Are you using Instagram stories to attract and nurture clients? Whether you love or hate Instagram, it's a social tool that you can make work for you! For me, Instagram stories is where I engage with my audience, but also see the most conversions as well! In today's episode, I'm sharing 10 tips for using instagram to attract clients and grow your small business!

[This episode is a re-run. It originally aired as episode 53 on March 6, 2023]

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

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In This Episode You'll:

1. Learn how to use instagram's key story features.
2. Explore data points to help you make decisions.
3. Get 10 tips to using Instagram stories to attract clients and grow your small business.

Today's episode is brought to you by my free resource, The Brand Authority Blueprint! If you are ready to become seen as the go to expert in your field, and you want to build authority and credibility behind your name, then you're going to love this guide. It has actionable advice on becoming an in-demand brand and decide what you want to be know and remembered for.

Find it quickly:

1:41 - 1. Think of your story as a story.

3:50 - 2. Let your stories expire.

5:50 - 3. Be intentional about the 1st story you post.

7:20 - 4. Use engagement stickers as much as possible.

8:27 - 5. Don’t only post about your business.

12:09 - 6. Share your feed content to your stories, but not right away.

13:57 - 7. Use your Instagram message flags to mark leads or people to follow up with.

15:14 - 8. Use Instagram story captions!

16:14 - 9. Save your best stories to highlights so they live beyond 24 hours.

17:51 - 10. Use your account analytics to see what your audience likes.

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Read the full show notes from today’s episode HERE.

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If you set up your Google Business profile when you first started your business, but haven't touched it since, you might be missing out on visibility opportunities in your business! From optimizations in your search rankings to potential inquiries in your business, your Google Business profile plays a vital role in how you could potentially rank on Google. In today's episode, I'm sharing three ways you can improve your Google Business profile!

In This Episode You'll:

1. Understand how to strategically optimize your Google Business profile.
2. Learn how to repurpose your content as posts on Google.
3. Get my go-to strategy for Google reviews to increase your rankings. 

Find it quickly:
1:27 - Introduction to Google Business Profiles
4:02 - Step-by-Step Guide to Optimizing Your Profile
7:00 - Leveraging Google Reviews for Better Visibility
10:41 - Analyzing Your Google Business Profile Performance

Mentioned in this Episode:
Google Business 

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Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

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If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

I believe that there is a direct correlation between your level of organization in the systems in your business and your level of profitability. A lot of creatives look a lot more professional on the outside than they are actually organized for on the backend. In today's episode, I'm sharing five organization tips for your photography business—it is possible to run a creative business while staying organized.

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.
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In This Episode You'll:

1. Explore the importance of organization in a creative business.
2. Find tools that will streamline your business.
3. Hear five tips to getting organized.

Find it quickly:
03:10 - Five Pillars for Organizing Your Creative Business
03:56 - Pillar 1: Systematize Your Creative Process
10:10 - Pillar 2: Manage Your Finances Effectively
12:45 - Pillar 3: Embrace the Rule of One
14:24 - Pillar 4: Schedule Regular Cleanups
18:45 - Pillar 5: Prioritize Creative Time

Mentioned in this Episode:
HoneyBook
Notion
The Artist's Way

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Our time is limited, especially during the summer months. Doing less, but with more intention could be the secret to staying sane this summer while also growing your business without burning out. The pressure to do more and create more is just a constant as a business owner. The truth is oftentimes you don't actually need to add something new to your plate in order to see success in your business. In today's episode, we're exploring how you can do less, but better.

In This Episode You'll:

1. Find the power of simplicity.
2. Explore the value of less is more.
3. Understand where to put your efforts.

Find it quickly:
1:25 - Pressure to do more
2:55 - Cut out what's not a main lead generator
5:25 - Track your time
6:39 - Improve by 1%
9:18 - My challenge to you

Mentioned in this Episode:

Dieter Rams

Toggl

Hobby to Pro Toolkit

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Can I let you in on a little secret? This year, I have a goal of doubling my take-home pay in my business. Through using the Profit First method, I'm hoping to increase my revenue and increase my take home pay! Listen in as I'm sharing a few things I'm doing to strategically support this goal of doubling my profitability. 

In This Episode You'll:

1. Explore why it's important to know your numbers.
2. Learn 5 strategies for more take-home pay.
3. Understand the value of profit in your business.

Find it quickly:
00:54 - The Importance of Take Home Pay

3:39 - Introduction to the Podcast

4:34 - Hiring a Coach 

5:21 - Creating a New Vision Board

8:31 - Narrowing Focus to High Income Offers

13:10 - Daily Repeating Marketing Activities

16:12 - Creating a Realistic Budget

Mentioned in this Episode:

Profit First

Notion

24: Master Your Business Finances & Money Mindset with Val Duvick

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

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I recently hit 60k subscribers on Youtube and as I reflect on my time creating content on the platform, there are a lot of things I've learned along the way. In today's episode, I'm sharing three surprising lessons I've learned while growing my Youtube channel!

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.
Learn More >> 

In This Episode You'll:

1. Explore why Youtube is powerful for businesses.
2. Three lessons I've learned while creating on Youtube.
3. How to choose your focus on monetization.

Find it quickly:
2:40 - Journey and Focus of the YouTube Channel
3:35 - Educational vs. Entertainment Channels
4:26 - Monetization Strategies on YouTube Aren't for Everyone
8:48 - Subscribers Don’t Equal Income
10:50 - Youtube Videos Do the Selling

Mentioned in this Episode:

Episode 3: How a Youtube Channel Could Fit into Your Business

Hobby to Pro Toolkit

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

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If you are ready to start attracting dream clients who see your trustworthiness and credibility, it might be time to look at how you're presenting yourself online. Say goodbye to haggling over your pricing, long lead times for bookings, and bad clients. In today's episode, I'm sharing 5 ways you are losing authority online and how to fix it.

[This episode is a re-run. It originally aired as episode 86 on November 6, 2023]

Now if building authority is something that you want to dive even deeper into, trust me I've got you! I have a whole series of episodes on this and I a free guide for you to take a step closer to this today. You can download the Brand Authority Blueprint for free!

 Download Now >>

In This Episode You'll:

1. Learn the value of brand authority.
2. Establish trustworthiness and credibility.
3. Review 5 mistakes you may be making online.

Find it quickly:

1:29 - The Importance of Brand Authority

3:29 - Using an Unprofessional Email address

4:31 - Enhance Your Email Signature

6:35 - Linking Away from Yourself

7:36 - Your Old Instagram Highlights

9:54 - Website Footer

Mentioned in this Episode:

Brand Authority Series: Episode 36, Episode 37, Episode 38, Episode 39

Brand Authority Blueprint

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

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When others doubt you, it makes it hard to want to keep going, but I believe entrepreneurs are resilient. In today's episode, we're discussing overcoming critics, haters, negativity, self doubt and what it looks like to have resiliency in your entrepreneurship journey.

If you've ever felt like you are an outsider in your own industry or have face criticism and gossip that wasn't kind, you are in good company and this episode is for you.

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.
Learn More >> 

In This Episode You'll:

1. Hear my own struggles with doubts and critics.
2. Learn how to overcome those negative thoughts and opinions.
3. Determine who is worth paying attention to.

Find it quickly:
00:20 - Overcoming Doubt & Critics
00:53 - Navigating Negativity and Self-Doubt
03:35 - The Entrepreneurial Journey: Doubts, Pivots, and Resilience
06:36 - The Importance of Mental Fortitude in Business
07:47-  Navigating Criticism and Embracing Your Path
10:13 - The Power of Being Misunderstood and Staying True to Your Calling

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

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If you work less than full-time hours in your business, than you are in good company today. Five years ago, when my daughter was born, I made an intentional decision to scale back on how much I worked. Now my hours are half of what they were before, but the good news is that even on part-time hours, you can still make an impact and an income. In today's episode, I'm sharing 7 ways I streamlined my schedule while working just 20 hours per week for better time management and work life balance.

In This Episode You'll:

1. Understand the productivity of parenthood.
2. Find out the 7 ways I streamlined my productivity.
3. Explore the tools I use for productivity.

Find it quickly:
0:53 - Embracing Part-Time Entrepreneurship
2:27 - Maximizing Efficiency: A Personal Journey
4:29 - Seven Strategies for a Streamlined Schedule
4:38 - 1: Theme Days
7:44 - 2: No Call Days
9:32 - 3: Content Creation Days/Blocks
10:35 - 4: Selling and income producing activities
13:15 - 5: Outsourcing
13:15 - 6: Knowing When to Wait on Projects
16:15- 7: Saying “No”  A Lot
19:04 Time-Saving Tools for Busy Entrepreneurs
23:21 Wrapping Up and How to Stay Connected

Mentioned in this Episode:
102: Ask Joy: Team Building, Delegation, & Running Multiple Brands
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Time Cube
Honeybook - Get 50% off!

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Are you using data to make informed and aligned decisions in your business? In today's episode, we're diving into how you can make data-driven decisions that improve your business, along with what types of data you should consider tracking!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Explore the value of data-driven decisions.
2. Find a balance in making informed & aligned decisions in your business.
3. Understand what types of data you should track

Find it quickly:
1:14 - The Importance of Data in Decision Making
2:40 - Recapping the Business Reboot Series
4:46 - Data-Driven Decision Making: A Deep Dive
7:50 - Practical Tips for Tracking and Analyzing Your Business Data
13:26 - Concluding Thoughts and Next Steps

Mentioned in this Episode:
Part 1 | Assess & Reflect: Setting the Foundation
Part 2 | Building Your Strategic Roadmap
Part 3 | 3 Ways to Boost Your Visibility
Free Notion TemplateNotion
Book a Discovery Call

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>