How do you differentiate your business in a crowded market? In today’s episode, I’m sharing what I believe is the secret weapon for standing out. I’m diving into my top seven tips for strengthening your personal brand, and how to use it for long-term success. 

In This Episode You'll:

1. Learn why a personal brand is so powerful
2. Get my seven tips on how to strengthen and clarify your brand
3. Become a market of one

Find it quickly:

1:57 - What is a personal brand?

3:14 - The benefits of having a personal brand

7:14 - Share your story

9:25 - Define your mission

10:22 - Clarify your values

12:05 - Showcase your personality

14:41 - Highlight your talents and superpowers

16:05 - Your method, approach, and process

18:06 - Sprinkle you into your marketing 

21:33 - Implementing personal branding

More ways to connect:

Joy Michelle Instagram: instagram.com/joyymichelle

Joy Michelle Website: joymichelle.co

Joy Michelle Coaching: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Are you hesitant to raise your rates? In today’s episode, I’m discussing the double-edged sword that is setting your own prices as a business owner. Plus, I’m sharing my advice for evaluating your current business and building a confident money mindset.

In This Episode You'll:

1. Evaluate your current business
2. Get tips on increasing your rates
3. Dive into your money mindset

Find it quickly:

2:03 - Why you might want to raise your rates

5:12 - The two reasons you might fear raising your prices

5:53 - Evaluating your current business

12:07 - Building a confident money mindset

18:22 - Communicating your pricing changes 

Mentioned in this Episode:

Episode 11: 3 Tips For Creating Video

Episode 21: Get More Visibility On Your Content

Episode 124: 5 Books About Business & Money

Episode 128: Your 2025 Marketing Plan: The 3 Strategies you Need to Attract + Convert More Clients

My Amazon Storefront

More ways to connect:

Joy Michelle Instagram: instagram.com/joyymichelle

Joy Michelle Website: joymichelle.co

Joy Michelle Coaching: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

It's time to attract your ideal clients and convert more in 2025. In this episode, I'm sharing the marketing plan that is going to get you there with more intention and less work. Listen in as I walk you through the three strategies I use to attract and convert paying clients.

In This Episode You'll:

1. Hear my own marketing plan.
2. Explore content, visibility, and conversion for your business.
3. Know what to avoid in your marketing plan.

Find it quickly:
02:37 - The Three-Part Marketing Plan
02:53 - Content Plan: Building a Strong Foundation
08:38 - Visibility Plan: Expanding Your Reach
11:45 - Conversion Plan: Turning Leads into Clients
15:52 - Common Marketing Mistakes to Avoid
18:51 - Leveraging Tools and AI for Efficient Marketing

Mentioned in this Episode:
Showit
Episode 21: Get More Visibility On Your Content With This 1 ShiftEpisode
75: Affiliate Marketing for Content Creators
PitchPower Email Templates
HoneyBook
Riverside
Metricool
Google Search Console
ChatGPT

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Video content is one of the most valuable tools you can use in your business to connect with your audience and market to potential customers! But you have a never-ending to-do list in your business, so how are you supposed to add video content on top of the day-to-day tasks? In today's episode, I'm sharing three tips for creating video in your business as a busy entrepreneur!

[This episode is a re-run. It originally aired on May 9th, 2022]

In This Episode You'll:

1. Learn why video does well.
2. Explore three tips for using video in your business.
3. Understand the tools to use for video.

Find it quickly:
00:34 - Why Video Content is Essential for Visibility
1:01 - Personal Success Stories with Video Content
1:30 - Rebroadcast of a Popular Episode
3:01 - The Power of Video Content: Statistics and Reach
3:59 - Why Video Outperforms Other Content Types
4:54 - Understanding Evergreen Content
8:41 - Three Key Strategies for Effective Video Content
8:53 - Pre-Planning Your Video Content
11:00 - Giving Your Video a Searchable Home
14:32 - Repurposing Video Content for Maximum Reach
17:50 - Software Recommendations for Video Editing
19:01 - Using Video in Client Follow-Up

Mentioned in this Episode:
Episode 3: How a Youtube Channel Could Fit into Your Business
iMovie for apple users
Descript
InShot
Canva
Bonjoro

More ways to connect:

Joy Michelle Instagram: instagram.com/joyymichelle

Joy Michelle Website: joymichelle.co

Work with Joy as your coach: joymichelle.co/ways-to-work-together

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

How do I get my audience to respond to my content so it feels more like a dialogue and less like a one sided conversation? There’s a real reason we want our audience to respond, as it's an essential part of the sales process. In today's episode, I'm highlighting how you can get the responses you're looking for by training your audience to talk to you!

In This Episode You'll:

1. Explore the value of an audiences' response.
2. Learn the key to training your audience to respond.
3. Understand the key prompts that encourage your audience to talk to you.

Find it quickly:
1:42 - The Importance of Audience Engagement
4:23 - Choosing the Right Platform for Engagement
6:46 - Creating Content that Invites Dialogue
9:07 - Handling Initial Quietness and Building Relationships
10:37 - Responding to Engagement and Being Active
13:45 - Understanding Different Audience Types

Mentioned in this Episode:
Episode 45: Pushing Past Perfectionism in Your Content, Business, and Beyond

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Are you ready to make next year one of your best years in business? In today’s replay episode, I’m sharing how to go about setting goals in your business plus resources that I recommend to get the most out of your planning session. 

[This episode is a re-run. It originally aired on December 12th, 2022]

In This Episode You'll:

1. Learn how to set goals in your business.
2. Explore tips for winning with your business goals.
3. Find tools & resources for setting goals.
4. Plan on how to wrap up your goal setting and planning days to ensure success.

Find it quickly:

2:12 - Simple Tips for Winning with Goals

9:45 - SMARTER Goals with Michael Hyatt

10:40 - Putting Your Goals on a Calendar

12:45 - Wrap Up Activities 

Mentioned in this Episode:

Michael Hyatt’s Goal Setting Blog: https://fullfocus.co/goal-setting/

Michael Hyatt’s Goat Setting Download Sheet: https://fullfocus.co/secrets/

Michael Hyatt’s Book: amazon.com/Your-Best-Michael-Hyatt-author

More ways to connect:

Joy Michelle Instagram: instagram.com/joyymichelle

Joy Michelle Website: joymichelle.co

Work with Joy as your coach: joymichelle.co/ways-to-work-together

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Are you ready to make next year one of your best years in business? In today’s replay episode, I’m sharing my own goal setting and planning process with you to help you get ready for the year ahead. 

[This episode is a re-run. It originally aired on December 5th, 2022]

In This Episode You'll:

1. Plan your best business year yet.
2. Know what data points you need for planning.
3. Map out your next CEO planning day.

Find it quickly:

2:42 - Planning Your Best Business Year Yet

3:45 - Set Aside Dedicated Time to Review & Plan for Your Business

5:52 - Gather all of the Materials and Data that You Will Need

8:46 - Set Your Planning Agenda 

11:41 - Conducting a Planning Day in Your Business

Mentioned in this Episode:

CEO Day on Youtube: youtube.com/watch?v=8VBar-9qZ0Q
Notion

More ways to connect:

Joy Michelle Instagram: instagram.com/joyymichelle

Joy Michelle Website: joymichelle.co

Work with Joy as your coach: joymichelle.co/ways-to-work-together

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Are you feeling tired and uninspired, but still needing to work? In this episode, I’m sharing the systems I use when I have to show up for my business despite how I’m feeling. 

In This Episode You'll:

1. Explore avenues of inspiration.
2. Hear systems for productivity.
3. Understand what to do when it's time to work.

Find it quickly:
:02 - Balancing Business and Burnout
1:09 - Host Introduction and Podcast Overview
2:02 - Planning for Uninspired Times
3:51 - Creating a Business Hub
6:26 - Mission Statements and Income Activities
9:32 - Working Uninspired and Avoiding Perfectionism
15:52 - Client Care and Visibility
18:35 - Motivation and Rewards

Mentioned in this Episode:
Episode 105: The Business Reboot Pt. 3 | 3 Ways to Boost Your Visibility
Episode 87: Notion for Business: How I Use Notion to Organize My Business, Content Creation Process, & Team
Episode 53: 10 Tips For Using Instagram Stories to Attract Clients and Grow Your Small Business
Episode 45: Pushing Past Perfectionism in Your Content, Business, and Beyond

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Can you build a successful business without constantly working? In this episode, Shay Cochrane shares how she has built multiple six-figure businesses while only working 16 hours a week.

This episode originally aired on Honeybook’s Independent Business podcast.

In This Episode You'll:

1. How to earn more by working less
2. Making your business work with your life
3. How to conduct an 80/20 analysis of your business

Connect with Shay:

Website: elevaevisuals.com

Instagram: instagram.com/elevaevisuals

Élevae Visual’s Guide to Working Less: elevaevisuals.com/freebie-guide-to-working-less

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

What’s on your reading list for 2025? Today’s episode features five of my top recommendations for business books to read next year.

In This Episode You'll:

1. Find 5 new books to add to your reading list for 2025.
2. Explore the different styles of business finance books available.
3. Hear why I recommend each of these for every entrepreneur!

Find it quickly:
:41 Top 5 Business and Money Books for 2025
2:17 - Book 1
4:46 - Book 2
5:59 - Book 3
7:33 - Book 4
9:01 - Book 5

Mentioned in this Episode:
Free Money by Austin L. Church
Out of the Maze by Spencer Johnson
The Psychology of Money by Morgan Housel
Undistracted: Bob Goff
10x is Easier than 2x: by Dan Sullivan

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>