Called to Both - Balancing Motherhood and Business for Photographers

By Joy Michelle, Coach for PhotographersBusiness Entrepreneurship Education Self-Improvement How To

Called to Both - Balancing Motherhood and Business for Photographers episodes

June 01Why Your Website Isn’t Converting Every Type of Buyer
What if your website is turning away the very people who want to buy from you? This week, I’m sharing a behind-the-scenes conversation I had with one of my coaching accelerator clients all about aligning your brand and website with different buyer personalities. The reality is that you don’t have just one type of ideal client. You have many and they all shop and inquire differently.
We’re diving into practical ways to accommodate analytical, relationship-driven, impulsive, and skeptical buyers within your current website and content.
In this episode:
The most common buyer personalities (and what each needs to say “yes”)
How different buyer types prefer to reach out and why ignoring DMs is costing you money
The key contact options every creative service provider needs to offer
Find It Quickly
02:24 - Understanding Different Buyer Types
04:27 - How Buyers Reach Out
07:16 - Optimizing Your Website for All Buyers
More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE
Read the full show notes from today’s episode HERE.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
10 min
May 25179: Building a Coaching Empire: The Tools I Depend On As An Educator
What if the right tools could help you scale your business without adding more chaos to your life? In this episode, I’m pulling back the curtain on the exact digital and non-digital tools I use to run my coaching and education business—from course platforms and AI tools to productivity systems, banking, podcasting, and content creation.
After nearly 10 years of creating content online, I’ve refined the systems that actually save me time, simplify my workflow, and help me serve clients better. I’m sharing the platforms I personally use every day, the mistakes I made early on (yes, including trying to avoid paying for Zoom 😅), and the tools I recommend most often to photographers and creatives who want to step into coaching, mentorship, courses, or education.

In This Episode You’ll:
Get my list of top tools that I recommend to my clients who are branching into education
Learn to use the tools to save time and make your coaching business more effective
Learn what it takes to bridge the gap between being a service provider and being an educator

Find It Quickly:
Zoom (3:37)
Notion (6:08)
Youtube (7:23)
Kajabi (7:36)
Riverside (9:41)
Canva (10:56)
Honeybook (11:10)
Buzzsprout (11:43)
Claude (12:14)
Manychat (14:16)
Relay (14:42)
Planner (15:54)
Timer cube (17:31)
Ring light (18:39)
Camera (19:23)
Joby light (20:25)

Mentioned in this Episode:
Riverside: joymichelle.co/riverside
Kajabi: joymichelle.co/kajabi
YouTube: youtube.com
Notion: joymichelle.co/notion
Zoom: zoom.com
Canva: canva.com
Honeybook: joymichelle.co/honeybook
Buzzsprout: joymichelle.co/buzzpsprout
Claude AI: claude.ai
Relay: joymichelle.co/relay
Manychat: manychat.com
My Amazon List: joymichelle.co/amazon (Zen & Flow, Timer Cube, Ring Light, Nikon Z30, Joby Light)

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
24 min
May 18178: Inside The Rise Collective: What Photographers Are Actually Working On
How are established photographers refining their business? Today I’m sharing a peek behind the curtain into the Rise Collective, my group coaching program. Listen in to hear what kinds of questions are coming up in our coaching sessions, and how the photographers in the program are building their authority and visibility.
In This Episode You’ll:
Get an inside look into my group coaching program, the Rise Collective
Learn about the results that have come from the program so far
Gain insight into how photographers are refining their business for better visibility

Find it quickly:
What we’re focusing on inside this Rise Collective cohort (2:57)
The results from the Rise Collective so far (6:02)
Where to focus visibility efforts (6:53)
Refining the client journey (8:37)
A group visibility sprint (11:34)
Having better conversations (15:40)

Mentioned in this Episode:
Waitlist: learn.joymichellephotography.com/Rise-collective-Waitlist

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
21 min
May 11How I Make Passive Income with Affiliate Marketing Without Being an Influencer
If you’ve been dabbling in affiliate marketing and you’re ready to make more money with it, this episode is for you. I’m sharing my top three advanced tips and strategies to help you get to the next level with affiliate marketing. These affiliate marketing tips are designed for creatives and service providers ready to turn casual links into a consistent revenue stream and grow their affiliate marketing business with intentional affiliate relationships.
In This Episode You'll:
Learn three advanced strategies for affiliate marketing
Use these strategies to save time in your business
Find it quickly:
2:46 - Use a link shortener
5:43 - Use your email welcome sequence to highlight your links
7:34 - Never link away from your website unless it’s an affiliate
Links:
Affiliate Boss: joymichelle.co/affiliate-boss
Read the full show notes from today’s episode HERE.
More ways to connect:
Joy Michelle Website: joymichelle.co
Joy Michelle Instagram: instagram.com/joyymichelle
Joy Michelle Facebook: facebook.com/joymichellephotography
Joy Michelle Coaching: joymichelle.co/coaching
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
13 min
May 04You're Aiming For Your Highest Revenue Year in Business, But Growth Feels Flat. Try This 4-Step Business Reset Plan
What if the growth you’re chasing doesn’t require doing more—but rebuilding what’s underneath it? Today we're replaying an episode that originally aired two years ago as part of our four-part Business Reboot series.
This series was designed to help you step out of reaction mode and back into the CEO seat of your business. We talk about resetting your foundation, clarifying your direction, increasing visibility, and making intentional moves that support long-term growth.
We’re bringing this episode back now because every business owner hits seasons where what once worked no longer feels aligned. Sometimes the answer isn’t to push harder—it’s to pause, reassess, and rebuild stronger. So if you’re ready for more clarity, more momentum, and a business that actually supports the life you want, let’s get into it.

In This Episode You'll:
Reset the foundations of your business.
Assess and reflect on what's working.
Explore what you'll bring with you in the future of business.
Find it quickly:
4:40 - Setting the Foundation
5:18 - Assess
6:08 - Reflect
8:48 - Clarity
10:26 - Homework
Mentioned in this Episode:
Notion
Giant Post-It Notes
Listen to the Full Business Reboot Series:
Part 1 | Assess & Reflect: Setting the Foundation
Part 2 | Building Your Strategic Roadmap
Part 3 | 3 Ways to Boost Your Visibility
Part 4 | How You Can Start Making Better Decisions in Your Business

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE
CALLED TO BOTH COMMUNITY
Read the full show notes from today’s episode HERE.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
16 min
April 27How to Build a Sustainable Business: 3 Growth Practices That Actually Work
If you take your business growth seriously and you also like having a life and having margin very intentionally built into your life, then you are actually going to be a big fan of this episode. Today I'm sharing intentional growth practices for a sustainable business.

In This Episode You'll:
Explore the importance of radical honesty and accountability.
Be challenged to establish your dream schedule today.
Learn the power of systems and softwares.
Find it quickly:
:53 - The Power of Accountability in Business
4:48 - Radical Honesty and Accountability
8:42 - Establishing Your Schedule
13:04 - Systems & Softwares
Mentioned in this Episode:
Episode 10: The Softwares, Tools, and Apps I Use to Run My Business
Episode 102: Ask Joy: Team Building, Delegation, & Running Multiple Brands
Jasmine Star
HoneyBook
Book a Call with me!
More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE
Read the full show notes from today’s episode HERE.
CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!
Book now: joymichelle.co/coaching
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
22 min
April 20177: Building a Business You *Actually* Enjoy, Feels Fun, & Brings Contentment
If your business doesn’t feel fun anymore, this episode is your reset button. Today, I’m talking about a theme that’s been coming up again and again with the women I coach: how to build a business that actually feels good to run. Because here’s the truth—your business can feel aligned, joyful, and deeply fulfilling.
In this episode, I’m reflecting on my own sabbatical I took when I realized I had lost the spark in my business, along with the exact questions and shifts that helped me rebuild something I truly love.
You’ll walk away with a new lens for evaluating your business and practical ways to bring more joy, contentment, and alignment into your work right now.
In this Episode:
How to identify what actually brings you joy in your business
The powerful questions that helped me realign my work and life
Why “someday” thinking is keeping you stuck—and how to change it
Mentioned in this Episode:
Your Dream Life Starts Here
More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!
Book now: joymichelle.co/coaching
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
27 min
April 13176: Here’s What Separates Photographers Who Rise to The TOP From Photographers Who Plateau
If you’ve ever felt like you’re doing everything right, but you're still not seeing the growth you expected—this episode is going to shift everything. In today’s episode, I’m unpacking the real reason some photographers continue to grow year after year while others plateau.
Spoiler alert: it’s not talent, effort, or even how much you want it.
I’m sharing what I’ve observed after years of coaching photographers and building my own business—and the truth might surprise you. If you’re someone who wants to raise your prices, attract better clients, and build a thriving business without sacrificing your life, this episode is for you.
In this Episode:
Why working harder isn’t the answer to breaking through your current level
The hidden ceiling that comes from building your business alone
The three growth accelerators that actually move the needle
Find It Quickly:
2:23 - Why Some Photographers Stall
3:40 - Stop Building in Isolation
5:30 - Perspective Changes Everything
6:22 - Sequencing Your Investments
7:45 - Accountability to Break Blocks
9:11 - Momentum From the Right Room
Mentioned in this Episode:
DM for Rise Collective information: instagram.com/joyymichelle

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.
Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!
Book now: joymichelle.co/coaching
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
14 min
April 06175: Stop Working Like a Photographer. Start Thinking Like a CEO.
There is one shift that will completely change the way you run your business—and it has nothing to do with strategy. In today’s episode, I’m diving into a powerful identity shift that I’ve been seeing come up again and again in my coaching conversations. It’s not about doing more, working harder, or tweaking your pricing—it’s about how you see yourself.
I’m breaking down the difference between operating as a photographer who runs a business versus stepping into the role of a CEO who happens to be a photographer. This shift can unlock growth, clarity, and sustainability in ways that strategy alone never could.
In this episode:
The key differences between a photographer mindset and a CEO mindset
Why so many creatives hit a plateau and how to move past it
What it actually looks like to operate like a CEO in your day-to-day business

Find It Quickly
00:00 - Introducing the identity shift that changes everything
01:56 - Are you thinking like a photographer or a CEO?
03:00 - How each mindset approaches growth, pricing, and slow seasons
04:54 - What it actually looks like to operate like a CEO
07:08 - Why the rooms you’re in shape your growth
10:00 - Questions to help you shift your mindset

Mentioned in this Episode:
DM for Rise Collective information: instagram.com/joyymichelle

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.
Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!
Book now: joymichelle.co/coaching
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
14 min
March 30The Real Strategy Behind Audience Engagement That Actually Converts
How do I get my audience to respond to my content so it feels more like a dialogue and less like a one sided conversation? There’s a real reason we want our audience to respond, as it's an essential part of the sales process. In today's episode, I'm highlighting how you can get the responses you're looking for by training your audience to talk to you!
This episode originally aired as episode 127 on December 23, 2024.

In This Episode You'll:
Explore the value of an audiences' response.
Learn the key to training your audience to respond.
Understand the key prompts that encourage your audience to talk to you.
Find it quickly:
1:42 - The Importance of Audience Engagement
4:23 - Choosing the Right Platform for Engagement
6:46 - Creating Content that Invites Dialogue
9:07 - Handling Initial Quietness and Building Relationships
10:37 - Responding to Engagement and Being Active
13:45 - Understanding Different Audience Types
Mentioned in this Episode:
Episode 45: Pushing Past Perfectionism in Your Content, Business, and Beyond

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE
Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!
Book now: joymichelle.co/coaching
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
21 min

About Called to Both - Balancing Motherhood and Business for Photographers

From the publisher's feed

Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh…