How You Pictured It

In this episode of the How You Pictured It Podcast, we explore how to build meaningful client relationships through the power of Enneagram marketing. If you're a small business owner in service-based industries like photography, bookkeeping, real estate, or consulting, this episode is for you!

Discover how understanding your brand’s Enneagram type—whether you're a Helper (Type 2), Loyalist (Type 6), or Peacemaker (Type 9)—can transform your marketing strategy and help you connect deeply with your ideal clients.

💡 Key Takeaways:

• How to use relationship-focused marketing to attract loyal clients
• Proven Enneagram marketing strategies to grow your business
• Practical tips to enhance client trust and build authentic connections
• Ways to align your marketing with your brand’s personality for better results

Whether you're just starting out or looking to strengthen your brand strategy, this episode is packed with actionable insights to help you stand out in a crowded market.

👉 Take the free Brand Enneagram Quiz at dearkatebrandstrategy.com/quiz and find out how your Enneagram type can shape your business success!

Your Marketing Field Guide Workshop
https://dearkatebrandstrategy.com/workshop

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

In this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand's unique personality and strengths. I explain the importance of standing out in today's competitive market and how brand Enneagrams can simplify and enhance your marketing efforts. I outline the nine different brand Enneagram types, describing each type's characteristics and how they can connect with your ideal clients. Take the quiz at dearkatebrandstrategy.com/quiz to discover your brand Enneagram type and get personalized marketing strategies.

00:00 Introduction to Brand Enneagrams

00:32 Understanding the Importance of Being Different

01:02 What is a Brand Enneagram?

01:32 Why Service-Based Businesses Need Brand Enneagrams

02:58 The Nine Brand Enneagram Types

04:28 Applying Your Brand Enneagram

05:12 Discover Your Brand Enneagram Type

05:58 Practical Applications of Brand Enneagrams

07:24 Conclusion and Next Steps

Your Marketing Field Guide Workshop
https://dearkatebrandstrategy.com/workshop

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

This week, I dive into essential tips for anyone looking to take the plunge into building their site, touching on the importance of selecting the right platform, the power of starting with a solid template, and learning just what you need - nothing more, nothing less. I also emphasize the game-changing impact of having a strategic roadmap, staying motivated, and the accountability factor in bringing your website dream to life. Moreover, I discuss the undeniable value of DIYing your website, from clarifying your business message to updating your site as your business evolves. Don't forget, I've wrapped up these insights into a handy, free checklist. Find it at dearkatebrandstrategy.com/list Whether you're here to learn, planning your next website project, or just curious, I've compiled every lesson learned into actionable steps. Let's make web design less daunting together! Dive in, and while you're here, feel free to like, subscribe, and drop your thoughts below. 

00:00 Introduction to a Photographer's Journey into Website Coaching
00:14 The Serendipitous Shift to Website Coaching
00:55 Essential Tips for DIY Website Builders
01:00 Choosing the Right Platform for Your Website
02:23 Learning What You Need to Know: Simplifying the Process
02:49 The Power of a Good Template
04:55 Navigating Website Design Jargon and Language
06:06 Creating a Roadmap for Your DIY Website
07:20 The Importance of Motivation and Accountability
08:20 The Value of DIYing Your Website
09:32 Recap and Final Thoughts

Your Marketing Field Guide Workshop
https://dearkatebrandstrategy.com/workshop

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

So many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I'm sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analytical tools like Google Analytics, Google Search Console, and Hotjar to collect meaningful data on website traffic, user behavior, and email marketing effectiveness. We also discuss how our email marketing stats and post-sale feedback can help. Next, we examine common hurdles at various sales funnel stages—from awareness to action—highlighting problems like insufficient traffic, poor traffic quality, weak brand messaging, and technical issues. Using our data at different points through the stages of the customer journey makes it easier for us to make effective decisions in our business and close more sales. 


00:00 Introduction: The Common Mistakes of Small Business Owners
00:27 Identifying the Real Problems Behind Business Symptoms
01:23 Harnessing Data to Diagnose Business Issues
01:44 Essential Tools for Gathering Business Insights
02:07 Deep Dive into Analytics and User Behavior
03:36 Leveraging Email Metrics for Business Growth
04:49 Utilizing Customer Feedback for Strategic Adjustments
05:56 Navigating the Sales Funnel: Common Problems and Solutions
10:35 Conclusion: Making Informed Decisions with Accurate Data

Your Marketing Field Guide Workshop
https://dearkatebrandstrategy.com/workshop

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

This week we're talking about the power of market research in creating your offers and attracting your dream clients. But we're putting a spin on it! Market research can be a very time consuming and costly endeavor especially for solopreneurs. I'm sharing how you can use AI to help analyze and access research into you target audience. Making it easier for small business owners to get the data they need to create magnetic marketing. Prefer visuals? Find this episode over on youtube. https://youtu.be/1OMuBSd8GgI?si=i0CXqpqZTDCFsDdt

00:00 Introduction to a Unique Podcast Episode

00:20 The Power of Market Research and AI

01:03 Understanding Your Ideal Client Avatar

01:50 Gathering Market Research Data

02:29 Leveraging AI for Market Research

04:25 Crafting Effective AI Prompts

08:07 AI-Assisted Competitor and Testimonial Research

10:19 Innovative Market Research: Interviewing AI

12:09 Conclusion and Invitation to Engage

Your Marketing Field Guide Workshop
https://dearkatebrandstrategy.com/workshop

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

Sitting with things unfinished, unpublished, and maybe even unstarted for fear of it not being perfect? Listen in to this quick pep talk about the power of getting things done and letting the perfectionism go. 

Your Marketing Field Guide Workshop
https://dearkatebrandstrategy.com/workshop

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

Get the Website That Sells Launch List: https://dearkatebrandstrategy.com/list

Welcome back to 'How You Pictured It'! It’s been a while since our last get-together, and I'm thrilled to catch up. During our break, I’ve been busy crafting new offerings for you all, including launching my Showit template shop, and unveiling the Website Writer Workbook and Website Writer AI tools to make your website copywriting a breeze. You can check these out at dearkatebrandstrategy.com/shop. But let's dive into today's meaty topic: SEO, or search engine optimization. It might sound daunting, but trust me, it's simpler than it appears. We're going to unravel how to make sure our websites are Google's best friend, making them visible to the right crowd. Today, we'll talk about three key strategies - utilizing the precise words people actually search for, structuring our web pages for ease of use, and tagging everything properly. I'll share how making slight adjustments, with tools like SEMrush or Google's Keyword Planner and ImageOptim, can significantly impact your site's visibility. We'll also cover how to write content that engages users first - because, at the end of the day, it's all about making sure they find what they need on our sites. Plus, I’ll touch on some off-page SEO strategies to take your site's visibility up a notch. Whether you're a newbie just starting out or looking to refine your strategy, these insights are designed to help you navigate the SEO maze with ease. If you're diving into SEO for the first time or just looking to brush up, I hope this episode sheds light on how straightforward it can really be. Feel free to reach out on Instagram @dearkatebrandstrategy with any questions! Looking forward to our next chat; there's more where this came from!

00:00 Introduction and Welcome Back

00:36 Understanding SEO Basics

01:10 Optimizing Website Design for SEO

01:33 Keyword Research and Usage

04:59 Structuring Web Pages for SEO

08:07 Image Optimization and Labeling

10:44 SEO Titles, Meta Descriptions, and URLs

12:46 Off Page SEO and Final Thoughts

Your Marketing Field Guide Workshop
https://dearkatebrandstrategy.com/workshop

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

Today I'm chatting with Lisa Rebel of Rebel Girl Marketing, an expert with over 30 years of experience in corporate America in sales and marketing. Lisa discusses the importance of networking for business success and shares practical tips on crafting a 'power pitch' for effective introductions at networking events. She offers advice to introverts on building confidence and managing nerves for networking events. Lisa also highlights the importance of follow-ups after networking events.

00:00 Introduction and Overview
01:17 Lisa's Approach to Marketing and Her Book
02:48 The Importance of Networking for Small Business Owners
03:47 How to Get Started with Networking
06:47 The Art of Introducing Yourself at Networking Events
10:50 Creating an Effective Pitch
18:14 The Art of Networking: Making a Lasting Impression
18:57 The Power of Repetition in Networking
20:21 The Art of Follow-Up After Networking
21:49 Networking: Not Just About Selling
23:08 Finding Networking Opportunities
26:26 Overcoming Networking Nerves for Introverts
28:30 Where to Find Lisa and Final Thoughts
29:04 Lightning Round of Questions
33:17 Conclusion and Final Remarks

Find Lisa at
https://rebelgirlmarketing.com/
LinkedIn
Facebook
Instagram
The Rebel Girl's Guide to Marketing Podcast

Book Recs:
The Midnight Library
Speak With Confidence

Your Marketing Field Guide Workshop
https://dearkatebrandstrategy.com/workshop

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

In this episode, the I'm chatting with Liz Wolfe of Liz Wolfe Coaching about the topic of procrastination. First, Liz shares her journey from a corporate career to becoming a business coach for entrepreneurs and how she's built her business to fit her life just how she pictured. 

Liz then shares why we procrastinate, ways to get out of procrastination and how to procrastinate well. 

00:00 Introduction and Overview
00:28 Meet Liz Wolfe: From Corporate to Entrepreneurship
03:30 The Entrepreneurial Journey: Building a Business to Fit Your Life
06:33 Unpacking Procrastination: Understanding Resistance
09:37 Overcoming Procrastination: Identifying and Addressing Hidden Barriers
12:44 Real-Life Examples: How to Break Free from Procrastination
15:40 The Power of Small Actions: Discipline Comes from Success
18:35 Time Management Strategies: Time-Based, Task-Based, and Target-Based
20:01 The Satisfaction of Task Completion
20:16 The Power of Deadlines
21:30 Balancing Productivity and Free Time
22:37 The Importance of Structured Time
26:32 The Role of Accountability in Productivity
28:58 The Art of Productive Procrastination
30:45 The Power of Delegation and Elimination
35:09 The Joy of Creative Hobbies
35:59 The Value of Constant Learning
36:57 Conclusion and Final Thoughts

Find Liz:
Website: https://lizwolfecoaching.com
Free Quiz to find your CEO type: https://lizwolfecoaching.com/quiz
Facebook: https://www.facebook.com/lizwolfecoach
LinkedIn: https://www.linkedin.com/in/lizwolfecoach/
YouTube: https://www.youtube.com/channel/UCiZPlPhb8fgW3sjD2vd6VZA
Instagram: https://www.instagram.com/lizwolfecoach/

Other resources:
Big Magic by Elizabeth Gilbert
Procrastinate on Purpose by Rory Vaden
Magic Lessons Podcast

Your Marketing Field Guide Workshop
https://dearkatebrandstrategy.com/workshop

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

In this episode with Christine Michaelis of Creative Startup Academy, we're talking about how to get more happiness in your life and in your small business.  She  shares her journey towards happiness and wellbeing, a topic she deeply cares about and has written a book on called 'The Happiness Formula'. Christine highlights the importance of having a positive mindset, fostering relationships, and pursuing meaningful goals to achieve happiness. She discusses the importance of personal and business values and maintaining a work-life balance to sustain a successful, fulfilling business. Christine shares her experience with neurolinguistic programming (NLP) and how it allowed her to view communication and self-talk in a different light.

00:00 Introduction and Guest Presentation

01:05 Christine's Journey into Entrepreneurship

02:21 Balancing Business and Personal Life

04:37 Understanding Happiness

07:07 The Happiness Formula

10:02 Applying Happiness in Business

14:20 Christine's Personal Journey to Happiness

18:10 The Role of NLP in Happiness

22:55 Making Business Choices Aligned with Happiness

26:18 Christine's Current Projects and Final Thoughts

Find Christine:
https://www.creativestartupacademy.com/
https://uk.linkedin.com/in/christinethecoach

Book Recommendations: The Jelly Effect
The Seven Sisters

Your Marketing Field Guide Workshop
https://dearkatebrandstrategy.com/workshop

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com