She Slays the Day

Are you working harder than ever in your practice but still wondering where the money goes? What if the real problem isn't a shortage of new patients, but inconsistent systems, missed collections, and a reluctance to charge for the care you provide? Dr. Lauryn sits down with pathologist and healthcare entrepreneur Heather Signorelli to unpack why great patient care alone doesn't guarantee a profitable practice.

Together, they explore the never-ending challenge of patient acquisition, turning marketing and referrals into repeatable systems, and creating front desk scripts that help practices actually collect what they're owed. Heather shares why every practice owner needs to track key financial metrics, how to distinguish true CEO time from daily administrative work, and why hiring the right people is essential for growth. They also confront the uncomfortable relationship doctors have with money and how learning to confidently charge for your value can transform your practice.

Key Takeaways

- Patient Acquisition Requires Consistency: Growing a medical practice isn't about finding one perfect marketing strategy. Sustainable patient growth requires repeatable systems, documented SOPs, and ongoing attention to what's working.

- Stop Leaving Revenue on the Table: Many practices lose money through inconsistent collections, unclear payment policies, and uncomfortable financial conversations. Simple front desk scripts and better billing procedures can help practices capture revenue they're already earning.

- Think Like a CEO, Not an Office Manager: True CEO time is about vision, strategic growth, and understanding your business metrics, not simply completing administrative tasks. Practice owners must learn to delegate and regularly evaluate the numbers driving their business.

- Get Comfortable Charging What You're Worth: Doctors are trained to serve patients, but that mindset can make discussing money uncomfortable. Recognizing the value of your care and communicating fees confidently is essential to building a financially sustainable practice.

Guest Bio

Heather Signorelli is a pathologist, healthcare entrepreneur, and co-founder of NatRevMD, a medical billing and revenue cycle management company she built alongside her husband, Troy. With extensive experience in healthcare leadership, Heather previously developed and led laboratory services for a health system spanning more than 180 hospitals, helping expand access to genetic testing and improve healthcare operations. Today, NatRevMD supports more than 30 independent medical practices, helping physicians understand their finances, optimize collections, and build sustainable businesses. Heather is also the author of Thrive and host of the NatRevMD podcast, where she shares practical insights on the business side of medicine.

Resources:

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

Clinic Mind

Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.

Clinic Mind

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Have you built a successful practice only to realize you don't know who you are outside of it? What happens when being the dependable problem solver stops feeling like a strength and starts feeling like a trap? Dr. Lauryn Brunclik sits down with leadership advisor Allisa Verhille to explore identity exhaustion, the hidden cost of becoming the person everyone counts on.

Drawing from their own experiences, Lauryn and Allisa unpack how perfectionism, people pleasing, and an addiction to productivity can keep high-achieving doctors and entrepreneurs stuck. They explore the difference between burnout and identity exhaustion, the Four Rs framework for rethinking your role, and practical ways to set boundaries, trust your team, and delegate without taking every task back. It’s a candid conversation about building a thriving practice without disappearing into the work that made you successful.

Key Takeaways

• Identity Exhaustion vs. Burnout: Discover why high-achieving healthcare entrepreneurs can feel completely exhausted despite loving their work, and how tying your self-worth to being needed creates a different challenge than traditional burnout.
• Breaking Free from the High-Achiever Identity: Learn how perfectionism, people pleasing, and productivity addiction can quietly dictate your decisions, and explore the Four Rs framework for redefining success beyond your responsibilities.
• Delegation, Trust, and Leadership Growth: Understand why being indispensable can actually limit your practice's growth, and how learning to delegate, trust your team, and release control creates stronger leaders and more sustainable businesses.
• Building a Life Beyond Your Accomplishments: Explore practical ways to establish boundaries, prioritize what truly matters, and create a successful business without sacrificing your relationships, personal identity, or enjoyment of life along the way.

About the Guest

Allisa Verhille is an international bestselling author, executive leadership advisor, speaker, and founder of The Flamekeeper Institute. With more than 25 years of experience in leadership and organizational transformation, Allisa helps high-performing executives and entrepreneurs navigate the often-overlooked personal costs of professional success. She is the creator of Identity Exhaustion, a proprietary concept examining what happens when the roles, responsibilities, and expectations that once fueled success become obstacles to continued growth and fulfillment. Drawing from her extensive experience in corporate and healthcare leadership, Allisa challenges high achievers to rethink their relationship with productivity, redefine their identities beyond their accomplishments, and build meaningful lives and careers that no longer require sacrificing themselves to sustain success.

Book a free consultation with Allisa at The Flamekeeper Institute

Resources:

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Clinic Mind

Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.

Clinic Mind

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

What if your biggest obstacle to building a personal brand isn't a lack of knowledge, but the fear of putting yourself out there? Do you need a finished online program before you start growing an audience? In this special behind-the-scenes episode, Dr. Lauryn shares a real one-on-one coaching call with Kentucky chiropractor Dr. Matthew Barnhart, who wants to expand his impact and income beyond his clinic.

Listen as Lauryn helps Dr. Barnhart turn a broad spinal health idea into a focused personal branding strategy built around his own story, an ideal audience, and a clear message. They unpack why niching down makes you more memorable, how to structure stories that connect, why building an audience should come before perfecting a product, and how to overcome the perfectionism that keeps healthcare providers from showing up on camera.

Key Takeaways

• Build your personal brand around a specific audience. Trying to help everyone makes your message harder to remember. Identify your ideal client and the specific problem you're uniquely positioned to solve.
• Your personal story is your greatest branding advantage. Credentials and expertise establish credibility, but storytelling creates the emotional connections that make an audience trust and remember you.
• Build an audience before perfecting your product. Stop hiding behind website development, course creation, and endless preparation. Test your niche and message through content before investing months into an unproven offer.
• Courage and consistency beat perfectionism. You don't need expensive equipment or flawless videos to start growing online. Focus on strong hooks, relatable stories, and speaking directly to one person.

About the Guest

Dr. Matthew Barnhart is a Kentucky-based chiropractor at Kentucky Pain Institute / Spurlock Chiropractic Centre in Morehead, Kentucky. A 2013 graduate of Logan University, where he earned his Doctor of Chiropractic and Bachelor of Human Biology degrees, Dr. Barnhart has over a decade of experience in chiropractic care, with specialized training in athletic rehabilitation, pregnancy and pediatric care, non-surgical spinal decompression, and spinal trauma. His own experience recovering from significant spinal injuries has fueled his passion for helping patients take a proactive approach to long-term spinal health. Now, Dr. Barnhart is working to expand his impact beyond the clinic through the Disc Recovery Blueprint and Spine Longevity Method, educational resources designed to make his expertise accessible to a broader audience.

Resources:

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

What happens when the business plan that was supposed to make $1.6 million stops feeling like the right plan? And how do you know when the financially optimal decision isn’t actually the best decision for your life? Lauryn is joined by Kirby for an unscripted conversation about ambition, money, marriage, faith, and what it means to build a life that actually feels rich.

Together, they unpack why they scrapped their planned launches to build Rich Doc Lab, how one unified message changed Lauryn’s business, and the AI tools transforming the way they work. They also get candid about buying a bigger home, maximizing net worth versus enjoying your money, raising kids, and making sure ambition never comes at the expense of the relationships that matter most.

Key Takeaways

• The best financial decision isn’t always the one that maximizes net worth. Your money strategy should support the life, family, and experiences you actually value.
• Sometimes business growth requires abandoning a plan that already works. Lauryn and Kirby walked away from projected revenue to create one cohesive offer, audience, and message through Rich Doc Lab.
• AI is rapidly changing how small business owners operate. From marketing and advertising to research and business automation, AI agents can remove enormous amounts of manual work when given the right context and systems.
• Ambition needs boundaries. Money, business growth, and achievement matter, but Lauryn and Kirby continually bring their decisions back to their marriage, their kids, and the kind of life they want to build together.

Resources:

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

Clinic Mind

Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.

Clinic Mind

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

What happens when your potential patients stop Googling and start asking AI who they should trust? SEO still matters, but showing up first on Google no longer guarantees that ChatGPT, Gemini, Perplexity, or other AI platforms will cite or recommend your practice. So how do you make sure your business becomes part of the answer?

Dr. Lauryn sits down with digital marketing strategist Kimberly Reynolds to break down Answer Engine Optimization, or AEO, and what practice owners should be doing now. They cover website schema, Google Business Profiles, reviews, LinkedIn, AI optimized articles, original expertise, and why small businesses still have an opportunity to outrank bigger competitors. They also explore the emerging world of ChatGPT advertising and why early adopters may have a major advantage.

Key Takeaways

• SEO is no longer enough on its own. Strong SEO creates the foundation, but AEO helps AI engines understand, cite, and ultimately recommend your practice when users ask for answers or local recommendations.
• AI needs signals that establish trust and authority. Website schema, Google Business Profile activity, reviews, personal expertise, LinkedIn content, and third party validation all help AI connect your name, business, expertise, and reputation.
• Content needs to change for the AI search era. Instead of producing massive articles covering everything, focus on one specific question, answer it immediately, organize content into clear sections, include FAQs, and contribute original opinions, experiences, or data.
• Small businesses still have an early mover advantage. Many larger competitors have not fully optimized for AEO yet, giving innovative practice owners an opportunity to establish authority before the space becomes significantly more competitive.

About the Guest

Kimberly Reynolds is a digital marketing strategist with decades of experience spanning website development, SEO, paid media, and artificial intelligence. She began building and marketing websites in 1995 before moving heavily into paid advertising and eventually managing paid media for a major social media company. Today, Kimberly helps businesses adapt to the changing search landscape through Answer Engine Optimization, AI focused content strategy, and paid advertising. Her work focuses on helping businesses become more discoverable, credible, and recommendable across both traditional search engines and emerging AI platforms.

Check out all the services Kimberly offers by visiting her website.

Follow Kimberly on LinkedIn

Resources:

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

Clinic Mind

Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.

Clinic Mind

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

What if you could turn the knowledge you've already created for your patients into an entirely new revenue stream without becoming a social media influencer? Is Pinterest the overlooked marketing platform that could help you build a business beyond the four walls of your clinic? This week, Dr. Lauryn sits down with Pinterest marketing expert Kelsey Vetter to explore how this visual search engine can help entrepreneurs reach new audiences, sell digital products, and diversify their income.

Together, they break down what makes Pinterest different from Instagram and TikTok, how to identify what your ideal customers are searching for, and why you don't need a massive following to start generating sales. From Pinterest SEO and paid advertising to creating low-ticket digital products and building email funnels, Kelsey shares practical strategies for turning your existing expertise into an online business.

Key Takeaways

• Pinterest is a search engine, not just another social media platform. Learn how to reach potential customers who are actively searching for solutions without constantly creating content or building a large following.
• Digital products can create new revenue streams for clinic owners. Discover how to turn existing patient resources, educational materials, and specialized knowledge into products that can reach customers beyond your local market.
• Pinterest SEO and content strategy drive traffic and sales. Understand how keywords, compelling visual hooks, and search intent help your content get discovered and encourage users to take action.
• Not every business belongs on Pinterest. Learn how to validate audience demand, evaluate organic versus paid marketing, and determine whether Pinterest fits your business model.

Guest Bio

Kelsey Vetter is the founder of Kelsey Vetter Co., a Pinterest marketing agency helping entrepreneurs and online business owners turn Pinterest into a consistent source of traffic and sales. With 14 years of marketing experience, including five years dedicated exclusively to Pinterest, Kelsey has helped over 300 businesses unlock the platform's potential through tailored organic strategies, paid advertising, and strategic content creation. Her services include Pinterest profile audits, strategy sessions, account setup, and full-service management, helping brands attract customers and create sustainable growth beyond traditional social media.

Follow Kelsey: TikTok | Instagram

Resources:

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

Clinic Mind

Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.

Clinic Mind

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Are your ads actually underperforming—or is the real problem what happens after the lead comes in? In Part Two of Dr. Lauryn’s conversation with Dr. Travis Stewart, they dig into the numbers and systems clinic owners need to understand if they want marketing to translate into sustainable growth.

They break down cost per lead, booking rates, show rates, customer acquisition cost, follow-up, sales, and why more new patients cannot fix a broken conversion process. From there, the conversation expands into business partnerships, profitability, associate pay, student debt, work ethic, wealth building, and the pursuit of balance. Travis and Lauryn also explore what chiropractic needs to change if practice owners, associates, and the profession itself are going to thrive long term.

About the Guest

Dr. Travis Stewart is the owner of Move Chiropractic in Boulder, Colorado, and co-founder of Making Moves, the coaching company behind Chiro Ads Academy. After opening his practice during the 2020 lockdown, Travis helped grow it from roughly $12K to $70K per month by bringing his marketing in-house and developing his own Facebook and Instagram advertising system. Since then, Travis and his team have helped more than 450 chiropractic practices implement their own ads, managing over $5 million in ad spend and generating more than $30 million in care plan revenue for clients. He also hosts The Arena, where he shares strategies for chiropractic practice growth, marketing, leadership, and entrepreneurship.

Follow and connect with Dr. Travis on Instagram

Resources:

Rich Doc Playbook: Secure your spot today!

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

Clinic Mind

Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.

Clinic Mind

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

What if the marketing agency you hired to grow your chiropractic practice is actually keeping you from understanding one of the most important parts of your business? In Part One of this conversation, Dr. Lauryn sits down with Dr. Travis Stewart to unpack how taking control of his own Facebook and Instagram ads helped transform a struggling new practice.

Travis shares how he went from roughly $12K to $70K a month by bringing marketing in-house, developing condition-specific ad funnels, and learning how to create messaging that actually builds trust and converts. They also explore the shift from clinician to CEO, simplifying marketing so it remains sustainable, building a team around a bigger vision, and confronting the burnout and identity challenges that can come when your entrepreneurial ambitions grow beyond patient care.

Key Takeaways

• Owning your marketing creates control. Travis stopped depending on agencies, learned the mechanics of Facebook and Instagram advertising, and built an in-house system that helped take his practice from roughly $12K to $70K per month.
• Effective chiropractic advertising starts with relevance and trust. Condition-specific messaging, strong hooks, clear positioning, social proof, and a compelling call to action can make an ad feel built specifically for the patient seeing it.
• Practice growth requires a CEO mindset. Learning to track data, understand demand generation, simplify systems, and make informed business decisions became just as important as being an excellent chiropractor.
• More revenue does not automatically create more freedom. As the practice grew, Travis moved from being money-poor and time-rich to money-rich and time-poor, forcing him to build a team, delegate, and rethink where his time and attention belonged.

About the Guest

Dr. Travis Stewart is the owner of Move Chiropractic in Boulder, Colorado, and co-founder of Making Moves, the coaching company behind Chiro Ads Academy. After opening his practice during the 2020 lockdown, Travis helped grow it from roughly $12K to $70K per month in just a few months by bringing his marketing in-house and developing his own Facebook and Instagram advertising system. Since then, Travis and his team have helped more than 450 chiropractic practices implement their own ads, managing over $5 million in ad spend and generating more than $30 million in care plan revenue for clients. He also hosts *The Arena*, where he shares strategies for chiropractic practice growth, marketing, leadership, and entrepreneurship.

Resources:

Rich Doc Playbook: Secure your spot today!

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

Clinic Mind

Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.

Clinic Mind

Is your marketing actually growing your business—or are you just posting on social media and hoping something happens? What if the problem isn’t your content, your follower count, or the algorithm, but the fact that you’ve never built a true marketing ecosystem around your business?

Dr. Lauryn sits down with Whitney Abraham, founder of Your CMO & Co., to break down what strategic marketing looks like beyond Instagram. They explore the role of a fractional CMO, turning an audience into revenue, knowing when to delegate marketing, and why successful entrepreneurs often wait too long to address burnout and resentment. Whitney also shares why certainty is one of the strongest predictors of entrepreneurial success—and her simple formula for building confidence through self-talk, action, and repetition.

Key Takeaways

• Social media is only one piece of a successful marketing strategy. Sustainable business growth requires an integrated marketing ecosystem that connects content, email, launches, partnerships, messaging, and sales around a clear objective.
• A fractional CMO can bring executive-level marketing strategy without the expense of hiring a full-time C-suite executive. The goal is not simply to create more content, but to orchestrate the entire marketing operation around revenue and growth.
• A large audience does not automatically equal a profitable business. Before monetizing followers, business owners need to understand why people followed them, whether that audience aligns with what they want to sell, and how to strategically convert attention into opportunity.
• Certainty and self-trust are critical to entrepreneurial success. Whitney’s confidence formula—positive self-talk + action + repetition—helps entrepreneurs build proof that they can solve problems, make decisions, and continue moving forward.

About the Guest

Whitney Abraham is the founder of Your CMO & Co., a marketing agency built for business owners who want to leverage the internet to strategically scale their companies. A serial entrepreneur, Whitney has built multiple seven-figure online businesses and an eight-figure business from the ground up. She has spent nearly a decade in digital marketing and has coached thousands of women on building, launching, and scaling businesses of their own. After years of watching entrepreneurs struggle to execute the strategies they were learning, Whitney created Your CMO & Co. to provide the complete marketing ecosystem of a fractional CMO combined with hands-on implementation and operational support.

Book a Call with Whitney

Follow Whitney on Instagram

Resources:

Rich Doc Playbook: Secure your spot today!

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Clinic Mind

Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.

Clinic Mind

What if your clinic is profitable, your schedule is full—and you’re still financially handcuffed to patient care? In this episode, Dr. Lauryn sits down with Daniel Herzberg to unpack why high income alone doesn’t create freedom, and why doctors need a strategy that extends beyond simply earning more, saving more, or waiting until the practice hits the next revenue milestone.

Together, they explore the shift from active income to capital that works for you, why doctors often delay investing, how lifestyle creep and risk aversion can stall wealth building, and the importance of coordinating taxes, cash flow, investing, risk management, and business operations. Daniel also breaks down hard money lending, private investments, and the family office approach—giving practice owners a framework for building wealth, optionality, and a future where working is a choice rather than an obligation.

Key Takeaways

• High income does not automatically create financial freedom. If your income still depends on how many patients you personally see, you’re continuing to trade time for money regardless of how successful your practice becomes.
• Doing nothing with your money is still an investment decision. Risk aversion can protect doctors from bad opportunities, but years of financial inaction can also mean losing valuable time, compound growth, and opportunities to build income outside the clinic.
• Stop treating wealth building like a collection of disconnected financial products. Taxes, cash flow, investments, business operations, risk management, and long-term goals should work together as one coordinated wealth strategy.
• Your capital can become your best employee. Building assets and passive income allows your money to work independently of your clinical hours, ultimately giving you the freedom to practice because you want to—not because you financially have to.

About the Guest

Daniel Herzberg is a financial freedom coach for physicians, founder of the Intelligent Investor Forum, and creator of the Physician Freedom Plan, a strategic framework designed to help physicians and high-income professionals reduce financial stress, build income beyond their careers, and create greater freedom over their time and future. With more than 33 years of experience and over 9,000 clients served, Daniel helps clients identify the gap between where they are financially and where they want to be, then coordinate strategies around investing, taxes, cash flow, risk management, business operations, and wealth building to help close that gap.Find all the resources the Intelligent Investor Forum has to offer!

Follow Daniel: LinkedIn

Resources:

Find all things Dr. Lauryn B including ways to work with her

Follow Dr. Lauryn: Instagram | Facebook | LinkedIn

Follow She Slays on YouTube

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Holistic Marketing Hub

This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!

Holistic Marketing Hub

Clinic Mind

Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.

Clinic Mind