Feeling curious about how to make money outside of photography? Maybe you love your role as a photographer, but you're curious about diversifying your income and creating endless revenue potential. In today’s episode, I’m sharing my story of growing my business to become a business coach with diversified income. 

In This Episode You'll:

1. Get my story of adding additional streams of income to my business
2. Hear about the three distinct shifts that needed to happen in my business
3. Learn how affiliate marketing has changed the game for me as a business owner

Today’s episode is brought to you by my Affiliate Marketing Jumpstart Guide. I’ve developed an affiliate marketing strategy that has brought me freedom in my business and I’m sharing this strategy in my free guide! 

Find it quickly:

3:16 - The shift in my heart and mind

5:17 - The books that helped me to shift

5:57 - The shift in my content 

9:43 - The shift in my offers

16:45 - The power of affiliate marketing 

Mentioned in this Episode: 

Ep 121: Why Every Photographer Should Have Multiple Income Streams + How to Get Started

The Affiliate Marketing Jumpstart Guide: joymichellephotography.com/affiliate-marketing

Read the full show notes from today’s episode HERE.

More ways to connect:

Joy Michelle Website: joymichelle.co

Joy Michelle Instagram: instagram.com/joyymichelle

Joy Michelle Facebook: facebook.com/joymichellephotography

Joy Michelle Coaching: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Do you want to feel like a total boss in your business? In today’s episode, I’m talking about building confidence in your business, stepping into that role of really feeling like the boss, and some key areas to cultivate confidence in your business. 

[This episode is a re-run. It originally aired on February 27th, 2023.]

In This Episode You'll:

1. Learn how to step into the role of boss in your business.
2. Build confidence in the important areas of leadership.
3. Find resources for gaining confidence and knowledge as a business owner.

Find it quickly: 

2:51 - Joy’s Journey to Being a Boss 

3:23 - Three Areas to Be a Boss

3:37 - Money

8:36 - Your Ability to Bring in Clients and Market Effectively

13:47 - Expert Status and Building Authority

16:46 - Bonus Step

Mentioned in this Episode:

Episode 24: Master Your Business Finances & Money Mindset with Val Duvick

Book: Overcoming Underearning

Book: You Are a Badass at Making Money: Master the Mindset of Wealth Jen Sincero

Book: Profit First

Profit First Bank (What I use and love!): Relay Bank

Episode 21: Get More Visibility on Your Content with this One Shift

Episode 11: 3 Tips for Creating Video in Your Business as a Busy Entrepreneur

Episode 36: How to Become the Go-To Expert at What You Do [Brand Authority Series Pt 1]

Episode 37: Your Brand Messaging [Brand Authority Series Pt 2]

Episode 38: What Your Visual Brand is Telling Your Audience [Brand Authority Series Pt 3]

✨ Free Guide! The Brand Authority Blueprint

🔎 All my fave biz tools and resources: My Resources

More ways to connect:

Joy Michelle Website: joymichelle.co

Joy Michelle Instagram: instagram.com/joyymichelle

Work with Joy as your coach: joymichelle.co/ways-to-work-together

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

What do you do when your support system doesn’t support your business? In today’s episode, I’m sharing how to handle unsupportive loved ones as an entrepreneur.

[This episode is a re-run. It originally aired on January 16th, 2023.]

In This Episode You'll:

1. Identify how lack of support shows up in others.
2. Learn two mindset shifts to help you handle the lack of support.
3. Explore how to set boundaries with those closest to you. 
4. Hear three steps to help you gain support from your spouse. 

Find it quickly:

2:28 - What to do when the people closest to you don’t support your business

6:39 - Establishing yourself as a business owner to your loved ones

9:49 - Mindset shifts for you to handle the lack of support 

12:12 - Boundaries to draw with friends and family

17:47 - Gaining support from your spouse 

Mentioned in this Episode:

Boundaries In Your Business: joymichelle.co/boundaries-from-your-business

Boundaries With Your Clients: joymichelle.co/client-boundaries-101

Episode 24 Master Your Business Finances with Val Duvick: joymichelle.co/master-your-business

More ways to connect:

Joy Michelle Instagram: instagram.com/joyymichelle

Joy Michelle Website: joymichelle.co

Work with Joy as your coach: joymichelle.co/ways-to-work-together

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Are you stuck trying to figure out what to post? In today’s episode, I’m sharing seven content ideas for boosting your visibility and brand authority. This is the episode for when you have “nothing” to post!

In This Episode You'll:

1. Learn why content is crucial for your brand
2. Get my seven content ideas for boosting visibility & brand authority
3. Hear my last BONUS tip!

Find it quickly:

5:32 - Social proof

8:43 - Flip one domino

10:57 - Answer a question 

12:51 - Share a tool or resource

13:58 - Your Google Business profile 

15:06 - Resend to unopens 

15:49 - Go live with someone else

17:00  - Tell one piece of your story 

Mentioned in this Episode:

The Affiliate Marketing Jumpstart Guide: learn.joymichellephotography.com/affiliate-marketing-jumpstart

More ways to connect:

Joy Michelle Website: joymichelle.co

Joy Michelle Instagram: instagram.com/joyymichelle

Joy Michelle Facebook: facebook.com/joymichellephotography

Joy Michelle Coaching: joymichelle.co/coaching

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

How do you differentiate your business in a crowded market? In today’s episode, I’m sharing what I believe is the secret weapon for standing out. I’m diving into my top seven tips for strengthening your personal brand, and how to use it for long-term success. 

In This Episode You'll:

1. Learn why a personal brand is so powerful
2. Get my seven tips on how to strengthen and clarify your brand
3. Become a market of one

Find it quickly:

1:57 - What is a personal brand?

3:14 - The benefits of having a personal brand

7:14 - Share your story

9:25 - Define your mission

10:22 - Clarify your values

12:05 - Showcase your personality

14:41 - Highlight your talents and superpowers

16:05 - Your method, approach, and process

18:06 - Sprinkle you into your marketing 

21:33 - Implementing personal branding

More ways to connect:

Joy Michelle Instagram: instagram.com/joyymichelle

Joy Michelle Website: joymichelle.co

Joy Michelle Coaching: joymichelle.co/coaching

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Are you hesitant to raise your rates? In today’s episode, I’m discussing the double-edged sword that is setting your own prices as a business owner. Plus, I’m sharing my advice for evaluating your current business and building a confident money mindset.

In This Episode You'll:

1. Evaluate your current business
2. Get tips on increasing your rates
3. Dive into your money mindset

Find it quickly:

2:03 - Why you might want to raise your rates

5:12 - The two reasons you might fear raising your prices

5:53 - Evaluating your current business

12:07 - Building a confident money mindset

18:22 - Communicating your pricing changes 

Mentioned in this Episode:

Episode 11: 3 Tips For Creating Video

Episode 21: Get More Visibility On Your Content

Episode 124: 5 Books About Business & Money

Episode 128: Your 2025 Marketing Plan: The 3 Strategies you Need to Attract + Convert More Clients

My Amazon Storefront

More ways to connect:

Joy Michelle Instagram: instagram.com/joyymichelle

Joy Michelle Website: joymichelle.co

Joy Michelle Coaching: joymichelle.co/coaching

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

It's time to attract your ideal clients and convert more in 2025. In this episode, I'm sharing the marketing plan that is going to get you there with more intention and less work. Listen in as I walk you through the three strategies I use to attract and convert paying clients.

In This Episode You'll:

1. Hear my own marketing plan.
2. Explore content, visibility, and conversion for your business.
3. Know what to avoid in your marketing plan.

Find it quickly:
02:37 - The Three-Part Marketing Plan
02:53 - Content Plan: Building a Strong Foundation
08:38 - Visibility Plan: Expanding Your Reach
11:45 - Conversion Plan: Turning Leads into Clients
15:52 - Common Marketing Mistakes to Avoid
18:51 - Leveraging Tools and AI for Efficient Marketing

Mentioned in this Episode:
Showit
Episode 21: Get More Visibility On Your Content With This 1 ShiftEpisode
75: Affiliate Marketing for Content Creators
PitchPower Email Templates
HoneyBook
Riverside
Metricool
Google Search Console
ChatGPT

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Video content is one of the most valuable tools you can use in your business to connect with your audience and market to potential customers! But you have a never-ending to-do list in your business, so how are you supposed to add video content on top of the day-to-day tasks? In today's episode, I'm sharing three tips for creating video in your business as a busy entrepreneur!

[This episode is a re-run. It originally aired on May 9th, 2022]

In This Episode You'll:

1. Learn why video does well.
2. Explore three tips for using video in your business.
3. Understand the tools to use for video.

Find it quickly:
00:34 - Why Video Content is Essential for Visibility
1:01 - Personal Success Stories with Video Content
1:30 - Rebroadcast of a Popular Episode
3:01 - The Power of Video Content: Statistics and Reach
3:59 - Why Video Outperforms Other Content Types
4:54 - Understanding Evergreen Content
8:41 - Three Key Strategies for Effective Video Content
8:53 - Pre-Planning Your Video Content
11:00 - Giving Your Video a Searchable Home
14:32 - Repurposing Video Content for Maximum Reach
17:50 - Software Recommendations for Video Editing
19:01 - Using Video in Client Follow-Up

Mentioned in this Episode:
Episode 3: How a Youtube Channel Could Fit into Your Business
iMovie for apple users
Descript
InShot
Canva
Bonjoro

More ways to connect:

Joy Michelle Instagram: instagram.com/joyymichelle

Joy Michelle Website: joymichelle.co

Work with Joy as your coach: joymichelle.co/ways-to-work-together

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

How do I get my audience to respond to my content so it feels more like a dialogue and less like a one sided conversation? There’s a real reason we want our audience to respond, as it's an essential part of the sales process. In today's episode, I'm highlighting how you can get the responses you're looking for by training your audience to talk to you!

In This Episode You'll:

1. Explore the value of an audiences' response.
2. Learn the key to training your audience to respond.
3. Understand the key prompts that encourage your audience to talk to you.

Find it quickly:
1:42 - The Importance of Audience Engagement
4:23 - Choosing the Right Platform for Engagement
6:46 - Creating Content that Invites Dialogue
9:07 - Handling Initial Quietness and Building Relationships
10:37 - Responding to Engagement and Being Active
13:45 - Understanding Different Audience Types

Mentioned in this Episode:
Episode 45: Pushing Past Perfectionism in Your Content, Business, and Beyond

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Are you ready to make next year one of your best years in business? In today’s replay episode, I’m sharing how to go about setting goals in your business plus resources that I recommend to get the most out of your planning session. 

[This episode is a re-run. It originally aired on December 12th, 2022]

In This Episode You'll:

1. Learn how to set goals in your business.
2. Explore tips for winning with your business goals.
3. Find tools & resources for setting goals.
4. Plan on how to wrap up your goal setting and planning days to ensure success.

Find it quickly:

2:12 - Simple Tips for Winning with Goals

9:45 - SMARTER Goals with Michael Hyatt

10:40 - Putting Your Goals on a Calendar

12:45 - Wrap Up Activities 

Mentioned in this Episode:

Michael Hyatt’s Goal Setting Blog: https://fullfocus.co/goal-setting/

Michael Hyatt’s Goat Setting Download Sheet: https://fullfocus.co/secrets/

Michael Hyatt’s Book: amazon.com/Your-Best-Michael-Hyatt-author

More ways to connect:

Joy Michelle Instagram: instagram.com/joyymichelle

Joy Michelle Website: joymichelle.co

Work with Joy as your coach: joymichelle.co/ways-to-work-together

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>