📣 Psst… My new course The In-Demand Brand is launching soon—and podcast listeners get early access + exclusive bonuses. Join the waitlist here: heykristamarie.com/waitlist

You don’t need to lead with “expert energy” to create a strong brand.

In fact, trying to sound like an expert might be the very thing making your content feel stiff, generic and disconnected.

In today’s episode, we’re talking about what it actually looks like to build a powerful, in-demand brand—without pretending to have it all figured out.

Topics discussed:

• Why “expert energy” doesn’t build trust (and what does instead)
• The shift from proving yourself → to connecting with your dream client
• How to write content that builds authority without being performative
• What actually makes people say, “She’s the one I want to hire”

This episode is your permission slip to stop trying to sound like a guru—and start showing up like the grounded, capable, trusted guide you already are.

💛 DM me on Instagram @heykristamarie and tell me your biggest takeaway after listening!

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

📣 Psst… My new course The In-Demand Brand is launching soon—and podcast listeners get early access + exclusive bonuses. Join the waitlist here: heykristamarie.com/waitlist

If you’ve ever felt stuck trying to figure out what to post, this episode is your permission slip to stop scrolling and searching for inspiration — and start creating content that actually connects and converts.

Because here’s the truth:
The content that will turn your followers into clients isn’t floating around your explore page. It’s inside your own story, your expertise, and the transformation you help create.

In this episode, I’m breaking down why the content that sells isn’t found by "looking around on IG for inspiration" — it’s created by you.

Topics discussed:

• Why searching for content ideas is quietly keeping you stuck
• A simple mindset shift that will help you stop overthinking and start showing up as the ONE your dream clients have been searching for
• How to create client-attracting content from what you already know (no need to look at others for "inspo")

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

📣 Psst… My new course The In-Demand Brand is launching soon—and podcast listeners get early access + exclusive bonuses.
👉 Join the waitlist here: heykristamarie.com/waitlist

If you’ve ever felt like you just need to get someone on a call in order for them to “get it” and want to work with you—this episode is for you.

In today’s episode, we’re talking about one of the most overlooked (and most important) elements of your brand: your brand voice. I’m sharing how to recognize when your copy sounds more like a robot (or ChatGPT 😅) than it does like you—and why that disconnect is costing you clients.

Topics discussed:

• Why your content might be getting views—but not building trust
• How sounding “professional” can actually push dream clients away
• A simple method to start creating content that sounds like you (and connects instantly)

By the end of this episode, you’ll have a fresh perspective on what’s really causing the messaging disconnect between you and you dream clients (especially the cold leads) —and how to start writing content that sounds so much like you, it builds instant connection before a sales call ever happens.

💛 DM me on Instagram @heykristamarie and let me know your takeaways!

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

📣 Psst… My new course The In-Demand Brand is launching soon—and podcast listeners get early access + exclusive bonuses.
Join the waitlist here: heykristamarie.com/waitlist

Thinking about hiring a designer or copywriter to revamp your site? You’re not alone—but if your brand identity isn’t already super dialed in, even the best copy won’t connect the way you want it to.

In this episode, I’m sharing a real client example that reveals what really needs to happen before you outsource your website—and how to make sure the copy and design you invest in actually converts.

Topics discussed:

• The root of “why your copy isn’t converting”
• The right time to hire a designer or copywriter
• 3 clarity questions to answer before you outsource
• How brand strategy makes every investment work harder

This one is a must-listen if you’re ready to stop redoing your website every year—and start building a brand that does the heavy lifting for you.

✨ DM me on Instagram @heykristamarie and let me know your biggest takeaway or aha moment from today’s episode!

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

📣 Psst… My new course The In-Demand Brand  is launching soon—and podcast listeners get early access + exclusive bonuses. Join the waitlist here: heykristamarie.com/waitlist

If your content is getting engagement on social — but still not turning into inquiries — this episode is going to change the way you think about what actually matters (and what to track).

In today’s episode, I’m breaking down why the most powerful, conversion-driving content isn’t always the one with the highest likes or the most shares — and what to look for instead when measuring if your content is really doing its job.

Topics discussed:

• Why high-performing posts don’t always translate into dream clients
• The shift from content that “performs” to content that connects (and converts)
• How to create content that builds emotional safety, trust, and momentum

This is your permission to stop chasing visibility and engagement — and start creating content that makes someone say, “I don’t need to keep looking. I want to work with her.”

DM me on Instagram @heykristamarie and let me know which part you’re taking into your content this week 💛

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

📣 P.S. My new course The In-Demand Brand is launching soon—and podcast listeners get early access + exclusive bonuses. Join the waitlist here: heykristamarie.com/waitlist

In today’s episode, we’re digging into the deeper reason why your content might not be landing the way you want: it’s playing too small. I’ll share how to shift into messaging that makes your dream clients feel like you’re inside their head—and why that kind of emotional clarity is what actually builds trust (and gets them to say yes more easily).

Topics discussed:

• Why “safe” content might be holding your brand back
• What it looks like to take a stance in a way that still feels like you
• The difference between relatable storytelling and polished “expert” energy
• Real client examples of content that created emotional resonance—and conversions

This is the episode to help you stop playing small in your messaging and start saying what your dream clients actually need to hear.

DM me on Instagram @heykristamarie and let me know which part landed with you the most! 💛

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

📣 BTW! My new course The In-Demand Brand is launching soon—and podcast listeners get early access + exclusive bonuses. Join the waitlist here: heykristamarie.com/waitlist

In today’s episode, I’m sharing how to position your content in a way that makes your dream clients say “YES” the second they land on your profile—and why what you post on your grid vs. your stories matters more than you think.

Topics discussed:

• Why great content still falls flat when your strategy isn't intentional
• The difference between visibility and strategy (and why you need both)
• How to use your Instagram feed to build trust at first glance
• What kind of content makes dream clients say “I need this”—without needing a sales pitch

If you’re ready to stop guessing what to post and start creating content that actually leads to inquiries, this one’s for you.

DM me on Instagram @heykristamarie and let me know your biggest takeaway! 💛

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

📣 Psst... My new course The In-Demand Brand is coming soon—and podcast listeners get early access + exclusive bonuses! Join the waitlist here: heykristamarie.com/waitlist

—

If you’ve been showing up consistently but still wondering why your content isn’t converting—this episode is for you. Because the truth is, consistency alone isn’t what builds a booked-out brand.

In today’s episode, I’m sharing the real reason your dream clients still aren’t reaching out—and what to shift if you want your content to start doing the heavy lifting for you.

Topics discussed:

• Why “just post more” is the advice keeping so many business owners stuck
• The real reason your consistent content still isn’t converting
• What your brand actually needs to attract aligned, high-paying clients
• A subtle mindset shift that will change how (and why) you show up

I can’t wait for you to hear this one—and start creating content that leads to DMs, inquiries, and the kind of brand that grows with ease.

Send me a DM on Instagram @heykristamarie and let me know what part of this episode hit home for you the most! 💛

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

Join the waitlist for my upcoming brand course at heykristamarie.com/waitlist to get first access when doors open. If you're ready to build a brand that’s clear, confident, and unmistakably YOU—this is where it starts.
Get ready to TRANSFORM your business strategy, content and messaging 🚀

If you’ve ever thought about using AI tools like ChatGPT to write your content and messaging — this episode is for you.

We're diving into how to use AI in your business the right way—as a tool to support your message, not replace it. You’ll hear my honest take on when I use it, when I don’t, and how I make sure anything AI touches still sounds like me. If you want to create content and copy faster without sounding like everyone else on the internet, this one’s a must-listen.

Topics we discuss in today's episode:

• The one thing you must do before using AI for content creation
• Why your AI-generated posts aren't converting your audience to paying clients—and how to fix it
• The shift that helped me create content faster without sounding like everyone else
• How to use ChatGPT in a way that actually strengthens your brand
• A behind-the-scenes look at how I use AI in my own business and content creation strategy

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙

If you’ve ever wondered what really makes your brand stand out—this episode is for you. So many business owners think their pricing, offers, or packages are what set them apart, but that’s not actually what makes dream clients choose you.

In today’s episode, we’re diving into the key differentiator that will make your business unforgettable—and how to leverage it to attract high-paying clients with ease.

Topics discussed:

• Why your pricing and offers aren’t the real reason clients hire you.
• What actually makes a brand stand out (and how to tap into it).
• How to stop competing on price and start attracting the right clients.
• A simple mindset shift that will help you own your value and authority.
  
  

I can’t wait for you to dive into today’s episode and start showing up in a way that makes dream clients say, “You’re the one I’ve been looking for!”

Send me a DM on Instagram @heykristamarie and let me know your biggest takeaway!

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙