In this actionable follow-up episode, digital ad strategist Meredith Kallaher returns to share her 8 smartest tactics for running high-performing Facebook and Instagram ads on a small budget. Whether you’ve got $600, $1,000, or just a few thousand dollars to invest, Meredith breaks down exactly how to make every dollar count. From optimizing creative to leveraging Meta’s AI tools, this episode is packed with real-world insights that will help you test, learn, and scale with confidence—without overspending.

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TIMESTAMPS:

0:00 – Jordan introduces the episode and Meredith’s focus on small-budget ad campaigns

2:16 – Defining what “small budget” means and why you can still get results under $3K/month

4:00 – Tactic #1: Model what’s already working using the Meta Ads Library

6:11 – Tactic #2: Reduce variables to get clear, confident data on what converts

8:43 – Tactic #3: Use Meta’s Advantage+ audiences to let the AI find your ideal clients

10:52 – Tactic #4: Adjust your expectations—look for proof of concept, not 10x ROI

14:22 – Tactic #5: Skip brand awareness (unless you’re targeting warm leads)

17:03 – Tactic #6: Stop tinkering too soon and let your campaign exit the learning phase

20:17 – Tactic #7: Niche down in your copy to help Meta deliver better results

22:26 – Tactic #8: Move fast with new Meta features for lower CPM and better performance

25:30 – Final recap and invitation to grab Meredith’s free ROI calculator