Take It Personally

I just wrapped up a launch with a 12% conversion rate, and I'm gonna tell you all about it. I don't typically take you behind the scenes of my business quite like this, but today I am, because this is the stuff I spend most of my time on now (the education side of my business). And this launch was my best one yet.

In this episode, I'm breaking down the two big tests I ran with this launch of Behind the Shot: going all organic (no ads into the masterclass) and treating Behind the Shot as its own standalone launch instead of always pushing Rebrand. I'm sharing the real numbers, what I learned about my funnel, and what you're probably underestimating the most in your content. If you've ever wondered what actually goes into a successful launch, or you're curious about the education side of business ownership, this one's for you!

We're talking:

• Why I tested an all-organic launch (no ads) for the first time
• The exact numbers: 300+ on the wait list, 36 enrolled, 12% conversion
• How my shot list freebie is quietly doing more work than I realized
• The real amount of content it takes to have a launch like this (spoiler: it's a lot)
• Why I'm rethinking how often I launch Behind the Shot vs. Rebrand
• The mindset shift I want you to have around posting and selling

Links & Resources

• 📷 Behind the Shot: the brand session blueprint that books you more brand work
• ✨ Rebrand: the marketing program to build the visibility that gets you booked out
• 💻 My high-converting freebie: Ultimate Brand Photography Shot List
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

The month of July can feel a little... slow. And every year I watch photographers absolutely panic about that. 😅 But slow doesn't have to mean scary. In fact, when you handle it intentionally, a slow season can end up being one of the most valuable parts of your entire year.

In this episode, I'm sharing exactly how I use slower months like July (and December) to rest, reset, and build a stronger business without disappearing from my marketing. We'll talk about the money mindset that makes slow seasons feel less stressful, how to keep showing up without burning yourself out, and the behind-the-scenes projects that will make your busy season so much easier. Because the photographers who have a booked-out fall? They're laying the groundwork for it right now.

We’re talking:

• Why slow doesn't have to mean scary
• Planning your finances for inconsistent income
• Keeping your marketing consistent without posting nonstop
• Turning one brand session into months of content
• Behind-the-scenes projects worth tackling during slower months
• Why your booked-out fall starts in July

Links & Resources:

• 💰 Small Business Money School with Gina Knox
• 💻 Get coached inside Rebrand, my 12-month program for photographers who want to stand out, book more brand photography clients, and build a business that feels sustainable
• 💬 Questions or episode ideas? DM me on Instagram!
• 📝 Blog: More tips and tools to grow your personal brand photography business

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

At the risk of sounding incredibly cheesy... brand photography is truly my dream. I genuinely can't imagine doing anything else. But here's the thing: there are a lot of parts of building a profitable brand photography business that nobody really talks about.

In this episode, I'm sharing the lessons I wish someone would've told me sooner. Because being a talented photographer and running a profitable business are two completely different skill sets. We'll talk about why the camera is actually a small part of your job, what really creates clients who rebook and refer, and why your systems matter so much more than being "naturally talented." If you've ever felt like the business side is harder than the photography side, this one's for you.

We're talking:

• Why being a great photographer isn't enough to build a profitable business
• The strategy before the shoot (and the delivery after) that clients actually remember
• Teaching clients the value of brand photography
• Why pricing isn't based on your gear or hours
• Turning your delivery process into a marketing moment
• Building repeatable systems that create referrals and rebookings

Links & Resources:

• 📸 Behind the Shot is 50% off! Learn how to price, plan, shoot, and deliver portfolio-building brand sessions, plus get access to Portfolio Payday (new!), Summer School live coaching calls, and a $500 credit toward Rebrand if you join that program in the fall. Sign up by July 2 to get the bonuses and BTS for under $500: maddiepeschong.com/behindtheshot
• 💬 Questions or episode ideas? DM me on Instagram!
• 📝 Blog: More tips and tools to grow your personal brand photography business

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

Before I started shooting brand photography, I had this really idealistic picture in my mind of what it could look like. Beautiful sessions, incredible clients, and helping businesses grow.

And while all of that is true... nobody tells you that creating beautiful photos and running a profitable brand photography business are two completely different skills.

In this episode, we're talking about everything that happens outside of clicking the shutter. From pricing and client education to portfolio strategy and delivering galleries that actually lead to referrals, this is the side of brand photography that can completely change your business. If you've ever felt like you're creating great work but still struggling to build consistent momentum, this episode is for you.

We’re talking:

• Why the actual photoshoot is only about 20% of the job
• Pricing for outcomes instead of hours or gear
• Teaching clients the value of brand photography
• Turning gallery delivery into marketing momentum
• Building a portfolio that attracts the work you actually want
• Why profitable photographers rely on systems—not talent

Links & Resources:

• 📸 Join Behind The Shot: learn to price, plan, shoot, and deliver brand sessions that build your portfolio and grow your business. During this launch, you'll also get 50% off, access to the new Portfolio Payday mini-training, and live Summer Sprint coaching calls! Learn more at maddiepeschong.com/behindtheshot
• 💬 Questions or episode ideas? DM me on Instagram!
• 📝 Blog: More tips and tools to grow your personal brand photography business

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

What if I told you your brand photos can be genuinely beautiful, stunning photos that you're proud of... and still completely fail your client?

I know. That's a rough open. 😅 But it's also one of the biggest mistakes I see photographers make.

Because pretty photos aren't actually what clients are buying. They're buying outcomes and transformation. And when a gallery is full of beautiful images that don't help move a business forward, everyone loses. The client doesn't get the ROI they hoped for, and you miss out on referrals, repeat bookings, and the kind of reputation that keeps your calendar full.

In this episode, we're talking about the difference between photos that are simply pretty and photos that are profitable. I'll share the mindset shift that completely changed the way I approach brand sessions, why strategy matters more than ever in 2026, and how to create images that actually get used long after the gallery is delivered.

We're talking:

• Why pretty photos are the bare minimum in brand photography
• The real reason clients invest in a brand session
• Signs your galleries aren't creating ROI
• How to make sure every image has a job to do
• The conversation that completely changed my business
• Why strategy is the new premium differentiator

Links & Resources

• 💻 Join my free Sessions That Sell masterclass on June 25th at noon Central: maddiepeschong.com/masterclass
• 💻 Get coached inside Rebrand, my program for photographers who want to build a more strategic, profitable brand photography business
• 💬 Questions or episode ideas? DM me on Instagram!
• 📝 Blog: More tips and tools to grow your personal brand photography business

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

If you've ever had a potential client tell you, “I don't even know what we would shoot,” because they sit at a computer all day, this episode is for you. It's also for the photographers who secretly aren't sure what they'd do with a lawyer, accountant, banker, or coach on their calendar.

The truth is, these are some of the most overlooked brand photography clients out there, and they often need brand photography more than anyone! In this episode, I'm sharing why photographers are sleeping on these businesses, how to stop relying on laptops and headshots, and what it really takes to create strategic brand sessions for clients whose work lives mostly inside their brain.

We're talking:

• Why “boring” businesses are actually incredible brand photography clients

• The huge mistake photographers make when marketing their services

• Moving beyond headshots, laptops, and office photos

• How to uncover visual storytelling ideas through discovery calls

• Translating abstract concepts like growth, communication, and leadership into imagery

• Becoming a strategic partner instead of “just” a photographer

Links & Resources

• 💻 Join my free Sessions That Sell masterclass on June 25th at noon Central: maddiepeschong.com/masterclass
• 💬 Questions or episode ideas? DM me on Instagram!
• 📝 Blog: More tips and tools to grow your personal brand photography business

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

What if I told you that the reason a client chooses you over another photographer has nothing to do with your portfolio, and everything to do with the questions you ask?

In this episode, we're diving into one of the most underrated tools in your brand photography business: the discovery call. Most photographers treat it like a quick formality before booking, but I see it as one of the most powerful sales and positioning tools you have.The inquiry process isn't separate from the client experience—it is the client experience!

When done well, a discovery call builds trust, uncovers what your client actually needs, and makes it a whole lot easier for them to say yes.

We're talking:

• Why the discovery call is part of the client experience

• Questions that shift you from photographer to strategic partner

• Helping clients clarify goals before they invest

• Identifying marketing gaps and creating stronger ROI

• Red flags to watch for before a client books

• How asking better questions can increase your booking rate

Links & Resources

• 💻 Join my free Sessions That Sell masterclass on June 25th at noon Central: maddiepeschong.com/masterclass
• 💬 Questions or episode ideas? DM me on Instagram!
• 📝 Blog: More tips and tools to grow your personal brand photography business

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

Everybody wants to talk about how to get more clients. Hi, same. But what if your biggest growth lever actually isn’t your marketing? What if the thing you’re overlooking is what happens after someone books you?

In this episode, I’m talking about why your client experience might actually be your best marketing strategy — and why the clients currently in front of your lens are probably the reason your next clients will book you. Because yes, your branding and marketing matter. But if your process isn’t creating raving fans, referrals, reviews, and return clients… you’re pouring into a leaky bucket.

We’re diving into how to create a brand photography experience people genuinely cannot stop talking about — from inquiry to delivery — and how small, strategic shifts can completely change the way clients see you (and sell you to everyone they know).

We’re talking:

• Why referrals + return clients are still your best leads
• Strategic discovery call questions that instantly position you as the expert
• Turning “non-visual” businesses into purposeful brand imagery
• Creating an on-set experience clients rave about later at happy hour
• Why client comfort matters just as much as the photos
• Underpromising, overdelivering, and building repeat business naturally

Links & Resources

• 💻 Join my free Sessions That Sell masterclass on June 25th at noon Central: maddiepeschong.com/masterclass
• 💬 Questions or episode ideas? DM me on Instagram!
• 📝 Blog: More tips and tools to grow your personal brand photography business

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

AI is getting better. Like…a lot better. If you’ve been side-eyeing AI headshots lately wondering what this means for photographers, you’re definitely not alone. In this episode, I’m sharing why I don’t actually think photographers are losing to AI - I think they’re losing to boring marketing.

Here’s the thing: if all you’re selling is a gallery of images, yes, that’s going to become easier to replace. But brand photography was never just about the photos. It’s about the confidence shift, the visibility, the experience, the strategy, and the way your clients feel when they finally see themselves as the expert they already are.

We’re talking:

• Why “book a headshot session” marketing isn’t working anymore
• The difference between selling deliverables vs. transformation
• What AI can replicate - and what it absolutely cannot
• Why client experience matters more than ever
• How to create marketing that feels like you’re “inside your client’s head”
• Why case studies and behind-the-scenes content are more powerful than photo dumps

Links & Resources

• 💫 Join the waitlist for my upcoming summer offer focused on building strategic brand sessions and stronger client transformation
• 💻 Get coached in Rebrand, my 12 month program for photographers ready to book more brand photography clients (and get access to Rebecca - a customGPT to help with content!)
• 📝 Blog: More tips and tools to grow your personal brand photography business
• 🔄 Learn about the Vicious Visibility Cycle (Apple podcast; blog)
• 💬 Questions or episode ideas? DM me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

Getting ghosted by potential clients? I’m here to tell you what you likely don’t want to hear: it’s (probably) not your pricing. 👀

In this episode, I’m breaking down why photographers immediately blame their rates when inquiries go cold, and why the real issue is usually hiding somewhere in your process instead. From slow inquiry responses to confusing proposals to discovery calls with zero direction, we walk through the exact spots where clients are quietly dropping off (and how to fix them).

If you’ve ever spiraled after a client disappeared, convinced yourself your prices are “too expensive,” or felt personally victimized by a no-response email…this one’s for you. Getting ghosted is frustrating, but it’s also fixable.

We’re talking:

• Why pricing usually isn’t the real problem

• “Speed equals sales” and what that actually means

• The biggest mistakes photographers make in inquiry emails

• Why vibes are not a closing strategy 😅

• How to lead discovery calls like an expert

• The problem with “Cheesecake Factory menu” pricing guides

Links & Resources

• ✨Join Behind the Shot - my self-paced course for brand photographers who want to confidently plan, shoot, and deliver brand sessions that get results—for their clients and for their business. Learn more here!
• 📸 Session Guide: plug-and-play system to plan scroll-stopping sessions that actually get your client results (customizable Canva doc!)
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨