In this episode, Laura Pulliam joins us again. Laura is the owner of Simple Vintage Photography in North Houston. This conversation with Laura focuses on the ways that she has grown throughout the course of her being in Rebrand and how she's combined skills and strategy to create a business she loves.

We discuss her initial struggles with imposter syndrome, the transformations she experienced in her business, and her impressive leap in charging for her services (from $375 sessions to an $1875 VIP day!). Laura also talks about how selling brand photography can feel natural, as well as how she's navigated certain client situations recently. Tune in to hear about Laura's growth and other insights about building your brand photography business.

02:04 Laura's Journey and Mindset Transformation

02:50 The Rebrand Program: Building Confidence and Skills

03:36 Laura's Experience and Wins

07:57 The Importance of Authentic Selling

10:28 Navigating Client Inquiries and Staying True to Your Brand

19:06 Mindset Shifts and Business Integrity

22:26 Resentment around Business and Clients

CONNECT WITH MADDIE:

Instagram @maddiepeschong

Website

CONNECT WITH LAURA

Instagram @simplevintagephotography

Website

LINKS

Rebrand is enrolling now! When you join, you get immediate access to the curriculum, and live coaching calls. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.

The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!

Full show notes

In this episode, I sit down with my friend and Rebrand student, Catie, a seasoned brand photographer from Dallas, Texas. She shares how she leveled up her business to attract higher-paying clients and book larger projects.

We dive into the importance of creating a signature session, setting effective pricing strategies, and building the confidence to communicate your value. Catie also opens up about her experience in my Rebrand group coaching program and how it helped her refine her packages, improve her marketing, and increase her bookings for high-end clients. 

01:55 The Journey to Higher-Priced Sessions

02:56 Creating Your Signature Session

04:15 Catie's Experience and Insights

05:13 The Importance of Investing in Yourself

10:09 Navigating Client Expectations

14:35 The Value of Coaching and Community

22:05 Catie's thoughts on Rebrand

CONNECT WITH MADDIE:

Instagram @maddiepeschong

Website

CONNECT WITH CATIE

Instagram @catieronquillo

Website

LINKS

Rebrand is enrolling now! When you join, you get immediate access to the curriculum, and live coaching calls. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.

The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!

Full show notes

I'm joined by Katie, a photographer specializing in both brand photography and family portraits—and a Rebrand student! We chat about her journey from family portraits to finding her passion for brand photography, the challenges she faced, and how Rebrand transformed her business.

Katie shares the benefits of niching down, building confidence, and tips for running successful mini sessions. She also highlights the support inside Rebrand, from portfolio reviews to group calls.

Tune in for Katie’s inspiring story and insights on growing as a brand photographer!

Episode highlights:

01:07 Being a Dual Positioned Photographer 

04:19 The Journey to Rebrand

05:16 The Appeal of Brand Photography

06:21 Standing Out in a Crowded Market

10:27 The Power of Mini Sessions

12:40 Community and Support in Rebrand

CONNECT WITH MADDIE:

On Instagram @maddiepeschong

Website

CONNECT WITH KATIE

On Instagram @katieonbrand

Website

LINKS

Rebrand is enrolling now! When you join, you get immediate access to the curriculum, and live coaching calls. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.

The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!

Full show notes

Today's episode features a conversation with my Rebrand student, Jill Neil! We're diving into not just her experience inside Rebrand but also the incredible personal rebrand she’s undergone over the past year.

It’s been amazing to watch her transformation, going from offering a mix of photography services to confidently positioning herself as a brand photographer. And the results speak for themselves! Jill has quadrupled her income, crediting both the strategy she gained inside Rebrand and the power of her rebrand in elevating her online presence.

She has truly led by example, showing her own clients what it means to build a strong personal brand.

Tune in as Jill shares her journey, the impact of getting her own brand photos done, and how she gained clarity in her marketing.

Episode highlights:

01:06 Jill's Rebrand Journey

03:43 Jill's Background and Business Evolution

06:14 Challenges and Realizations in Niching Down

09:15 The Impact of Personal Branding

15:34 Marketing Strategies and the Booked Out Challenge

24:15 Final Thoughts and Rebrand Program Insights

CONNECT WITH MADDIE:

Instagram

Website

CONNECT WITH JILL

Instagram

Website

LINKS

Rebrand is enrolling now! When you join, you get immediate access to the curriculum, and live coaching calls. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.

The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!

Full show notes

In this episode of Take It Personally, I'm thrilled to interview my friend and student, Malwina Aviles. Malwina shares her journey from being a therapist to pursuing full-time brand photography after joining my group program, Rebrand.

The discussion covers overcoming common challenges like pricing and client communication, the importance of a signature session, and the benefits of investing in personal branding. Malwina also shares her strategies for rapid growth, including effective content creation, personalised client experience, and maintaining professionalism. Listen in to learn how to build a successful photography business and attract dream clients.

04:22 Malwina's Journey and Wins

08:52 The Importance of Personal Branding

10:22 Rebrand Program Insights

15:49 Building Trust and Professionalism

24:14 Encouragement and Final Thoughts

28:02 Conclusion and Call to Action

Links

• Rebrand is enrolling now! When you join, you get immediate access to the curriculum, and live coaching calls. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.
• Connect with Malwina on social @malwina_brand_photographer
• The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!
• Full show notes

Roxanne is a Rebrand student and she's sharing her transformative experience going from charging $450 per session to averaging $1,400 per session. In this episode we talk about the value of mindset shifts, resilience, and investing in self-development to provide exceptional value to clients. Through her journey, Roxanne highlights the significance of mentoring, community support, and having a mindset focused on continuous improvement and alignment with personal values. The episode culminates with practical advice for photographers on pricing strategies, personal branding, and the power of authenticity in business.

Links

• Rebrand is enrolling now! When you join, you get immediate access to the curriculum, and live coaching calls. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.
• Connect with Roxanne on social https://www.instagram.com/hawaimages/
• The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!
• Full show notes

Oftentimes, I hear from people wanting to book more brand photography that they think they need to go out and find brand photography clients. They believe their current followers aren’t interested, so they need to look elsewhere for potential clients.

I’m here to tell you that you don’t need a huge or brand-new audience to succeed in selling brand photography. Instead, your first focus should be on how to convert the people who already follow you. There are already people in your audience who would make amazing brand photography clients! This episode walks you through what you can start doing to make that happen.

01:19 Understanding Your Audience for Brand Photography

03:41 Creating Engaging Content for Your Audience

07:00 Positioning and Marketing Your Brand Photography

09:05 The Importance of Client Experience and Referrals

10:20 Building a Personal Brand for Your Business

10:55 Exclusive Bonuses and Rebrand

CONNECT WITH MADDIE:

Instagram

Website

LINKS

Booked Out Masterclass: Learn how to find and book brand photography clients so you can get your nights and weekends back! Sign up here to join me on February 5 at noon CST.

Join Rebrand: Doors open February 5 to my 12-month branding program that takes you from a photographer-who-shoots-brand-photography to a Booked Out Brand Photographer in just 90 days. Bonuses include a 1:1 pricing profit call for the first 10 sign ups, and a ShowIt website template for the first 15 sign ups.

Full show notes

We're talking about the latest drama on Threads. This isn't a new conversation, but it's come up again, so I wanted to discuss it too. The topic is whether you should or shouldn't have pricing on your website.

I firmly believe you should put your pricing on your website! And in this episode, I want to talk about why.

00:46 Pricing on Your Website?

01:35 The Importance of Transparency in Business

03:24 Custom Pricing and Client Investment

04:59 Package Differentiators and Client Selection

08:12 The Role of Personal Branding in Sales

10:06 Masterclass and Rebrand Program Details

CONNECT WITH MADDIE:

Instagram

Website

LINKS

Booked Out Masterclass: Learn how to find and book brand photography clients so you can get your nights and weekends back! Sign up here to join me on February 5 at noon CST.

Join Rebrand: Doors open February 5 to my 12-month branding program that takes you from a photographer-who-shoots-brand-photography to a Booked Out Brand Photographer in just 90 days. Bonuses include a 1:1 pricing profit call for the first 10 sign ups, and a ShowIt website template for the first 15 sign ups.

Full Show Notes

I hear from many people that referrals are a strong part of their business. While I love referrals, and they can be a great way to book more brand photography clients, I believe it's important to also have other strategies in place. And that's because you can't control the amount of referrals you're getting.

In this episode, I'm sharing two simple ways to book more brand photography clients. You don’t need more referrals or better skills to make these work, and the quality of your photos isn’t the problem. What’s missing are these two things.

Episode highlights:

04:11 Get Visible

04:49 Proper Positioning

07:02 Speak Your Client's Language

09:37 Masterclass Details

CONNECT WITH MADDIE:

Instagram

Website

LINKS

Booked Out Masterclass: Learn how to find and book brand photography clients so you can get your nights and weekends back! Sign up here to join me on February 5 at noon CST.

Full show notes

Income consistency is a hot topic because, historically, when I was a wedding and portrait photographer, I struggled with maintaining consistency in my business.

At the time, I just had to embrace it because I didn't feel like there was another way. However, when I started thinking about leaving my 9-5, I knew I couldn't afford to have months where I wasn't working.

Brand photography changed everything for me. It brought the consistency I was looking for because there isn't a specific time of year when brand photography is especially busy (unlike weddings, which are often crammed into the warm-weather months in South Dakota).

If you're ready to escape the feast and famine cycle, brand photography is the solution you've been looking for. Tune in to the episode to learn more, and sign up for my Booked Out Masterclass below.

Episode highlights:

01:11 The Energy of January for Brand Photography

02:16 Booking Out Q1-Strategies and Challenges

03:48 Consistency in Income as a Photographer

06:20 Embracing Slow Seasons in Brand Photography

07:49 Unexpected Busy Seasons and Trends

14:32 Masterclass Invitation and Final Thoughts

CONNECT WITH MADDIE:

Instagram

Website

LINKS:

Booked Out Masterclass: Learn how to find and book brand photography clients so you can get your nights and weekends back (plus income consistency!). Sign up here to join me on February 5 at noon CST.

Full show notes