Today we're diving into how my tagline has generated thousands of dollars & consistent new dream clients into my brand and business.   🔥

In this episode I'm going to break down how I created it, and also help you create your own on-brand tagline. We're not just creating a generic quote that sounds like everyone else, we're creating something that is so clear and specific, your dream clients come to you REPEATING your tagline as their biggest desire. 

Inside this episode, I’m breaking down:

• Why your tagline is more than just a generic "I help" statement
• How to create a tagline that actually sticks in the brains of your dream clients (so when they see someone ELSE In your industry, they actually think of you)
• The process and specific questions to ask yourself to create a tagline that actually does the selling for you

🎉 P.S. If you want to build a brand that makes selling feel so much easier...
The In-Demand Brand Course is officially open!
This is the step-by-step framework to create a brand that communicates your value clearly and brings in dream clients who already see you as THE ONE for them. → Enroll at heykristamarie.com/in-demand-brand-course

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

Today we're diving into the NUMBER ONE selling strategy that doesn't make you feel cringe and ALSO brings in clients on repeat 🔥

We’re talking about: how to remove the pressure to sell (so you don't sound salesy) and can actually sell more consistently.

Inside this episode, I’m breaking down:

• How showing up without selling energy is the most powerful way to magnetize dream clients consistently (IE having people pop into your inbox and DMs without having to share a CTA or sales link)
• How to create connection in your content even when you’re not promoting anything (so you can be selling even when you're not actively launching anything)
• The increase in engagement you'll get when you stop asking “What should I post today?” (and ask a more impactful question instead)

This has single-handedly been the BIGGEST reason behind how I've built a business that is not only sustainable, but has dream clients always popping into my world.

🎉 P.S. If you want to build a brand that makes selling feel so much easier...
The In-Demand Brand Course is officially open!
This is the step-by-step framework to create a brand that communicates your value clearly and brings in dream clients who already see you as THE ONE for them. → Enroll at heykristamarie.com/in-demand-brand-course

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

Your most confident self doesn’t come from having more clarity, more strategy, more clients or more income.

You most confident self isn't something that you create "someday".

You confidence grows when you decide that you are more than capable of achieving your biggest goals.

You confidence is a decision—a choice.

In this episode, we're unpacking what it really takes to build unshakeable confidence in your brand, your offers—and in yourself. 

Here’s what we’re talking through:

• Why confidence isn’t something you wait to have—it’s something you decide
• My go-to method for how to instantly feel more confident as a business owner

📣 And if you’re craving more confidence in the way you show up and sell—my signature course, The In-Demand Brand, is officially open! Inside I'm guiding you through, step-by-step, how to create your confident brand—one that magnetizes clients to you because they can feel your confident energy. Enroll now at heykristamarie.com/in-demand-brand-course 💛

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

If you’ve ever thought, “No one is buying my offer right now and everyone is saying I'm too expensive... I should just offer a one-time discount" — this episode is for you.

Because the truth is, your pricing isn't the problem (and you don't need to include more things to make it "worth it"). 

When your dream clients don’t immediately understand your value (aka what makes you different and why you're the person to solve their current challenges/problems), they default to saying it’s “too expensive.”

But the real problem? You’re not positioning your brand clearly enough for them to see why your offer is exactly what they need (and what will help them experience and live the life they want so deeply to live).

In this episode, we’re digging into:

• Why your pricing isn’t the issue (even if people keep telling you it is)
• How to build a brand that instantly communicates your value to dream clients
• What I realized recently while doing my own market research (that snapped me out of comparison mode fast)
• How to stop feeling like you need to “prove” your worth in your content (and what to do instead, that will actually feel GOOD to do)

Whether you’re launching something new or things have just been a little quiet lately, this episode will help you reframe what’s really going on — and how to position your offers with confidence again.

🎉 PS — My signature course, The In-Demand Brand, is officially open! If you’re tired of second-guessing your content or feeling stuck in “how do I explain what I do so people actually get it?” — this course was made for you. You’ll learn how to speak to your dream clients so clearly they start saying yes before you ever chat with them in real time. Learn more at: heykristamarie.com/in-demand-brand-course

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

📣 Want more dream clients finding you on Google while you’re out living your life (or sipping a latte across the world like me right now)? Inside The In-Demand Brand course, you’ll learn how to optimize your website and blog posts—and attract people that are ready to hire you as soon as they read two sentences of your website. Enroll now → heykristamarie.com/in-demand-brand-course

If SEO has been sitting on your “I know I should do this but…” list—this episode is for you.

I’m breaking down 3 simple ways I’d start improving your SEO if I were starting completely from scratch (and knew nothing about SEO or how it works).

You don’t need a fancy, complicated strategy. In fact, thinking that you need a fancy, complicated strategy is likely what has been keeping you from focusing on your SEO. You just need to get started—and these are the easiest, most effective ways to begin.

Inside the episode, I’m sharing:

• The one (free!) thing you can do this week that puts you on Google’s radar (literally)
• How to turn your homepage into a magnet for local clients
• The blog strategy that helped me 3x my monthly (cold lead) inquiries

This episode is short, super actionable, and designed to help you get found online—so clients can start coming to you (instead of you needing to find them on IG).

🎧 Send me a DM @heykristamarie after listening with your biggest takeaway and tell me which tip you're going to start with this week!

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

📣 My signature course, The In-Demand Brand, is officially open! If you’re ready to have a brand that you're finally proud of—a brand that sounds and FEELS like you—a brand that has your dream clients asking "OMG where have you been all my life! How can I work with you?"...head to heykristamarie.com/in-demand-brand-course to join me inside.

Let’s talk about why content creation feels so stressful (even though you know it shouldn't feel this way). Spoiler alert: it’s not because you “aren’t good at writing posts” or “need better copy.”

Inside this episode, I’m breaking down 3 simple shifts that will help you create content that actually sounds like you (and that you're proud to share), connects more deeply with your audience (and actually leads to them taking action and reaching out), and allows you to stop overthinking and questioning if you're doing it the "right way".

We’re covering:

• How to create content without the overthinking and "pressure" to sound a certain type of way
• A new way to come up with post ideas on repeat—even when you don't know what to post (hint: it’s already inside your client experience)
• How to actually start enjoying sharing online again

Whether you’re burnt out from trying to sound perfect or just need to get back into a posting groove—this episode will help you find your voice again (and make posting feel less like going to the dentist—and more like a Saturday date with your gfs at your fave brunch spot 🥂).

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

📣 My signature course, The In-Demand Brand, is officially open! This course was built for the business owner who is ready to create a brand that actually reflects the value of what they do (and brings in clients who already trust you before you ever hop on a call) → Enroll now: heykristamarie.com/in-demand-brand-course

Let’s talk about something I wish more people were honest about:

Outsourcing can be powerful—but only if you’ve done the internal work first.

If you’ve ever thought,
 “I’ll just hire someone to do this for me…”
 “I’m not good at copy and content so I’ll hand it off…”
 “I don’t have time to figure this out—I’ll just have someone else write it…”

This episode is for you.

Because the truth is—outsourcing without deeply understanding the why and strategy/impact (of the thing you're outsourcing) is just a really expensive way to feel more stuck.

You might be showing up in more places, but you don't see the results you were hoping for. And so you start questioning everything… including the people you hired to help.

Inside this episode I’m breaking down:

• The sneaky feelings and reasons you might *want* to outsource something, but it might not actually be what you need (aka it might not actually help you be more visible/book more clients, etc.)
• The kind of support that actually helps you move forward (and how to know when you’re ready to hand something off)

🎧 Send me a DM @heykristamarie and share your biggest takeaway from the convo 💛

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

📣 My signature course, The In-Demand Brand, is officially open! If you're ready to skyrocket your confidence + your income—this is your invitation to go all in on the version of you that's ready for more. Learn more + join here → heykristamarie.com/in-demand-brand-course

—

Let’s be real: we all have the bookmarks bar in our browser that resembles a graveyard (you know, its full of all of the low-ticket courses we've invested in)—courses that we not only didn't complete, but we lost all motivation for because they didn't end up being the thing that would transform our business and sales (despite the big promises from the person we bought it from).

In today’s episode, I’m sharing what shifted for me when I stopped chasing more information, strategies and "six figure formulas"—and finally invested in the kind of support that helped me to actually believe in my work, own my brand voice, and create the business I felt confident  sharing online.

We’re talking about:

✨ Why low-ticket offers and freebies are the things actually keeping you stuck
 ✨ The difference between investing to “fix” something vs. investing in your own confidence and belief
 ✨ What happens when you choose the mentors, rooms, and containers that help you become more of yourself
✨ Why betting on YOU is the boldest and smartest move you’ll ever make for your brand and business

🎧 I can't wait to hear your takeaway from todays' episode, send me a DM @heykristamarie to share your biggest aha 💛

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

📣 My signature course, The In-Demand Brand, is officially open! This is so much more than a course—it’s your step-by-step framework (literally built FOR you) to creating a brand that communicates your value clearly and gets dream clients to say “yes” before you even get on a call. Enrollment is open now → heykristamarie.com/in-demand-brand-course

--

If you feel like your business is at capacity—not because you can't take on more, but because you're struggling to manage everyone popping into your inbox and DMs—grab your favorite glass of wine or a big mug with your morning latte and pull up a chair.

I’m walking you through the one behind-the-scenes strategy that allowed me to go from managing 3 clients a month to 10+ clients a month without burning out or dropping the ball on my client experience. (Spoiler: It wasn’t hiring a team, buying expensive tools or working more hours.)

We’re diving into the exact systems that helped me scale (like, actually bring in more income and create happier clients)—and how you can start building more breathing room into your business while also hitting your highest cash months (without the insomnia nights questioning, "did I actually send that email or did I imagine it").

Inside this episode we're talking through:

• The actual reason why you haven't implemented a workflow and a system (and it's not at all what you think—trust me on this)
• How to turn your client experience into a repeatable, automated system (without stress-checking if it's working or if people aren't getting your emails)
• Why streamlining even just the intro of your client process is the fastest way to triple your income while also working less (and feeling zero guilt about it)

It honestly took me YEARS to figure this one out. I cannot wait for you to listen in.

Send me a DM on IG @heykristamarie and share your biggest takeaway or aha moment!

--

P.S. Looking for a great client management system to capture all of your new client inquiries? 17 Hats is my #1 go-to for managing my clients, sending contracts and managing invoices. Give it a try! https://referrals.17hats.com?r=hxrbfxptvf

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

📣 The In-Demand Brand course is officially open!
If you loved this episode, this course was made for you. Inside, we’ll create messaging that speaks directly to your dream client’s unspoken thoughts, hesitations, and desires. Because when they feel seen? They’re ready to say yes. Immediately. Join us here → heykristamarie.com/in-demand-brand-course

If you’ve ever felt like your offer is exactly what your dream clients need—but they’re still not buying—this episode is for you.

We’re diving into why the real reason people hesitate to invest isn’t always about the price, the timing, or the deliverables. More often than not? It’s because your message isn’t tapping into the deeper internal blocks that are keeping them stuck.

In this episode, you’ll learn:

• Why “I can’t afford it” or your pricing isn’t the real issue
• The difference between external pain points and internal beliefs (and how to name both to create content that converts)
• What happens when your dream client feels deeply seen—before they even inquire

This is how your brand becomes the obvious choice.

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙