How You Pictured It

This is episode 3 of our 4 part series on websites for creative entrepreneurs!

This week we are talking about the pages you need on your website and what belongs on each page. We're talking about the Home Page, About Page, Services Pages/Sales Pages, Blog Pages, and Contact pages

I break down the overall content and purpose of each page and discuss the flow of your site. We get into what information needs to be on your site and how you can make it easy for potential clients to find what they need on your website in order to book with you and become raving fans! 

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

Episode 2 of 4 in the series on Strategic Websites for creative entrepreneurs and small businesses is all about how to get a strategic website. I talk about:

• My journey with building websites and the different platforms I've used
• Why Showit is my most recommended platform for creatives and service based businesses
• The parts that go into a strategic website and what roles you might want to hire out
• The 3 main ways to go about website design including Full Custom Websites, Template Customization, and DIY
• Plus a bonus 4th option and overview of The Website Launch Accelerator

Next week, we'll talk about the pages you need on your website, how they fit into your marketing strategy, and what goes on each page.

Get a free month of Showit.

Find Kate: Web
Instagram

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

This is the first in a series of 4 episodes on Websites for Creative Entrepreneurs. This week we are tackling the topic of Strategic Website Design: What it is, and how it benefits your small business.  

You'll hear:

- Three factors of a great website - strategy, site design, and showing up, and how they all contribute to noticeable growth

- Understanding how a strategic website design can help grow your creative small business

- The importance of aligning the messaging and design with your ideal client's needs and struggles, so they feel understood, leading to increased conversion rates

- Combining visual elements such as colors, logos, design and messaging to create a customer experience that makes them feel at home on your website

- How a clear customer journey, messaging, and branding can help you attract the right clients while repelling those who don't align with your business objectives

- The advantages of prioritizing good design for your website - from building credibility and trust with potential buyers to higher conversion rates and increased referrals

- How technical website design elements such as SEO, site speed, mobile optimization, media file sizing, and using suitable keywords all combine to ensure you rank high in search engines, leading to more traffic

Next week, I'll be sharing how to get a strategic website for your creative small business. We'll talk DIY, Full Custom Design, and Templates, from cost to time commitment, to the people you might want on your team to get a killer website. 

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

Today’s episode of our podcast explores the theme of power of choice and change in creating our own reality. The guest of the show is Kayla Burch,  mindset mentor and business coach who shares her inspiring story of transformation and empowerment. She discusses how you're always making a choice, even when you think you aren't,  and how she’s applied this mindset to her life and business endeavors.

Key Points:

- Kayla shares how being diagnosed with Lyme disease led her to feeling powerless and unable to care for her daughter without help. And how this moment led her to understand the power of choice. 

- Kayla gives advice on how to tap into your emotional body to understand your physical and emotional reactions to people, and how to become more aware of your subconscious beliefs.

- She highlights how limiting beliefs can negatively affect our life, including our financial mindset and personal relationships.

- Kayla emphasizes that accepting yourself is key to gaining acceptance from others and identifying those limiting beliefs that hold you back.

- She shares her personal experience of starting a side hustle that became her full-time work and how creating your own reality starts with making a conscious choice.

- Fear of being visible and both fear of success and failure can hold people back from pursuing their goals.

Learn more from Kayla at kaylaburchcoaching.com
Instagram: https://www.instagram.com/kaylaburch/

Learn more about the membership at  https://www.kaylaburchcoaching.com/a/2147545779/iSWQpTfF
Use code KATE for 30% off

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

In this episode, we explore the concept of cycle syncing and how it can help women be more effective in their daily lives. Our guest speaker is Amy of Amy Rae & Co, a functional health consultant specializing in women's hormone balance and gut health. Amy shares her journey from being a nurse turned photographer to a health coach and the lessons she learned about building your business to fit your life. 

We talk about:  

• What is cycle syncing and how it works
• Understanding the different phases of the menstrual cycle and their effects on energy and mood
• Tips for managing tasks according to menstrual phases
• How to track your body's cycle
• The significance of aligning tasks with natural rhythms and the moon cycle
• Avoiding burnout

Follow Amy's Instagram account @amyraeco for more information on functional health and cycle syncing.

Download Amy's free resource on cycle syncing, which includes nutrition and fitness tips for each phase of the menstrual cycle. https://www.amyrae.co/cycle/

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

In today's episode I'm joined by Shannon of @Mrs.Vondy and theemailclub.co to chat about using email in your photography business to build relationships and your income! 

We cover: 

• How you can get email wrong
• How to get started the right way
• Ideas for lead magnets, freebies, or opt-ins
• What a welcome sequence should include
• Ideal email schedules

and more!

Learn more from Shannon at
https://dearkatebrandstrategy.com/emailclub
https://www.instagram.com/mrs.vondy/

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

This one hits hard and close to home but is such an important conversation.  Sabrina and I connected at the Reset Conference in 2022 when I was freshly reeling from my dad's sudden death. At our next in-person meet-up, I learned more about Sabrina's experiences with grief through her talk at PhotoNative.

In this episode, we discuss how grief changes you personally and affects your small business.  Even if you haven't experience the death of a loved one, you've likely experienced grief in some form. This episode is a candid conversation on the types of grief we've experienced and how it's changed and continues to change us and our photography businesses.

Find Sabrina at
https://sabrinagebhardt.com/education-for-professional-photographers/
Instagram @sabrinagebhardtphotography

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

In this episode, I'm joined by Paige Griffith of The Legal Paige. She brings her legal expertise to the topic of AI programs like ChatGPT, ImagenAI, and AfterShoot, helping us get clear on how the programs should and should not be used in our photography businesses. 

We talk about:

• why these tools can be beneficial for us as small business owners
•  the safest ways to utilize them legally
• the biggest questions surrounding the future of AI and our culture

and more.

Find Paige at thelegalpaige.com
Instagram
YouTube

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

True to the title of this show, Brand Photography can help you get back to life How You Pictured It, when you first started your business. Maddie Peschong joins me in this episode to chat about pivoting from portrait and wedding photography into shooting for brands. 

We talked about:

• Skills needed as brand photographer vs. portrait 
• Prepping for brand photography sessions
• Helping clients understand their brand even if you don't consider yourself a marketing pro
• Myths surrounding brand photography
• Benefits of brand photography

You can find Maddie's Rebrand program at maddiepeschong.com
Or on Instagram @maddiepeschong

Find the video  version of this episode on YouTube 

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

**** Save your seat for my free masterclass! 

A MASTERCLASS FOR CREATIVES READY TO DIY THEIR WEBSITE ****

In this episode we are talking Pinterest for Photographers, Diversity in our work and online presence, and showing up authentically!

Listen in to this conversation with Kaitlin McKeeby

Website: www.kaitlinm.com
Pinterest: @kaitlinmckeeby
Instagram: @kaitlinmckeeby
TikTok: @itskaitlinm

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com