In today’s episode, I’m sharing how you can use AI tools like ChatGPT or Claude to actually amplify your voice, not replace it. Whether you're a coach, creative, or personal brand, these simple strategies will help you collaborate with AI in a way that sounds like you and connects with your dream clients.

We’ll cover:

• Why AI content often sounds so generic (and how to fix it)
• How to feed AI your real voice and context
• Easy prompts that help AI collaborate with you—not take over
• How to use AI for brainstorming, decision-making, and content planning
• The tool I use to make every AI interaction faster and more accurate

Plus: I’ll show you how to get started today without feeling overwhelmed—and how to build your own Marketing Field Guide when you’re ready to level up.

🔗 Links Mentioned:

• Grab AI Weekly (Free Prompts + Guide): dearkatebrandstrategy.com/aiweekly
• Discover Your Brand Blend with Marketing Trail Mix: dearkatebrandstrategy.com/trailmix

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Five Essential Questions Your Homepage Must Answer

Your homepage is more than just a welcome mat; it's a snapshot of your entire business. In this video, we cover five critical questions every homepage needs to answer to convert visitors into ideal clients and rank well on Google. First, make sure your homepage clearly states what you do, followed by defining your audience. Next, distinguish what makes you different and guide visitors on what to do next. Lastly, build trust by showcasing testimonials and social proof. Bonus tips include leveraging SEO strategies and starting with your services or about page if you're stuck.

00:00 Introduction: The Importance of Your Homepage
00:16 Question 1: What Do You Do?
01:07 Question 2: Who Do You Help?
02:25 Question 3: What Makes You Different?
03:04 Question 4: What Should They Do Next?
03:28 Question 5: Why Should They Trust You?
04:14 Bonus Tips and Recap

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Ever feel like building a website is an impossible task? You’re not alone! But what if you had a virtual assistant helping you every step of the way? That’s exactly what AI can do! In today’s episode, I’m breaking down 7 powerful ways AI can make your DIY website journey faster, easier, and stress-free.

We’re covering:
✅ How AI can help with SEO & competitor research so you stand out
✅ Using AI to write website copy that connects & converts
✅ AI-powered brand colors, fonts, and mood boards
✅ Generating custom stock photos to match your brand
✅ AI-assisted layout & design inspiration to make your site shine
✅ Adding custom code (without knowing how to code!)
✅ Using AI for market research & ideal client insights

If you’re a small business owner, creative entrepreneur, or service provider DIY-ing your website, this episode is packed with actionable tips to help you work smarter, not harder!

🔗 Mentioned Resources & Links:
Website Writer AI – AI-Powered Copywriting for Showit
Free Website Checklist – Make Sure You Have the Essentials

💬 Which AI trick are you most excited to try? Let’s chat!
DM me on Instagram [@dearkatebrandstrategy] or leave a review & let me know!

🎧 Love this episode? Don’t forget to subscribe & leave a review on Apple Podcasts or Spotify!

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Struggling to create content that feels right for your brand? You're not alone! Whether you're DIYing your marketing, using AI, or outsourcing, inconsistent branding could be the reason why your marketing isn’t working as well as it should.

In this episode, I’ll break down:
✅ Why brand consistency builds trust and increases sales (by 10-20%!)
✅ The key elements of brand guidelines that make marketing easier
✅ How to stop wasting time on content that doesn’t feel right
✅ How to create brand guidelines that help you show up confidently

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If you’ve been putting off building or updating your website because it feels overwhelming, expensive, or just plain frustrating—you’re not alone. But here’s the truth: your website isn’t just an online brochure or a digital business card. It’s a powerful tool that can bring in leads, establish your credibility, and work for you 24/7—if it’s built strategically.

In today’s episode, we’re tackling 9 common website myths that keep small business owners from getting real results online. From the belief that "if you build it, they will come" to thinking "social media is enough," these myths could be costing you clients and sales.

📌 In This Episode, You’ll Learn:
✅ Why SEO isn’t as complicated as you think
✅ Why a pretty website alone won’t get you bookings
✅ The real reason free website builders and AI tools can hurt your business
✅ Why social media is NOT a replacement for your website
✅ How to turn your site into a lead-generating machine (without constantly rebuilding it)

🎧 Episode Breakdown & Timestamps:
00:00 Welcome – Why website myths are hurting your business
00:43 Myth #1: "If I build it, they will come" (Why your website needs strategy, SEO, and content)
01:38 Myth #2: "A pretty website is all that matters" (Why visuals alone won’t get you clients)
02:35 Myth #3: "I can just use a free website builder or AI" (Why free tools may cost you in the long run)
03:40 Myth #4: "I don’t need a website, social media is enough" (Why your website is your brand’s home base)
05:10 Myth #5: "SEO is too complicated for DIYers" (SEO is simpler than you think!)
06:25 Myth #6: "I just need to buy a template and fill in the blanks" (Why templates need customization)
07:30 Myth #7: "Mobile design doesn’t matter that much" (Most visitors browse on mobile first!)
08:20 Myth #8: "Websites are just online brochures" (Your website should work like a salesperson)
09:12 Myth #9: "I can just set it and forget it" (Why website updates keep your business visible)
10:30 What to do next – How to build a website that sells for you

💡 Resources & Next Steps:
🚀 Want to stop second-guessing your website? Build a strategic site that helps you get found, attract ideal clients, and grow your business—without the guesswork.

🎯 Join Brand Base Camp for expert guidance, live support, and all the tools you need to create a website that works for you:
👉 dearkatebrandstrategy.com/bbc

📢 Let’s Connect!
✨ Have a question about today’s episode? DM me on Instagram [@dearkatebrandstrategy] or leave a review!
✨ Loved this episode? Share it with a fellow entrepreneur who needs a website that works!

🎙️ Subscribe & Review
Don’t forget to subscribe so you never miss an episode! If you found value in today’s episode, leave a review—it helps more small business owners get the website clarity they need.

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Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m breaking down why blogging matters more than ever, especially for small businesses looking to stand out online.

We’ll talk about how blogging can help you show up on Google (where people are actually searching for your services), why it’s a better long-term investment than social media posts, and how you can turn one blog into tons of content. Plus, I’ll give you a sneak peek at my new blogging mini-course, which is designed to make blogging doable, strategic, and impactful for your business.

Whether you’ve been blogging for years or are just dipping your toes in, this episode is packed with ideas to help you create blogs that work for you, not just take up time.

Here’s what we’re covering:

• Why Google is a goldmine compared to social media.
• How blogging builds credibility and attracts your dream clients.
• Busting myths like “blogging is dead” and “I’m not a good enough writer.”
• The secret sauce: long-term benefits of blogging you can’t get elsewhere.
• Practical tips to make blogging simple and effective.
• Why small businesses (yes, even solopreneurs!) can use blogging to go head-to-head with the big guys.

Episode Breakdown:

• 00:00 Introduction: Why Google Wins Over Social Media
• 00:25 Why Blogging Deserves a Spot in Your Marketing Strategy
• 01:08 Myth Busting: The Truth About Blogging
• 02:43 Blogging’s Long-Term Benefits (Spoiler: It’s Worth It)
• 04:19 Easy Tips to Get Started (or Reignite Your Blog)
• 05:38 Wrapping Up: How Blogging Levels the Playing Field

If this episode gets you fired up about blogging, get on the waitlist for my blogging mini course!  It launches this Black Friday and you can grab it for up to 60% off!! I’ll show you how to create strategic, SEO-friendly blogs without burning yourself out. Let’s make blogging your business’s best-kept secret weapon!

Listen to my episode on SEO here:  https://dearkatebrandstrategy.com/podcast/simple-smart-seo-practical-tips-for-improving-your-websites-search-rankings/

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In this episode of the How You Pictured It Podcast, we explore how to build meaningful client relationships through the power of Enneagram marketing. If you're a small business owner in service-based industries like photography, bookkeeping, real estate, or consulting, this episode is for you!

Discover how understanding your brand’s Enneagram type—whether you're a Helper (Type 2), Loyalist (Type 6), or Peacemaker (Type 9)—can transform your marketing strategy and help you connect deeply with your ideal clients.

💡 Key Takeaways:

• How to use relationship-focused marketing to attract loyal clients
• Proven Enneagram marketing strategies to grow your business
• Practical tips to enhance client trust and build authentic connections
• Ways to align your marketing with your brand’s personality for better results

Whether you're just starting out or looking to strengthen your brand strategy, this episode is packed with actionable insights to help you stand out in a crowded market.

👉 Take the free Brand Enneagram Quiz at dearkatebrandstrategy.com/quiz and find out how your Enneagram type can shape your business success!

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In this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand's unique personality and strengths. I explain the importance of standing out in today's competitive market and how brand Enneagrams can simplify and enhance your marketing efforts. I outline the nine different brand Enneagram types, describing each type's characteristics and how they can connect with your ideal clients. Take the quiz at dearkatebrandstrategy.com/quiz to discover your brand Enneagram type and get personalized marketing strategies.

00:00 Introduction to Brand Enneagrams

00:32 Understanding the Importance of Being Different

01:02 What is a Brand Enneagram?

01:32 Why Service-Based Businesses Need Brand Enneagrams

02:58 The Nine Brand Enneagram Types

04:28 Applying Your Brand Enneagram

05:12 Discover Your Brand Enneagram Type

05:58 Practical Applications of Brand Enneagrams

07:24 Conclusion and Next Steps

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This week, I dive into essential tips for anyone looking to take the plunge into building their site, touching on the importance of selecting the right platform, the power of starting with a solid template, and learning just what you need - nothing more, nothing less. I also emphasize the game-changing impact of having a strategic roadmap, staying motivated, and the accountability factor in bringing your website dream to life. Moreover, I discuss the undeniable value of DIYing your website, from clarifying your business message to updating your site as your business evolves. Don't forget, I've wrapped up these insights into a handy, free checklist. Find it at dearkatebrandstrategy.com/list Whether you're here to learn, planning your next website project, or just curious, I've compiled every lesson learned into actionable steps. Let's make web design less daunting together! Dive in, and while you're here, feel free to like, subscribe, and drop your thoughts below. 

00:00 Introduction to a Photographer's Journey into Website Coaching
00:14 The Serendipitous Shift to Website Coaching
00:55 Essential Tips for DIY Website Builders
01:00 Choosing the Right Platform for Your Website
02:23 Learning What You Need to Know: Simplifying the Process
02:49 The Power of a Good Template
04:55 Navigating Website Design Jargon and Language
06:06 Creating a Roadmap for Your DIY Website
07:20 The Importance of Motivation and Accountability
08:20 The Value of DIYing Your Website
09:32 Recap and Final Thoughts

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So many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I'm sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analytical tools like Google Analytics, Google Search Console, and Hotjar to collect meaningful data on website traffic, user behavior, and email marketing effectiveness. We also discuss how our email marketing stats and post-sale feedback can help. Next, we examine common hurdles at various sales funnel stages—from awareness to action—highlighting problems like insufficient traffic, poor traffic quality, weak brand messaging, and technical issues. Using our data at different points through the stages of the customer journey makes it easier for us to make effective decisions in our business and close more sales. 


00:00 Introduction: The Common Mistakes of Small Business Owners
00:27 Identifying the Real Problems Behind Business Symptoms
01:23 Harnessing Data to Diagnose Business Issues
01:44 Essential Tools for Gathering Business Insights
02:07 Deep Dive into Analytics and User Behavior
03:36 Leveraging Email Metrics for Business Growth
04:49 Utilizing Customer Feedback for Strategic Adjustments
05:56 Navigating the Sales Funnel: Common Problems and Solutions
10:35 Conclusion: Making Informed Decisions with Accurate Data

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