She Slays the Day

As we close out 2025, this first Best Of She Slays episode brings together some of the most powerful conversations of the year around personal growth and personal branding. Because growth isn’t just about adding new strategies—it’s about evolving who you are as a leader. This episode explores the internal work that shapes external success, from mindset and identity to visibility, resilience, and self-belief. If you’ve felt yourself outgrowing old goals, old roles, or old versions of success, this episode is designed to meet you right where you are.

You’ll hear curated segments on redefining financial success without tying it to self-worth, training resilience through Stoic principles, protecting your brand legally as your visibility grows, overcoming fear around showing up online, and expanding your identity beyond what feels safe or familiar. Together, these conversations reinforce one core idea: your brand isn’t just what you post—it’s how you think, how you lead, and how willing you are to become the person your next chapter requires.

Want to listen to the full version of one of the featured episodes? Find them all below:

Episode 294 — Manifesting Seven Figure Success: Scalable Strategies for Chiropractors in 2025

Listen on Spotify | Apple | YouTube

Episode 299 — The Stoic Mindset: Timeless Strategies for Entrepreneurs and Leaders (feat. Kirby)

Listen on Spotify | Apple | YouTube

Episode 311 — Protect Your Brand: Trademark and Copyright Must-Knows for Practice Owners (feat. Chandler J. Esq.)

Listen on Spotify | Apple | YouTube

Episode 312 — From Invisible to Influential: Personal Branding for Business Owners (feat. Amy Landino)

Listen on Spotify | Apple | YouTube

Episode 318 — Branding Begins with Belief: Helping Providers Become More (feat. Dr. Jessica Emery)

Listen on Spotify | Apple | YouTube

Resources:

Join the FREE Rich Doc Rising mastermind, register here!

Join the waitlist for The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

What happens when you mix Christmas, marriage, money, parenting, travel, fitness, and a little bit of chaos? You get this year’s annual She Slays the Day holiday episode. In this festive tradition, Lauryn is joined by Kirby for a Christmas-themed game of Would You Rather—and things get honest, funny, and surprisingly insightful very quickly.

From holiday indulgences versus discipline to travel preferences, finances, parenting values, workouts, social dynamics, and the realities of adulthood during the holidays, this episode keeps things light while still revealing how decisions, trade-offs, and values actually show up in real life. If you’re looking for a break from heavy strategy and a reminder that growth, relationships, and leadership are all deeply human—this one’s for you.

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Your clinic’s real estate decisions can quietly make—or break—your profitability. In this episode of She Slays the Day, Lauryn sits down with Colin Carr, Founder and CEO of CARR Healthcare Realty, to unpack why leases, buildouts, renewals, and location strategy are some of the most overlooked yet financially impactful decisions practice owners make. Colin explains where providers commonly lose money, how landlords think during negotiations, and what healthcare professionals should be doing differently to protect cash flow, reduce risk, and build long-term leverage through smarter clinic real estate decisions.

Key Takeaways

• Why real estate is often the largest hidden expense in a healthcare practice
• Common lease mistakes that cost practice owners tens (or hundreds) of thousands of dollars
• How negotiation leverage shifts depending on timing, renewals, and market conditions
• The difference between landlord-friendly deals and provider-protected agreements
• How strategic real estate decisions directly impact profitability, scalability, and exit options

Guest Bio

Colin Carr is the Founder and CEO of CARR Healthcare Realty, the nation’s leading commercial real estate firm exclusively representing healthcare tenants and buyers. With over 20 years of experience and more than 1,000 completed transactions, Colin has advised thousands of healthcare providers on how to maximize profitability through smarter real estate decisions. Under his leadership, CARR operates coast-to-coast with a no-conflicts-of-interest model, representing only healthcare professionals—not landlords or sellers. Colin is a nationally recognized speaker, educator, and advocate for helping providers protect their practices through strategic real estate planning.

Chiropractors: find out how Carr can help you and find an agent to work with!

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

What if the only thing standing between you and your breakthrough year… is your comfort zone? In this powerful solo episode, Dr. Lauryn gets radically honest about the habits, mindset shifts, and uncomfortable changes required to create a life, business, and level of health that don’t just look good on a vision board — but actually happen in real life. If you’re tired of feeling stagnant, overwhelmed, or stuck in the same patterns, this episode will wake you up in the best way.

Lauryn dives into the truths most high achievers avoid: why comfort quietly kills momentum, how ceilings form inside us long before they show up in our numbers, and why the body always keeps the score when ambition goes unchecked. She shares her 2026 plan with total transparency — from tightening her health habits after an unexpected AFib diagnosis, to leveling up her business strategy, to grounding her goals in faith and intention. If you're ready for a year that asks more of you (and rewards you for it), this is your roadmap.

Key Takeaways

• Growth requires discomfort — every time. Lauryn breaks down why comfort zones create stagnation, how to identify the real ceilings in your life and business, and what it takes to push through them with intention and clarity.
• Your health is part of your success strategy. After facing a surprising AFib diagnosis, Lauryn shares how stress, ambition, and ignored habits catch up — and why your body will always force changes you don’t willingly make.
• Big goals demand real systems. Learn how to reverse-engineer revenue, plan launches, delegate effectively, and treat your business like a business rather than “fun money.”
• Your relationships and faith must evolve with your ambitions. Lauryn explores how marriage, spirituality, and emotional grounding become non-negotiable when you’re scaling your life in any direction.

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

In the second half of Lauryn’s conversation with marketing expert Ryan Rieder, they shift from lead behavior and AI into a bigger, more powerful discussion: what the future of marketing will actually look like. As AI becomes standard and consumer behavior continues to evolve, funnels are losing their influence, trust is becoming the currency, and personal brand is emerging as the most important marketing strategy for practice owners. This episode explores how community, authenticity, and consistent human connection are reshaping how people make decisions in 2027 and beyond.

Lauryn and Ryan break down the rise of the “messy middle,” why reactivations are increasing with print newsletters, how workshops and in-person experiences are changing, and why being known, liked, and trusted will matter more than any ad strategy. If Part 1 explained why lead behavior has changed, Part 2 dives into what to do next—and how to position your clinic and brand for the new era of marketing.

Key Takeaways:

• The strongest marketing strategy of the future is community, not funnels. As consumers become more skeptical of being sold to, trust, belonging, and personal brand will outperform traditional lead-generation tactics.
• The “messy middle” explains today’s nonlinear buying behavior. People now require multiple platforms, repeated exposures, and varied touchpoints before making a decision—making consistency more important than conversion tricks.
• Print newsletters and human connection are making a comeback. Physical, tangible touchpoints create unusually strong recall and retention, especially in a digital world saturated with automated content.
• AI will streamline tasks, but authenticity will be the differentiator. Practices that pair AI efficiency with genuine, relatable human presence will dominate the next phase of patient engagement and brand loyalty.

About the Guest:

Ryan Rieder is a leading marketing strategist and CEO specializing in lead generation, AI-driven systems, and high-volume patient acquisition for chiropractic and healthcare clinics. Known for his data-driven approach to understanding human behavior and conversion psychology, Ryan helps practices optimize their lead flow, improve follow-up processes, and implement cutting-edge AI technologies. His work bridges the gap between traditional marketing and the emerging AI-powered future, giving providers clear, actionable tools to grow sustainably.

Tired of Missing Calls & Nobody Following Up on Leads? Get ReceptionAI

Role-play Day 1 and Day 2 consults with AI. Get instant feedback, AI reports, transcripts and world-class training videos and scripts - everything you need to master new patient conversions with The AI Conversion Coach

Follow Dr. Ryan: Website | YouTube | Instagram | Twitter

DC Practice Growth Podcast: Apple | Spotify

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Why are new patient leads harder than ever to convert? Why do people click “request appointment” and then ignore the phone when you call them back? In this eye-opening first half of Lauryn’s conversation with marketing expert Ryan Rieder, they break down the real reasons behind today’s lead behavior—and why overwhelmed, distracted consumers require a completely different approach than what practices used even a few years ago. If you’ve ever felt confused by inconsistent lead follow-up or disappointed by low booking rates, this episode will finally make the data make sense.

Together, Lauryn and Ryan unpack the psychology of modern consumers, the impact of decision fatigue, why response timing matters more than most practices realize, and how AI voice agents are beginning to fill critical gaps in speed-to-lead and consistent follow-up. You’ll learn what’s actually normal for booking percentages, why even great front desk teams struggle, and how understanding human behavior is the first step toward better systems, better conversions, and a more predictable new-patient pipeline.

Key Takeaways:

• Modern consumers are overwhelmed—leading to inconsistent follow-through. Ryan Rieder explains how decision fatigue, content overload, and “start now, finish later” behavior impact every step of the new-patient process.
• Speed-to-lead dramatically increases conversion rates. Answering or calling back within 60 seconds can multiply booking chances, but most practices aren’t staffed to respond that quickly consistently.
• AI voice agents fill the timing and capacity gap. Early AI adoption is helping small practices match the responsiveness and follow-up systems previously only available to large organizations.
• Lead quality vs. lead quantity is often misunderstood. Without understanding human behavior and response patterns, practices misjudge what their booking numbers really mean—and what realistic expectations should be.

About the Guest:

Ryan Rieder is a leading marketing strategist and CEO specializing in lead generation, AI-driven systems, and high-volume patient acquisition for chiropractic and healthcare clinics. Known for his data-driven approach to understanding human behavior and conversion psychology, Ryan helps practices optimize their lead flow, improve follow-up processes, and implement cutting-edge AI technologies. His work bridges the gap between traditional marketing and the emerging AI-powered future, giving providers clear, actionable tools to grow sustainably.

Tired of Missing Calls & Nobody Following Up on Leads? Get ReceptionAI

Role-play Day 1 and Day 2 consults with AI. Get instant feedback, AI reports, transcripts and world-class training videos and scripts - everything you need to master new patient conversions with The AI Conversion Coach

Follow Dr. Ryan: Website | YouTube | Instagram | Twitter

DC Practice Growth Podcast: Apple | Spotify

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

#AI #HealthcareAI #ChiropracticMarketing #LeadConversion #PatientLeads #SmallBusinessAI #MarketingTips #PracticeGrowth #AutomationTools #SpeedToLead #SheSlaystheDay #SheSlays #Chiropractic #ChiropracticPodcast

Mentioned in this episode:

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

What happens when old-school chiropractic passion collides with cutting-edge AI? In this episode, Dr. Lauryn sits down with Dr. Beau Pierce for a wildly compelling conversation that starts with the roots of chiropractic philosophy, advocacy, and identity — and ends in the fast-approaching future of AI-powered practice growth. From political battles to professional awakening, Beau’s story reads like three careers compressed into one…and it reveals why chiropractic may be on the verge of its biggest evolution yet.

Together, they dive into why the early “cult-like fire” of chiropractic mattered, how evidence is finally catching up to philosophy, and what AI tools are poised to transform everything from documentation to patient education. They also break down Beau’s new AI projects, the rise of chiropractic-specific tech, and what the upcoming Virtual Chiropractic AI Summit will mean for every doctor who wants to grow smarter — not busier. If you want to understand where the profession is headed, this episode is your roadmap.

Key Takeaways:

1. Chiropractic’s philosophical roots are resurging as younger and mid-career docs seek clarity, conviction, and identity in a rapidly shifting healthcare landscape.
2. AI is the next major evolution of chiropractic, offering faster documentation, higher patient engagement, smarter EHR systems, and tools that finally demonstrate the neurological impact of adjustments.
3. Advocacy is changing, and chiropractors must embrace both evidence and authenticity as they lead patients through an uncertain healthcare era.
4. Future-ready practices will win, especially those that combine strong systems, AI-powered tools, and a bold voice rooted in chiropractic’s original mission.

About the Guest:

Dr. Beau Pierce is a second-generation chiropractor, entrepreneur, filmmaker, and founder of multiple high-impact chiropractic ventures. With over 15 years of clinical experience, he blends classic chiropractic philosophy with modern systems and technology to help doctors build sustainable, profitable, and mission-driven practices. Beau is the creator of ChiroCoach.ai, co-founder of the Well-Rounded Agency, and producer of several documentary series including the landmark Vaccines Revealed project. Known for his advocacy, innovation, and bold leadership, he is currently spearheading the Virtual Chiropractic AI Summit to help practitioners understand and integrate the next wave of AI tools into everyday practice.

Transform your business with Chiropractic Business Academy

Check out ChiroCoach, the new AI tools for chiropractors from Dr. Beau

Follow Dr. Beau on Instagram

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Follow She Slays on YouTube

Sign up for the Weekly Slay newsletter!

#ChiropracticAI #ChiropracticFuture #ChiroTech #ChiropracticPhilosophy #ChiropracticAdvocacy #ChiroPracticeGrowth #ChiroLeaders #AIforDoctors #AIinHealthcare #BeauPierce #SheSlaystheDay #SheSlays #Chiropractic #ChiropracticPodcast

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

What if your struggles with money had less to do with spreadsheets—and more to do with your nervous system? In this week’s episode, Dr. Lauryn sits down with Profit Engineer and Infinite Money Mindset Coach Shaneh Woods for a transformative conversation about the energetic side of wealth. Together, they explore how burnout, self-worth, and old money stories can keep even high-achieving providers stuck in financial survival mode—and how true prosperity begins when you heal the way your body and mind respond to money itself.

Lauryn and Shaneh unpack how nervous system regulation influences financial decisions, what energetic pricing really means, and why worthiness—not hard work—is the foundation of abundance. They dive into rewriting generational money beliefs, balancing masculine and feminine energies in business, and shifting from scarcity to overflow. If you’ve ever felt anxious about money, undercharged for your services, or disconnected from your financial power, this episode will change how you think about wealth forever.

Key Takeaways:

1. Money and the Nervous System: Your financial patterns mirror your nervous system health—true wealth begins when your body feels safe receiving and holding abundance.
2. Reframing Worth and Productivity: You don’t have to earn your worth through overwork; recognizing inherent value is the key to unlocking prosperity.
3. Energetic Pricing and Boundaries: Setting prices rooted in confidence and energetic alignment allows clients to meet you at your value, not your fear.
4. Healing Scarcity Stories: Identifying and releasing inherited money beliefs creates space for overflow, creativity, and freedom in both life and business.

About the Guest:

Shaneh Woods is a Profit Engineer, Infinite Money Mindset Coach, Author, Speaker, and Entrepreneurial Accountant who bridges the soul and science of money. As the founder of Prosperity First, she helps entrepreneurs reclaim financial agency, design businesses rooted in overflow, and dismantle scarcity-driven systems. Known for blending strategic precision with intuitive insight, Shaneh is also a Human Design expert and Breathwork Facilitator—just as likely to read an Oracle card as she is your balance sheet.

Subscribe to Shaneh’s Substack, Profit Is Protest

Find all things Shaneh Woods and the many ways to work with Prosperity First

Resources:

Personal Brand Protocol: The Healthcare Provider’s Shortcut to Showing Up Online Without Burnout. Finally get the traction you’ve been missing with a clear plan to grow your audience, attract your people, and launch your online brand — in just 90 days.

Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Follow She Slays on YouTube to watch video versions of the show and get additional content!

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

Personal Brand Protocol: The Healthcare Provider’s Shortcut to Showing Up Online Without Burnout. Finally get the traction you’ve been missing with a clear plan to grow your audience, attract your people, and launch your online brand — in just 90 days. Use code SHESLAYS500 to get $500 off your purchase!

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What if the best time to start building your personal brand isn’t when you “have more time,” but right now—in Q4? In this solo episode, Dr. Lauryn unpacks the surprising reasons why the final months of the year are actually the perfect season for reflection, strategy, and planting the seeds of your next big opportunity. Instead of chasing the end-of-year hustle, she invites you to reframe this season as a time for clarity and creative growth.

Lauryn breaks down the three distinct phases of brand building—clarity, consistency, and monetization—and explains how to navigate each one without burnout. You’ll learn why phase one is all about discovery, how to build momentum in phase two, and what it really takes to reach phase three successfully. Whether you’re a healthcare provider, business owner, or aspiring creator, this episode will help you start your brand journey with purpose and peace.

Key Takeaways:

1. Q4 is the ideal season for brand reflection and strategy. Instead of pushing harder, use this time to clarify your message and plant the seeds for future growth.
2. Every personal brand grows through three core phases. Lauryn outlines the journey from clarity to consistency to monetization, showing how to move through each with confidence.
3. You already have a personal brand. The key is learning how to shape and communicate it intentionally so it can serve your long-term goals.
4. Starting small leads to sustainable success. Lauryn shares why just one intentional hour a week in Q4 can jump-start a lasting, authentic brand.

Resources:

Personal Brand Protocol: The Healthcare Provider’s Shortcut to Showing Up Online Without Burnout. Finally get the traction you’ve been missing with a clear plan to grow your audience, attract your people, and launch your online brand — in just 90 days.

Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Follow She Slays on YouTube to watch video versions of the show and get additional content!

Sign up for the Weekly Slay newsletter!

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)

What makes a community truly thrive—and how do you build one that actually lasts? In this episode, Dr. Lauryn sits down with community architect and growth strategist Haley Westfall to explore how genuine connection, shared purpose, and intentional design can transform your audience into loyal advocates. Whether you’re growing an online membership, planning local events, or nurturing patient relationships in your practice, this conversation will change the way you think about engagement and belonging.

Together, Lauryn and Haley unpack the keys to sustainable community growth, from cultivating meaningful in-person experiences to creating structure that encourages participation. They discuss how to use strategy and empathy to grow without burnout, why small, purpose-driven groups often outperform massive audiences, and how authentic service—not sales—creates lasting success.

Key Takeaways:

1. Community is built through service, not selling. The most powerful growth comes when you focus on helping others connect and feel seen, not just driving conversions.
2. Structure creates safety. Whether online or in-person, clear expectations and simple frameworks help members engage more deeply and consistently.
3. Small and specific wins big. Niche, purpose-driven communities often create stronger loyalty and more meaningful impact than broad, general ones.
4. Strategic connection fuels growth. Collaboration with aligned professionals and nurturing existing relationships can lead to exponential business and personal success.

About the Guest:

Haley Westfall is a former corporate healthcare leader turned community architect and growth strategist. As the founder of The Table and co-founder of Collab Culture, she helps entrepreneurs and business leaders create authentic, high-functioning communities that fuel connection, collaboration, and long-term success. Through her events, consulting, and membership programs, Haley blends strategic systems with genuine relationship-building to help brands grow with purpose and impact.

Find all things Haley Westfall

Follow Haley: Instagram | LinkedIn

Resources:

Grow Your Following: A 3-Day Bootcamp for Healthcare Providers Who Want More Reach, More Followers, and More Impact (October 28th, 29th, 30th)

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!

Follow She Slays on YouTube to watch video versions of the show and get additional content!

Sign up for the Weekly Slay newsletter!

Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Mentioned in this episode:

Rich Doc Playbook

Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

Rich Doc Playbook

INSiGHT CLA

This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

CLA (Current)