The Graham Cochrane Show

In a world that glorifies hustle and speed, many entrepreneurs overlook the benefits of slowing down when it comes to building a successful business.

In this episode, we will explore the idea of going slow as a strategy for massive success and business growth. Discover how taking a step back, assessing your direction, and aligning with your season of life can lead to long-term success and sustainability in your entrepreneurial journey. Stay tuned until the end for a key question that will provide you with 100% clarity on your business path.

Chapters

00:00 The Myth of Hustle: Why Slowing Down Matters
10:36 The Long Game: Understanding Success Takes Time
17:03 Avoiding Burnout: The Dangers of Speed
21:22 Short-Term Thinking vs. Long-Term Success
29:46 A New Perspective: What If Time Is On Your Side?

Explore more on my website - www.grahamcochrane.com
Follow me on Instagram @thegrahamcochrane

If you want your business to become more profitable, stable and predictable without stressing about the numbers, today’s episode is for you.

All online business owners deserve this, and this is why my guest today created the Profit Pillars system. This is a step-by-step guide designed to make business finances straightforward and accessible, allowing you to build strong financial systems for your online business. No MBA or CFO required.

How profitable should my business be?
How much should I pay myself?
Which expenses do I need to monitor most as my business grows?
How do I build systems that keep my finances organized? How do I use my numbers to make better financial decisions?

If you, like most online business owners, have struggled with these questions you’re in the right place.

My guest today is Parker Stevenson, Chief Executive Officer and co-owner of Evolved Finance, a unique bookkeeping and accounting firm that specializes in supporting the financial needs of online business owners. He’s taught thousands of online business owners like you how to build simple and sustainable financial systems that allow them to make more profitable decisions in their businesses. And he’s actually MY bookkeeper!

Order a copy of Parker's book here - https://evolvedfinance.com/book/

Chapters

00:00 Introduction to Profitability and Financial Stability
03:58 The Importance of Understanding Your Numbers
09:59 Revenue vs. Profit: The Real Metrics
14:59 The Unique Needs of Online Business Owners
22:00 Creating a Financial Playbook for Success
24:18 Introduction to Profit Pillars
25:01 The Mindset of Money
26:32 Understanding Lead and Conversion Expenses
28:19 The Importance of Team Costs
30:16 Analyzing Monthly Financial Snapshots
34:17 Separating Personal and Business Finances
39:58 Trends in Online Business Post-Pandemic
45:22 The Golden Rule: Connecting with People

Explore more on my website - www.grahamcochrane.com
Follow me on Instagram @thegrahamcochrane

Dozens of eight and nine-figure entrepreneurs are making this shift in their business in 2025. And you should pay attention.

We're moving into a new era of online business, one in which tactics from 15 years ago when I got started aren't working quite as well, and I think that's a good thing. And in today's episode, I'm gonna open up about this beautiful trend and state of the end where I show you how to apply it to the five key drivers of your business.

Chapters
00:00 The Shift in Online Business for 2025
01:09 Celebrating 300 Episodes and Future Trends
04:55 The Power of Simplicity in Business
08:16 Case Studies: Entrepreneurs Embracing Simplicity
12:21 Long-Term Strategies: The Value of Consistency
14:09 The Importance of Focus in Content Creation 21:23 Simplicity in Business Models: A Personal Journey
24:18 Key Drivers of Business Growth
30:27 Final Thoughts: Embracing Simplicity for Success

Explore more on my website - https://www.grahamcochrane.com/
Follow me on Instagram: @thegrahamcochrane

I met a man who made $100 million online and his advice for creators was both shocking and encouraging. Most online business owners I know get overwhelmed with the million conflicting strategies available to them to grow their income. But the good news is you can ignore almost all of it. Because in today's episode, I'm unpacking Brendan Burchard's three part strategy for creating over $100 million in his coaching business. And at the end, I'll reveal the thing he said that gave me the most hope about being an online business owner going into 2025 and beyond.

In this insightful episode, Graham and Katie dive into the art of storytelling and its impact on both personal and professional life. Katie, a former nonprofit leader turned storytelling coach, shares her journey and the transformative power of stories in business. They explore key concepts like micro vs. macro storytelling, the three C’s (context, conflict, conclusion), and how to discover and craft your core story. With an emphasis on authenticity and personal experience, this conversation inspires viewers to embrace their unique narratives and leverage storytelling for meaningful connections.

Katie's video course "Story School" https://www.katiequesada.com/speak

I am more convinced than ever before that having an online business is the most safe, most strategic, the most incredible gift you could ever have or give yourself or your family. This has always been true in the last 15 years for me, but this has become more pronounced in the last two weeks that we've dealt with two major hurricanes here in the Tampa Bay region and in Florida. In today's episode, I want to give you an update on how the Cochrane's are doing after two hurricanes. But more importantly to you, I want to share with you the three reasons why I'm grateful for my online business and why I want you to keep pressing into yours, building it, making it more life giving and getting it to the place where you want it to be.

In this conversation, Graham Cochrane and Rich Litvin explore the nuances of coaching, the importance of challenging clients' thinking, and the transformative power of provocative questions. Rich shares his personal journey into coaching, emphasizing the significance of confidence, the role of imposter syndrome, and the need for coaches to create clients through meaningful conversations. They discuss the value of intellectual property in coaching, the importance of building an audience, and the impact of generous content creation. The conversation culminates in insights about finding one's own path in business and the power of sharing personal stories.

In this episode, I share the story of how I hit the USA Today bestseller list with my latest book, Rebel: Find Yourself by Not Following the Crowd. This wasn’t a lucky accident—it was a dream I engineered from day one. 🌟 Join me as I break down the simple but powerful process I used to achieve this long-time goal and how you can apply the same approach to make any of your dreams come true. Whether you're aiming to be a bestselling author or pursue another ambition, the key is to take control and create your dreams, not wait for them to happen.

In this conversation, Graham Cochrane and Jeff Lerner explore the evolution of digital entrepreneurship, emphasizing the importance of authenticity, value creation, and self-worth. Jeff shares his personal journey from adversity to success, highlighting how embracing one's uniqueness can lead to fulfillment and success in the digital age. They discuss the shifting landscape of online business, the significance of personal branding, and the necessity of delivering genuine value to build trust with audiences. The conversation culminates in a powerful reminder of the importance of self-worth and the impact of personal development on achieving one's dreams.

Wow, what a week last week was. Rebel, my brand new book dropped a week ago. It was a very full week for me and an exciting one. But man, thanks to you, it has been an incredible, incredible launch so far. I just want to take a moment today to thank you and celebrate a little bit about what has happened in the last few days.