This week, Kate tries a tri-deep dive connecting Addison Rae's evolution, Y2K's one-hit wonders, and the overlap of both TRL and Tiktok's pop generations. Through Addison's candid interviews about stepping away from constant content creation, Kate explores how the machine that once discarded the forgotten pop girls of the early 2000s is long gone... or is it? Kate argues that while social media promised to democratize fame, it's actually created a more insidious system where creators internalize the disposability that labels and entertainment gatekeepers used to impose, making the case that Addison Rae represents a new model of how to game the system back.

Plus: Relax, Hailey Bieber isn't a billionaire (yet), Kylie's boob job transparency, S Club 7's tragic economics, YM magazine archaeology, and why we need to stop treating one-hit wonders like cautionary tales when they were actually victims of an assembly line designed to churn through young women for profit. Enjoy!

Playlists referred to:

Making Bead Lizards: https://open.spotify.com/playlist/5qBMaMap0SsCAQT2spUU0L?si=75b7f67f73dc48e6

Inflatable Chair Lounging: https://open.spotify.com/playlist/4ZiUucH8Cl8P6TQ7TqsVVQ?si=qJUnqZNFTouyebseg-wKHw

SUPPORT OUR SPONSORS

TRACK FIVE CHICAGO is on Saturday, July 19. Get your tix here!

Order Kate's NYT Bestselling book, One in a Millennial here!

Text or leave a voicemail for Kate at 775-HEY-BETH!

To pick up amika's new line of smoothing/anti-frizz products, go to loveamika.com/bethereinfive. For June, amika is giving my listeners a one-time use code for 15% off your first order. Go to my page at loveamika.com/bethereinfive and use code BETHEREINFIVE at checkout. 

Cozy Earth makes comfort that lasts—and this Father’s Day, he deserves it. Go to cozyearth.com and use code BETHEREINFIVE for 40% off all men's apparel. For the dads who work hard during their 9-5, and deserve the best during their 5-9.

Get healthy, glowing skin for summer with clean, vegan face and body care from OSEA. Get 10% off your first order sitewide with code BETHEREINFIVE at OSEAMalibu.com. You’ll get free samples with every order, and free shipping on orders over $60. Head to OSEAMalibu.com and use code BETHEREINFIVE for 10% off. 

Build your vacation-ready wardrobe from the ground up. Shop the new summer collection and receive 20% off your purchase with the code BETHEREINFIVE at marcfisherfootwear.com. That’s marcfisherfootwear.com for 20% off with code BETHEREINFIVE

When it comes to pregnancy and postpartum support, you want products backed by research and transparency. Mom-founded Ritual puts in the work and shows you the proof. Get 25% off your first month for a limited time at ritual.com/BETHEREINFIVE. That’s ritual.com/BETHEREINFIVE for 25% off your first month.

Join Kate on all eight of her days trying to Eat Pray Love. Back to reg programming next episode. Enjoy!

SUPPORT OUR SPONSORS

Order Kate's NYT Bestselling book, One in a Millennial here!

Text or leave a voicemail for Kate at 775-HEY-BETH!

Check out loveamika.com/bethereinfive for my favorites. And for May they are giving my listeners a one-time use code for 15% off your first order through the end of May. Just go to loveamika.com/bethereinfive and use code BETHEREINFIVE at checkout.

This week, Kate is joined by her sister Kelly for a classic nostalgic crowdsourced ep with big yearbook staff energy. Listeners submitted their tales related to graduation, senior week, prom, senior pranks, local traditions gone awry, and so much more. Enjoy!

Text or leave a voicemail for Kate at 775-HEY-BETH!

Did you know all of your favorite podcasts, including Be There in Five are on Amazon Music? All you have to say is ‘Alexa, play the podcast Be There In Five on Amazon Music.’ Or if you’re listening on your phone, just download the Amazon Music app, search for “Be There In Five” and click "Follow."  

Check out loveamika.com/bethereinfive for my favorites. And for May they are giving my listeners a one-time use code for 15% off your first order through the end of May. Just go to loveamika.com/bethereinfive and use code BETHEREINFIVE at checkout. 

Luxury shouldn’t be out of reach. Use code BETHEREINFIVE for 40% off best-selling sheets,

pajamas, and more at cozyearth.com.

Shop now during their Memorial Day Weekend sale for 30% Off sitewide (exclusions apply). Sale ends on 5/26, shop at marcfisherfootwear.com. (After the sale, you can always use code BETHEREINFIVE for 20% off.)

Get ready for a new way to wash away the day with OSEA’s new Ocean Wave Cleanser. And right now, we have a special offer just for our listeners! Get 10% off your first order sitewide with code BETHEREINFIVE at OSEAMalibu.com.

Kate's having a rough week, so she called in reinforcements (Nora McInerny) to help her discuss the new season of The Secret Lives of Mormon Wives, but not before they discuss other pressing pop culture topics like the new pope. Enjoy!

For May Amika is giving my listeners a one-time use code for 15% off your first order through the end of May. Just go to loveamika.com/bethereinfive and use code BETHEREINFIVE at checkout. 

Go to helixsleep.com/bethereinfive for the Memorial Day Sale, which is 27% Off Sitewide + a Free Bedding Bundle (Sheet Set and Mattress Protector) with any Luxe or Elite Mattress Order. This is exclusive for listeners of Be There in Five! That’s helixsleep.com/bethereinfive for the 2025 Memorial Day Sale.

For a limited time get 40% off your first box PLUS get a free item in every box for life. Go to Hungryroot.com/bethereinfive, code bethereinfive to get 40% off your first box and a free item of your choice for life. Hungryroot.com/bethereinfive, code bethereinfive.

Get 20% off your first order of Liquid I.V. when you go to LIQUID-IV.COM and use code BETHEREINFIVE at checkout. That’s 20% off your first order with code BETHEREINFIVE at LIQUID-IV.COM.

Nuuly is a great value at $98 a month for any 6 styles, but right now you can get $28 off your first month of Nuuly when you sign up with the code BETHEREINFIVE. Just go to nuuly.com, that's Nuuly with two “U”s—and enter the code BETHEREINFIVE and sign up to get $28 off your first month.

Get 25% off your first month for a limited time at ritual.com/BETHEREINFIVE. That’s ritual.com/BETHEREINFIVE for 25% off your first month.

This week, Kate unpacks the art, science, and history of gossip with Kelsey McKinney (from the beloved podcast Normal Gossip and author of NYT bestselling book You Didn't Hear This From Me). They explore a variety of angles for this topic, such as how dismissing gossip as "women's talk" has historically been a tool of patriarchal control, religious institutions, or corporations, etc., and how gossip networks have actually served as feminist resistance channels throughout history. They also examine their complicated relationship with parasocial relationships and "entitlement gossip," forever navigating the fine line between being messy Bs who love tea and recognizing gossip's legitimate social power. Enjoy!

SUPPORT OUR SPONSORS

Order Kate's NYT Bestselling book, One in a Millennial here!

Text or leave a voicemail for Kate at 775-HEY-BETH!

For April, Amika is giving the Beths a one-time use code for 15% off your first order through the end of April. Just go to loveamika.com/bethereinfive and use code BETHEREINFIVE at checkout. That’s loveamika.com/bethereinfive, code BETHEREINFIVE to get 15% off your first order!

To celebrate Moms everywhere, this weekend only, May 2-4, Cozy Earth is giving my listeners a special promo: Buy One, Get One Free bamboo pajamas!! Use code BETHEREINFIVEBOGO at cozyearth.com to take advantage of this! Or Get 40% off with my code BETHEREINFIVE cozyearth.com for everything else!

Ready up for a long day with extraordinary hydration from Liquid I.V. Get 20% off your first order of Liquid I.V. when you go to LIQUID-IV.COM and use code BETHEREINFIVE at checkout.

Build your vacation-ready wardrobe from the ground up. Shop the new summer collection and receive 20% off your purchase with the code BETHEREINFIVE at marcfisherfootwear.com. 

Nuuly is a great value at $98 a month for any 6 styles, but right now you can get $28 off your first month of Nuuly when you sign up with the code BETHEREINFIVE. Just go to Nuuly.com and sign up to get $28 off your first month.

Go to paireyewear.com and use code BTIF for 15% off your first pair. And support the show by mentioning Be There in Five sent you in your post checkout survey!

This week, Kate delves into Katy Perry's career decline, but not before being wrongly accused of a crime she didn’t commit, and the exchange unfolds in real time for listeners. She also reviews how space is, like, shockingly close, and how Blue Origin girl bossed too close to the moon and may have landed on earth, but the faux feminist PR machine didn’t land with the gen pop. She also snorkels through her accidental Isabella brunette moment this week that led to some introspection about maintaining her appearance postpartum, never quite figuring out if she’s found reclamation or resignation in not prioritizing beauty rituals the way she once did. Finally, she investigates something she was asking herself during Katy Perry’s 11 minutes in space: why has her career commercially declined so drastically over the past 11 years, the last time she had #1 singles and best-selling albums? In Kate’s opinion, it comes down to one thing, and it’s perhaps a worse feminist take than the motto of the bootcut bodysuit brigade thinking they’d inspire us by “taking up space.” Enjoy!

Order Kate's NYT Bestselling book, One in a Millennial here!

Text or leave a voicemail for Kate at 775-HEY-BETH!

amika means friend, and they are definitely a friend to Be There in Five. For April, they are giving us Beths a one-time use code for 15% off your first order through the end of April. Just go to loveamika.com/bethereinfive and use code BETHEREINFIVE at checkout.

Go to helixsleep.com/bethereinfive for the Spring Savings Event, which is 20% off sitewide through April 30, 2025. 

You’re going to love Hungryroot as much as I do. Take advantage of this exclusive offer: For a limited time get 40% off your first box PLUS get a free item in every box for life. Go to Hungryroot.com/BETHEREINFIVE and use code BETHEREINFIVE. 

Shop the new summer collection now during their Friends and Family Sale for an extra 25% off your purchase at marcfisherfootwear.com, with code FRIENDS25. Sale is going on now through 4/21. That's m-a-r-c-f-i-s-h-e-r footwear.com, code FRIENDS25.

Say goodnight to wrinkles and wake up to visibly firmer, smoother, naturally radiant skin with OSEA’s new Dream Night Serum. Get 10% off your first order sitewide with code BETHEREINFIVE at OSEAMalibu.com. 

Start HyaCera to support your glow without compromising on clean science. Get 25% off your first month for a limited time at ritual.com/BETHEREINFIVE. 

This week, Kate and (esteemed author/podcaster/friend) Nora McInerny answer a few Katelilah voicemails in between meandering conversations about spatial awareness, nostalgia, White Lotus, childhood friendships, Jersey Mikes, modern teenagers, the experience of trying on shoes in a store, and so much more! Enjoy!

Order Kate's NYT Bestselling book, One in a Millennial here!

Text or leave a voicemail for Kate at 775-HEY-BETH!

For April, Amika is giving the Beths a one-time use code for 15% off your first order through the end of April. Just go to loveamika.com/bethereinfive and use code BETHEREINFIVE at checkout.

This week, Sami Sage is back on the podcast (friend and co-founder of Betches Media), and she and Kate meander through a variety of topics, like searching for purpose in your 20s, Hermes/Birkin appointment culture, the democracy debacle, their fav designer/mid-range handbags, and Sami's go-to leather influencer. After Sami gives some hot takes about The Row, toward the end, they recap the #1 show on Netflix right now called Adolescence, and they chat about how online radicalization affects young men and the cultural factors that contribute to toxic masculinity. Enjoy!

Order Kate's NYT Bestselling book, One in a Millennial here (now out in paperback!!)

Text or leave a voicemail for Kate at 775-HEY-BETH!

Because amika loves Be There in Five listeners as much as we love them, they’re giving you a one-time use code for 20% off your first order through the end of March. Just go to  loveamika.com/bethereinfive, code BETHEREINFIVE to get 20% off your first order through March 31st!

To get started, just go to Apostrophe.com/BETHEREINFIVE and click get Started, then use our code BETHEREINFIVE at sign up and you’ll get your first visit for only five dollars! Thank you Apostrophe for sponsoring this episode.

Luxury Shouldn’t Be Out of Reach. Visit CozyEarth.com and use my exclusive code BETHEREINFIVE for 40% off best-selling sheets, towels, pajamas, and more.

Take advantage of this exclusive offer: For a limited time get 40% off your first box PLUS get a free item in every box for life. Go to Hungryroot.com/bethereinfive to get 40% off your first box and a free item of your choice for life.

Build your vacation-ready wardrobe from the ground up. Shop the new summer collection and receive 20% off your purchase with the code BETHEREINFIVE at marcfisherfootwear.com. 

Nuuly is a great value at $98 a month for any 6 styles, but right now you can get $28 off your first month of Nuuly when you sign up with the code BETHEREINFIVE. Just go to Nuuly.com/BETHEREINFIVE

Say goodnight to wrinkles and wake up to visibly firmer, smoother, naturally radiant skin with OSEA’s new Dream Night Serum. And right now, we have a special offer just for our listeners! Get 10% off your first order sitewide with code BETHEREINFIVE at OSEAMalibu.com.

This week, we're deep diving PepsiCo's $1.95 billion acquisition of the prebiotic soda brand Poppi, discussing the shift towards health-conscious beverages and their potentially misleading claims, and digging into influencer-adjacent beverage drama like cheater brands, "vending machine gate" and rumors about if the investments of Alex Cooper and Alix Earle in beverage companies have something to do with their public falling out (and Alix being "dropped" from the Unwell network). This deep dive touches on many topics: the broader trends in the beverage industry, influencer culture, the "Health Halo Effect" of unregulated better-for-you sodas, and, most importantly, the power of branding. Enjoy!

00:00 Intro

03:27 The Evolution of Poppi's Branding

06:00 The Rise and Valuation of Poppi

30:50 The Health Halo Effect

38:38 The Rise of Functional Beverages

41:22 The OliPop and Poppi Rivalry

48:05 Vending Machine Gate

01:03:16 Celebrity Investors in Poppi and Other Bevs

01:16:35 Alex/Alix, Unwell Network, and Influencer Podcasts

Order Kate's NYT Bestselling book, One in a Millennial here!

Text or leave a voicemail for Kate at 775-HEY-BETH!

Take control of your hormonal health with Allara Health. Visit allarahealth.com/BETHEREINFIVE to get your personalized treatment plan and see if Allara is right for you. With insurance, you can get started with Allara Health for as little as $0. Experience Allara Health’s expert, compassionate care today. Visit allarahealth.com/BETHEREINFIVE to get started. Copays may apply. See allarahealth.com/promo for full terms and conditions.

Because amika loves Be There in Five listeners as much as we love them, they’re giving you a one-time use code for 20% off your first order through the end of March. Just go to loveamika.com/bethereinfive and use code BETHEREINFIVE at checkout. That’s loveamika.com/bethereinfive, code BETHEREINFIVE to get 20% off your first order through March 31st!

Crush your health goals with mouthwatering, chef-crafted meals delivered straight to your door. Go to cookunity.com/BETHEREINFIVE or enter code BETHEREINFIVE before checkout for 50% off your first week. That’s 50% off your first week by using code BETHEREINFIVE or going to COOKUNITY.COM/BETHEREINFIVE.

Go to helixsleep.com/bethereinfive for the March Madness Sale. That’s helixsleep.com/bethereinfive for 20% Off Sitewide.

Treat yourself to extraordinary hydration from Liquid I.V. Get 20% off your first order of Liquid I.V. when you go to LIQUID-IV.COM and use code BETHEREINFIVE at checkout. That’s 20% off your first order with code BETHEREINFIVE at LIQUID-IV.COM.

Upgrade how you see the world and how the world sees you. Go to paireyewear.com and use code BTIF for 15% off your first pair. And support the show by mentioning Be There in Five sent you in your post checkout survey! That’s paireyewear.com, code BTIF.

This week, Kate reviews Meghan Markle (Sussex?)'s new show: With Love, Meghan.

Order Kate's NYT Bestselling book, One in a Millennial here!

Text or leave a voicemail for Kate at 775-HEY-BETH!

Because Amika loves Be There in Five listeners as much as we love them, they’re giving you a one-time use code for 20% off your first order through the end of March. Just go to loveamika.com/bethereinfive and use code BETHEREINFIVE at checkout.