Calling all multi-passionate entrepreneurs! You can have and market to multiple audiences and still be successful. This is an opinion that I actually spent a long time not believing—yet here I am, doing exactly that. In today's episode, I'm giving you the permission to do more in your business and sharing the tools you need to do it!

[This episode is a re-run. It originally aired as episode 30 on September 19, 2022]

In This Episode You'll:

1. Find where there is overlap in your audiences.
2. Understand the disadvantages of the tutorial trap.
3. Not let being multi-passionate hold you back.

Find it quickly:

2:21 - Behind Joy's Business

3:47 - Why Marketing to Multiple Audiences is Hard

6:07 - One Content Medium

7:59 - Consistent Content Creation

10:09 - Permission

12:30 - Repurpose Content

15:56 - Leverage Your Personal Brand

17:47 - Avoid the Tutorial Trap

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

I'm often having conversations with fellow entrepreneurs about all the things we don't hear talked about publicly, but in today's episode, you're going to hear what one of those conversations sounds like. Angie McPherson invited me to chat about our own educational investments on her podcast and it was just too good not to air here! Listen in as we share the wins, the lessons learned from less-than-perfect investments, and how we’ve used education as self-investment to propel our businesses forward. 

[This episode is a re-run. It originally aired on Angie McPherson's podcast on August 22, 2024]

In This Episode You'll:

1. Explore the power of educational investments.
2. Determine which investment options to consider based on where you are in business.
3. Understand why you should have an education budget for growth.

Find it quickly:
:25 - The Power of Educational Investments
4:51 - The Journey of Investing in Education
12:51 - Types of Educational Investments
20:26 - Creating Offers with Clarity
21:28 - Investing in Education
22:06 - The Course Graveyard
22:53 - Budgeting for Growth
24:01 - The Value of Mentorship
33:13 - The Importance of Self-Belief
33:50 - Advice for Entrepreneurs at Different Stages

Mentioned in this Episode:
Voxer
CreativeLive

Connect with Angie:

Instagram: instagram.com/angiejanine

Website: angiemcpherson.com

Work with Angie: angiemcpherson.com/marketingmastery

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

If you've ever found yourself scrolling and scrolling through your phone to find a specific photo to post on social media, scroll no more. This episode is for you—I'm sharing the exact system I use to organize my photos and videos on my phone! This eliminates the headache of not knowing what to post, but also saves you time and effort when picking your content!

[This episode is a re-run. It originally aired as episode 98 on March 4, 2024]

Today’s episode is brought to you by my PitchPower email template pack, you’ll find 10 email pitches to get you the visibility and collaborations you want in your biz. This email template pack includes emails for reaching out cold and a template for turning free product or affiliate collaboration offers into paid deals.

Buy Now >>

In This Episode You'll:

1. Understand the value of cohesive, branded content.
2. Explore the system I use for posting to social media.
3. Get organized within the folders in your camera roll.

Find it quickly:
2:35 - Folder with Headshots and Brand Photos
3:55 - Folder with PNG Logo Files
4:38 - Folder with Testimonials and Social Proof
5:18 - Stock Video Folder
6:11 - Portfolio Folder

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

The power in entrepreneurship is that we get to determine our own pricing, but then we're faced with our potential clients being the ones who determine if they're willing to pay that price. In today's episode, we're discussing pricing strategies for creatives so that you can determine how to set or raise your prices!

In This Episode You'll:

1. Learn how to raise your prices.
2. Four ways to approach your pricing.
3. Three things you need to review in your business.

Find it quickly:
01:58 - Why Pricing Matters for Your Business
3:33 - Personalizing Your Pricing Strategy
4:06 - Four Key Pricing Reminders
13:43 - Three Steps to Raise Your Rates

Mentioned in this Episode:
Free Money by Austin L. Church
Episode 113: Top 3 Ways to Improve Your Google Business Profile & SEO
Affiliate Marketing Jumpstart Guide

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

As a business coach, I get a front row seat to so many businesses to see what's working and not working! In today's episode, I want to share what I see working for photographers in 2024 in their marketing! Listen in to snag some of my best marketing tips this year!

In This Episode You'll:

1. Explore what's working for photographers.
2. Narrow down where to invest your marketing efforts.
3. Hear where my clients are seeing success!

Find it quickly:
1:35 - Building Referral and Loyalty Programs
4:11 - SEO for Photographers
5:56 - The Power of Email Marketing
8:20 - Optimizing Your Google Business Profile
8:52 - Leveraging Instagram Reels

Mentioned in this Episode:
The 3 Secrets to a Client Experience that Will Keep You Booked Solid
Youtube: How to Get Started With an Email List
Youtube: Email Marketing for Photographers
Flodesk
Kajabi
Episode 113: Top 3 Ways to Improve Your Google Business Profile & SEO

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Have you ever found yourself saying, "I can't create today because I'm just not feeling it." You may have bought into the lie that you need to be inspired to create. Maybe it's not as obvious, but it could be that you're putting off non-creatives tasks as well.

Inspiration is fickle and you can't wait for it to show up for you to work in your business. Your business needs you whether you're inspired or not. In today's episode, I'm sharing two stories in my own business around inspiration.

In This Episode You'll:

1. Learn why inspiration isn't a requirement for success.
2. Explore the story behind naming Photoboss.
3. Hear why I think a coach can help you take action.

Find it quickly:
:55 - The Lie of Needing Inspiration
2:03 - The Birth of Photo Boss
4:10 - Taking Uninspired Action
4:59 - Hiring a Business Coach

Mentioned in this Episode:
Photoboss® Facebook group

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Are you looking for clarity in your business and where you're going? A great time to do that is in the middle of the year by reflecting on what you've accomplished, resetting goals, and building a better plan for the next six months based on that data! In today's episode, I'm sharing exactly how I approach my mid-year business review process.

[This episode is a re-run. It originally aired as episode 18 on June 27, 2022]

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Hear the importance of a mid-year review.
2. Explore the three phases of my own review process.
3. Get started with your own mid-year review.

Find it quickly:

4:12 - The Gathering Phase

8:48 - Reflecting Phase

9:40 - Mid-Year Review Questions & Prompts

15:04 - Future Planning Phase 

Mentioned in This Episode:

Episode 4 of Called to Both

Affiliate Marketing Freebie

Traction

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

If you take your business growth seriously and you also like having a life and having margin very intentionally built into your life, then you are actually going to be a big fan of this episode. Today I'm sharing intentional growth practices for a sustainable business.

In This Episode You'll:

1. Explore the importance of radical honesty and accountability.
2. Be challenged to establish your dream schedule today.
3. Learn the power of systems and softwares.

Find it quickly:
:53 - The Power of Accountability in Business
4:48 - Radical Honesty and Accountability
8:42 - Establishing Your Schedule 
13:04 - Systems & Softwares

Mentioned in this Episode:
Episode 10: The Softwares, Tools, and Apps I Use to Run My Business
Episode 102: Ask Joy: Team Building, Delegation, & Running Multiple Brands
Jasmine Star
HoneyBook
Book a Call with me!

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Are you paying yourself consistently in your business? This is an issue that many entrepreneurs face. For me, Profit First truly shifted the way I do business. Listen in as I share how implementing Profit First allowed me to become the CEO of my business and pay myself consistently while also giving purpose to my work.

This conversation originally took place on my friend Val Marlene's podcast and I can’t wait for you to hear this episode.

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In This Episode You'll:

1. Explore how Profit First can change your business.
2. Learn the three common misconceptions photographers have about money.
3. Hear my own Profit First percentages.

Find it quickly:
3:44 – My Profit First Journey
11:14 – Transitioning to the Profit First Method With Your Spouse
13:16 – Separating Yourself From Your Business With the Profit First Method
17:17 – My Percentages
21:42 – Three Common Misconceptions Photographers Have About Money
27:19 – Money Advice for Photographers

Mentioned in this Episode:
Profit First
Creative Income Cure with Val Marlene

Connect with Val:
valmarlene.com
valmarlene.com/podcast
instagram.com/valmarlene

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Content creation can be a time-consuming, yet valuable marketing strategy in your business. After years of creating content, I'm sharing 5 tips to boost ease and engagement with your content! Listen in as I share the secrets I've found to mastering content creation as a business owner!

[This episode is a re-run. It originally aired as episode 65 on May 29, 2023]

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Explore the power of content marketing.
2. Find your own way to master content creation.
3. Learn 5 tips for creating content with ease.

Find it quickly:

0:29 - Mastering Content Creation

3:32 - Tip 1: Use a Content Writing or Outline Template

6:04 - Tip 2: Think About the Type of Content YOU Consume

7:37 - Tip 3: Add Your Own Insight

8:55 - Tip 4: Become a Student of the Platform You are Building Content On

11:11 - Tip 5: Add Images, Stats, and Enrichment to the Content

Mentioned in This Episode:

Episode 4: Affiliate Marketing

Episode 33: Content Marketing

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>