How You Pictured It

In this episode, I interview Dawn of Tech Savvy Creative about the use of AI and it's benefits for photographers. Dawn talked about what AI is and what it isn't.  We discussed different software tools such as AfterShoot, ImagenAI, and ChatGPT. Dawn and I discussed the ethical and legal* implications that might pop up using these tools. We also talked about using AI in our personal lives to get back more time for work!

Tools mentioned in today's episode:
AfterShoot
ImagenAI
Descript
ChatGPT
Rationale
Noty.AI
Tango

Find Dawn at Tech Savvy Creative
http://techsavvycreative.com
http://instagram.com/techsavvycreative
http://youtube.com/@techsavvycreative
http://facebook.com/thetechsavvycreative

Get the Tech Savvy Creative AI Guide
https://techsavvycreative.com/ai

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Learn more at Howyoupicturedit.com

Where are your goals coming from? Are they realistic and achievable for you? Do they fit your needs and priorities? How are you going to reach them?

These are just a few of the questions we tackled in this interview with Stephanie Taale of Flourish Online Management.

We also got into setting lifestyle goals as well as financial goals, systems and softwares to help you get more capacity, and one mistake Stephanie noticed in her research that so many photographers are doing! 

ABOUT Flourish Online Management
I’m Stephanie, I'm a wife, a dog-mama, an explorer and a Scotland-based mentor and I built my business as a self-taught brand/website designer & brand strategist after 6+ years as a business analyst and pricing manager (and managing a 65-million revenue portfolio for a Fortune 500 company).

And you don’t break a person away from creating action plans to streamline processes and increase revenue and profit so easily.

So now I –
- Bring this corporate experience into the creative world to teach established yet overwhelmed creatives/designers to step into their role as a CEO.
- Help them transform their business to be more profitable and sustainable through a proven 3-step framework.
- And serve up custom strategies based on their business, vision and this-is-enough-for-me-goals
… all in an era of feeling pressured to become a 6-figure business owner and one-size-fits-all approaches to growing a business.

https://www.flourishonlinemanagement.com/
https://www.instagram.com/flourishonlinemanagement
https://www.facebook.com/groups/marketwithconfidence
https://www.subscribepage.com/time-tracking-workbook

Get 30% off your first purchase of Dubsado CRM

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Learn more at Howyoupicturedit.com

Learn how deleting her Instagram account helped Brittnie reach 6 figures in her photography business. 

We talk about:

•  being authentic in your photography business and showing up as yourself. 
• boundaries between vulnerability and getting too personal
• building a brand
• doing what you love to avoid burnout
• connecting with clients

Find Brittnie at https://brittnierenee.com/
Instagram: https://instagram.com/brittnierenee_photo
Facebook Group: https://facebook.com/groups/capturethechaoscommunity
Podcast: https://brittnierenee.com/capture-the-chaos-podcast

Connect with Kate in the DMs: https://instagram.com/dearkatebrandstrategy
Learn more about brand strategy, Showit Websites, and coaching at www.dearkatebrandstrategy.com

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Learn more at Howyoupicturedit.com

In this first interview episode of How You Pictured It, I'm chatting with Colie James about all things CRM and Dubsado for Photographers. 

We talk about:

• When you should get started with a CRM
• Why Dubsado is a great choice for photographers and creatives
• Customizing your offer for each inquiry
• How Colie helps photographers set up their CRM
• The CRM Blueprint

Listen in for more!

Get the CRM Comparison Guide: https://coliejames.com/crm-comparison-guide
Save 30% off your first purchase with Dubsado plus $50.
Get The CRM Blueprint

Find 2022 Black Friday Deals for Photographers at dearkatebrandstrategy.com/blackfriday

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Learn more at Howyoupicturedit.com

Piggybacking off recent episodes and content I've been sharing about websites, let's roll back to what you need before you even start into building your website. A clear brand message. Brand messaging is more than just the text and the words that's better on your website. It's more about the overall feel of what you do, the transformation that you help people get from one point to the other, it's about, letting someone know that they've landed in the right place and that you can speak to the problem that they have and fill it and solve it in a way that will make their life better. 

In this episode, I'm sharing 9 questions to help you get clear on what you do, who do it for, and how to communicate that with the world. 

Get more details about the Website Launch Accelerator to help you launch your Showit website here: https://dearkatebrandstrategy.thrivecart.com/website-launch-accelerator/

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Learn more at Howyoupicturedit.com

Our website is our home base and the face of our business on the internet. Today, I'm walking you through an audit of your site to make sure it's doing it's job. Does your website hit on the three major points?

Mentioned in today's episode:

Copywriting for Creatives
Hotjar
Showit

Interested in launching a new Showit website with me as your coach? Dm me on instagram! 

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Learn more at Howyoupicturedit.com

In this episode, I'm talking availability vs. capacity. This is a timely episode as we are getting deep into the fall busy season for family photographers across the US.

I talk about the difference between capacity and availability. Knowing when to say no to those last-minute requests and some reminders to keep you from getting overbooked and overwhelmed.

I also introduced a new series coming to the podcast called Photographer Stories where I'll be interviewing photographers in all stages and seasons of business. I want to talk to YOU! You can find the details and my booking calendar at howyoupicturedit.com

The new website is up at dearkatebrandstrategy.com with some great freebies and resources as well! Would love for you to check it out!

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Being a solopreneur means that you are ALONE, A LOT.  It can feel so isolating in the day-to-day of running a photography business, but it doesn't have to be that way! In fact, we are all better together. In today's episode, I'm talking about ways you can feel more supported and connected and less alone in your photography business.

Let's work together!
softproofingmadesimple.com
dearkatebrandstrategy.com

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When you start running a photography business, you quickly realize there are a lot of pieces to communicating with your clients, getting paid, getting contracts signed and knowing who you are working with. A CRM of Client Relationship Management tool, can help you get all of those pieces into one place, and help you pull them together into streamlined systems and workflows. In this episode, I'm sharing exactly how a CRM can help you and why Dubsado is my favorite CRM tool.

The Dubsado summer sale is running July 18th through 22nd at 2pm EST. Lock in your price for life at this lower rate! You can use my code"dearkate" for an additional 30% off you first purchase. As a dubsado certified specialist I get to offer you this added perk! Click here: dubsado.com/?c=dearkate

My templates will be available soon in my Etsy shop at: https://www.etsy.com/shop/dearkatestudios
And on my website at www.dearkatebrandstrategy.com

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Learn more at Howyoupicturedit.com

What's the best pricing model? Should my pricing be on my website? How do I let people know I've raised my prices? I'm answering these big questions and sharing more about best practices for pricing your photography in today's episode.

Get my new course, Soft Proofing Made Simple for just $47 and enjoy a bonus live Q&A call and my email templates so you can get your new system in place quickly and easily!

Not sure if soft proofing is the right system for you? Take the Perfect Fit Pricing System quiz! 

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Learn more at Howyoupicturedit.com