What happens when a physician steps outside the traditional system and bets on herself? And can building a personal brand actually accelerate the success of a brand-new practice? In this episode, Dr. Lauryn sits down with Dr. Katie Rowan—former student of the Personal Brand Protocol—to explore what it really looks like to build authority, attract patients, and create momentum online while simultaneously launching a private practice from scratch.

Dr. Katie shares her journey from corporate medicine burnout to building a practice centered around patient advocacy and education. They dive into how social media opened unexpected doors, the mindset shifts required to show up consistently online, and why more clinicians need to step into the digital space. Whether you’re a healthcare provider considering a personal brand or an entrepreneur building something new, this episode offers a real-time look at what’s possible when you combine expertise with visibility.

Key Takeaways:

1. Building a personal brand while launching a private practice can accelerate patient trust, authority, and visibility in a crowded healthcare market.
2. Consistency and “B-minus work” are key to sustainable content creation, helping clinicians grow online without burnout or perfectionism.
3. Social media creates unexpected opportunities—from local recognition to media exposure—when clinicians share valuable, niche-specific education.

Guest Bio:

Dr. Katie Rowan is a board-certified Internal Medicine physician and Menopause Society Certified Practitioner dedicated to helping women navigate perimenopause, menopause, and complex chronic symptoms. After years in primary care, she shifted her focus to patients who felt dismissed or overlooked, building a practice centered on education, personalized care, and deeper clinical investigation. Through both her practice and growing online platform, Dr. Rowan translates complex hormone and health topics into accessible, actionable guidance, empowering patients to better understand and advocate for their health.

Find out more about Dr. Katie Rowan and the ways to work with her.

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Resources

You didn’t earn a doctorate to be outpaced by influencers—step into your authority with Lauryn’s The Influential Doctor bootcamp. In just one week, you’ll learn how to amplify your voice, grow your influence, and turn your expertise into real impact. Bootcamp runs Sunday April 12th - Sunday April 19th, reserve your spot now!

This is your last chance to join Dr. Lauryn’s Personal Brand Protocol—a 90-day program designed to help clinicians build authority, grow online, and create new opportunities beyond their practice. Starts April 19th, secure your spot now!

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What does it actually take to lead a team that thrives—not just survives—in your practice? In this episode of She Slays the Day, Dr. Lauryn sits down with Jennylynde Renteria-Packham to break down what real leadership looks like when the pressure is on.

From navigating difficult conversations to setting clear expectations and creating a culture of accountability, this conversation challenges the idea that leadership is a title—and reframes it as a daily practice. If you’ve ever felt frustrated with your team, avoided hard conversations, or wondered why your culture isn’t where you want it to be, this episode will give you the clarity and tools to lead differently.

Dr. Lauryn and Jennylynde dive into emotional regulation, boundaries, communication strategies, and how leadership directly impacts retention, growth, and long-term success in your practice.

Key Takeaways

Great leadership starts with ownership, not authority—your ability to regulate your emotions and respond intentionally sets the tone for your entire team and determines the culture you build

Avoiding hard conversations doesn’t preserve relationships—it erodes trust over time, while clear expectations and direct communication create alignment, accountability, and stronger team performance

Your team will only rise to the level of leadership you model—consistency, boundaries, and integrity are what create long-term retention and a culture people actually want to be part of

Guest Bio

Jennylynde Renteria-Packham is a Registered Nurse and leadership coach with over 30 years of experience in rehabilitation and long-term care settings. She brings a deep background in administration and operations, leading teams with integrity and a strong belief in modeling the behaviors she teaches. Known for helping others succeed while delivering honest and constructive feedback, Jennylynde is passionate about empowering individuals to step into their vision and build thriving teams and organizations.

Learn more about Jennylynde and her services by visiting Courage Coaching

Follow Jennylynde on LinkedIn

Resources

You didn’t earn a doctorate to be outpaced by influencers—step into your authority with Lauryn’s The Influential Doctor bootcamp. In just one week, you’ll learn how to amplify your voice, grow your influence, and turn your expertise into real impact.

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Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

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Why does making friends feel so much harder as an adult? In a world where we’re more connected online than ever before, why are so many people feeling deeply lonely? In this episode, Dr. Lauryn sits down with author, speaker, and friendship expert Shari Leid to explore the hidden crisis of adult friendship and why so many successful, driven people still feel disconnected in their daily lives. From friendship breakups to the pressure of building new relationships later in life, this conversation uncovers the emotional realities many people silently struggle with.

Together, Lauryn and Shari dive into the loneliness epidemic, why friendship breakups can hurt as much as romantic ones, and how modern life has quietly eroded our sense of community. Shari shares lessons from her journey traveling the United States and meeting with women from every walk of life to better understand belonging, connection, and what truly builds lasting friendships. If you’ve ever felt like it’s harder than it should be to make or maintain meaningful relationships as an adult, this episode offers practical insight and hope for creating deeper connections in your life.

Key Takeaways:

• Adult friendship requires intentionality. Unlike childhood or college friendships formed through proximity, meaningful adult friendships often require deliberate effort, shared environments, and consistent interaction to grow.

• Friendship breakups are more common—and more painful—than most people realize. Normalizing the idea that friendships evolve or end can help people process those changes without shame or unnecessary self-blame.

• Loneliness is a growing health crisis. Building community, practicing curiosity in conversation, and focusing on genuine connection can dramatically improve emotional wellbeing and long-term life satisfaction.

About the Guest:

Shari Leid is a nationally recognized keynote speaker, author, and connection expert dedicated to helping people build deeper relationships in an increasingly disconnected world. She is the creator of the Flip the Box Method, a human-centered leadership approach designed to foster belonging and meaningful connection. Shari is the bestselling author of multiple books including Table for 51, inspired by her journey traveling across the United States to share meals with women in every state. Her work has been featured on NBC’s Today Show, ABC, CBS, FOX, and in publications including Time, HuffPost, and Shondaland.

Find all things Shari Leid by visiting her website, An Imperfectly Perfect Life

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Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

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What if the programs, processes, or trainings you’ve already created could become a scalable revenue stream—without launching another course or spending hours on social media? In this episode, Dr. Lauryn sits down with business strategist April Beach to explore the powerful but often overlooked world of licensing. If you’ve ever built a system, training, or program inside your practice, you might already be sitting on intellectual property that other businesses would pay to use.

Dr. Lauryn and April break down what licensing actually is, how it differs from courses, coaching, and franchising, and why it can be one of the most efficient ways to expand your reach while working less. They discuss how experts can package their knowledge, sell it in bulk to organizations, and create long-term revenue streams from assets they’ve already built. If you’re a practice owner, entrepreneur, or coach looking for the next level of scaling beyond launches and one-to-one services, this episode will open your eyes to a whole new business model.

Key Takeaways:

• Licensing turns expertise into scalable intellectual property. Instead of selling your knowledge one person at a time, licensing allows other businesses to use your programs, systems, or trainings for their own teams or clients, creating leveraged revenue streams.

• You may already have a licensable product. Programs originally built for patients, team training, onboarding systems, or educational resources can often be packaged and licensed to other organizations that need those same solutions.

• Licensing is a powerful alternative to constant launching. Rather than relying on repeated course launches or content marketing, licensing allows entrepreneurs to sell knowledge in bulk and create long-term agreements with organizations.

About the Guest:

April Beach is an award-winning business strategist who helps subject matter experts scale their companies by licensing their courses, trainings, and proprietary methods. With nearly 30 years of experience coaching entrepreneurs, April has partnered with leaders around the world to expand the reach and profitability of their intellectual property. Her strategies have been featured by Today, MSNBC, and The New York Times, and she is the host of a leading business podcast focused on scalable entrepreneurship. April is also a lifelong lifestyle entrepreneur who owns multiple companies with her husband while traveling extensively with her family.

Find all things April and how to work with her

Free Licensing 101 Workshop

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In Part 2 of my conversation with Dr. Austin Cohen, we move beyond systems and scaling and into identity, ego, and what true impact actually looks like in 2026. We talk about endurance challenges as a leadership metaphor, why discipline unlocks creativity, and how abundance can feel deeply uncomfortable when you didn’t grow up with it. Austin shares his word of the year — impact — and what it means to “contract to expand,” including shedding ego, removing tolerations, and even closing clinics that no longer align. We also dive into imposter syndrome, wealth programming, retirement freedom vs. true retirement, and the hard truth chiropractors need to hear: either accept where you are… or have the courage to level up. This one is honest, personal, and just a little spicy.

Key Takeaways:

1. You cannot expand while tolerating misalignment. Whether it’s ego, underperforming systems, draining locations, or outdated identities, growth requires contraction first. Removing what no longer serves you creates space for real impact.
2. Abundance isn’t just money — it’s capacity. Many high performers stall not from lack of skill, but from discomfort with receiving more time freedom, wealth, joy, or ease. Growth requires upgrading what you believe you’re allowed to have.
3. Choose your lane with courage. Either accept where you are and enjoy it fully, or decide to level up and embrace discomfort. The most draining place to live is in between.

Guest Bio:

Dr. Austin Cohen is an Atlanta-based chiropractor and entrepreneur best known as the founder of Corrective Chiropractic, a growing network of clinics focused on structural corrective care across multiple states. He is also the founder of L5 Marketing, a company managing Google Ads and growth systems for chiropractors nationwide, and the creator of Chiro180, a software platform designed to increase Office Visit Average (OVA) and Patient Visit Average (PVA) through data-driven care planning and spinal health scoring. Austin is passionate about systems, scalability, and building true assets in healthcare, and continues to mentor clinic owners looking to expand beyond a single location while creating lasting impact.

Subscribe to Austin’s weekly newsletter for chiropractors

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Listen the The Austin Cohen Podcast on Spotify

Resources

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Is scaling your practice actually costing you more than it’s giving you? What if burnout isn’t a badge of honor—but a systems failure? In Part 1 of this conversation, Dr. Lauryn sits down with returning guest Dr. Austin Cohen to unpack why so many high-performing chiropractors feel exhausted, stuck, or quietly unfulfilled—even while growing.

Together, they explore the difference between grinding and true scalability, what it really means to step into CEO leadership, and why “CEO time” is often misunderstood. They discuss building operational systems that create freedom, preventing burnout through intentional structure, and how wealth should fund presence, relationships, and long-term sustainability. If you want to grow your practice in 2026 without sacrificing your health, family, or identity—this is where it starts.

Key Takeaways:

• Scaling without systems leads to burnout. Sustainable chiropractic growth requires leadership frameworks, operational systems, and CEO-level thinking—not just more hustle.

• CEO time is about clarity and strategic thinking, not busywork. High-level vision, presence, and intentional leadership are essential to scaling a multi-location practice without becoming the bottleneck.

• Wealth should create freedom and impact. Long-term success in chiropractic isn’t just about revenue growth—it’s about building a business that supports relationships, health, and meaningful experiences.

About the Guest:

Dr. Austin Cohen is the owner of Corrective Chiropractic, overseeing 14 thriving clinic locations across five states, specializing in Clinical Biomechanics of Posture and structural corrective care. A graduate of Life University (2009), he has built a reputation for combining clinical excellence with scalable business systems. In 2024, he founded L5 Marketing, managing Google Ads for chiropractors nationwide, and created Chiro180, a software platform designed to increase Office Visit Average (OVA) and Patient Visit Average (PVA) through data-driven care plan tools. Recognized with multiple Inc 5000 awards and Best Places to Work honors, Dr. Cohen is also a devoted husband and father who prioritizes building both thriving businesses and meaningful family life.

Subscribe to Austin’s weekly newsletter for chiropractors

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Resources

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Is building a personal brand in 2026 about going viral—or about making money? Are you chasing followers, or are you building something that actually monetizes? In this solo episode, Dr. Lauryn tackles one of the biggest misconceptions in the online space right now: the idea that more visibility automatically equals more income. If you’ve felt confused by conflicting advice about niching down, being relatable, or “just posting whatever you want,” this conversation will clear the air.

Dr. Lauryn breaks down the two primary paths to growing a personal brand—follower-first vs. monetization-first—and explains why they are not the same. She dives into why outdated advice no longer works in 2026, how to identify your true audience, how to connect personal storytelling to your niche, and why engagement and trust matter more than vanity metrics. If you're a healthcare provider or business owner looking to build authority without burning out, this episode is your strategy reset.

Key Takeaways:

1. Followers vs. Revenue Is a Strategic Choice: Growing a large audience does not automatically lead to sales. A monetization-first personal brand strategy prioritizes solving a specific problem for a defined audience rather than chasing viral metrics.
2. Niching Down Is About Focus, Not Limitation: In today’s saturated digital landscape, breaking through requires clarity. A well-defined niche builds trust, improves engagement, and accelerates authority in competitive online markets.
3. Personal Brand in 2026 Requires Integration: The era of separate “professional” and “personal” accounts is fading. Trust is built when your story, your expertise, and your mission are cohesively connected.
4. Your Ideal Audience Is a Past Version of You: You don’t invent your niche—you uncover it. The most powerful brands are built by serving the version of yourself who once struggled with the same challenges.

Resources

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Is building a personal brand actually optional for healthcare providers anymore—or has it become a requirement for long-term freedom and impact? In this episode, Dr. Lauryn sits down with registered nurse and online business mentor Alyssa Schomaker to unpack why personal branding is no longer a “nice to have” for providers who want to scale beyond one-to-one care.

Together, they dive into what it really takes to build a profitable online business from zero followers, why niching down is non-negotiable in 2026, and how organic content—not ads—can fuel sustainable growth. Alyssa shares hard-earned insights on overcoming perfectionism, building trust with small audiences, and creating scalable offers that don’t lead to burnout. If you’re a healthcare provider feeling stuck, bored, or boxed in by traditional models, this conversation will challenge how you think about growth, visibility, and freedom.

Key Takeaways

Personal branding is no longer optional for healthcare providers who want to scale impact, income, and autonomy beyond one-to-one care.

Niching down accelerates growth and trust, even with a small audience, and makes organic marketing far more effective.

Organic content beats ads early on, allowing providers to build credibility, community, and sustainable revenue without sacrificing profit margins.

Perfectionism is the biggest growth blocker, and B-minus action consistently outperforms polished content that never gets posted.

About the Guest

Alyssa Schomaker is a registered nurse, online business mentor, and founder of Freedom Collective Co® and the Online Health Business Academy™. She built her first online health coaching brand to six figures in its first year, eventually scaling to seven figures and helping over 14,000 women transform their lives. Today, Alyssa helps health and wellness practitioners, clinicians, and physicians build personal brands, create premium scalable offers, and grow simple, sustainable online businesses that expand impact without burnout.

Work with Alyssa and Freedom Collective Co

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Why do so many chiropractors assume retirement will “just work out” — and why are so many discovering too late that it won’t? In this episode, Dr. Lauryn sits down with Dr. Abby Sirovica to have an honest, unfiltered conversation about real estate, wealth-building, and what it actually takes to create financial freedom beyond the clinic. This isn’t about hustle for hustle’s sake — it’s about realizing what’s possible when you stop playing small.

Together, they break down why relying solely on a chiropractic practice is risky, how real estate can become a powerful exit strategy, and the mindset shifts required to build long-term wealth. From short-term rentals and tax strategy to leadership, leverage, and designing a life with real autonomy, this episode challenges the assumptions many providers make about money, retirement, and success — and offers a clearer path forward.

Key Takeaways

1. Wealth for chiropractors requires leverage beyond the clinic. Building real estate assets creates cash flow, tax advantages, and freedom that patient care alone rarely provides.
2. Real estate is accessible — even without business ownership. Associates and W2 earners can use short-term rentals and smart strategies to offset income and build wealth.
3. Mindset and action matter more than perfect timing. Wealth grows when chiropractors stop waiting for certainty and start making informed, strategic moves.

About the Guest

Dr. Abby Sirovica is a chiropractor, entrepreneur, and real estate investor known for her bold, strategic approach to wealth-building. She is the founder of Grassroots Family Chiropractic (now Grassroots Collective), co-owner of a wellness café, and a leader in short-term rental investing. Alongside her fiancé, she coaches healthcare professionals through HBA Academy and hosts The Expansion Podcast, helping providers scale their businesses, income, and impact beyond traditional models.

Book a strategy call for your clinic with Dr. Abby

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Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

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Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

For the last two years, Lauryn has publicly said she plans to retire from healthcare at 47—and people have feelings about it. Is it realistic? Is it irresponsible? Is it even possible for clinic owners who genuinely care about their patients? In this episode, Lauryn and her husband Kirby sit down to unpack where this goal actually came from and why it’s sparked so much reaction.

Together, they answer real listener questions about early retirement, boredom for high achievers, guilt around leaving patient care, financial planning myths, spousal alignment, and what “retirement” really means in practice. This is an honest, nuanced conversation about freedom, cash flow, values, and designing a life that still feels meaningful long after the clinic isn’t the center of it.

Key Takeaways

1. Retiring early isn’t about quitting work—it’s about removing obligation. True retirement planning focuses on cash flow, flexibility, and choice, not just hitting a traditional age or number.
2. High achievers often fear boredom, but the deeper issue is identity. Removing money as the motivator forces clarity around purpose, validation, and how you want your days to feel.
3. Traditional retirement advice is built around age 65. If you want freedom earlier, your strategy must include accessible investments, lifestyle planning, and spousal alignment—not just tax deferral.
4. You cannot plan early retirement alone. Avoidance, fear, and mismatched visions will surface unless both partners define what freedom looks like on a day-to-day level.

Resources:

Join the waitlist for The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

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Holistic Marketing Hub

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Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

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Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers