Why do so many chiropractors push for higher patient volume, only to find themselves burned out and financially unstable? In this episode, Dr. Lauryn sits down with Dr. Carly Swift to uncover the truth behind practice profitability and why focusing on numbers alone often leads to disaster. Carly’s story of near-bankruptcy, followed by a complete financial turnaround, will challenge you to rethink what success in practice ownership really looks like.

Together, Lauryn and Carly dive into the myths that keep chiropractors stuck in survival mode, the emotional roadblocks around budgeting, and the power of setting prices that reflect your true value. Carly shares how she shifted from people-pleasing decisions to data-driven strategies, building a more sustainable and thriving clinic in the process. If you’ve ever felt like you’re working harder but not seeing the financial results you deserve, this conversation is your wake-up call.

Key Takeaways:

• Profitability is not about volume—it’s about knowing your numbers and pricing your services correctly.
• Budgeting isn’t restrictive; it’s a roadmap that protects your practice and reveals hidden opportunities.
• Transparency around money stories and financial missteps can empower chiropractors to build healthier businesses.
• Shifting from people-pleasing to data-driven decisions is the key to long-term sustainability and freedom.

About the Guest:

Dr. Carly Swift is a chiropractor, entrepreneur, and budgeting coach dedicated to helping holistic practitioners take control of their finances. After building a successful practice and nearly losing everything to a failed expansion, Carly discovered the importance of budgeting, profitability, and data-driven decision-making. Now, she empowers wellness entrepreneurs to stop undercharging, set sustainable prices, and run businesses that can truly serve their communities for the long haul.

Get Carly’s FREE budget sheet to help your business find profitability

Follow Carly on Instagram

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

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Chiro Matchmakers

Is LinkedIn really the hidden goldmine for healthcare professionals? In this high-energy conversation, Dr. Lauryn sits down with LinkedIn and digital marketing expert Joe Apfelbaum to uncover how healthcare providers can turn connections into clients, referrals, and opportunities. If you’ve ever dismissed LinkedIn as just “nerds in suits,” this episode will flip that belief on its head.

Together, they dive into how to strategically use LinkedIn to attract high-value clients, build authentic professional relationships, and open doors to speaking engagements, corporate wellness partnerships, and community influence. Joe also breaks down how AI is transforming networking and content creation, offering practical strategies to save time while staying authentic. Whether you’re looking to grow your practice, expand your influence, or simply stop leaving money on the table, this episode will show you why LinkedIn should be part of your growth plan.

Key Takeaways:

• LinkedIn as a growth engine: Discover why LinkedIn is one of the most powerful yet underutilized platforms for healthcare professionals and entrepreneurs to generate high-value clients and referrals.
• Networking with intention: Learn Joe’s approach to building authentic relationships online through greeting, feeding, and meeting — without feeling “salesy” or sleazy.
• AI for business development: See how artificial intelligence tools can streamline LinkedIn activity, from crafting posts in your own voice to automating engagement, without losing the human touch.
• Shifting your mindset: Understand why treating LinkedIn like a virtual BNI group or networking event can open the door to bigger opportunities, from corporate wellness talks to six-figure growth.

About the Guest:

Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency ranked on the Inc. 5000 list. A LinkedIn strategist, speaker, and author of High Energy Networking and High Energy Marketing, Joe has trained thousands of professionals on how to leverage LinkedIn and AI to grow their businesses. When he’s not helping entrepreneurs scale, he’s rollerblading, rapping, or spending time with his five children in New Jersey.

Where will you find and connect with Joe? LinkedIn of course! Joelinkedin.com 

Send “Demo” to 9738418868 and you’ll get a demo of Joe’s technology

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

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What happens when you step outside your own platform and share your story with a new audience? In this episode, Dr. Lauryn flips the script and takes the guest seat on the Best Practices podcast, hosted by Dr. Allen Miner and Dr. Brian Capra of the Ultimate Achiever’s Club. Lauryn opens up about the real struggles behind building a thriving clinic, the resentment and burnout that can creep in, and the surprising path that led her to create a second career in personal branding.

Together they explore the phases of practice growth, why “new girl energy” eventually fades, and how repetition, leadership, and systems are the true backbone of scaling. Lauryn also shares how her podcast and online presence have transformed into a powerful business of their own, providing a blueprint for chiropractors and healthcare professionals looking to expand beyond the walls of their practice. Whether you’re navigating burnout, craving variety, or dreaming bigger, this candid conversation will leave you rethinking what’s possible.

Key Takeaways:

Burnout vs. Resentment: Lauryn explains why many chiropractors don’t just “burn out” but actually grow resentful of their businesses when growth plateaus.

The Power of Systems and Repetition: Scaling a business requires consistent systems and leadership, not one-time inspiration.

Beyond the Clinic Walls: Personal branding and online business can become powerful revenue streams and sources of fulfillment outside of patient care.

About the Guests:

The Best Practices podcast is hosted by Dr. Allen Miner and Dr. Brian Capra, leaders of the Ultimate Achiever’s Club (UAC). UAC is a community of high-performing chiropractors and entrepreneurs committed to building practices, businesses, and lives of impact. Through coaching, collaboration, and candid conversations, Dr. Miner and Dr. Capra share proven strategies and highlight voices in the profession who are redefining what’s possible.

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week

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Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

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What if your business could be more profitable, less stressful, and give you back hours of your life each week—without sacrificing quality or service? In this episode, Dr. Lauryn sits down with serial entrepreneur and chiropractic powerhouse Dr. Elise Rigney to break down her signature Rewire Method—a proven framework for streamlining operations, boosting margins, and creating more freedom as a business owner.

Together, they explore how to identify hidden payroll bloat, leverage virtual assistants and AI, negotiate expenses like a pro, and innovate in ways that keep your business recession-proof. Whether you run a practice, a small business, or an online brand, this conversation will equip you with the mindset shifts and tactical steps to run leaner, smarter, and more profitably—while reclaiming your time and energy.

Key Takeaways:

• Optimize Profit Margins: Learn how to audit your expenses, identify unnecessary costs, and negotiate better deals to keep more of your revenue.
• Leverage VAs and AI: Discover how outsourcing to skilled virtual assistants and using AI tools can reduce payroll strain while boosting productivity.
• Rewire Method Framework: Understand Dr. Rigney’s step-by-step process for streamlining operations, innovating your business model, and enhancing retention.
• Freedom Through Systems: See how building efficient systems frees up time for higher-level strategy, personal passions, and living life on your terms.

Guest Bio:

Dr. Elise Rigney is a serial entrepreneur, chiropractor, and business strategist dedicated to helping small business owners create profitable, scalable companies without burning out. As the owner of four chiropractic clinics in Colorado, a seasoned consultant, and the creator of the Rewire Method, she blends real-world experience with practical systems to help entrepreneurs streamline operations, boost margins, and reclaim their time. Dr. Rigney also invests in startups through venture capital partnerships and is passionate about empowering other business owners to achieve financial and personal freedom.

Turn economic uncertainty into strategic advantage: get The REWIRE Method now! 

Follow Elise: Instagram | LinkedIn | Facebook

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week

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Genesis Chiropractic Software

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Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

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What happens when AI sparks excitement in you as a business owner—but confusion, fear, or resistance in your team? In this solo episode, Dr. Lauryn dives into the art of bringing your staff along with you in the AI revolution, without losing trust or momentum. If you're wondering how to talk to your team about using AI without sparking panic or pushback, this episode is a must-listen.

Lauryn breaks down exactly why understanding and communicating the why behind AI adoption is more critical than ever, especially in small business and healthcare settings. You'll learn the four types of employee mindsets when it comes to AI, how to introduce it without sparking fear of irrelevance, and practical exercises to help your staff fall in love with AI in both their personal and professional lives. This is about more than tools—it's a culture shift.

Key Takeaways:

• AI is not the future—it’s the present. Lauryn explains why clinic owners must lead from the front in adopting AI and how ignoring it puts your practice at risk.
• Not all resistance is bad—it’s often fear. Understanding your team’s mindset and addressing fears of irrelevance or incompetence can prevent turnover and foster growth.
• Sell the benefit personally first, professionally second. One of Lauryn’s top strategies is helping your team fall in love with AI in their personal life first—then bringing that excitement into the workplace.
• This is a culture shift, not a tech upgrade. Lauryn offers language, tools, and real examples to build a workplace culture that embraces AI with empathy and enthusiasm.

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week

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Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

Holistic Marketing Hub

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Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

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Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

Why do people say one thing and do another? Why do some ads flop while others go viral? In this episode, Dr. Lauryn sits down with behavioral marketing expert Nancy Harhut to explore the science behind how people actually make decisions—and how marketers can ethically influence those instincts to boost attention, engagement, and conversions.

Nancy shares decades of experience blending behavioral science with marketing strategy, revealing practical tools that business owners and service providers can use right now. You'll learn about eye magnet words that increase clicks, why the word “free” still works wonders, how to use social proof and authority to build trust, and why loss aversion might be your best sales tool. Whether you’re a clinic owner, entrepreneur, or content creator, this conversation is packed with actionable insights to improve your messaging and get better results.

Key Takeaways:

• Behavioral marketing leverages subconscious decision-making. Up to 95% of decisions are made in the subconscious mind—using behavioral prompts can dramatically improve ad performance and message retention.
• Certain words have proven psychological impact. Words like “you,” “free,” “new,” and “alert” are eye magnets that instinctively capture attention and drive engagement across email, print, and social media.
• Use social proof and authority to build trust. Testimonials, certifications, and credibility signals reduce uncertainty and help potential clients feel confident choosing your service or product.
• Loss aversion is more powerful than gain. Framing your offer in terms of what someone could lose (vs. what they’ll gain) can double response rates and increase urgency in decision-making.

About the Guest:

Nancy Harhut is the Co-Founder and Chief Creative Officer of HBT Marketing, where she helps brands apply behavioral science to increase marketing performance. With a background as a top-ranked creative director, Nancy has led successful campaigns for major global clients and was named a Top 10 Digital Marketer by the Online Marketing Institute. She’s spoken at hundreds of industry conferences worldwide and is the author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses. Nancy’s work focuses on making marketing smarter by understanding how people really think and act.

Buy Nancy’s Book: Using Behavioral Science in Marketing

Follow Nancy: LinkedIn | Instagram 

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Don’t miss the upcoming Cash Cow Webinar: A Free Masterclass on How to Systemize, Profit, and Lead Without Being the Bottleneck. Happening twice, on July 29th and 30th, register for FREE today!

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Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

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Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

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Is AI starting to feel like one more overwhelming thing on your already packed to-do list? You're not alone—and you're not behind. In this empowering episode, Dr. Lauryn sits down with AI strategist Marnie Wills to cut through the noise and help you understand exactly how AI can support your business without stealing your soul (or sanity). Whether you’re curious, skeptical, or somewhere in between, this conversation is for you.

Marnie shares her journey from PE teacher to multi-business founder to AI trainer, and how adopting an “AI-first mindset” transformed her work, her time, and her impact. They dive into practical use cases for healthcare providers, how to overcome the initial mental block with AI tools, and why adding your personal expertise to AI is the secret weapon most people miss. This episode is a masterclass in starting small, staying human, and scaling smart.

Key Takeaways:

• AI is your second brain—not your replacement. Marnie explains how to collaborate with AI to enhance decision-making, automate repetitive tasks, and amplify your expertise, not erase it.
• Strategy beats tech skills every time. You don’t need to be “techie” to use AI effectively—you need intention, clarity, and the right mindset. Learn how to shift from overwhelm to opportunity.
• Customization is the key to authenticity. Plug-and-play prompts won’t cut it anymore. Marnie shows why creating tailored AI assistants can elevate your content, marketing, and operations.
• The future belongs to leaders who adapt. From courses to client communications, Marnie reveals how industries are changing—and how healthcare providers can evolve without losing their humanity.

About the Guest:

Marnie Wills is an AI trainer, speaker, and strategy consultant helping business owners adopt an “AI-first” mindset to scale sustainably. After two decades as a teacher and entrepreneur, she transitioned into tech by combining her passion for systems, automation, and impact. Marnie now leads workshops and trainings around the world, empowering people to customize AI tools for their unique businesses—without needing a tech background.

Find all of Marnie’s resources and ways to work with her here.

Follow Marnie: LinkedIn | Instagram 

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Don’t miss the upcoming Cash Cow Webinar: A Free Masterclass on How to Systemize, Profit, and Lead Without Being the Bottleneck. Happening twice, on July 29th and 30th, register for FREE today!

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Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

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What if feeling stuck isn’t a dead end—but a sign it’s time to pivot? Whether you’re a burned-out employee, an entrepreneur itching for your next move, or a leader unsure how to support your team, this episode is for you. Dr. Lauryn sits down with career and leadership strategist Kimberly Brown to talk about what to do when the spark fades and your work life starts to feel more draining than fulfilling.

They unpack how to navigate career crossroads with clarity and strategy—from knowing when it's time to leave, to reigniting passion through personal branding and leadership development. Kimberly shares how rest seasons can fuel future hustle, why building a career that creates opportunities is essential, and how practice owners can empower their teams without losing control. If you’ve ever thought “this can’t be it,” tune in for a refreshing, practical guide to your next best move.

Key Takeaways:

• Burnout vs. Boredom: Learn how to distinguish true burnout from professional boredom—and why recognizing the difference can change your career trajectory.
• Strategic Career Pivots: Kimberly offers actionable advice on when to stay, when to go, and how to transition with purpose—not panic.
• Empowering Leadership: For clinic owners, this episode reveals how to foster autonomy in your team while creating space for their personal brands to grow.
• Seasons of Hustle and Rest: Understand why hustle isn’t toxic, rest isn’t lazy, and both are essential in building a sustainable, fulfilling career.

Guest Bio:

Kimberly Brown is a globally recognized career and leadership strategist, bestselling author, and keynote speaker. As the founder and CEO of Brown Leadership, she helps mid-career and senior professionals elevate their brands, navigate transitions, and lead with confidence. Her bestselling book Next Move, Best Move and her podcast Your Next Move have empowered thousands to take control of their careers with clarity and purpose.

Find all things Kimberly Brown including her freebie’s and newsletters!

Follow Kimberly on Instagram

Get Kimberly’s book, Next Move Best Move

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Founder’s pricing spots are going fast, secure yours today!

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Mentioned in this episode:

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

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Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

Sunlighten Saunas

Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

Holistic Marketing Hub

Holistic Marketing Hub

What does it actually take to deliver a compelling keynote—and get paid for it? If you’ve ever said “yes” to a speaking opportunity and then immediately panicked about what to say, this episode is for you. Dr. Lauryn sits down with keynote architect Andrew Chesnutt to unpack how to craft a powerful talk that creates real impact—and real business results. Whether you're dreaming of big stages or just want to clearly communicate your message, this conversation will give you the roadmap.

Together, they explore Andrew’s step-by-step framework for building a keynote from scratch, why your message matters more than your delivery, and how to avoid the common mistakes that kill momentum on stage. They also cover how to repurpose keynotes into social media and podcast content, why “authority by proximity” is your secret weapon, and how to turn your personal story into your most powerful sales tool.

Key Takeaways

• Structure Beats Spontaneity: A successful keynote follows a proven structure—from a strong hook to clear teaching points and a memorable close. Andrew outlines the blueprint for building a compelling talk that works every time.
• Find Your Unique Message: The best speakers aren’t trying to say everything—they’re focused on one mission, one audience, and one clear call to action. Andrew explains how to niche down without losing impact.
• Authority by Proximity Works: Sharing the stage or podcast mic with respected voices instantly elevates your own credibility. Learn how to use interviews, speaking, and podcasting as tools for building trust.
• Start Before You’re Ready: Most entrepreneurs wait too long to speak. Andrew shares why you don’t need a fancy bio to start—just a clear purpose and the willingness to get on stage.

About the Guest

Andrew Chesnutt is the founder of The Authority Forge, where he helps entrepreneurs, coaches, and experts turn their voice into influence through keynotes and podcasting. With nearly two decades of experience in the learning industry and a background in tech, Andrew has helped build two seven-figure businesses. Today, he’s focused on helping 100,000 entrepreneurs craft messages that matter and deliver talks that convert. He’s also the host of Hustle and Grind, a podcast exploring the origin stories of real entrepreneurs.

Interested in working with Andrew? Check out The Authority Forge

Email Andrew directly: [email protected]

Follow Andrew: LinkedIn | Instagram 

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Founder’s pricing spots are going fast, secure yours today!

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week

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Mentioned in this episode:

Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!

Sunlighten Saunas

Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!

Genesis Chiropractic Software

Holistic Marketing Hub

Holistic Marketing Hub

To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

CLA

Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.

Chiro Matchmakers

What if tying your self-worth to metrics is the real problem with goal setting? In this solo segment, Dr. Lauryn challenges the obsession with numbers-based goals and explores how validation through data can backfire.

She shares a healthier, more mindful approach—asking why you chose that number in the first place, and offering alternatives that focus on effort, intention, and systems over outcome.

Listen to the full episode: Spotify | Apple

Resources:

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