Take It Personally

A client once told me she loved her brand photos, but six months later, she hadn't used a single one. Not on her website, Instagram, email, nowhere. And it's kind of embarrassing to admit because she paid me good money, the photos were gorgeous, and she had a great experience. So what happened?

I used to think that delivering a beautiful gallery meant my job was done. But if our clients aren't actually using their photos, they're missing out on so much of the value of a brand session. And that matters for us, too! Today, I'm walking you through what happens between the end of a shoot and the next time a client books you, because the gallery is the middle of the story, not the end.

We're talking:

• Why gorgeous photos don't always translate into photos clients actually use
• The resources I send clients BEFORE gallery delivery
• How to underpromise, overdeliver, and make your galleries feel more valuable
• Why culling your gallery might be your best positioning tool
• Gathering feedback, testimonials, and marketing gold from clients
• Staying connected and planting the seed for their next brand session

Links & Resources

• 💻 Join the waitlist for Behind The Shot, my course that walks you through how to price, plan, shoot, and deliver a brand session that gets your clients results. Doors open November 13, and waitlist members get a free training November 3, early enrollment access, and exclusive bonuses.
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

A couple years ago, I treated myself to a boudoir session, and I'm still obsessed with the photos. But here's the thing: when I think back on that day, the first thing I remember isn't actually the photos. It's how I felt. I felt beautiful, taken care of, and like an absolute star. And that experience is why I still tell all my girlfriends they need to book a session with that photographer.

Your brand photography clients are doing the exact same thing. They're going to love their photos, but what they're really going to remember (and tell their friends about) is how you made them feel.

In this episode, we're talking about the wildly underrated experience on shoot day and how engaging all five senses can turn a great brand session into one your clients can't stop talking about. Because the experience is the transformation, and those little details are doing more for your marketing than you might realize.

We're talking:

• Why great photos are the bare minimum, not the whole experience
• The five senses and how they shape your client's shoot day
• Small touches that make a big impression
• Helping nervous clients feel comfortable and confident on camera
• How your client experience leads to better referrals
• Why the experience starts long before shoot day

Links & Resources

• 📸 Grab my free brand session shot list for 10 must-have shots that help you create more variety in your galleries.
• 💻 Join the waitlist for Behind The Shot, my course that walks you through how to price, plan, shoot, and deliver a brand session that gets your clients results. Doors open November 13. Waitlist members will get a 24-hour early access, plus a free training on November 3.
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

“I would love to do a brand session, but I don’t even know what we would shoot. I just sit at a computer all day.”

If you’ve done brand photography for more than a week, you’ve probably heard some version of this. And if we’re being totally honest, you may have thought the same thing. What ARE we supposed to photograph when someone’s entire job lives on a laptop and inside their brain??

The answer isn’t figuring out how to make a laptop look more interesting. (Because the laptop is never going to be that interesting.) The question is: how do you photograph an IDEA? In this episode, I’m walking you through the process I use to turn what a client believes, talks about, and wants to be known for into actual shoot concepts that feel specific to them and their brand.

We’re talking:

• Where to find the ideas your client talks about over and over
• Turning concepts into props, actions, and settings
• Why the same idea should look completely different for different clients
• Running every shoot concept through your client’s personality
• Why creative direction happens before shoot day, not while you’re scrambling for ideas
• The laptop’s rightful place in a brand session (spoiler: it’s not the main character)

Links & Resources

• 📸 Grab my free brand session shot list for 10 must-have shots that help you create more variety in your galleries.
• 💻 Join the waitlist for Behind The Shot, my course that walks you through how to price, plan, shoot, and deliver a brand session that gets your clients results. Doors open November 13, and waitlist members will also get a free bonus training!
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

Picture this: you finally get your first real brand inquiry. You’re so excited… and then you go to write the proposal and realize you don’t really have a starting point. So you open your wedding pricing guide and start shrinking things. Eight hours becomes three. 600 images becomes 60. You send it off, it looks professional, and then… silence. Or they come back asking, “Okay, but what if we only did an hour and a half?”

I know this is how it goes because it’s exactly what I did when I started brand photography. But it took me way too long to realize that the structure was actually the problem. Wedding pricing is smart for weddings. Brand photography is different. In this episode, we’re going one layer back to look at where our pricing habits come from, why hours and image counts don’t communicate the real value of a brand session, and what to do instead.

We’re talking:

• Why selling hours makes sense for weddings—but not brand sessions
• The planning and strategy you’re probably giving away for free
• Why your clients need fewer choices, not more packages and add-ons
• The problem with making clients decide how many hours, images, or locations they need
• The “so what?” test for turning features into actual value
• Why confidence in your pricing starts with your process

Links & Resources

• 📸 Join the waitlist for Behind The Shot, my course that walks you through how to price, plan, shoot, and deliver a brand session that gets your clients results. Doors open November 13, and waitlist members will also get a free bonus training!
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

Someone is going to sit down at her kitchen table in the next few months, make a list of everything she wants to do for her business in 2027, and realize she really needs new photos. Come January, she may start looking for a brand photographer. Are you ready for what happens when she finds you??

We’ve spent a lot of time talking about marketing lately, and for good reason. But you can’t pour marketing juice into a leaky cup. More inquiries are great—until the process those clients enter isn’t giving them the experience or the photos they came for.

In this episode, we’re looking at the part of your business that happens after your marketing works. I’m walking you through four questions to help you audit your client process before Q1 gets busy.

We’re talking:

• Whether your pricing makes the value clear—or leaves inquiries overwhelmed
• What your past galleries reveal about how you plan sessions
• How both you and your clients feel during a shoot
• Whether clients are using their photos, rebooking, and referring others
• Why you need actual numbers for this audit, not just vibes

Links & Resources

• ✨ Over the coming weeks, we’ll go deeper into pricing, planning, shooting, and delivery. I’m also opening the doors to Behind the Shot November 13–20. Join the waitlist to get a free training before doors open and access to the waitlist bonuses.
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

A couple weeks ago on this very podcast, I said referrals are not a marketing strategy. And because nothing is ever black and white in my brain, the second I said it, I thought, “Well… they can be, though.” 😅

Here’s what I realized: referrals haven’t gone away. They’ve gone digital. “I’m going to send you her Instagram” is the new referral. Someone hears your name from a friend, past client, or business owner they trust—and then they go look you up. They binge your Instagram. They read your website. Maybe they listen to your podcast. And what they find online can either build on the trust that referral created… or make them question it.

For brand photographers especially, that matters. You’re asking people to trust you with their brand, which means your own online presence is doing a whole lot more than just looking pretty. That's what this episode is about.

We’re talking:

• Why word of mouth has officially gone digital
• What referrals are actually doing after they hear your name
• Why “hot mess” isn’t a strategy for brand photographers
• The difference between being yourself and intentionally curating your brand
• How your online presence can shorten the time it takes someone to trust you
• Why building your brand before you have more time and money isn’t backwards—it’s how you get there

Links & Resources

• ✨ Join me for Invisible to Inquiries, my upcoming masterclass on September 10 (at 12pm CST) about building a brand with a backbone, getting visible, and turning that visibility into inquiries
• ✨ Learn more about Rebrand, my group program where you get content reviews, marketing and business coaching, and support in becoming a booked out brand photographer. Learn more here!
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

A first-class plane ticket totally changed my life. In May 2023, I was heading to Louisville to spend two days with my business coach when she told me to dress in “one-million-dollar business attire” and start imagining myself as Million Dollar Maddie. Naturally, I was annoyed. But I’m also nothing if not a bit of a rule follower, so I went with it. (And because I’m a Taurus who deeply values luxury and comfort, I upgraded to first class.)

That experience made me realize that if I wanted to become the version of myself who ran a million-dollar business, I needed to start making decisions like her now. This matters for brand photographers because the version of you making your business decisions is also shaping your brand. When those decisions come from fear, people-pleasing, and trying not to rock the boat, your brand becomes safer, smaller, and much easier to ignore.

We’re talking:

• How I accidentally built a brand from the smallest version of myself
• Why invisibility feels safe but fails every time
• What your imposter syndrome actually is
• The four parts of a brand with a backbone
• Positioning from fear versus positioning from abundance
• Asking what the million-dollar version of you would do

Links & Resources

• ✨ Join me for Invisible to Inquiries, my upcoming masterclass on September 10 (at 12pm CST) about building a brand with a backbone, getting visible, and turning that visibility into inquiries
• ✨ Learn more about Rebrand, my group program where you get content reviews, marketing and business coaching, and support in becoming a booked out brand photographer. Learn more here!
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

If it takes you an hour or more to make one reel, I can tell you right now how that reel is going to do: badly. 😬 And I know that because I’ve watched it happen a few hundred times. Somewhere along the way, photographers got the idea that good content has to be complicated—and it’s making Instagram way harder than it needs to be.

In this episode, we’re talking about why the content you’re spending the most time creating may actually be hurting your consistency and your results. I’m breaking down what I see over and over in content reviews inside Rebrand, what Instagram is already telling us works, and why I’m a big fan of what I lovingly call “lazy girl content.” Because the goal isn’t to make sloppy content. It’s to make simple, strategic content you can actually sustain.

We’re talking:

• Why complicated content often doesn’t perform
• What “lazy girl content” actually looks like
• The five-to-seven-second B-roll rule
• Why one piece of content should make one singular point
• How overcomplicating content kills your consistency
• A 10-minute content challenge to try this week

Links & Resources

• 📱 Join my free Visibility Challenge, starting September 1: simplify your content and make sure your Instagram profile is ready when new people find you
• ✨ Learn more about Rebrand, my group program where you’ll get content reviews, coaching, and support growing your brand photography business. Learn more here!
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

Getting started as a photographer can feel a little magical. Your friends and family book you, word starts to spread, and clients come in without you having to think too hard about marketing or positioning. But as your business grows, your prices increase, and you want to attract a more specific type of client, those early referrals may not fuel your business the way they once did.

That doesn’t mean your work suddenly isn’t good enough or other photographers are better than you. It usually means your business needs what every growing business needs: clear positioning, consistent marketing, and a referral strategy you’re actively steering. In this episode, I’m sharing why I will never fully rely on referrals, what happened when I took my own foot off the marketing gas, and how visibility helps you stay in the driver’s seat of your business.

We’re talking:

• Why friends, family, and word of mouth can only take your business so far
• The six-week lag I experienced after stepping away from marketing
• Why good work alone is not a differentiator
• Referrals as a byproduct versus a real strategy
• How well-positioned marketing makes sales calls feel easier
• The one lever you can pull when inquiries slow down

Links & Resources

• ✨ Join Rebrand: My 12 month transformative brand program for photographers who want to attract and book more brand photography clients. Learn more here!
• 📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

You have invested in your craft. You’ve done the work. Your portfolio is strong. And somehow, it still feels like you’re the best-kept secret that nobody knows about.

This is one of the most demoralizing places to be in business because the thing you can point to, your work, isn’t actually the thing that’s broken. At a certain point, the gap isn’t skill. It’s everything happening around the skill. Because as much as we’d all love for great work to simply speak for itself, the market doesn’t automatically reward talent. It rewards the photographers who can clearly communicate their value, build trust, and make the right client think, “That’s exactly what I need.”

In this episode, we’re looking at what actually keeps talented brand photographers stuck and the four gaps that could be standing between you and better clients, stronger inquiries, and more bookings. And yes, I’m going to tell you to put down the Lightroom catalog for a minute. 😬

We’re talking:

• Why better photography might not be what grows your business
• The four gaps that you may be struggling with
• A simple way to test whether your brand is actually clear
• Why competing on price is a race to the bottom
• The hard truth that, at a certain point, talent is talent
• Why getting clear on your brand comes before fixing your marketing

Links & Resources

• ✨ Join the Rebrand Waitlist: Be the first to know when doors open this September for my 12-month marketing program for brand photographers who are ready to build a brand with a clear point of view.
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 📱 Send me a DM on Instagram to chat about your pricing!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨