In this She Slays Replay, Bharon Hoag shares a bold vision for uniting the chiropractic profession instead of dividing it. He challenges chiropractors to embrace their diversity while focusing on what truly matters—expanding access to care and solidifying chiropractic as the first line of defense for health. If you’re tired of the infighting and ready to focus on solutions, this segment will inspire you to think bigger.

Listen to the full episode with Bharon Hoag: Spotify | Apple 

Donate now to the Chiropractic Defense Council

Learn more about the Chiropractic Defense Council

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

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What happens when the professions built on healing others start struggling to heal themselves? In this conversation, Dr. Lauryn sits down with veterinarian and entrepreneur Dr. Christine Staten to explore the deep parallels between veterinary and chiropractic practices — from burnout and compassion fatigue to broken business models and corporate takeovers. Whether you’re a chiropractor, healthcare provider, or business owner, this episode will challenge you to rethink how sustainability and success really get built.

Together, they dive into why healing professions face such high burnout rates, the dangers of corporate consolidation in medicine, and how practice owners can reclaim freedom, fulfillment, and financial health. Dr. Christine shares her own journey from practitioner to CEO, why building better systems saves lives, and her mission to protect independent healthcare practices from being bought out or burned out.

Key Takeaways:

• Healing professions like chiropractic and veterinary medicine face parallel struggles of burnout, compassion fatigue, and unsustainable business models.
• Building strong leadership, clear systems, and carving out CEO time is critical to preventing resentment and creating lasting career fulfillment.
• Corporate ownership of healthcare practices is on the rise, making it more important than ever to empower independent practice owners with the tools and knowledge to thrive.

About the Guest:

Dr. Christine Staten is a veterinarian, entrepreneur, and the founder of Veterinary MBA. After graduating veterinary school in 1999, she grew her solo ambulatory practice into a thriving two-location, 10-doctor business in Tucson, Arizona. In 2023, she earned her MBA from LSU and now passionately mentors veterinary and healthcare practice owners on creating sustainable, profitable businesses that protect their time, freedom, and financial futures. Through Veterinary MBA, Dr. Staten is helping the next generation of practitioners build businesses they love without sacrificing their well-being.

Learn more from Dr. Christine by checking out Veterinary MBA

Follow Dr. Christine: LinkedIn | Instagram

Resources:

Want to integrate AI into your business to level up your game? Join Callan Faulkner’s Automate to Accelerate program now! 

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

Grab Lauryn’s free “Sexy Niche Checklist” from her website.

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Sign up here to receive our monthly associate job postings email.

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Mentioned in this episode:

Looking for an associate? Want your advertisement viewed by thousands of chiropractic students each month? If you answered yes and yes, then click the She Slays Job Board link below to grab your spot in next months posting!

She Slays Associates Job Board

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

Holistic Marketing Hub

Holistic Marketing Hub

Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

CLA

Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

She Slays Associates Job Board

In this She Slays Replay, Dr. Gena Bofshever Alon and Dr. Lauryn tackle one of the most controversial words in chiropractic—crack. They dive into why some chiropractors cringe at the term while others embrace it, and whether patient language really matters when it comes to delivering great care. If you’ve ever debated the right way to talk about adjustments, this segment will give you plenty to think (and laugh) about.

Listen to the full episode with Dr. Gena: Spotify | Apple

Follow Dr. Gena: LinkedIn | Facebook | YouTube 

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn:  Website | Instagram | X | LinkedIn | Facebook

Sign up here to receive our monthly associate job postings email.

Do people really understand what you offer—or are you just shouting into the void? In this follow-up episode, Dr. Lauryn and marketing expert Molly Cahill move from theory to tactics, revealing the real reasons most healthcare providers struggle to create content that drives action. From patient psychology to platform strategy, this is your roadmap to building a personal brand that actually sells.

They explore why talking about symptoms isn’t selling out, how to validate patient experience without pandering, and what it really takes to build trust online. Lauryn shares her go-to strategy for converting small audiences, why opinion-sharing is a brand-builder, and why waiting for more followers is the worst strategy of all. If you’ve ever felt stuck between being helpful and being “sales-y,” this episode is your blueprint for finding the sweet spot.

Key Takeaways:

• Stop avoiding symptom-based content. Speaking directly to patient concerns is how you change beliefs—and convert them into care.
• Trust isn’t built when you sell—it’s built when you share. Posting your honest opinions consistently trains your audience to value your voice.
• Authority grows from authenticity. You don’t need a massive following to make sales—you need engaged, aligned people who trust what you say.
• Start now, not later. If you’re waiting to “look like an influencer” before showing up, you’re missing the point—and the opportunity.

About the Guest:

Molly Cahill is a social media strategist and coach who helps chiropractors and holistic health professionals grow their practices through authentic Instagram marketing. A former public school teacher turned entrepreneur, Molly’s approach focuses on sustainable strategies that attract loyal patients without the overwhelm. Through her courses, consulting, and podcast, she empowers providers to market with clarity, confidence, and personality.

Get Molly’s free guide on how to pick pinned posts.

Learn more about Molly’s services. 

Follow Molly: Instagram | Facebook

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

Grab Lauryn’s free “Sexy Niche Checklist” from her website.

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Sign up here to receive our monthly associate job postings email.

Mentioned in this episode:

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

CLA

Holistic Marketing Hub

Holistic Marketing Hub

Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

Looking for an associate? Want your advertisement viewed by thousands of chiropractic students each month? If you answered yes and yes, then click the She Slays Job Board link below to grab your spot in next months posting!

She Slays Associates Job Board

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

She Slays Associates Job Board

In this She Slays Replay, Dr. Jamal Früster unpacks the deep philosophical divide in chiropractic and what it means for the profession’s future. He explores how chiropractors have become disconnected from their roots, why understanding chiropractic history matters, and how to bridge the gap between differing perspectives. If you’ve ever felt frustrated by the identity crisis within chiropractic, this segment will challenge you to think differently about its past, present, and future.

Check out the full episode with Dr. Jamal Früster: Spotify | Apple

To learn more about Dr. Jamal and everything he has to offer, visit his website.

Listen to Soul Coffee: Spotify | Apple 

Follow Dr. Jamal: Instagram | TikTok | YouTube

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn:  Website | Instagram | X | LinkedIn | Facebook

Sign up here to receive our monthly associate job postings email.

Can your personal brand actually become a second source of income—or is it just more work with no reward? In this episode, Dr. Lauryn flips the script as she's interviewed by marketing expert and returning guest Molly Cahill. Together, they unpack the biggest mindset and strategy mistakes healthcare providers make when trying to grow online and reveal why blending your clinic’s brand with your personal brand could be costing you both growth and clarity.

Lauryn shares her latest venture, Beyond Brick and Mortar, and breaks down the real reason chiropractors and other providers struggle to make online content “click.” They dig into the profit pitfalls of practice ownership, how to find a niche people actually want to pay for, and why building a personal brand requires more than just repurposing clinic content. Plus, a preview of what’s coming in Part 2: actionable marketing tips, content clarity, and how to talk about symptoms without selling out.

Key Takeaways:

• Your clinic brand and your personal brand are not the same. Trying to grow both on one account often creates confusion and limits growth—learn when and why to separate them.
• Healthcare professionals can build profitable online brands—without going viral. It’s about clarity, community, and content that sells, not follower counts.
• Niche statements must speak to desire, not just qualifications. If your niche doesn’t make your audience say “that’s me,” it’s probably not specific enough.
• Brick-and-mortar practice has profit limits—and vulnerability. Personal brands offer margin, flexibility, and a chance to diversify income without more overhead.

About the Guest:

Molly Cahill is a social media strategist and coach who helps chiropractors and holistic health professionals grow their practices through authentic Instagram marketing. A former public school teacher turned entrepreneur, Molly’s approach focuses on sustainable strategies that attract loyal patients without the overwhelm. Through her courses, consulting, and podcast, she empowers providers to market with clarity, confidence, and personality.

Learn more about Molly’s services. 

Follow Molly: Instagram | Facebook

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn:  Website | Instagram | X | LinkedIn | Facebook

Sign up here to receive our monthly associate job postings email.

Mentioned in this episode:

Looking for an associate? Want your advertisement viewed by thousands of chiropractic students each month? If you answered yes and yes, then click the She Slays Job Board link below to grab your spot in next months posting!

She Slays Associates Job Board

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

CLA

Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

She Slays Associates Job Board

Holistic Marketing Hub

Holistic Marketing Hub

Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

In this She Slays Replay, Dr. Tom Waller and Lauryn dive into the harsh realities of entrepreneurship, ego, and self-awareness in chiropractic. They discuss why not everyone is meant to run their own practice, the dangers of chasing a vision that doesn’t truly align with your values, and how to redefine success on your own terms. If you’ve ever questioned whether you’re on the right path, this segment will help you find clarity and confidence in your next move.

Check out the full episode with Dr. Tom Waller: Spotify | Apple

Follow Tom: LinkedIn | Facebook | Instagram

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn:  Website | Instagram | X | LinkedIn | Facebook

Sign up here to receive our monthly associate job postings email.

What if AI could think like you—and free up your time in the process? In this episode, Dr. Lauryn welcomes back Callan Faulkner, founder of REI Optimize and one of the most sought-after AI coaches for entrepreneurs, for a mind-expanding conversation on using AI to transform not just your business, but your entire life. From saving time and scaling smarter to aligning tech with your intuition, Callan breaks down exactly how to move from AI curiosity to awakened, empowered implementation.

Together, they explore the difference between dabbling in AI and building custom systems that truly serve your vision. You’ll learn how to create your own virtual sales assistant, brand copywriter, business coach, meal planner, and even spiritual guide using tools like ChatGPT and Claude. If you’ve been overwhelmed by the AI conversation—or just want to make it actually useful—this is your roadmap to building tools that think, sound, and act like you.

Key Takeaways:

• AI isn’t just for automation—it’s a tool for alignment: Callan shares how to create AI systems that reflect your values, voice, and vision so you can scale your business and still feel like you.
• The difference between a prompt and a project is everything: Learn how to move beyond one-off prompts and instead build custom, reusable systems that save time and increase consistency.
• Your business deserves a custom AI dream team: From a sales assistant to a brand copywriter, Callan reveals the 3–5 AI projects every entrepreneur should build now.
• AI can support your personal growth too: Callan discusses how she uses AI as a spiritual coach, a journaling prompt generator, and even a relationship support tool.

Guest Bio:

Callan Faulkner is the founder of REI Optimize and one of the most sought-after AI coaches for entrepreneurs. She’s helped over 500 businesses—from solo practitioners to 9-figure enterprises—use AI to scale smarter, reduce stress, and reclaim their time. Known for making complex technology feel human and actionable, Callan is passionate about building systems that support both business success and personal alignment. Her unique approach blends strategy with soul, helping leaders automate without losing their voice.

Enroll in Callan’s course, Foundations of AI, and transform how you work in just 10 days (or less!)

Join The Effortless Business Bootcamp to automate your systems, multiply your output, and reclaim your freedom!

Follow Callan: Instagram | LinkedIn 

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn:  Website | Instagram | X | LinkedIn | Facebook

Sign up here to receive our monthly associate job postings email.

Mentioned in this episode:

Holistic Marketing Hub

Holistic Marketing Hub

Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

CLA

Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

She Slays Associates Job Board

Looking for an associate? Want your advertisement viewed by thousands of chiropractic students each month? If you answered yes and yes, then click the She Slays Job Board link below to grab your spot in next months posting!

She Slays Associates Job Board

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

In this She Slays Replay, Dr. Amy Haas breaks down a crucial distinction in healthcare—evidence-based vs. evidence-informed care. She explains why chiropractic research doesn’t always fit traditional medical models and why observational and clinical experience still matter. If you’ve ever struggled to defend chiropractic in a debate or wanted a better way to explain its impact, this segment will give you the confidence and clarity to do just that.

Check out the full episode with Dr. Amy Haas: Spotify | Apple | YouTube

Follow Dr. Amy: LinkedIn | Website

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn:  Website | Instagram | X | LinkedIn | Facebook

Sign up here to receive our monthly associate job postings email.

What happens when a nurse starts questioning the very system she was trained to serve? In this episode, Dr. Lauryn sits down with Amanda Wilcox—better known online as The Uncensored Nurse—to hear her powerful story of breaking away from conventional healthcare, discovering holistic alternatives, and reclaiming autonomy for her family and community. From burnout and bureaucracy to belief-shattering realizations, Amanda’s journey is one that will challenge your thinking and ignite your curiosity.

Together, Lauryn and Amanda explore the deep cracks in our current healthcare system, the rise of chronic illness, and how toxic everyday products could be harming our families. Amanda shares how she built a six-figure business through education and online wellness advocacy, and what she’s learned about affiliate marketing, functional health, and freedom of speech along the way. Whether you’re in healthcare, burned out, or simply looking for a different way forward, this conversation will leave you both fired up and deeply reflective.

Key Takeaways:

• Why the healthcare system is pushing out its most passionate providers: Amanda shares her first-hand experience of trying nearly every form of nursing before realizing that systemic dysfunction—not her role—was the true issue.
• The overlooked impact of toxic products on health and immunity: After watching her daughter’s health improve dramatically from swapping out common household products, Amanda dug into the hidden dangers of everyday toxins—and never looked back.
• From burnout to business: how she built a freedom-based online career: Amanda explains how she transitioned from nursing to full-time wellness entrepreneurship by educating others and leveraging a values-aligned affiliate model.
• Dispelling the myths of MLMs and network marketing: In a frank and eye-opening breakdown, Amanda demystifies what makes some models toxic, why others actually work, and how to evaluate a legit business opportunity.

About the Guest:

Amanda Wilcox, widely known as The Uncensored Nurse, is a former RN turned holistic health advocate, educator, and entrepreneur. She’s the co-founder of The Break Free Project, a movement helping families detox their homes, reclaim their health, and build financial freedom through values-aligned business opportunities. After years of witnessing systemic dysfunction from inside the healthcare system, Amanda stepped away from nursing in 2019 to fully pursue her passion for health sovereignty and freedom-based living. Her online platform now empowers tens of thousands to think critically, shop consciously, and explore alternative paths to wellness and work.

Follow Amanda: Instagram | Facebook

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn:  Website | Instagram | X | LinkedIn | Facebook

Sign up here to receive our monthly associate job postings email.

-- -- -- -- --

Mentioned in this episode:

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

CLA

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

Looking for an associate? Want your advertisement viewed by thousands of chiropractic students each month? If you answered yes and yes, then click the She Slays Job Board link below to grab your spot in next months posting!

She Slays Associates Job Board

Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

Holistic Marketing Hub

Holistic Marketing Hub

Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

She Slays Associates Job Board