What if your booked-out calendar and successful photography business weren’t the final destination, but the launchpad to something even better?

The truth is, wanting to diversify your income isn’t a sign that you're falling out of love with your photography business. It’s the next evolution of it. If you're a photographer who has reached mastery in your craft and built a stable, respected brand, then adding new revenue streams isn’t a pivot—it’s a power move.

Let’s talk about what happens after you "make it." Your calendar is full. Your pricing is solid. Your work is consistent. Clients are raving, and from the outside, everything looks perfect. And yet, there’s this quiet nudge that maybe you’re meant for something more.

In this Episode:

• Why diversification is a power move, not a pivot
• The difference between reactive and strategic income expansion
• How to expand beyond client work without losing your identity or burning everything down

Find It Quickly:

00:00 - Why diversifying your income can feel uncomfortable (and totally normal)

02:16 - Wanting more money ≠ falling out of love with photography

07:11 - How one income stream can quietly drain your creativity

13:31 - Protecting your energy, boundaries, and joy

20:11 - Aligned ways photographers can diversify without burning out

26:46 - Seeing diversification as growth, not quitting

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

I know the feeling: bookings are slow, inquiries aren’t converting, and business just feels down. You start to wonder, now what? Should you create a new offer or even make a major pivot? It’s easy to start spiraling. In today’s episode, I’m hoping to meet you mid-spiral and pull you out. 

In This Episode You’ll: 

1. Recognize what I call the “seven-year itch” in business 
2. Get my pep talk on how to stop spiraling
3. Learn where in your business you might need to pivot

Find it quickly:

The seven-year itch (2:13)

You need someone to sort through it with you (5:39)

Be open about the pieces that don’t work anymore (10:01)

It might be time to pivot (10:55)

Mentioned in this Episode:

Episode 185: Ambition Is A Trap Keeping You Stuck: podcasts.apple.com/us/podcast/185-ambition-is-a-trap-keeping-you-stuck

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

What would it look like if you could be seen as the go-to expert in your field? Brand authority and credibility helps you become seen as that go-to expert, but does take a bit of work. The payoff includes more and better clients, higher rates, and peace of mind in your marketing efforts. In today's episode, I'm sharing how you can position yourself as a brand of authority and credibility.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Explore building a visibility plan.
2. Understand brand authority.
3. Take three steps to building brand authority.

Find it quickly:

2:17 - Two Key Factors of an In-Demand Brand

4:08 - Three Ways to Build Your Brand Authority Online

4:38 - #1: Decide what you want your brand to be remembered and known for.

5:55 - #2: Build brand authority through your brand visuals.

7:30 - #3: Build social proof for your brand authority.

More ways to connect:

JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

Can you achieve your dream business off of ambition alone? In today’s episode, I’m sharing how I often see creative women caught in the trap of ambition. Plus, my own experience with getting stuck in my business and the key to getting unstuck. 

In This Episode You’ll: 

1. Learn about the ambition trap
2. Recognize the two camps that I see ambitious women get stuck in
3. Hear about my own experience getting stuck in my business 

Find it quickly:

Ambitious women can start to reach a ceiling (2:32)

You’re spread way too thin (4:45)

You’re stuck doing what used to work (6:10)

You’re wondering why you haven’t made it yet (7:10)

What makes the biggest difference when you’ve hit this point (8:11)

Mentioned in this Episode:

1:1 Accelerator Coaching: joymichelle.co/coaching

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

I’m pulling back the curtain on real coaching conversations—and what I found might surprise you.

This week, I did something I’ve never done before: I’m walking you through three real client case studies from inside my coaching sessions. These are experienced photographers—talented, established, and doing so many things right—but still hitting frustrating plateaus.

What’s fascinating? The problems they thought they had weren’t the real problems at all. In this episode, I break down how we identified the true blind spots in their businesses and the strategic shifts that led to immediate breakthroughs.

This episode originally aired as episode 174.

In this episode:

• Why more traffic won’t fix a conversion problem (and what will)
• How generosity can actually accelerate your authority—not dilute it
• The key to raising your prices without just saying “luxury”

Find It Quickly:

02:48 - Case Study #1: A wedding photographer stuck in a booking plateau

08:50 - Case Study #2: “Is my freebie too good to give away for free?”

13:04 - Case Study #3: Raising prices without just saying “luxury”

Mentioned in this Episode

joymichelle.co/coaching

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

What if the clarity you’ve been looking for in your business was just a few powerful questions away? Today I’m bringing you to a coffee shop with big mugs filled to the brim and walking you through the questions that help reveal what’s holding you back and what’s possible next. Join me for 10 minutes to sit, breathe, and reflect as I walk you through each of these questions.

In this Episode:

• Why asking questions is one of the most powerful clarity tools in business
• Five reflection prompts to realign with your goals and eliminate overwhelm
• How to shift from emotional decision-making to data-driven confidence

Find It Quickly: 

0:00 - The power in a good question.

4:40 - What feels the most heavy in your business right now?

5:14 - Kick the bottlenecks to the curb.

5:53 - Where are you making things harder than they need to be?

9:53 - What can future you thank you for?

11:18 - Trusting yourself completely can change your business

Mentioned in this Episode:

www.joymichelle.co/call

joymichelle.co/streamlined-schedule-20-hour-work-week

joymichelle.co/reboot-better-decisions-in-business

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

There is so much value in finding success in our lives and business, but what is the driving factor and number 1 predictor in your success? Having a growth mindset. In today's episode, we're walking through 5 signs of a growth mindset and how you can adjust your approach to a growth mindset if you're struggling through any of these signs.

This episode originally aired as episode 31 on September 26, 2022.

In This Episode You'll:

1. Understand the importance of a growth mindset.
2. Learn the value of planning ahead.
3. Review 5 signs of a growth mindset.

Find it quickly:

0:46 - What is a Growth Mindset?

1:52 - Make space to slow down and evaluate.

5:12 - You ask for help and are open to feedback.

7:52 - You identify your shortcomings to grow from those things and not to shame yourself.

9:07 - Make time for yourself and your business.

10:16 - You see failure as a crucial part of growth.

Links + Resources mentioned in this episode:

• Watch Joy's Vlog on Planning 
• Download The Strategic Business Planning Guide 
• Read More than a Mom

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

Don’t have time for journaling? Trust me, I’ve been there. But, as entrepreneurs, we're constantly searching for the next tactic, marketing strategy, AI tool, or productivity hack that will move our businesses forward. But sometimes the biggest shift doesn't come from consuming more information. It comes from creating space to hear our own thoughts.

For years, I thought journaling simply wasn't for me. I wasn't naturally drawn to writing pages about my feelings, and honestly, I thought I was too busy. But once I discovered a different approach to journaling—one focused on processing rather than documenting—it completely changed the way I lead my business, coach my clients, and make decisions.

In today’s episode, I’m sharing how I finally became dedicated to journaling and why I’m such a huge proponent of it for each of my coaching clients. Plus, how you can use it as a tool for business growth.

In This Episode You’ll: 

1. Get my approach for getting started with journaling
2. Learn of the unexpected results that can come from regular journaling
3. Hear 3 prompts for personal and business growth

Find it quickly:

Why I needed to record this episode (2:02)

My approach to journaling (4:00)

Find a journal and pen that you love (9:03)

Capture some ideas for later (10:07)

Follow prompts for business growth (11:38)

Mentioned in this Episode:

The Artist's Way by Julia Cameron

Your Dream Life Starts Here by Kristina Karlsson

Your Dream Life Starts Here Workbook

Notion: joymichelle.co/notion

Pens

Pen Subscription

Fringe Journals: fringestudio.com

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

What if building a new revenue stream in your photography business didn’t take two years, but instead took 90 days or less? In this episode, I’m answering a question a client asked me this week: How long does it really take to start seeing consistent revenue from a new income stream?

If you’ve been craving more freedom, more flexibility, and more stability in your business, but you’re worried about how long it will take or how much it will demand from you—this conversation is for you.

Listen in as I share why I don’t believe it should take years to see results, how mindset and decision-making dramatically impact your timeline, and the two foundational moves that will speed up your success.

Find It Quickly:

00:00 - Diversifying your revenue streams doesn’t have to be hard. 

2:12 - It doesn’t take long to see results.

3:57 - The effort is worth the outcome.

5:56 - The timeline is up to you.

6:48 - Build trust with your audience.

8:11 - Build your authority.

10:17 - Your business is like a car.

Mentioned in this Episode:

Brand authority blueprint: https://learn.joymichellephotography.com/Brand-authority

Brand Authority Series:

Episode 36: How to Become Seen as the Go-To Expert At What You Do: joymichelle.co/go-to-expert

Episode 37: Your Brand Messaging: joymichelle.co/your-brand-messaging

Episode 38: What Your Visual Brand is Telling Your Audience: joymichelle.co/your-visual-brand

Episode 39: How to Create Social Proof in Your Business: joymichelle.co/how-to-create-social-proof

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

When others doubt you, it makes it hard to want to keep going, but I believe entrepreneurs are resilient. In today's episode, we're discussing overcoming critics, haters, negativity, self doubt and what it looks like to have resiliency in your entrepreneurship journey.

If you've ever felt like you are an outsider in your own industry or have face criticism and gossip that wasn't kind, you are in good company and this episode is for you.

In This Episode You'll:

1. Hear my own struggles with doubts and critics.
2. Learn how to overcome those negative thoughts and opinions.
3. Determine who is worth paying attention to.

Find it quickly:
00:20 - Overcoming Doubt & Critics
00:53 - Navigating Negativity and Self-Doubt
03:35 - The Entrepreneurial Journey: Doubts, Pivots, and Resilience
06:36 - The Importance of Mental Fortitude in Business
07:47-  Navigating Criticism and Embracing Your Path
10:13 - The Power of Being Misunderstood and Staying True to Your Calling

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!