If your content looks polished but doesn’t convert, this episode is your roadmap to turning engagement into actual sales. In part two of their takeover, Kristina Bartold and Maria dig deep into how to grow a warm, ready-to-buy audience—not just amass followers. They break down how to shift from performance metrics to real community-building, the underrated power of DMs, how to use Instagram Stories to drive conversions, and smart tools like ManyChat to seamlessly capture leads. Whether you're launching offers or trying to build trust with your audience, this episode is packed with gold for creators and business owners alike.

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TIMESTAMPS:

0:00 – Jordan sets the stage: why content that “looks good” doesn’t always convert—and what to do instead

1:37 – Kristina and Maria return to share why follower count is a vanity metric and what actually drives revenue

5:14 – The difference between posting and building community—and why most people get this wrong

8:49 – How to genuinely connect in the DMs (without sounding like “Hey boss babe…”)

13:52 – The value of giving away “too much” content—and why gatekeeping doesn’t work anymore

18:01 – Funnels without the overwhelm: How to lead your audience from content to conversion using email and ManyChat

24:18 – Stories that sell: Using polls, prompts, and behind-the-scenes to build trust and visibility

28:42 – Free resource: The Instagram Story Strategy Kit with 31 days of prompts to spark engagement