How You Pictured It

In this episode of How You Pictured It, I'm talking about 6 videos you can create to book more photography clients. These are easiest to create as TikToks or Instagram Reels but you can translate these ideas into video content for your website or other social channels as well. You can even repurpose the actual reel to be used on your website as mentioned in this episode.

I get into the important marketing concept of the customer journey and meeting clients where they are at. Each of the video content ideas discussed has a purpose and meets clients along all parts of their journey.

The 6 Videos are:

1. Behind-the-scenes
2. Which one is your favorite?
3. What to expect from a session
4. What to wear
5. How to display photos
6. Meet the photographer

Hotshoe Phone Mount: https://amzn.to/3D5i18s

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Last week I got to attend a photography conference in Lexington, KY called The Reset Conference. This was year 9 of the conference but my first time attending. In this episode, I share what I loved about this conference in particular and my key takeaways from each of the speakers I heard.

Links:
Grab your ticket for 2023 https://theresetconference.ticketspice.com/resetchattanooga?r=KATE1224

Speakers I mentioned:

Day 1:
Vanessa Joy
Cherise Kiel -Newborn Wrapping
Amanda Warfield -Content Marketing Strategy
Mallory Jackson -Styled Children's Shoot

Day 2:
Creative Soul Photo -Styled Children's Photography
Still and Wild- Kim Bear - Still Life
John Branch IV Photography - YouTube
Octavia Elease Designs - Showit Designer

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One of the best parts of running your own business is that you get to set the rules. In this week's episode, we are talking about the boundaries you need in place in your business and how, oftentimes, saying no to something opens you up for more "YES!!".

Grab the free worksheets here: https://dearkatebrandstrategy.ck.page/60672a064a

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In this episode, we talk about outsourcing as a method to save time and keep you doing the work you love to do in your photography business. Oftentimes, we immediately think about editing when it comes to outsourcing for photographers but there are so many other tasks that outsourcing can help take off your plate. In this episode, I talk through several areas that outsourcing is available for. I then break down what step you need to take to make outsourcing happen.

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In this episode, we talk about the 9 signs that should make you consider raising your prices in your photography business.


Grab the Cost of Doing Business Calculator at dearkatebrandstrategy.com/CODB

Learn more about The Profitable Photographer Sales System 

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This episode is the first in a series on work/life balance for photographers. While I don't believe we can ever be in perfect balance, there are some ways to optimize our time and get the biggest return on the time we do spend. Today's episode focuses on automations. Automations are ways that we can reduce the need for human involvement in certain systems and processes with technology and tools. These 5 automations not only reduce your time investment, mental load, and overwhelm, but they wow your clients with a consistent and outstanding experience.

Learn more about Dubsado and save 20% off your first purchase here: dubsado.com/?c=dearkate

Get a free month of Pic-Time with code JJ4JX6 at pic-time.com

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Have you wondered what it's like to try in person sales for your photography business? In this episode, I share my journey with in-person sales and why it was and wasn't a great business model. I talk about how I got to the point of deciding to offer in-person ordering, what my experience was with IPS and why I ultimately changed my business model after a "successful" year. I share my current business model and talk about the idea that there is no one right way to price your business.

Show Notes

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In this episode, I share the benefits of blogging to get more clients into your photography business as well as some ideas to get you started using this very valuable marketing tool. You'll learn the 4 types of people we are targeting with our blog posts as well as ideas of blog topics for each of them. 

You can grab my free Blogging Checklist at dearkatebrandstrategy.com/blogging-for-photographers.

Show Notes

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In this episode, we talk about the biggest mistakes many photographers make when it comes to pricing.  When we are trying to determine how to charge clients there can be so much advice floating around that we end up undercharging for our services or not creating the right offer for our ideal clients. This episode shares the biggest pitfalls to watch out for. You'll also learn some best practices for making sure you aren't getting burnout and overwhelmed.

Grab the free Cost of Doing Business Calculator at www.dearkatebrandstrategy.com/CODB
Take the Free Quiz to Determine your Perfect Fit Pricing Model

howyoupicturedit.com/3

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We get overwhelmed and burnout far too often as photographers and I think much of it has to do with a lack of planning. Today's episode talks about my strategy to set up my calendar each year to make sure that I'm putting my values and priorities first, to live the life I have envisioned. This strategy is easy to follow and works for someone who is a little more go with the flow but knows that you can't get where you want to go without a roadmap.

Show Notes: howyoupicturedit.com/2

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