How You Pictured It

What your fav frozen treat can teach you about running a photography biz


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Where do we get our ideas about how we should price our photography and set up our businesses? What makes us think that more is better? That in-person sales is better? That there is only one right way to do things?

Today I'm sharing a bit of a case study on Ben & Jerry's Ice Cream and how they've created a place for themselves in the ice cream market and really dominated it. Ben & Jerry's only sells ice cream by the pint, not gallons, yet still is at the top of the list of ice cream sales in the US.  Why does this work and how can we translate that success to our photography business?

Learn more in today's episode of How You Pictured It.

Get Soft Proofing Made Simple: How to cut your editing time in half while making more money

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How You Pictured ItBy Kate Hejde

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