If thinking about improving your SEO has ever made your head spin, you’re not alone. For years I told myself it was “too hard” and “too complicated to understand”.

Summary:
But here’s the truth: SEO doesn’t have to feel overwhelming, and it doesn’t require you to spend months buried in complicated strategies. In this episode, I’m breaking down the 5 things that actually move the needle for your SEO -- and highlighting a big red flag that’s costing business owners money.

Inside this episode, we’re covering:

• The 5 things you actually need to focus on if you want to be found online
• Why buying a pricey template won’t fix your SEO (and what will)
• How to build sustainable SEO habits without overcomplicating it

✨ P.S. Ready for a website that actually converts dream clients and helps you get found online? Let's rebrand your site! Learn more by visiting this page. 

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

If you've ever been asked, “what makes you different from everyone else in your industry?” …and your brain immediately went to: “Well, I really care about my clients.”

You’re not alone — I hear this all the time. And I want to help you get deeper and dig down to the *real* thing that separates you from everyone else in your industry.

Summary:
Because here's the thing, caring about your clients is important (of course it is). But that’s the baseline. Your dream clients already expect you to care. What actually makes you stand out is the way you connect with them, the way you anticipate their hesitations, and the way you make them feel safe and understood before they’ve even reached out to you.

In this episode, we’re talking about how to uncover your real differentiator and how to start creating content that makes your clients say, “Oh my gosh, she gets me.”

Inside this episode, we’re covering:

• Why “I care more” isn’t the thing that will set you apart (and what actually will)
• Two main types of service providers/niches — and how to shift your messaging depending on which bucket you fall into
• Why generic, vague content isn't making you more sales — and how to swap it for content that feels like you’re reading your client’s mind (and has them instantly knowing you're the one for them)

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

If you’ve ever invested in branding -- hired a designer, a copywriter, maybe even a brand photographer -- and walked away still feeling like something was missing, you’re not alone.

So many of my clients tell me their brand feels “off,” even after working with multiple professionals to create their brand. The truth? Your brand isn’t just about colors, fonts, photos, or even your website design. It’s about how your business feels to the people experiencing it. In this episode, I’m sharing the pieces most business owners skip when they create their brand identity (and these are the things that actually convert new leads into paying clients)!

Inside this episode, we’re covering:

• Why working on your brand in silos/piece by piece is causing you to feel disconnected from the end result.
• The real difference between your personal brand and your brand identity (and how they work together to bring in new dream leads).
• How to show up as the expert in your content -- without feeling braggy or salesy.
• Why reframing your clients’ beliefs in your messaging makes you the obvious choice.

I can't wait for you to tune in and I'd love to hear your biggest takeaway!

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

If you’re getting stuck on blogging because you're worried about keywords and SEO—this episode is going to change everything about blog strategy for you.

We’re diving into why blog posts are so much more than just a tool for ranking on Google—and how they can become one of the most powerful ways to elevate your client experience and increase referrals.

I’m walking you through exactly how to bake blog posts into your client process so you can stop repeating yourself on calls, answer client questions before they even have to ask, and position yourself as an expert in a way that makes people excited to tell their friends about you.

Inside this episode, we’re covering:

• Why blog posts should be a core part of your client experience (not just a marketing tool)
• The specific types of posts that save you time while supporting your clients
• How to structure your blog topics so they’re hyper-specific and easy to reference
• The easiest way to build a library of posts without feeling overwhelmed
• How to link related posts to keep clients on your site longer and boost long-term SEO

✨ P.S. Want help creating blog content that elevates your client experience and boosts your visibility? I can help you create a set of high-value posts that work behind the scenes for your business. Send me a message here and let’s get started.

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

If you’re getting ghosted after someone inquires—or you’re constantly thinking “if I could just get them on a call, I know they’d book”—this episode is for you.

Today, we’re talking about the very first email you send after someone reaches out… and why it might be the reason dream clients never take the next step.

I’m walking you through how to structure this email (and what to link to) so that your inquiry process actually does the selling for you—and makes dream clients want to take the next step immediately.

Inside this episode, we’re covering:

• Why this 1 email is so much more than just a confirmation or pricing reply
• What most people get wrong in their inquiry response (and how to fix it)
• The one thing you should never attach to your first reply
• What to include instead that immediately sets you apart (even if you’re the most expensive option)

✨ P.S. Want a private pricing page like the one I shared in this episode—but hate updating your website or writing the copy?

I’m in the process of launching a *BRAND NEW* offer to create customized website pages to help you create a high-converting, streamlined client experience (and as a podcast listener, you're the first to hear all about it!)

→ Send me an email at [email protected] to learn more about working together to create your own customized client inquiry page!

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

If content creation feels way harder than it should… this episode is going to change the way you approach your marketing (and make posting online feel 100x easier).

In today’s episode, I’m breaking down why so many business owners overthink their content—and how the one question you’re asking yourself right now when you go to post is actually the thing that’s keeping you stuck.

We’re shifting the focus away from you, and back to what your dream clients actually need to hear (so you can start creating high-converting content effortlessly).

Inside this episode, we’re talking about:

• Why “what should I post today?” is the wrong question (and what to ask instead)
• How to make your marketing feel so much simpler
• How to get back to creating content easily (if you've been feeling overwhelmed and overthinking it)

✨ P.S. If you're ready to create simple content that actually brings in aligned clients (without feeling the pressure to recreate trending IG reels that make you wanna cringe)… The In-Demand Brand Course was created for you.
It’s your step-by-step framework to create a brand that you LOVE, feel confident in, and that sells for you—so you can stop staring at a blank laptop screen wondering what to post today that will make people reach out.

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

You don't have to be "on" 24/7 in order to always be attracting new clients. In fact, when you focus on this ONE type of content, getting new dream inquiries becomes a whole lot simpler (and allows you to be posting and showing up LESS online).

In today’s episode, we’re talking about why only focusing on short-form content is draining your energy and not actually building momentum in getting new client inquiries on repeat. 

I’m walking you through how I’ve built a business that still brings in dream clients — even when I’ve barely touched Instagram for weeks — and while I'm in another country — and how you can shift your strategy to do the same.

Inside this episode, we’re covering:

• The real reason you feel like you have to be constantly “on” in order to get new client inquries
• How shifting your focus and energy to a different type of content will help you unplug without your income dipping
• Why focusing on quick business wins might be sabotaging your growth (and what to do instead)

✨ P.S. If you're ready to build a brand that does the heavy lifting for you—so you're not always hustling trying to get the next client? The In-Demand Brand Course is open and ready for you! It’s your step-by-step framework to create a brand that clearly communicates your value and consistently brings in aligned clients—without burning you out in the process.

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

Today we're diving into how my tagline has generated thousands of dollars & consistent new dream clients into my brand and business.   🔥

In this episode I'm going to break down how I created it, and also help you create your own on-brand tagline. We're not just creating a generic quote that sounds like everyone else, we're creating something that is so clear and specific, your dream clients come to you REPEATING your tagline as their biggest desire. 

Inside this episode, I’m breaking down:

• Why your tagline is more than just a generic "I help" statement
• How to create a tagline that actually sticks in the brains of your dream clients (so when they see someone ELSE In your industry, they actually think of you)
• The process and specific questions to ask yourself to create a tagline that actually does the selling for you

🎉 P.S. If you want to build a brand that makes selling feel so much easier...
The In-Demand Brand Course is officially open!
This is the step-by-step framework to create a brand that communicates your value clearly and brings in dream clients who already see you as THE ONE for them. → Enroll at heykristamarie.com/in-demand-brand-course

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

Today we're diving into the NUMBER ONE selling strategy that doesn't make you feel cringe and ALSO brings in clients on repeat 🔥

We’re talking about: how to remove the pressure to sell (so you don't sound salesy) and can actually sell more consistently.

Inside this episode, I’m breaking down:

• How showing up without selling energy is the most powerful way to magnetize dream clients consistently (IE having people pop into your inbox and DMs without having to share a CTA or sales link)
• How to create connection in your content even when you’re not promoting anything (so you can be selling even when you're not actively launching anything)
• The increase in engagement you'll get when you stop asking “What should I post today?” (and ask a more impactful question instead)

This has single-handedly been the BIGGEST reason behind how I've built a business that is not only sustainable, but has dream clients always popping into my world.

🎉 P.S. If you want to build a brand that makes selling feel so much easier...
The In-Demand Brand Course is officially open!
This is the step-by-step framework to create a brand that communicates your value clearly and brings in dream clients who already see you as THE ONE for them. → Enroll at heykristamarie.com/in-demand-brand-course

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

Your most confident self doesn’t come from having more clarity, more strategy, more clients or more income.

You most confident self isn't something that you create "someday".

You confidence grows when you decide that you are more than capable of achieving your biggest goals.

You confidence is a decision—a choice.

In this episode, we're unpacking what it really takes to build unshakeable confidence in your brand, your offers—and in yourself. 

Here’s what we’re talking through:

• Why confidence isn’t something you wait to have—it’s something you decide
• My go-to method for how to instantly feel more confident as a business owner

📣 And if you’re craving more confidence in the way you show up and sell—my signature course, The In-Demand Brand, is officially open! Inside I'm guiding you through, step-by-step, how to create your confident brand—one that magnetizes clients to you because they can feel your confident energy. Enroll now at heykristamarie.com/in-demand-brand-course 💛

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙