I’ve got a short and sweet episode for you today based on a question I hear all the time: what social media platforms should I actually be on?

This comes up a lot, especially for brand photographers who are working B2B. Suddenly you’re wondering… should I be on LinkedIn? Is Instagram enough? What about TikTok? Am I missing something if I’m not everywhere?

In this episode, I’m walking you through exactly how I decide what platforms make sense for my business and how you can use the same thought process to decide what makes sense for yours (without adding more to your plate or burning yourself out).

We’re talking:

1. How to decide what social media platforms are actually worth your time
2. The Venn diagram test I use to choose where I show up
3. Instagram vs. LinkedIn vs. TikTok (and why the “right” answer is different for everyone)
4. When it makes sense to add another platform and when it really doesn’t
5. Why doing one platform really well beats trying to be everywhere

If you’ve ever felt pressure to show up on all the platforms, or you’re second-guessing whether you’re doing enough, this episode will help you simplify your strategy and feel way more confident in where you’re focusing your energy.

Links & Resources

1. 📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com
2. 💻 Join Behind the Shot: my course that teaches you how to price, plan shoot, and deliver brand sessions that attract more dream clients:
3. 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
4. 💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

1. Website: maddiepeschong.com
2. Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨