Ever wonder why your Google Ads aren't converting, even when your targeting feels spot-on? 

The problem might not be your ads at all—instead, it's likely your website. Why? Well, before you sink money into paid advertising, your site needs to prove it can convert visitors organically. Otherwise, you're just paying for traffic that bounces.

In this episode, Google Ads strategist Olivia Lawson joins me to discuss exactly what needs to be in place before you hit that "launch campaign" button. 

From crystal-clear CTAs and price transparency to your entire sales process, we're covering the foundational work that determines whether your ad spend becomes profit or just expensive data. 

If you're considering paid ads (or already running them without seeing results), this conversation will save you serious time and money.

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EPISODE 179.
Read the show notes and view the full transcript here: https://erinollila.com/what-to-do-before-paying-for-google-ads

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Get to know our Google Ads expert: Olivia Lawson
Olivia Lawson is a certified Google Ads strategist and proud data nerd based in Austin, Texas. She loves digging into the numbers, spotting what’s working, and optimizing campaigns to make your ad spend work harder. 

Olivia helps small business owners feel confident in their Google Ads by creating clear, data-backed strategies that bring in more qualified leads and sustainable growth for their business.

Check out Olivia's Google Ads ROI Calculator or visit her website to learn more about working with her.

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about working with me or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products