money and help their customers better. She tells us that these tiny tools can help businesses decide who might want to buy their services and keep their customers coming back. Blessing also gives advice on turning what you’re good at into a digital product, like an app, without needing to be a tech expert. She shares why it’s important to know what your clients need before starting to make something new, and how to test these ideas out in smart ways. Plus, there’s lots of interesting chat about how technology has changed and what that means for new inventions!

MORE ABOUT BLESSING RICHARDSON:

Blessing empowers consultants to turn their expertise into microtools and apps that work for them. With AI and automation, she enables leaders to launch digital products that help their clients, grow revenue, and create transformative customer experiences—driving mighty impact at every step.

Blessing's Website

Blessing's Instagram

Blessing's LinkedIn

Blessing's YouTube

Blessing's Threads

Blessing's Freebie

TIMESTAMPS:

0:15 - Introduction of Blessing Richardson by host Jordan Gill

4:00 - Discussion on how small tools can help businesses.

10:30 - Blessing talks about turning your expertise into digital products.

16:45 - Importance of market research before building a new tool.

22:00 - Explanation of full-scale apps versus micro tools.

29:00 - How acceptance of technology has evolved over time.

35:45 - Advice on identifying tasks to automate or systemize in business.

Outsourcing can be scary—but outsourcing sales? That’s next-level terrifying. If you’ve been holding onto everything in your business because “no one can do it like you,” this episode is about to change the game.

Kelsey O’Neal is back! As the founder of Remote Sales Career, she’s helped hundreds of business owners reclaim 20-30 hours per week by hiring top talent, from sales professionals to virtual assistants. Today, she’s breaking down:

✅ Why women entrepreneurs struggle to delegate (and how to fix it)

✅ How to audit your energy & time so you only work on what lights you up

✅ The 4D Time Management System to delete, delegate, defer, and do

✅ How to calculate your buyback rate so you never hesitate to outsource again

✅ The biggest mistakes people make when hiring VAs—and how to avoid them

If you want to buy back your time and build a business that supports your life (instead of draining it), grab your favorite drink and let’s dive in!

MORE ABOUT KELSEY O'NEAL:

Kelsey O'Neal is a professional recruiter and matchmaker helping business owners confidently hire their dream team. With a global network of 6,000+ professionals, she's placed 250+ people in remote Sales, Coaching, and Virtual Assistant roles.

Kelsey's Website

Kelsey's Facebook

Kelsey's Instagram

Kelsey's LinkedIn

Kelsey's YouTube

TIMESTAMPS:

00:00 – Intro – Why outsourcing sales is terrifying & how this episode will help

02:15 – Meet Kelsey O’Neal – How she’s helped business owners reclaim 20-30 hours a week

05:10 – Why women entrepreneurs struggle to delegate (the real reason)

08:40 – How Kelsey went from 40+ hour workweeks to working under 20 hours

12:15 – The #1 mindset shift you need to finally let go of tasks

15:30 – The Energy Audit: How to assess which tasks drain vs. energize you

18:45 – The 4D Time Management System (Delete, Delegate, Defer, Do)

23:20 – How to calculate your buyback rate (so you never hesitate to outsource)

26:50 – The hidden cost of not outsourcing (and how it’s draining your profits)

30:10 – The biggest mistakes people make when hiring a VA

33:00 – How Kelsey’s agency finds the perfect virtual assistant for your business

35:10 – How to get Kelsey’s free VA task list & book a business audit

If you’ve ever wondered how to find, hire, and train a social sales queen to take over your DMs and close sales for you, this episode is your roadmap.

Joining me are Kelsey O’Neal, founder of Remote Sales Career and Sales Queen Sisterhood, and Christina Melgar-Thomssen, a social selling expert who’s generated over $7 million in revenue just through DMs.

We’re breaking down:

✅ The mindset shifts needed to sell successfully in the DMs

✅ The lead generation strategies that actually work

✅ How to qualify leads & move them into a sale without feeling sleazy

✅ When it’s the right time to hire a DM salesperson

If you're over being glued to sales calls and want to hire a social seller who aligns with your brand, this episode is for you.

MORE ABOUT KELSEY O'NEAL & CHRISTINA MELGAR:

Kelsey O'Neal is a professional recruiter and matchmaker helping business owners confidently hire their dream team. With a global network of 6,000+ professionals, she's placed 250+ people in remote Sales, Coaching, and Virtual Assistant roles.

Christina is the Head Recruiter at Remote Sales Career and is personally responsible for over 7M in DM sales in her career. She teaches women how to sell authentically, from the heart, in her program "Sell on Socials".

Kelsey's Website

Kelsey's Facebook

Kelsey's Instagram

Kelsey's LinkedIn

Kelsey's YouTube

Kelsey's Freebie

TIMESTAMPS:

00:00 – Intro – What today’s episode is all about

02:05 – Meet Kelsey & Christina – Their backgrounds in sales & recruiting

06:20 – The #1 mistake business owners make with DM sales

09:45 – What makes a great social seller & how they fit into your business

13:15 – Mindset shifts needed to sell effectively in DMs

17:30 – Cold DMing vs. Warm Outreach – What works better & why?

22:10 – Generating consistent leads & avoiding burnout in the DMs

26:40 – How to move a conversation from casual chat to conversion without feeling pushy

30:15 – Should social sellers act as the business owner or a community manager?

32:50 – When should you actually hire a DM salesperson?

35:10 – How Kelsey’s team helps you hire the right fit & what it costs

If you’ve ever had a launch that flopped despite your best efforts, this episode is your game plan for turning it around. You are in luck because Nicola Moors, a powerhouse launch strategist and copywriter is back to showcase results like 16.4% on a sales page with over 1,000 sales. In this episode, Nicola reveals her five-part REVIVE framework for transforming lackluster launches into repeatable success—and copywriting isn’t even in the framework! She breaks down why most launches fail, the overlooked identity-driven messaging that makes people buy, and how to fix your traffic problem for good. If you’re tired of launches that don’t hit the numbers you want, Nicola’s system gives you the exact steps to tweak, refine, and rework your approach for bigger results. Plus, she shares a real-life client case study that nearly doubled sales—with just one simple tweak.

MORE ABOUT NICOLA MOORS:

I’m a launch copywriter and strategist helping online creators build empires with copy that talks how they do. My baller clients include Amy Porterfield, Haley Burkhead, Ellen Yin, & Jordan Gill of Systems Saved Me®. Outside of my laptop, I love trash TV, rock 'n' roll, reading, walking and Malbec. 

Nicola's Website

Nicola's Freebie

Nicola's Facebook

Nicola's Instagram

Nicola's Threads

Nicola's LinkedIn

Nicola's YouTube

TIMESTAMP:

02:30 – Nicola reveals that copy isn’t the biggest factor in a high-converting launch—so what actually is?

07:15 – The biggest mistake course creators make when analyzing why their launch didn’t work.

12:50 – Why audiences today are savvier than ever (and how past bad marketing has made them harder to convert).

18:40 – A real case study: How one tweak to a sales page skyrocketed conversions from 4.5% to 7.12%.

24:15 – The #1 thing more important than perfect copy—this could change how you approach your launches forever.

31:00 – Why most launch failures come down to traffic, not copy—and how to consistently grow your audience so you’re not scrambling before launch day.

In this episode of Systems Saved Me®, I'm introducing you to launch strategist and copywriter Nicola Moors, who has worked with top names like Amy Porterfield, Ellen Yin, and even me :) Nicola pulls back the curtain on 2 major mistakes that tank online course launches, and surprisingly, it’s not just about copy. She shares why blaming your copywriter might be a knee-jerk reaction that overlooks the real issue—like not enough traffic or an offer that isn’t compelling enough.

Nicola also breaks down how to reverse-engineer your launch goals so they’re actually realistic, rather than being misled by flashy six-figure success stories on social media. If you’ve ever wondered why your sales page converts well but the sales still don’t roll in, this episode is a must-listen.

MORE ABOUT NICOLA MOORS:

I’m a launch copywriter and strategist helping online creators build empires with copy that talks how they do. My baller clients include Amy Porterfield, Haley Burkhead, Ellen Yin, & Jordan Gill of Systems Saved Me®. Outside of my laptop, I love trash TV, rock 'n' roll, reading, walking and Malbec. 

Nicola's Website

Nicola's Checklist

Nicola's Facebook

Nicola's Instagram

Nicola's Threads

Nicola's LinkedIn

Nicola's YouTube

TIMESTAMP:

02:15 – Nicola shares why copywriting is actually the least important factor in a successful launch (surprising for a copywriter to say!).

07:45 – A client fired her copywriter and hired Nicola—only to learn the copy wasn’t the problem at all. Here’s what was actually wrong.

13:10 – The hard truth about launch goals—are you aiming too high based on misleading success stories?

19:30 – Why your audience is savvier than ever—and how past marketing BS has made them harder to convert.

24:55 – The biggest mistake that keeps your launch from hitting its sales target—and it has nothing to do with the sales page.

30:20 – Nicola shares her own failed offer story and the one tweak that made her product start selling itself.

In this episode of System Saved Me®, Mary Gonzalez is back to share why relying on superstar employees isn’t the key to scaling—systems are. She explains how strong processes ensure consistent results, even when team members change, reducing stress and increasing efficiency. Mary breaks down how to create foolproof systems, including clear steps, visuals, and automation tools, so tasks can be completed the same way every time. She also challenges business owners to document at least one system this week to experience the freedom that comes with better workflows.

Tune in to learn how systems, not A-players, are the real secret to growing a sustainable business!

MORE ABOUT MARY GONZALEZ:

Mary, founder of Systems Lane, helps businesses streamline systems, optimise workflows, and scale operations with ease through automation. With a passion for simplifying processes, she empowers entrepreneurs to reclaim their time and achieve scalable, sustainable success.

Mary's Website

Mary's Quiz

Mary's LinkedIn

Mary's Instagram

Mary's Facebook

Mary's YouTube

Mary's Threads

TIMESTAMPS:

00:02:00 - The Myth of A-Players

00:05:00 - Why Systems Are More Reliable Than People

00:07:00 - How to Build Scalable Systems

00:15:00 - The Freedom That Systems Create

In this episode of the System Saved Me® podcast, Mary Gonzalez, Systems Lane explains why systems are not just extras but the foundation of a successful business. Many people think they aren’t necessary, but businesses grow and run better when they have strong systems in place. She shares real facts showing how small businesses save time, reduce mistakes, and improve teamwork with the right systems. Without them, things get messy, and work becomes stressful, but with good systems, everything runs more smoothly. This episode is a must-listen for business owners who may need a little nudge or two to prioritize systems in their business!

MORE ABOUT MARY GONZALEZ:

Mary, founder of Systems Lane, helps businesses streamline systems, optimise workflows, and scale operations with ease through automation. With a passion for simplifying processes, she empowers entrepreneurs to reclaim their time and achieve scalable, sustainable success.

Mary's Website

Mary's Quiz

Mary's LinkedIn

Mary's Instagram

Mary's Facebook

Mary's YouTube

Mary's Threads

TIMESTAMPS:

00:02 - Understanding the Real ROI of Systems Improvements

01:56 - The ROI of Systems Improvement

07:31 - Calculating the ROI of Your System

13:23 - The Importance of Automation in Business Systems

18:00 - The Myth of the Rockstar Team Member

Legal protection can be put on the back burner for online business owners, but it’s so so important especially in this AI age. We’ve got trademark attorney Sarah Waldbuesser, founder of Twist Law and Destination Legal, back again to break down three key ways to protect your business in 2025 and beyond.

Sarah explains why contracts, setting up a legal business entity, and securing trademarks and copyrights can save you from major legal headaches. These steps don’t just keep you safe—they help you run your business with confidence. If legal stuff feels overwhelming, don’t worry—this conversation will show you how to make it work for you, not against you!

MORE ABOUT SARAH WALDBUESSER:

Sarah Waldbuesser, Esq. is a trademark attorney and the founder of TWIST Law and Destination Legal. After several years at a law firm and a few career pivots, she discovered a passion for helping entrepreneurs build and protect their brands. Today, Sarah works with business owners around the world to secure their most valuable asset — their brand — through smart legal strategies that make protection feel approachable and empowering.

A passionate adventurer, traveler, and food and wine enthusiast, Sarah loves connecting with like-minded entrepreneurs and chasing new experiences. When she’s not at her computer, you’ll find her exploring epic destinations, savoring wine with friends, or spending time with her two little ones.

Sarah's Website

Sarah's Instagram

Sarah's LinkedIn

Sarah's Facebook

TIMESTAMPS:

00:10 - Understanding Legal Protection for Online Businesses

04:15 - Starting with Contracts: The Foundation of Legal Protection

10:20 - Legally Protecting Your Business: Contracts and Entities

15:03 - Understanding Copyright and Trademark Protection

19:23 - The Importance of Trademarking Your Brand

Most business owners don’t think about trademarks until it’s too late—but protecting your brand is a big deal! In today’s episode, we’re breaking down the biggest trademark mistakes entrepreneurs make (and how to avoid them). Our guest, Sarah Waldbuesser, is an experienced attorney and the founder of Destination Legal and Twist Law Firm.

She’s sharing the top five trademark mistakes that can cause major legal headaches—like assuming your LLC or domain name gives you automatic trademark rights (spoiler: it doesn’t!). If you want to keep your brand safe and avoid costly surprises, this episode is for you!

MORE ABOUT SARAH WALDBUESSER:

Sarah Waldbuesser, Esq. is a trademark attorney and the founder of TWIST Law and Destination Legal. After several years at a law firm and a few career pivots, she discovered a passion for helping entrepreneurs build and protect their brands. Today, Sarah works with business owners around the world to secure their most valuable asset — their brand — through smart legal strategies that make protection feel approachable and empowering.

A passionate adventurer, traveler, and food and wine enthusiast, Sarah loves connecting with like-minded entrepreneurs and chasing new experiences. When she’s not at her computer, you’ll find her exploring epic destinations, savoring wine with friends, or spending time with her two little ones.

Sarah's Website

Sarah's Instagram

Sarah's LinkedIn

Sarah's Facebook

TIMESTAMPS:

00:05 - Understanding Trademarks: Protecting Your Business

03:30 - Understanding Trademarks: Legal Foundations for Your Business

10:42 - Common Trademark Mistakes: Understanding LLCs and Domains

17:32 - The Importance of Trademarking Your Passion

20:58 - Common Trademark Mistakes Business Owners Make