How You Pictured It

Get Soft Proofing Made Simple: How to cut your editing time in half while making more money

Where do we get our ideas about how we should price our photography and set up our businesses? What makes us think that more is better? That in-person sales is better? That there is only one right way to do things?

Today I'm sharing a bit of a case study on Ben & Jerry's Ice Cream and how they've created a place for themselves in the ice cream market and really dominated it. Ben & Jerry's only sells ice cream by the pint, not gallons, yet still is at the top of the list of ice cream sales in the US.  Why does this work and how can we translate that success to our photography business?

Learn more in today's episode of How You Pictured It.

Get Soft Proofing Made Simple: How to cut your editing time in half while making more money

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In this episode, I'm sharing 5 ways I am making the most of my time this summer. I love summer and spending time with my kids but it can be hard to juggle all of that summer fun with running a business!

I also introduced my new course Soft Proofing Made Simple, learn more at https://softproofingmadesimple.com

Other software mentioned:
MissingLettr: https://lttr.ai/jK3k
Dubsado:  dubsado.com/?c=dearkate
Tailwind:  https://www.tailwindapp.com/i/dearkatestudios

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In this episode, I explain the three most common pricing models photographers use in their businesses. There is no one best pricing model, only the one that is best for you. You have to find what works with your priorities and values and matches your target client.

The three pricing model discussed are:

1. Shoot and burn, all-inclusive, or flat-rate
2. In-Person Sales
3. Online sales with packages or collections

Take  "Your Perfect Fit Pricing Model" Quiz at https://dearkatestudios.outgrow.us/PerfectFitPricingModel

Learn all about soft proofing at softproofingmadesimple.com

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Do you ever feel that internal conflict? Trying to decide if you should pull out your camera and record the moment or just sit and enjoy and be part of it? I've personally tended more towards being in the moment but recently had some big shifts in my thinking. Today I'm sharing how losing my dad has changed my perspective on taking the picture. 

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This week on the How You Pictured It podcast I'm sharing seven strategies to help get you out of that funk. Mostly, because I've been in one recently myself! Here are some of the things I do to start making progress again and get inspired and motivated in my photography business. 

1. Rest. Sometimes I really just need to do nothing, or catch up on This is Us.
2. Change your scenery. This week I went out to the backyard to work for a bit and that simple movement got my juices flowing a bit.
3. Fill your cup. Treat yourself to something like a long bath or a trip through the Dutch Bros.
4. Delight your senses. Browse through Pinterest for great works of art. Stroll through a museum, library or bookstore. Put on a great podcast or playlist and pop in your headphones. (This is my current favorite on Spotify)
5. Learn something new. Typically, I find something that's totally unrelated to the thing I need to be doing, but sometimes it's good to find a new skill in the area you are working too! Just stretching your brain in a different way will help the inspiration come.
6. Put a limit in place. Need to post to social? Give yourself 10 minutes to see how many posts you can schedule. Feeling bored with your images? Don't let your aperture get above 2.8 or decide you'll only shoot with a certain lens for a whole session. Limits help us find ways to push ourselves.
7. Brain dump. Get out a piece of paper and just start writing. Sometimes we have so many ideas in our head competing for attention we can't hear any of them. Spilling out all of your thoughts on paper gives them all space to breathe and you can then hone in on what actually needs your attention.

I'd love to hear what's working for you too! DM or tag me in your stories @dearkatebrandstrategy

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As business owners and creatives we are always curious and constantly learning. There is always something that we could do better, more efficiently, more creatively, etc. In this episode, I'm sharing how the person you learn from and the type of education you choose can greatly affect your success. Listen in for  5 questions to ask yourself before choosing your next course, workshop, coaching, or mastermind. 

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Learn all you need to know about soft proofing at http://softproofingmadesimple.com

Are you someone who dreads editing because you know it's going to be a big time commitment? You have a hard time narrowing down images for a client's final gallery and then end up editing for hours on end or comparing two photos that are nearly the same, feeling unsure which one the client will like better?

Maybe you're tired of knowing that all of the time and effort you've put into this process isn't fully appreciated by the client?  They'll love the final result and share and a print several of the images you delivered but so many more just sit on a hard drive somewhere unseen and unloved. 

Soft-proofing or softproofing is a way of showing your clients images before they've been through the  full editing process.  Take a listen to this episode to learn more about the process and the benefits for both the client and the photographer. You'll also hear who this method IS NOT for.  

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Have you heard of the practice of choosing a word of the year? I talk more about exactly what a "word of the year" is and go into my word for 2022 which is Ease.  I share how I see ease and how I'm using the word as a guidepost for decisions in 2022. I talk about ease in personal and business decisions + how to bring ease to your clients. This episode is your permission slip  to "Let it Be Easy" as coined by Susie Moore in her book of the same title.

I also share about the upcoming audio summit for photographers that I'm putting the final touches on now. Registration officially opens Thursday with more details, but you can get on the early bird list here.

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Have you tried shooting mini sessions in the past only to feel completely exhausted and under paid? This week, we are talking about 3 big mistakes photographers make when in comes to mini sessions and what to do instead. 

We'll cover:

• 3 mistakes when it comes to booking, scheduling, and pricing mini sessions.
• The benefits of mini sessions for both the photographer and the client.
• 3 software programs I use to save even more time when it comes to delivering a great experience for my mini session clients. 

Let me know what you think and if mini sessions have worked or flopped for you in the past!

The software mentioned today:
Flodesk, a beautiful and easy to use email platform:  https://flodesk.com/c/PHZFR6
Dubsado, a client management software and online scheduling service: dubsado.com/?c=dearkate
 
Pic-Time, gallery software that works for proofing galleries and final delivery. Your clients can choose from many beautiful prints and products from professional labs and you don't even have to place the orders! pic-time.com code dearkate

**These are affiliate links and will provide you with a discount on these services. I also recieve a small commission when you purchase through my link but I only ever share products I truly use and love!**

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In this episode, I'm sharing 7 of my favorite book for business growth and inspiration. I also share my favorite platform for listening to audio books, Scribd. Scribd is a subscription service that has a huge library of audiobooks, ebook, poddcasts, magazines and more. You get unlimited access to the content for a monthly fee of $9.99. Get a free month at: https://www.scribd.com/gi/1p2uky

Books mentioned in this episode:
Building a StoryBrand by Donald Miller
Made to Stick by Dan and Chip Heath
Big Magic by Elizabeth Gilbert
What Do You Do With an Idea? by Kobi Yamada
Everything is Figureoutable by Marie Forleo
Let It Be Easy by Susie Moore

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Learn more at Howyoupicturedit.com